{"id":145683,"date":"2023-08-15T08:00:00","date_gmt":"2023-08-15T12:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-unidosus-launches-y-la-vacuna-campaign-dedicated-to-vaccine-education-among-latino-families\/"},"modified":"2023-08-15T08:10:12","modified_gmt":"2023-08-15T12:10:12","slug":"unidosus-lanza-la-campana-y-la-vacuna-dedicada-a-la-educacion-sobre-vacunas-entre-las-familias-latinas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/unidosus-lanza-la-campana-y-la-vacuna-dedicada-a-la-educacion-sobre-vacunas-entre-las-familias-latinas\/","title":{"rendered":"UnidosUS Launches \u00bfY La Vacuna? Campaign Dedicated to Vaccine Education  Among Latino Families"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>UnidosUS Esperanza Hope for All program, now in its third year, continues to fight misinformation and increase trust within the Latino community via \u00bfY La Vacuna?<\/i>\u00a0<\/p>\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Aug. 15, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=1176778383&amp;u=https%3A%2F%2Funidosus.org%2F&amp;a=UnidosUS\" target=\"_blank\" rel=\"nofollow\">UnidosUS<\/a>, the nation&#8217;s largest Latino civil rights and advocacy organization, is partnering with the CDC to continue the <i>Esperanza <\/i>Hope for All program aimed at closing the vaccine gap among Latinos to achieve better health outcomes. As part of these efforts, just in time for National Immunization Awareness Month in August, UnidosUS is launching a new creative public education campaign\u2014<i>\u00bfY La Vacuna? \u2014<\/i>to build trust among Latinos in the safety and efficacy of COVID-19 boosters, as well as COVID-19 and flu vaccines.<\/p>\n<div id=\"prni_dvprnejpg0a72left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg0a72left\" title=\"Spanish infographic for the \u00bfY La Vacuna? campaign.\" src=\"https:\/\/mma.prnewswire.com\/media\/2185174\/UnidosUS_Campaign_Infographic.jpg\" alt=\"Spanish infographic for the \u00bfY La Vacuna? campaign.\" align=\"middle\"\/><\/div>\n<p>This specific focus is due to Latinos receiving vaccines and boosters at a much lower rate, hampering efforts to help prevent and combat diseases. Latinos are 1.8 times<sup>1<\/sup> more likely to get hospitalized and 1.7 times<sup>2<\/sup> more likely to die from COVID-19. Additionally, Latinos have had consistently higher rates of severe flu outcomes.<\/p>\n<p>The <i>\u00bfY La Vacuna? <\/i>campaign aims to equip young Latinos to protect themselves and their families. The campaign includes a mobile marketing tour across multiple cities to bring information about the COVID-19 vaccines and boosters directly to Hispanic neighborhoods, as well as authentic influencer content that will resonate with the Latino audience and more. As trusted messengers in their families and friend circles, young Latinos play an important role in their decision to get vaccinated. With this in mind, the <i>\u00bfY La Vacuna? <\/i>campaign will encourage all Latinos to get vaccinated this year against the flu and COVID-19.<\/p>\n<p>&#8220;Within the first two years of the UnidosUS <i>Esperanza<\/i> Hope for All program, our CDC-funded UnidosUS Affiliates administered 578,000+ COVID-19 vaccinations and 66,000 flu vaccinations,&#8221; said Rita Carre\u00f3n, UnidosUS Vice President of Health. &#8220;We are proud to continue serving our community as a trusted source of information with our new <i>\u00bfY La Vacuna?<\/i> campaign. We hope to rally young Latino adults to boost their community&#8217;s health via their influence and actions by providing information in language and in-culture that&#8217;s easy to understand through a range of efforts directed to and in partnership with our community.&#8221;\u00a0<\/p>\n<p>UnidosUS&#8217;s <i>\u00bfY La Vacuna?<\/i> campaign efforts include: \u00a0<\/p>\n<ul type=\"disc\">\n<li>Mobile Marketing Tour: UnidosUS will deploy a mobile educational tour across local markets with local Affiliates, partners and on-site activities to reach and educate Latinos on the importance of getting flu and COVID-19 booster vaccinations this year. <span class=\"xn-location\">Chicago<\/span> was the first market UnidosUS activated on this year on <span class=\"xn-chron\">July 21<\/span>. For more information on these events and how to attend, please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=3682916343&amp;u=https%3A%2F%2Funidosus.org%2Fesperanzahopeforall%2F&amp;a=unidosus.org%2Fesperanzahopeforall.%C2%A0\" target=\"_blank\" rel=\"nofollow\">unidosus.org\/esperanzahopeforall.\u00a0<\/a><\/li>\n<li>Content-Creator Engagement: UnidosUS will team up with a diverse range of Latino content creators (both on a micro and macro-level) to help bring to life the campaign and increase the impact of the messaging around COVID-19 and flu vaccines, as well as booster confidence.<\/li>\n<li>Digital Advertising: UnidosUS will boost its campaign through paid tactics to reach Latinos through digital platforms inclusive of video, audio, advertisements and social media.<\/li>\n<\/ul>\n<p>For more information on the\u00a0<i>\u00bfY La Vacuna?<\/i> campaign including digital assets, why should you get vaccinated, and local event information, please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=2444451073&amp;u=https%3A%2F%2Funidosus.org%2Fesperanzahopeforall&amp;a=unidosus.org%2Fesperanzahopeforall\" target=\"_blank\" rel=\"nofollow\">unidosus.org\/esperanzahopeforall<\/a>.\u00a0<\/p>\n<p><b>About\u00a0<i>Esperanza<\/i>\u00a0Hope for All<\/b><br \/>Since the start of the pandemic, UnidosUS has been at the forefront of efforts to support Latinos who have been disproportionately impacted due to long-standing systemic health inequities and over-representation in the health and service sectors. In\u00a0April 2020, UnidosUS established its\u00a0<i>Esperanza<\/i>\/Hope Fund\u00a0to support the UnidosUS Affiliate Network and community partners&#8217; response and resiliency in crisis. In 2021 the initiative expanded as a fully integrated public communications and marketing program called\u00a0<i>Esperanza\u00a0<\/i>Hope for All.\u00a0With the ongoing need, UnidosUS continues to raise resources for Affiliates to respond to the pandemic, including their direct support to families for food and housing assistance.<\/p>\n<p><b>About UnidosUS<\/b><br \/>UnidosUS is a nonprofit, nonpartisan organization that serves as the nation&#8217;s largest Hispanic civil rights and advocacy organization. Since 1968, we have challenged the social, economic, and political barriers that affect Latinos through our unique combination of expert research, advocacy, programs, and an\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=1537804946&amp;u=https%3A%2F%2Funidosus.org%2Faffiliates%2F&amp;a=Affiliate+Network\" target=\"_blank\" rel=\"nofollow\">Affiliate Network<\/a>\u00a0of nearly 300 community-based organizations across <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Puerto Rico<\/span>. We believe in an America where economic, political, and social progress is a reality for all Latinos, and we collaborate across communities to achieve it. For more information on UnidosUS, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=3137615727&amp;u=https%3A%2F%2Funidosus.org%2F&amp;a=unidosus.org\" target=\"_blank\" rel=\"nofollow\">unidosus.org<\/a>\u00a0or follow us on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=2642944998&amp;u=https%3A%2F%2Fwww.facebook.com%2Fweareunidosus%2F&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=1497328516&amp;u=https%3A%2F%2Finstagram.com%2Fweareunidosus%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>, and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=3345722514&amp;u=https%3A%2F%2Ftwitter.com%2FWeAreUnidosUS&amp;a=Twitter\" target=\"_blank\" rel=\"nofollow\">Twitter<\/a>.<\/p>\n<p><sup>1<\/sup><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=832268945&amp;u=https%3A%2F%2Fwww.cdc.gov%2Fcoronavirus%2F2019-ncov%2Fcovid-data%2Fcovid-net%2Fpurpose-methods.html&amp;a=COVID-NET\" target=\"_blank\" rel=\"nofollow\">COVID-NET<\/a>\u00a0(<span class=\"xn-chron\">March 1, 2020<\/span> through <span class=\"xn-chron\">May 13, 2023<\/span>). Numbers are ratios of age-adjusted rates standardized to the 2020 US standard COVID-NET catchment population.<br \/><sup>2<\/sup>\u00a0National Center for Health Statistics Provisional Death Counts (data through <span class=\"xn-chron\">April 15, 2023<\/span>). Numbers are ratios of age-adjusted rates standardized to the 2019 U.S. intercensal population estimate.<\/p>\n<p><b>Contact:<\/b>\u00a0Gabby Toro-Rosa,\u00a0<a href=\"mailto:gtoro-rosa@golin.com\" target=\"_blank\" rel=\"nofollow\">gtoro-rosa@golin.com<\/a><\/p>\n<div id=\"prni_dvprnejpgdfb5left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgdfb5left\" style=\"width: 400px; height: 57px;\" title=\"\" src=\"https:\/\/mma.prnewswire.com\/media\/534378\/UNIDOSUS.jpg\" alt=\"\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=1762674361&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2185174%2FUnidosUS_Campaign_Infographic.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2185174%2FUnidosUS_Campaign_Infographic.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2185174\/UnidosUS_Campaign_Infographic.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=2533536605&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F534378%2FUNIDOSUS.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F534378%2FUNIDOSUS.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/534378\/UNIDOSUS.jpg<\/a><\/p>\n<p>SOURCE  UnidosUS<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>UnidosUS Esperanza Hope for All program, now in its third year, continues to fight misinformation and increase trust within the Latino community via \u00bfY La Vacuna?<\/i>\u00a0<\/p>\n<p><span class=\"xn-location\">WASHINGTON<\/span>, <span class=\"xn-chron\">Aug. 15, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3943336-1&amp;h=1176778383&amp;u=https%3A%2F%2Funidosus.org%2F&amp;a=UnidosUS\" target=\"_blank\" rel=\"nofollow noopener\">UnidosUS<\/a>, the nation&#8217;s largest Latino civil rights and advocacy organization, is partnering with the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":145684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-145683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=145683"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145683\/revisions"}],"predecessor-version":[{"id":145686,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/145683\/revisions\/145686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/145684"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=145683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=145683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=145683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}