{"id":263842,"date":"2023-12-07T17:46:00","date_gmt":"2023-12-07T16:04:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-yogi-the-leading-consumer-product-insights-platform-announces-10-million-growth-equity-financing-led-by-blueprint-equity\/"},"modified":"2023-12-20T09:10:01","modified_gmt":"2023-12-20T13:10:01","slug":"yogi-la-plataforma-lider-en-informacion-sobre-productos-de-consumo-anuncia-un-financiamiento-de-capital-de-crecimiento-de-10-millones-liderado-por-blueprint-equity","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/yogi-la-plataforma-lider-en-informacion-sobre-productos-de-consumo-anuncia-un-financiamiento-de-capital-de-crecimiento-de-10-millones-liderado-por-blueprint-equity\/","title":{"rendered":"Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 7, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4044614-1&amp;h=2369242628&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4044614-1%26h%3D2820107395%26u%3Dhttps%253A%252F%252Fwww.meetyogi.com%252F%26a%3DYogi%252C%2Ba%2Bcustomer%2Binsights%2Bplatform%2Bbuilt%2Bspecifically%2Bfor%2Bthe%2Bconsumer%2Bgoods%2Bindustry&amp;a=Yogi%2C+a+customer+insights+platform+built+specifically+for+the+consumer+goods+industry\" target=\"_blank\" rel=\"nofollow\">Yogi, a customer insights platform built specifically for the consumer goods industry<\/a>, today announced its Series A financing led by Blueprint Equity, with participation from existing investors ScOp Venture Capital,\u00a0RTP Global, Data Point Capital, Remarkable Ventures, and <span class=\"xn-person\">Jaffray Woodriff<\/span>. In conjunction with the investment, <span class=\"xn-person\">Sheldon Lewis<\/span>, Managing Partner at Blueprint Equity, will join Yogi&#8217;s Board of Directors.\u00a0<\/p>\n<div id=\"prni_dvprnejpg054eleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg054eleft\" title=\"Yogi. Your review-powered consumer guide.\" src=\"https:\/\/mma.prnewswire.com\/media\/2295063\/Peach_Horizontal__1_Logo.jpg\" alt=\"Yogi. Your review-powered consumer guide.\" align=\"middle\"\/><\/div>\n<p>&#8220;In today&#8217;s ever-changing landscape, where reviews and ratings profoundly influence consumer purchasing decisions, brands are looking to harness the power of these data to inform product, marketing, and competitive decisions in real-time,&#8221; said <span class=\"xn-person\">Gautam Kanumuru<\/span>, Co-Founder and CEO of Yogi. &#8220;When we considered raising capital to meet growing customer demand and accelerate our product roadmap, we were immediately drawn to Blueprint&#8217;s collaborative approach. It&#8217;s rare to find a partner so aligned with your vision and with the operational resources to augment your execution efforts. We&#8217;re excited to welcome Sheldon to our Board and work closely with Blueprint&#8217;s operations team as we enter the next phase of our growth.&#8221;<\/p>\n<p>Yogi&#8217;s mission is to surface detailed, product-level insights that consumer brands need to\u00a0develop, iterate, and market their products. The additional capital will be used to enhance\u00a0product\u00a0functionality,\u00a0elevate\u00a0client\u00a0support, and\u00a0accelerate\u00a0growth.<\/p>\n<p>&#8220;Within the highly competitive consumer products industry, brands are seeking real-time customer insights \u2013 not only for their products, but also those of their competitors. We believe Yogi is uniquely positioned to deliver cross-functional analytics and deep insights across consumer product categories. It&#8217;s not often you encounter customers as passionate about a software solution as we found with Yogi. Gautam and his team have built an enduring business,\u00a0and\u00a0we\u00a0feel\u00a0fortunate to\u00a0have\u00a0earned their trust,&#8221; commented Lewis. &#8220;We&#8217;re confident that\u00a0brands who partner with Yogi will continue to see exceptional value in the platform and captivate\u00a0consumers\u00a0by\u00a0crafting products\u00a0that\u00a0deeply align\u00a0with\u00a0consumer preferences.&#8221;<\/p>\n<p><b>About Yogi<br \/><\/b>Yogi is a comprehensive customer insights platform enabling consumer goods companies to gain deeper visibility into consumer feedback, sentiment, and voice. By aggregating and analyzing product review data with AI, Yogi helps product development, customer insights, and marketing teams understand previously inaccessible, nuanced themes across disparate review data sources. Trusted by leading enterprises like Microsoft, Church &amp; Dwight, and Nestle, Yogi serves brands across various product categories. To schedule a demo of Yogi, please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4044614-1&amp;h=2441351857&amp;u=http%3A%2F%2Fwww.meetyogi.com%2F&amp;a=www.meetyogi.com.\" target=\"_blank\" rel=\"nofollow\">www.meetyogi.com.<\/a><\/p>\n<p><b>About Blueprint Equity<br \/><\/b>Blueprint Equity provides expansion capital to high-growth, capital-efficient enterprise software and technology-enabled services businesses worldwide. Blueprint has <span class=\"xn-money\">$275 million<\/span> of assets under management and is based in La Jolla,\u00a0CA.\u00a0For\u00a0more\u00a0information,\u00a0please\u00a0visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4044614-1&amp;h=3461822809&amp;u=http%3A%2F%2Fwww.onblueprint.com%2F&amp;a=www.onblueprint.com.\" target=\"_blank\" rel=\"nofollow\">www.onblueprint.com.<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4044614-1&amp;h=3329139447&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2295063%2FPeach_Horizontal__1_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2295063%2FPeach_Horizontal__1_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2295063\/Peach_Horizontal__1_Logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Yogi<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Dec. 7, 2023<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; &lt;a href=&quot;https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4044614-1&amp;h=2369242628&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4044614-1%26h%3D2820107395%26u%3Dhttps%253A%252F%252Fwww.meetyogi.com%252F%26a%3DYogi%252C%2Ba%2Bcustomer%2Binsights%2Bplatform%2Bbuilt%2Bspecifically%2Bfor%2Bthe%2Bconsumer%2Bgoods%2Bindustry&amp;a=Yogi%2C+a+customer+insights+platform+built+specifically+for+the+consumer+goods+industry&quot; target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":263843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-263842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/263842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=263842"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/263842\/revisions"}],"predecessor-version":[{"id":263847,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/263842\/revisions\/263847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/263843"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=263842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=263842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=263842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}