{"id":156240,"date":"2023-10-20T09:00:00","date_gmt":"2023-10-20T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-aquaphor-celebrates-spanish-speaking-mothers-and-intergenerational-love-for-the-brand-in-new-telemundo-partnership-featuring-network-star-giselle-blondet\/"},"modified":"2023-10-20T09:10:07","modified_gmt":"2023-10-20T13:10:07","slug":"aquaphor-celebra-a-las-madres-hispanohablantes-y-el-amor-intergeneracional-por-la-marca-en-una-nueva-colaboracion-con-telemundo-junto-a-la-estrella-de-la-cadena-giselle-blondet","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/aquaphor-celebra-a-las-madres-hispanohablantes-y-el-amor-intergeneracional-por-la-marca-en-una-nueva-colaboracion-con-telemundo-junto-a-la-estrella-de-la-cadena-giselle-blondet\/","title":{"rendered":"AQUAPHOR CELEBRATES SPANISH-SPEAKING MOTHERS AND INTERGENERATIONAL LOVE FOR THE BRAND IN NEW TELEMUNDO PARTNERSHIP FEATURING NETWORK STAR GISELLE BLONDET"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>The Spanish-Language, NBCUniversal integration <\/i><i>runs across Linear, Digital, Streaming, and Social on Telemundo and Peacock<\/i>\u00a0\u00a0\u00a0<\/p>\n<p><span class=\"xn-location\">STAMFORD, Conn.<\/span>, <span class=\"xn-chron\">Oct. 20, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Aquaphor<sup>\u00ae<\/sup>, a dermatologist and pediatrician recommended brand known for helping to heal a range of dry, compromised skin conditions for nearly 100 years, has launched a partnership with NBCUniversal featuring <span class=\"xn-person\">Giselle Blondet<\/span>, Telemundo personality,\u00a0to showcase the multiple uses of Aquaphor<sup>\u00ae<\/sup> Baby Healing Ointment across generations.<\/p>\n<div id=\"prni_dvprnejpgf4fcleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgf4fcleft\" title=\"Aquaphor\" src=\"https:\/\/mma.prnewswire.com\/media\/2252652\/Aquaphor_logo_Logo.jpg\" alt=\"Aquaphor\" align=\"middle\"\/><\/div>\n<p>&#8220;Aquaphor Baby has been part of our family for many years. What you see is a perfect reflection of my relationship with my children and grandchildren,&#8221; said <b><span class=\"xn-person\">Giselle Blondet<\/span>, co-host of Telemundo&#8217;s popular afternoon show, <i>La Mesa Caliente<\/i>.<\/b> &#8220;I love that we can show the relationship I have with my daughter, how proud I am to be a grandmother and be able to share what I learned from my mother and grandmother who were an important part of the caretaking of my children. The truth is that we always have Aquaphor Baby in my house. I even carry it in my purse.&#8221;<\/p>\n<p>Spotlighting the rich parenting wisdom handed down from grandmother to mother, the dynamic creative features Hispanic icon <span class=\"xn-person\">Giselle Blondet<\/span> with her own daughter, <span class=\"xn-person\">Gabriella Pabon<\/span>, as well as Gabriella&#8217;s daughter, Olivia. Giselle and Gabriella discuss the many versatile uses for Aquaphor Baby Healing Ointment, from preventing and treating diaper rash to helping to heal dry, irritated skin and minor scrapes.<\/p>\n<p>&#8220;Aquaphor Baby offers convenience and value to parents in one essential solution that does so much for babies&#8217; sensitive skin,&#8221; said <b><span class=\"xn-person\">Patricia Popowich<\/span>, Brand Director of Aquaphor at Beiersdorf.<\/b> &#8220;Growing up in a Peruvian household, I have experienced firsthand the respect and trust that&#8217;s given to grandmothers, they are role models, mentors and caregivers in the Hispanic culture. That&#8217;s why when Telemundo proposed this idea, I immediately felt a strong connection. We are thrilled to see this insight come through in Giselle&#8217;s personal story and show how her love for, and trust in, Aquaphor transcends generations. \u00a0This is our first integration with the Before &amp; Aquaphor campaign, and I am so proud to share the transformational power of Aquaphor with our Spanish-speaking parents.\u00a0 &#8220;<\/p>\n<p>&#8220;By leaning into\u00a0NBCUniversal&#8217;s pool of trusted talent that Telemundo viewers feel authentically connected to, we help our brand partners tap into this avenue of powerful storytelling, which translates into audiences&#8217; deeper love for the brand.&#8221; said <b><span class=\"xn-person\">Matt Boxer<\/span>, Senior Vice President, Business Development, NBCUniversal Local.<\/b><\/p>\n<p>The partnership between NBCUniversal and Aquaphor Baby showcases the power of leaning into iconic talent, authentic storytelling, and strategic audience targeting to move viewers from connection to action.\u00a0<\/p>\n<p><b>About Aquaphor<\/b> <br \/>With close to 100 years of skin care expertise, Aquaphor<sup>\u00ae<\/sup> is the #1 brand recommended by dermatologists for dry, cracked skin and cuticles, dry feet and heels, as well as, the #1 recommended lip care brand, and #1 brand recommended for post cosmetic in office minor surgery. Also recommended by pediatricians, Aquaphor Baby is the #3 baby skincare brand in the U.S. and offers a range of gentle and fragrance-free solutions for babies&#8217; sensitive skin. \u00a0For more information, visit the brand on Facebook, Instagram, Twitter or at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4002212-1&amp;h=544306130&amp;u=http%3A%2F%2Fwww.aquaphorus.com%2F&amp;a=www.aquaphorus.com\" target=\"_blank\" rel=\"nofollow\">www.aquaphorus.com<\/a>.<\/u>\u00a0<\/p>\n<p><b>About NBCUniversal<\/b> <br \/>NBCUniversal is one of the world&#8217;s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, <span class=\"xn-location\">USA<\/span> Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations &amp; Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4002212-1&amp;h=3852812413&amp;u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2F6ENrCwplr7FvKKg8c9w383%2F&amp;a=www.nbcuniversal.com\" target=\"_blank\" rel=\"nofollow\">www.nbcuniversal.com<\/a>\u00a0for more information.\u00a0\u00a0\u00a0<\/p>\n<p><b><u>Media Contact:<\/u><\/b>\u00a0<br \/><b>Aquaphor: <\/b><span class=\"xn-person\">Danielle Alvarado<\/span>, <a href=\"mailto:DanielleA@mbooth.com\" target=\"_blank\" rel=\"nofollow\">DanielleA@mbooth.com<\/a><b><br \/>NBCUniversal: <\/b><span class=\"xn-person\">Kelly O&#8217;Halloran<\/span>, <a href=\"mailto:Kelly.O%E2%80%99Halloran@nbcuni.com\" target=\"_blank\" rel=\"nofollow\">Kelly.O&#8217;Halloran@nbcuni.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4002212-1&amp;h=1917511300&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2252652%2FAquaphor_logo_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2252652%2FAquaphor_logo_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2252652\/Aquaphor_logo_Logo.jpg<\/a><\/p>\n<p>SOURCE  Aquaphor<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>The Spanish-Language, NBCUniversal integration <\/i><i>runs across Linear, Digital, Streaming, and Social on Telemundo and Peacock<\/i>\u00a0\u00a0\u00a0<\/p>\n<p><span class=\"xn-location\">STAMFORD, Conn.<\/span>, <span class=\"xn-chron\">Oct. 20, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Aquaphor<sup>\u00ae<\/sup>, a dermatologist and pediatrician recommended brand known for helping to heal a range of dry, compromised skin conditions for nearly 100 years, has launched a partnership with NBCUniversal featuring <span class=\"xn-person\">Giselle Blondet<\/span>,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":156241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-156240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/156240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=156240"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/156240\/revisions"}],"predecessor-version":[{"id":156242,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/156240\/revisions\/156242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/156241"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=156240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=156240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=156240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}