{"id":264854,"date":"2024-02-05T09:00:00","date_gmt":"2024-02-05T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-toyota-tacoma-has-more-power-for-more-play-in-new-campaign\/"},"modified":"2024-02-05T10:20:02","modified_gmt":"2024-02-05T14:20:02","slug":"la-toyota-tacoma-tiene-mas-potencia-para-mas-juego-en-nueva-campana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-toyota-tacoma-tiene-mas-potencia-para-mas-juego-en-nueva-campana\/","title":{"rendered":"Toyota Tacoma Has &#8220;More Power for More Play&#8221; in New Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\">\u00a0<b><i>Adventure Awaits for the All-New 2024 Toyota Tacoma\u00a0<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PLANO, Texas<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 5, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Built with more power than ever before, the all-new 2024 Tacoma is completely redesigned and\u00a0reimagined and ready to take on all the action. Launching today, the &#8220;More Power for More Play&#8221; campaign highlights the model 2024 truck&#8217;s exciting new i-FORCE and i-FORCE MAX powertrains, rugged capabilities, modern technology and features that are guaranteed to amplify life&#8217;s exciting adventures and off-roading excursions.<\/p>\n<p>Experience the full interactive Multichannel News Release here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=2770738263&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9248851-toyota-tacoma-more-power-for-more-play%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9248851-toyota-tacoma-more-power-for-more-play%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9248851-toyota-tacoma-more-power-for-more-play\/<\/a> \u00a0<\/p>\n<p>&#8220;We&#8217;re thrilled to debut the all-new 2024 Tacoma,&#8221; said <span class=\"xn-person\">Mike Tripp<\/span>, group vice president, Toyota Marketing, Toyota Motor North America. &#8220;Our &#8216;More Power for More Play&#8217; campaign embodies the true essence of this redesigned icon featuring exciting new technology and capabilities with design rooted in Tacoma&#8217;s rich truck history.&#8221;<\/p>\n<p>The fully integrated Tacoma campaign was developed using Toyota&#8217;s long-standing Total Toyota (T<sup>2<\/sup>) marketing model. The T<sup>2\u00a0<\/sup>model integrates efforts\u00a0to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market. The T<sup>2\u00a0<\/sup>agency team includes Saatchi &amp; Saatchi, Burrell Communications, Conill, and Intertrend Communications, with ZenithMedia placing TV and outdoor media buys.\u00a0<\/p>\n<p>The campaign showcases a unified style across all creative throughout the T<sup>2\u00a0<\/sup>agency broadcast spots, which are highlighted below:<\/p>\n<p>Intertrend Communications developed two spots, &#8220;<span class=\"xn-person\">Red Light<\/span>&#8221; and &#8220;Hide &amp; Seek,&#8221; that highlight the all-new Tacoma. In &#8220;<span class=\"xn-person\">Red Light<\/span>,&#8221; targeting the Chinese, Korean and Vietnamese markets, the two heroes use their Tacomas to race to the top of a mountain in the most epic game of <span class=\"xn-person\">Red Light<\/span>, Green Light. In &#8220;Hide &amp; Seek,&#8221; targeted\u00a0for the Asian Indian market, one player uses his Tacoma Trailhunter to stealthily hide from his friend, who&#8217;s in hot pursuit in his TRD Pro. The spots were directed by\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=2657341621&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D351966876%26u%3Dhttps%253A%252F%252Flynchrobinson.com%252F%26a%3DKit%2BLynch-Robinson&amp;a=Kit+Lynch-Robinson\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Kit Lynch-Robinson<\/span><\/a>.<\/p>\n<p>In &#8220;Voices,&#8221; created by Burrell Communications and directed by\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=1455979584&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D2571278282%26u%3Dhttps%253A%252F%252Ftoolofna.com%252F%26a%3DWes%2BWalker&amp;a=Wes+Walker\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Wes Walker<\/span><\/a>, a driver tunes out the well-meaning concerns of loved ones and instead follows his intuition and ventures out to enjoy an epic off-roading adventure in his all-new 2024 Tacoma.<\/p>\n<p>In the spots created by Saatchi &amp; Saatchi and directed by\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=2510663165&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D3181982672%26u%3Dhttps%253A%252F%252Fwww.radicalmedia.com%252Fus%252Fdirectors%252Ftarsem%253Freel%253Dcommercial%26a%3DTarsem%2BSingh&amp;a=Tarsem+Singh\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Tarsem Singh<\/span><\/a>, &#8220;Celebration&#8221; features a group of outdoor enthusiasts traversing the adventurous terrain, increasing in size along the way. They stop to recruit another member to join their celebratory rally, asking him to &#8220;come out to play.&#8221; He enthusiastically responds &#8220;yes,&#8221; hopping into his 2024 Tacoma and riding on with the group. An additional spot will be released at a later date.<\/p>\n<p>&#8220;Undisclosed&#8221; created by Conill and directed by\u00a0<a id=\"OWAe19016f2-a326-71aa-db96-ad4003f4fd9a\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=412161956&amp;u=https%3A%2F%2Fwww.gohiromoto.com%2F&amp;a=Goh+Iromoto\" target=\"_blank\" rel=\"nofollow\">Goh Iromoto<\/a>\u00a0showcases friends taking on an adventure while embracing those little off-road moments that only a Tacoma can accomplish. The concept is a tribute to the freewheeling adventures Hispanics have when they&#8217;re on the road \u2013 and off-roading \u2013 with their Tacoma, often best cherished just between friends.<\/p>\n<p><b>Media Placements<br \/><\/b>The Tacoma campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. High-profile prime and sports programming includes the NBA, MTV, ESPN, OWN, BET, Hulu Latino, Discovery en Espa\u00f1ol, WillowTV, <span class=\"xn-person\">Copa America<\/span> on Univision, and more. Digital content\/video includes partners such as Outside, Complex, Hearst, AccuWeather, UPROXX, GoPro, Roku, Slam, and more. Partnerships include The Weather Channel, The Dyrt, Trip Advisor, STRAVA, and Huckberry, among others. Social is across Meta, Snapchat, TikTok, Pinterest, and Reddit.<\/p>\n<p>The campaign spots are available for viewing\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=4145067736&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D1552672218%26u%3Dhttps%253A%252F%252Fwww.youtube.com%252Fuser%252FToyotaUSA%26a%3Dhere&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>. For images and credits, please click\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=4176224456&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D279402804%26u%3Dhttps%253A%252F%252Flion.box.com%252Fs%252Fnqepzgjgrjdx9susm8utemkklyiqk2eb%26a%3Dhere&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<p><b>About the 2024 Toyota Tacoma<br \/><\/b>The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=1078805143&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D868622385%26u%3Dhttps%253A%252F%252Fwww.toyota.com%252Ftacoma%252F%26a%3Dall-new%2B2024%2BTacoma&amp;a=all-new+2024+Tacoma\" target=\"_blank\" rel=\"nofollow\">all-new 2024 Tacoma<\/a>\u00a0sets a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability \u2013 while incorporating modern tech, rugged styling and go-anywhere capability. The 2024 Tacoma is available in SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, Trailhunter, and TRD Pro grades.\u00a0 Select models featuring the i-FORCE engine are currently on sale at Toyota dealerships, while those with the i-FORCE MAX hybrid powertrain, like the first-ever Trailhunter and the <span class=\"xn-location\">Baja<\/span>-inspired TRD Pro, will be available in Spring 2024.<\/p>\n<p>Key features include:<\/p>\n<ul type=\"disc\">\n<li>Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with up to 326 Horsepower and 465 lb. ft of Torque<\/li>\n<li>Standard i-FORCE 2.4L Turbocharged Engine with up to 278 Horsepower and 317 lb.-ft. of Torque<\/li>\n<li>Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension<\/li>\n<li>Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System<\/li>\n<li>Manufacturer&#8217;s Suggested Retail Pricing Starting at <span class=\"xn-money\">$31,500*<\/span><\/li>\n<li>Toyota Safety Sense 3.0<\/li>\n<\/ul>\n<p>TRD Pro features:<\/p>\n<ul type=\"disc\">\n<li>i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain<\/li>\n<li>IsoDynamic Performance Front Seats<\/li>\n<li>TRD-tuned FOX\u00ae * QS3 Internal Bypass shocks<\/li>\n<li>33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels<\/li>\n<\/ul>\n<p>Trailhunter features:<\/p>\n<ul type=\"disc\">\n<li>i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake<\/li>\n<li>Old Man Emu\u00ae forged monotube shocks<\/li>\n<li>High-clearance front bumper, rock rails and ARB\u00ae steel rear bumper with recovery hooks<\/li>\n<li>33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels<\/li>\n<\/ul>\n<p><b>About Toyota\u00a0<br \/><\/b><\/p>\n<p>Toyota (NYSE:TM) has been a part of the cultural fabric in <span class=\"xn-location\">North America<\/span> for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and\u00a0Lexus brands, plus our more than 1,800 dealerships.<\/p>\n<p>Toyota directly employs more than 63,000 people in <span class=\"xn-location\">North America<\/span> who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota&#8217;s 14<sup>th<\/sup>\u00a0plant in <span class=\"xn-location\">North Carolina<\/span> will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.<\/p>\n<p>For more information about Toyota, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4079052-1&amp;h=303231073&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4079052-1%26h%3D3889957215%26u%3Dhttp%253A%252F%252Fwww.toyotanewsroom.com%252F%26a%3Dwww.ToyotaNewsroom.com&amp;a=www.ToyotaNewsroom.com\" target=\"_blank\" rel=\"nofollow\">www.ToyotaNewsroom.com<\/a>.<\/p>\n<p><b>Media Contacts:<\/b><br \/><span class=\"xn-person\">Adam Lovelady<\/span><br \/>Toyota Motor North America<br \/>469-292-1740<br \/><a href=\"mailto:Adam.lovelady@toyota.com\" target=\"_blank\" rel=\"nofollow\">Adam.lovelady@toyota.com<\/a><\/p>\n<p><span class=\"xn-person\">Ava Weaver<\/span><br \/>Saatchi for Toyota<br \/>469-357-2114<br \/><a href=\"mailto:Ava.weaver@saatchi.com\" target=\"_blank\" rel=\"nofollow\">Ava.weaver@saatchi.com<\/a><\/p>\n<p>For customer inquiries, please call: 800-331-4331<\/p>\n<p>SOURCE  Toyota Motor North America<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\">\u00a0<b><i>Adventure Awaits for the All-New 2024 Toyota Tacoma\u00a0<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PLANO, Texas<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 5, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Built with more power than ever before, the all-new 2024 Tacoma is completely redesigned and\u00a0reimagined and ready to take on all the action. Launching today, the &#8220;More Power for More Play&#8221; campaign highlights the model 2024 truck&#8217;s exciting new i-FORCE and i-FORCE MAX&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-264854","post","type-post","status-publish","format-standard","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=264854"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264854\/revisions"}],"predecessor-version":[{"id":264855,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264854\/revisions\/264855"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=264854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=264854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=264854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}