{"id":252779,"date":"2023-11-06T10:35:00","date_gmt":"2023-11-06T14:33:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-buchanans-scotch-whisky-launches-newest-we-are-the-spirit-of-the-200-marketing-campaign-featuring-saturday-night-live-breakout-comedian-marcello-hernandez-and-a-cast-of-hispanic-ameri\/"},"modified":"2023-12-14T11:50:01","modified_gmt":"2023-12-14T15:50:01","slug":"buchanans-scotch-whisky-lanza-la-nueva-campana-de-mercadeo-we-are-the-spirit-of-the-200-con-el-comediante-de-saturday-night-live-marcello-hernandez-y-un-elenco-de-creadores-hispanoamericanos-qu","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/buchanans-scotch-whisky-lanza-la-nueva-campana-de-mercadeo-we-are-the-spirit-of-the-200-con-el-comediante-de-saturday-night-live-marcello-hernandez-y-un-elenco-de-creadores-hispanoamericanos-qu\/","title":{"rendered":"BUCHANAN&#8217;S SCOTCH WHISKY LAUNCHES NEWEST &#8220;WE ARE THE SPIRIT OF THE 200%&#8221; MARKETING CAMPAIGN, FEATURING SATURDAY NIGHT LIVE BREAKOUT COMEDIAN MARCELLO HERN\u00c1NDEZ AND A CAST OF HISPANIC AMERICAN CREATORS CELEBRATING THEIR HERITAGE WHILE REIMAGINING TRADITIONS IN THEIR OWN UNIQUE STYLE"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>The &#8220;We Are The Spirit Of The 200%&#8221; Campaign Celebrates The Unique Duality And Cultural Contributions of Those Who Identify as 100% American and 100% Hispanic<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 6, 2023<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=3913597348&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2443274584%26u%3Dhttps%253A%252F%252Fwww.buchananswhisky.com%252Fen-us%252F%26a%3DBuchanan%2527s%2BBlended%2BScotch%2BWhisky&amp;a=Buchanan%27s+Blended+Scotch+Whisky\" target=\"_blank\" rel=\"nofollow\">Buchanan&#8217;s Blended Scotch Whisky<\/a><\/b>\u00a0is proud to unveil the newest iteration of its\u00a0&#8220;<b>We are the Spirit of the 200%&#8221;<\/b>\u00a0national advertising campaign that unites and honors 200%ers \u2013 those who identify as 100% Hispanic and 100% American \u2013 and the bolder, and more flavorful world they create. With Hispanic Americans often feeling like they&#8217;re\u00a0<i>ni de aqu\u00ed, ni de all\u00e1 (not from here, nor there)\u00a0<\/i>or that they have to pick one side of their identity,\u00a0the campaign raises a glass to those who embrace being\u00a0<i>de aqu\u00ed y de all\u00e1 (from here, and there),\u00a0<\/i>celebrating their unique cultural duality.<\/p>\n<p>Experience the full interactive Multichannel News Release here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=4263062341&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9167951-buchanans-spirit-of-the-200-percent-holiday-campaign%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9167951-buchanans-spirit-of-the-200-percent-holiday-campaign%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9167951-buchanans-spirit-of-the-200-percent-holiday-campaign\/<\/a><\/p>\n<p>The new creative developed by award-winning advertising agency Crispin Porter Bogusky (CPB) is a dynamic mixed media fusion of :15 and :30 video spots and out-of-home takeovers that highlight the many ways 200%ers are putting a unique spin on their Hispanic heritage with their modern upbringing to create new traditions and reimagined ways of celebrating with others.<\/p>\n<p>To represent the broad diversity within the 200% community, Buchanan&#8217;s brought together an influential cast of Hispanic American creatives and pioneers across the country to co-create and star in the campaign, ensuring every scene, voice over and creative detail was brought to life with authenticity. The series of original short films depicts a cast with unique stories, style and experiences showcasing there is no one right way to be a 200%er:<\/p>\n<ul type=\"disc\">\n<li>Stand-up comedian\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2966474956&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D927029233%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fmarcellohdz%252F%253Fhl%253Den%26a%3DMarcello%2BHern%25C3%25A1ndez&amp;a=Marcello+Hern%C3%A1ndez\" target=\"_blank\" rel=\"nofollow\">Marcello Hern\u00e1ndez<\/a><\/b>\u00a0from <span class=\"xn-location\">Miami<\/span> with Cuban-Dominican roots has broken out as a cast member on &#8220;Saturday Night Live.&#8221;\u00a0 His comedy often touches on topics many 200%ers experience, from familiar anecdotes about his mam\u00e1\u00a0to his passion for f\u00fatbol and growing up bicultural.<\/li>\n<li><b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=940397163&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2768422473%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fkidsofimmigrants%252F%26a%3DKids%2Bof%2BImmigrants&amp;a=Kids+of+Immigrants\" target=\"_blank\" rel=\"nofollow\">Kids of Immigrants<\/a><\/b><b>,\u00a0<\/b>a brand, a cultural collective and movement based in <span class=\"xn-location\">Los Angeles<\/span> co-founded by\u00a0<b><span class=\"xn-person\">Daniel Buezo<\/span><\/b>, Honduran-American CEO and\u00a0<b><span class=\"xn-person\">Debbie Gonzales<\/span><\/b>, Mexican-American Creative Director. With KOI they are celebrating their roots while hoping to inspire and foster a sense of unity among all individuals. At the heart of their mission lies the powerful message of &#8220;Spread Love&#8221; and &#8220;Support Your Friends,&#8221; which serves as a guiding principle for how they actively empower and uplift their communities.<\/li>\n<li>NYC-based cultural archivists\u00a0<b>Djali Brown-Cepeda\u00a0<\/b>and<b>\u00a0Ricardo Casta\u00f1eda<\/b>\u00a0of\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2985466231&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3616348472%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fnuevayorkinos%252F%26a%3DNuevaYorkinos&amp;a=NuevaYorkinos\" target=\"_blank\" rel=\"nofollow\">NuevaYorkinos<\/a><\/b><b>,<\/b>\u00a0whose platform preserves Latino and <span class=\"xn-location\">Caribbean<\/span> personal histories through submissions from the local community, celebrating the resiliency of immigrants in the U.S.\u00a0through their stories and experiences.<\/li>\n<li>Music curator\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=1581086504&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2046947709%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fvrywvy%252F%253Fhl%253Den%26a%3DDJ%2BVRYWVY&amp;a=DJ+VRYWVY\" target=\"_blank\" rel=\"nofollow\">DJ VRYWVY<\/a><\/b>\u00a0who is a proud Mexican-born <span class=\"xn-location\">Dallas<\/span>-based DJ and creator of VRYLATIN and VRYBILINGUAL parties that celebrate Latin culture and dual cultures, being a Mexican immigrant aimed at inspiring the next generation of DJs and creatives through music.<\/li>\n<\/ul>\n<p>Inspired by <span class=\"xn-location\">Brooklyn<\/span>-born Boricua writer\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=1109923782&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D242198226%26u%3Dhttps%253A%252F%252Fwww.elisabetvelasquez.com%252F%26a%3DElisabet%2BVel%25C3%25A1squez%2527s&amp;a=Elisabet+Vel%C3%A1squez%27s\" target=\"_blank\" rel=\"nofollow\">Elisabet Vel\u00e1squez&#8217;s<\/a>\u00a0poem &#8220;Can I be Puerto Rican?,&#8221; the :30 hero holiday film is centered around a diverse group of 200%ers of different backgrounds coming together for all 200% holiday occasions, showcasing the ways Hispanic Americans honor their homeland through different foods, music, clothes, and rituals to create new memories.\u00a0<\/p>\n<p><i>&#8220;This campaign is meant to honor the 200%ers across the U.S. who are always finding unique and authentic ways to make Buchanan&#8217;s Whisky a part of their celebrations,&#8221; said <span class=\"xn-person\">Josh Dean<\/span>, Vice President of Buchanan&#8217;s Whisky North America.\u00a0<\/i>&#8220;<i>That&#8217;s why we\u00a0<\/i><i>collaborated with our familia of 200% trailblazers to really showcase how diverse Hispanic Americans are and shining a light on these new traditions being created across communities.&#8221;<\/i><\/p>\n<p>Beyond the advertising creative, Buchanan&#8217;s will host a series of events and giveback initiatives happening this holiday season across local communities rooted in food and nightlife, demonstrating the unique magic that&#8217;s conjured when 200%ers come together to share a meal with family and friends.<\/p>\n<ul type=\"disc\">\n<li><b>Family Cena, <span class=\"xn-person\">Vibra Buena<\/span> 200% Dinner Series:\u00a0<\/b>Co-curated by local chefs and our familia of 200%ers, the local dinner series captures how each carries the unique customs of their heritage into modern-day festivities to create the ultimate 200% dinner experience.<\/li>\n<li><b>200% Family Meal Giveback Program:\u00a0<\/b>As part of the Buchanan&#8217;s<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=4160024674&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3173619991%26u%3Dhttps%253A%252F%252Fwww.buchananswhisky.com%252Fen-us%252Ffund%26a%3D%2B200%2525%2BFuturo%2BFund&amp;a=%C2%A0200%25+Futuro+Fund\" target=\"_blank\" rel=\"nofollow\">\u00a0<b>200% Futuro Fund<\/b><\/a>\u00a0the brand is partnering with local organizations like\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=3000004973&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D1060885995%26u%3Dhttps%253A%252F%252Fwww.nouswithoutyou.la%252F%26a%3DNo%2BUs%2BWithout%2BYou&amp;a=No+Us+Without+You\" target=\"_blank\" rel=\"nofollow\">No Us Without You<\/a>\u00a0and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2858881874&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D1654082595%26u%3Dhttp%253A%252F%252Fstreetvendor.org%252F%26a%3DStreet%2BVendor%2BProject&amp;a=Street+Vendor+Project\" target=\"_blank\" rel=\"nofollow\">Street Vendor Project<\/a>\u00a0to provide family meals to the many 200% bartenders, cooks and service-industry professionals who work behind the scenes to bring meals to our tables.<\/li>\n<li><b>Noche Buena Holiday Contest:\u00a0<\/b>This holiday season, Buchanan&#8217;s Whisky invites fans to share their <span class=\"xn-location\">Noche Buena<\/span> magic by submitting their festive feasts, cherished traditions, and heartwarming moments with friends and familia online for a chance to celebrate with Buchanan&#8217;s.<\/li>\n<li><b>200% Food &amp; Drink Content<\/b>: The brand collaborated with Mexican-American bartenders Oth\u00f3n <span class=\"xn-person\">Nolasco and Damian Diaz<\/span> of No Us Without You to create a series of locally-inspired holiday cocktails like the\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=660960927&amp;u=https%3A%2F%2Fhunterdiageoamazon.box.com%2Fs%2Fkmips3kh1ioadidiwpsdie52tmgqo3p4&amp;a=Horchata+DeLuxe\" target=\"_blank\" rel=\"nofollow\">Horchata DeLuxe<\/a><\/b>\u00a0and the\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=3520213065&amp;u=https%3A%2F%2Fhunterdiageoamazon.box.com%2Fs%2Fyhvervz9m58tcl5z6j5fhvyleo431lhj&amp;a=Pi%C3%B1a+Apple+Cider\" target=\"_blank\" rel=\"nofollow\">Pi\u00f1a Apple Cider<\/a><\/b>\u00a0for\u00a0fans 21+ to pair with their favorite dishes this season.<\/li>\n<\/ul>\n<p>Whether you&#8217;re gifting your loved ones or mixing up cocktails, there&#8217;s a Buchanan&#8217;s option for everyone. Order your bottle today and get delivered to your door via\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=526537702&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D445973042%26u%3Dhttps%253A%252F%252Fdrizly.com%252Fliquor%252Fwhiskey%252Fscotch-whisky%252Fbuchanans-deluxe-aged-12-years-blended-scotch-whisky%252Fp7771%26a%3DDrizly.com&amp;a=Drizly.com\" target=\"_blank\" rel=\"nofollow\">Drizly.com<\/a>.<\/p>\n<p>Stay up to date with the latest news, whisky cocktails and exciting social content by following the conversation at\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=3909897411&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D980740112%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D1607471091%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D162117297%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.facebook.com%2525252FBuchanansUS%252526a%25253D%25252540BuchanansUS%2526a%253D%252540BuchanansUS%26a%3D%2540BuchanansUS&amp;a=%40BuchanansUS\" target=\"_blank\" rel=\"nofollow\">@BuchanansUS<\/a>\u00a0on Facebook,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=3298985063&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D1662116350%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D1178213398%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D792911793%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.instagram.com%2525252FBuchanansWhisky%252526a%25253D%25252540BuchanansWhisky%2526a%253D%252540BuchanansWhisky%26a%3D%2540BuchanansWhisky&amp;a=%40BuchanansWhisky\" target=\"_blank\" rel=\"nofollow\">@BuchanansWhisky<\/a>\u00a0on Instagram and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=399732323&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2800468362%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D4151640486%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D3164379760%252526u%25253Dhttp%2525253A%2525252F%2525252Fwww.twitter.com%2525252FBuchanansUSA%252526a%25253D%25252540BuchanansUSA%2526a%253D%252540BuchanansUSA%26a%3D%2540BuchanansUSA&amp;a=%40BuchanansUSA\" target=\"_blank\" rel=\"nofollow\">@BuchanansUSA<\/a>\u00a0on Twitter. For additional information on Buchanan&#8217;s Whisky, please visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=421354871&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3849459997%26u%3Dhttp%253A%252F%252Fwww.buchananswhisky.com%252F%26a%3Dwww.BuchanansWhisky.com&amp;a=www.BuchanansWhisky.com\" target=\"_blank\" rel=\"nofollow\">www.BuchanansWhisky.com<\/a>.<\/p>\n<p><b>Credits<\/b><\/p>\n<p>Agency<b>:<\/b>\u00a0Crispin Porter Bogusky<br \/>Production Company: Birth.tv<br \/>Post Production: Bliss<br \/>Audio Post Production: <span class=\"xn-person\">King Doudou<\/span><br \/>Music: <span class=\"xn-person\">King Doudou<\/span> \/\/ United Masters \/\/ DJ VRYWVY<br \/>Composer: <span class=\"xn-person\">King Doudou<\/span> \/\/ Napoles \/\/ Parrisfranz<\/p>\n<p><b>About BUCHANAN&#8217;S Blended Scotch Whisky<\/b><\/p>\n<p>\u00a0BUCHANAN&#8217;S Blended Scotch Whisky&#8217;s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, <span class=\"xn-person\">James Buchanan<\/span> believed in the power of sharing. The BUCHANAN&#8217;S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents <span class=\"xn-person\">James Buchanan&#8217;s<\/span> commitment to creating the finest blended Scotch Whiskies. The BUCHANAN&#8217;S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN&#8217;S DeLuxe Blended Scotch Whisky, BUCHANAN&#8217;S Pineapple, BUCHANAN&#8217;S MASTER Blended Scotch Whisky, BUCHANAN&#8217;S Special Reserve Blended Scotch Whisky, and BUCHANAN&#8217;S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=476971206&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3724788000%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D2812787716%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D1642082139%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D647563503%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.buchananswhisky.com%252525252F%25252526a%2525253Dwww.BuchanansWhisky.com%252526a%25253Dwww.BuchanansWhisky.com%2526a%253Dwww.BuchanansWhisky.com%26a%3Dwww.BuchanansWhisky.com&amp;a=www.BuchanansWhisky.com\" target=\"_blank\" rel=\"nofollow\">www.BuchanansWhisky.com<\/a>\u00a0or connect with us on Facebook:\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2153004146&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3117116698%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D2759250770%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D2961729606%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D2724222324%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.facebook.com%252525252FBuchanansUS%25252526a%2525253Dwww.facebook.com%252525252FBuchanansUS%252526a%25253Dwww.facebook.com%2525252FBuchanansUS%2526a%253Dwww.facebook.com%25252FBuchanansUS%26a%3Dwww.facebook.com%252FBuchanansUS&amp;a=www.facebook.com%2FBuchanansUS\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/BuchanansUS<\/a>, Instagram:\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2733287461&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D1381496854%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D1510999595%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D3308053370%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D4237073926%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.instagram.com%252525252FBuchanansWhisky%25252526a%2525253Dwww.instagram.com%252525252FBuchanansWhisky%252526a%25253Dwww.instagram.com%2525252FBuchanansWhisky%2526a%253Dwww.instagram.com%25252FBuchanansWhisky%26a%3Dwww.instagram.com%252FBuchanansWhisky&amp;a=www.instagram.com%2FBuchanansWhisky\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/BuchanansWhisky<\/a>, and Twitter:\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2299218753&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3784322363%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D814094359%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D4120365124%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D1353883328%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.twitter.com%252525252FBuchanansUSA%25252526a%2525253Dwww.twitter.com%252525252FBuchanansUSA%252526a%25253Dwww.twitter.com%2525252FBuchanansUSA%2526a%253Dwww.twitter.com%25252FBuchanansUSA%26a%3Dwww.twitter.com%252FBuchanansUSA&amp;a=www.twitter.com%2FBuchanansUSA\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/BuchanansUSA<\/a>.<\/p>\n<p><b>About DIAGEO North America<\/b><\/p>\n<p>\u00a0DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and Buchanan&#8217;s whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE:\u00a0DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands, and performance, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=959509253&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2814873352%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D3057026590%2526u%253Dhttps%25253A%25252F%25252Fwww.diageo.com%25252F%2526a%253Dwww.diageo.com%26a%3Dwww.diageo.com&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit DIAGEO&#8217;S global responsible drinking resource,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4013299-1&amp;h=2324528869&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D4205315702%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D3560225688%2526u%253Dhttps%25253A%25252F%25252Fwww.drinkiq.com%25252Fen-us%25252F%2526a%253Dwww.DRINKiQ.com%26a%3Dwww.DRINKiQ.com&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.<\/p>\n<p>Media contact:\u00a0<a href=\"mailto:Buchanans@HunterPR.com\" target=\"_blank\" rel=\"nofollow\">Buchanans@HunterPR.<\/a><a href=\"mailto:Buchanans@HunterPR.com\" target=\"_blank\" rel=\"nofollow\">com<\/a><\/p>\n<p>SOURCE  Buchanan\u2019s Whisky, Diageo<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>The &#8220;We Are The Spirit Of The 200%&#8221; Campaign Celebrates The Unique Duality And Cultural Contributions of Those Who Identify as 100% American and 100% Hispanic<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 6, 2023<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-252779","post","type-post","status-publish","format-standard","hentry","category-arte-y-cultura"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/252779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=252779"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/252779\/revisions"}],"predecessor-version":[{"id":252780,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/252779\/revisions\/252780"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=252779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=252779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=252779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}