{"id":264967,"date":"2024-02-12T11:55:00","date_gmt":"2024-02-12T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kia-americas-russell-wager-named-mediaposts-2023-automotive-marketer-of-the-year\/"},"modified":"2024-02-12T13:00:01","modified_gmt":"2024-02-12T17:00:01","slug":"russell-wager-de-kia-america-fue-nombrado-comercializador-automotriz-del-ano-2023-de-mediapost","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/russell-wager-de-kia-america-fue-nombrado-comercializador-automotriz-del-ano-2023-de-mediapost\/","title":{"rendered":"KIA AMERICA&#8217;S RUSSELL WAGER NAMED MEDIAPOST&#8217;S 2023 AUTOMOTIVE MARKETER OF THE YEAR"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>Kia executed a number of high-profile initiatives, including entertainment naming rights, expanded sports sponsorships and an entre into the gaming category &#8211; all in support of Kia&#8217;s aggressive new product launch initiatives<\/b><\/li>\n<\/ul>\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Feb. 12, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Russell Wager<\/span>, vice president, marketing, <span class=\"xn-person\">Kia America<\/span>, was honored as MediaPost&#8217;s 2023 Automotive Marketer of the Year. \u00a0The\u00a0<i>MediaPost Marketing Automotive Awards honor advertisers and agencies who are excelling in today&#8217;s many forms of communication and rewriting the handbook on automotive marketing.<\/i> The impact of Wager&#8217;s team&#8217;s marketing approach has been recognized for its strong contribution towards Kia&#8217;s all-time record 2023 sales and the brand&#8217;s continued evolution.\u00a0<\/p>\n<div id=\"prni_dvprnejpgce3cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgce3cleft\" title=\"Kia America\u2019s Russell Wager named MediaPost\u2019s 2023 Automotive Marketer of the Year\" src=\"https:\/\/mma.prnewswire.com\/media\/2338517\/Kia_New_Logo_1.jpg\" alt=\"Kia America\u2019s Russell Wager named MediaPost\u2019s 2023 Automotive Marketer of the Year\" align=\"middle\"\/><\/div>\n<p>&#8220;I am thankful for Kia&#8217;s innovative marketing spirit,&#8221; Wager said. &#8220;It takes a skilled team of dedicated professionals to achieve the success <span class=\"xn-person\">Kia America<\/span> has enjoyed, and I am honored to be part of what this brand is all about.&#8221;<\/p>\n<p>Grounded in Kia&#8217;s Movement That Inspires brand purpose, Wager and Kia&#8217;s Marketing and Communications teams wrapped up 2023 with introductions of six new or refreshed models, grew overall market share, and captured new audience consideration for the company&#8217;s award-winning lineup of vehicles.\u00a0 Since Wager joined Kia in 2019, the team&#8217;s high profile initiatives have included special activations in Times Square during New Year&#8217;s Eve, multi-dimensional Super Bowl ad campaigns, expansion of \u00a0Kia&#8217;s long-standing NBA partnership including additional team and league sponsorships, a bold entrance into the dynamic world of eSports, coast-to-coast entertainment naming rights at the Kia Forum in <span class=\"xn-location\">Los Angeles<\/span> and the Kia Center in <span class=\"xn-location\">Orlando<\/span>, an unexpected and immersive EV experience for attendees during 2024&#8217;s Consumer Electronics Show (CES), and expanded &#8220;Accelerate the Good&#8221; corporate social responsibility activities that engaged Kia employees and dealers across the country in a true grassroots effort.<\/p>\n<p>Over the last 25+ years, Wager has served in a number of executive roles within automotive brands or their agencies, both in the U.S. and globally.<\/p>\n<p><b><span class=\"xn-person\">Kia America<\/span> \u2013 about us<br \/><\/b><i>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, <span class=\"xn-person\">Kia America<\/span> continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.<\/i><\/p>\n<p><i>For media information, including photography, visit\u00a0<\/i><i><a href=\"http:\/\/www.kiamedia.com\" rel=\"nofollow\">www.kiamedia.com<\/a><\/i><i>.\u00a0<\/i><i>To receive custom email notifications for press releases the moment they are published, subscribe at\u00a0<\/i><i><a href=\"http:\/\/www.kiamedia.com\/us\/en\/newsalert\" rel=\"nofollow\">www.kiamedia.com\/us\/en\/newsalert<\/a><\/i><i>.<\/i><\/p>\n<p><i>* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/i><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4089542-1&amp;h=290413339&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2338517%2FKia_New_Logo_1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2338517%2FKia_New_Logo_1.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2338517\/Kia_New_Logo_1.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  <span class=\"xn-person\">Kia America<\/span><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>Kia executed a number of high-profile initiatives, including entertainment naming rights, expanded sports sponsorships and an entre into the gaming category &#8211; all in support of Kia&#8217;s aggressive new product launch initiatives<\/b><\/li>\n<\/ul>\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Feb. 12, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <span class=\"xn-person\">Russell Wager<\/span>, vice president, marketing, <span class=\"xn-person\">Kia America<\/span>, was honored as MediaPost&#8217;s 2023 Automotive Marketer of the Year&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":264968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-264967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=264967"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264967\/revisions"}],"predecessor-version":[{"id":264971,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/264967\/revisions\/264971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/264968"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=264967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=264967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=264967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}