{"id":265307,"date":"2024-03-09T13:18:00","date_gmt":"2024-03-07T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lexus-to-present-time-at-milan-design-week-2024\/"},"modified":"2024-03-09T14:20:02","modified_gmt":"2024-03-09T18:20:02","slug":"lexus-presentara-time-en-la-milan-design-week-2024","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lexus-presentara-time-en-la-milan-design-week-2024\/","title":{"rendered":"LEXUS TO PRESENT &#8220;TIME&#8221; AT MILAN DESIGN WEEK 2024"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li>Interactive\u00a0Lexus installation &#8220;Time&#8221; explores the infinite potential of software-enabled design to tailor experiences to each individual in the moment<\/li>\n<li>Unveiling of &#8220;BEYOND THE HORIZON&#8221; by\u00a0Hideki Yoshimoto of Tangent, complemented by the music of <span class=\"xn-person\">Keiichiro Shibuya<\/span><\/li>\n<li>Evolution of &#8220;8 Minutes 20 Seconds&#8221; by\u00a0Marjan van Aubel, first shown at Miami Art &amp; Design Week 2023<\/li>\n<li>Open to the public at Art Point and <span class=\"xn-person\">Art Garden<\/span> at <span class=\"xn-location\">Milan&#8217;s<\/span> Superstudio via Tortona 27, from <span class=\"xn-chron\">April 16 to 21<\/span> (Press Day <span class=\"xn-chron\">April 15<\/span>)<\/li>\n<\/ul>\n<p><span class=\"xn-location\">TOKYO<\/span>, <span class=\"xn-chron\">March 7, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/&#8211; Lexus returns to Milan Design Week this spring, exhibiting &#8220;Time&#8221;, a pair of interactive installations featuring new and original work by two leading global designers \u2013 both aimed at illuminating the future of human-centred design from the canvas of the world&#8217;s largest design event.\u00a0<\/p>\n<div id=\"prni_dvprnejpge845left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpge845left\" title=\"LEXUS TO PRESENT \u201cTIME\u201d AT MILAN DESIGN WEEK 2024\" src=\"https:\/\/mma.prnewswire.com\/media\/2357257\/Lexus_Milan_Design_Week.jpg\" alt=\"LEXUS TO PRESENT \u201cTIME\u201d AT MILAN DESIGN WEEK 2024\" align=\"middle\"\/><\/div>\n<p>Since its founding 35 years ago, Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer&#8217;s time.<\/p>\n<p>Building on this mindset, &#8220;Time&#8221; explores how the era of software-defined hardware will infinitely expand the possibilities for personally tailored experiences, allowing future design to seamlessly anticipate and evolve with each individual.<\/p>\n<p>The exhibition is divided between two installations within the same site. The indoor exhibit &#8220;BEYOND THE HORIZON&#8221; by <span class=\"xn-person\">Hideki Yoshimoto<\/span>\/Tangent expresses a world of next-generation mobility that continues to evolve in limitless ways through software, complemented by the music of Keiichiro Shibuya\u00a0that further invites visitors into an immersive space.<\/p>\n<p>&#8220;8 Minutes 20 Seconds&#8221; by <span class=\"xn-person\">Marjan van Aubel<\/span> will be exhibited outside, expressing the investment she shares with Lexus in pioneering new approaches to design and technology toward a carbon-neutral future.<\/p>\n<p>Both exhibitions incorporate the next-generation Lexus electric vehicle LF-ZC, a concept that represents how the synergy of hardware and software can redefine the automotive experience.<\/p>\n<p>Lexus has been a regular exhibitor at Milan Design Week for almost 20 years, collaborating with many leading designers and artists to create immersive experiences for visitors. The roll call of talent includes such internationally respected names as <span class=\"xn-person\">Philippe Nigro<\/span>, Sou Fujimoto, Rhizomatiks, Germane Barnes and <span class=\"xn-person\">Suchi Reddy<\/span>.\u00a0<\/p>\n<p>&#8220;Time&#8221; will be on public view in the Art Point and <span class=\"xn-person\">Art Garden<\/span> at Superstudio P\u00ecu in <span class=\"xn-location\">Milan&#8217;s<\/span> famous Tortona design district from <span class=\"xn-chron\">April 16<\/span> to 21.\u00a0<\/p>\n<p><b>Event details <br \/><\/b><u>Dates<\/u>: Press Day <span class=\"xn-chron\">April 15<\/span>, <span class=\"xn-chron\">10am to 8pm<\/span>; Public Days <span class=\"xn-chron\">April 16 to 21<\/span>, <span class=\"xn-chron\">10am to 9pm<\/span> <br \/><u>Venue<\/u>: Art Point and <span class=\"xn-person\">Art Garden<\/span>, Superstudio Pi\u00f9, Via Tortona 27, 20144 &#8211; <span class=\"xn-location\">Milan<\/span>, Italy\u00a0 <br \/><u>Exhibition<\/u>:<\/p>\n<ul type=\"disc\">\n<li>Installation &#8220;BEYOND THE HORIZON&#8221; by\u00a0Hideki Yoshimoto\/Tangent (Art Point)<\/li>\n<li>Installation &#8220;8 Minutes 20 Seconds&#8221; by\u00a0Marjan van Aubel (<span class=\"xn-person\">Art Garden<\/span>)<\/li>\n<\/ul>\n<p><b>Designer profile \u2013Hideki Yoshimoto<\/b><b>\u00a0\/Tangent<\/b><\/p>\n<p><span class=\"xn-person\">Hideki Yoshimoto<\/span>, founder of the international Tangent design and innovation brand, was the winner of the first Lexus Design Award in 2013, while still a student at the Royal College of Art in <span class=\"xn-location\">London<\/span>. His winning lighting design &#8220;INAHO&#8221; was invited to participate in exhibitions around the world and went on to be developed as a commercial product.\u00a0\u00a0<\/p>\n<p>Yoshimoto specialises in the progressive fusion of design and engineering. In addition to providing global luxury brands such as Herm\u00e8s with designs and concepts, he is active in a wide range of fields, from technology-based new business development to urban schemes.\u00a0\u00a0In recent years, he has been involved in the evolution and transmission of Japanese culture, including the founding of Craft x Tech, an international initiative to connect traditional Japanese crafts and leading-edge technology.<\/p>\n<p>Tangent is a design studio that aims to express the idea of &#8220;bringing technology closer to people&#8217;s lives and time, rather than thrusting it on them&#8221;. Its collaboration approach resonates with the relationship that Lexus aims to build between its customers and mobility.\u00a0<\/p>\n<p><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=2572485177&amp;u=https%3A%2F%2Fwww.tngnt.uk%2F&amp;a=https%3A%2F%2Fwww.tngnt.uk%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tngnt.uk\/<\/a><\/u>\u00a0\u00a0<\/p>\n<p><b>Designer profile \u2013Marjan van Aubel<\/b><b>\u00a0\/<\/b><b> Marjan van Aubel Studio<\/b><\/p>\n<p><span class=\"xn-person\">Marjan van Aubel<\/span> is a solar designer from <span class=\"xn-location\">the Netherlands<\/span> whose work explores innovations that combine sunlight and technology for a sustainable future. She is the director of the Marjan van Aubel Studio, which has produced award-winning creative activities aimed at incorporating solar energy into daily life.\u00a0\u00a0<\/p>\n<p>Explaining her studio&#8217;s creative ethos, she says: &#8220;We will continue to create a future that combines sustainability, design, and solar technology, create lasting change through solar design, and bring solar power closer to life by incorporating it into our lives through buildings and objects. That&#8217;s what I&#8217;m aiming for.&#8221;\u00a0<\/p>\n<p>This idea connects with Lexus&#8217; design vision and its aim for battery electric vehicles to deliver experiential value that is human-centred.\u00a0<\/p>\n<p><span class=\"xn-person\">Van Aubel<\/span> graduated from the Royal College of Art with a Master&#8217;s degree in Product Design and holds a Bachelor&#8217;s degree from the Rietveld Academy Design Lab. Leading brand collaborations include COS, Timberland and Swarovski to help accelerate the transition to solar energy globally. Her notable works include &#8220;Sunne,&#8221; &#8220;Current Table,&#8221; &#8220;Power Plant&#8221; and the roof design for the Netherlands Pavilion at Expo 2020 in Dubai.\u00a0<\/p>\n<p><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=1802820694&amp;u=https%3A%2F%2Fwww.marjanvanaubel.com%2F&amp;a=https%3A%2F%2Fwww.marjanvanaubel.com%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.marjanvanaubel.com\/<\/a><\/u>\u00a0<\/p>\n<p><b>Composer profile\u2013Keiichiro Shibuya<\/b><\/p>\n<p>A Japanese composer, musician, and artist based in <span class=\"xn-location\">Tokyo<\/span> and <span class=\"xn-location\">Paris<\/span>. Graduated from the <span class=\"xn-location\">Tokyo<\/span> <span class=\"xn-org\">University of the Arts&#8217;<\/span> Department of Composition. His work encompasses cutting-edge electronic music, piano solos, operas, film scores, and sound installations.<\/p>\n<p>In 2012, Shibuya created the vocaloid opera The End, starring <span class=\"xn-person\">Hatsune Miku<\/span>. The opera premiered at the Th\u00e9\u00e2tre du Ch\u00e2telet in <span class=\"xn-location\">Paris<\/span>, with costumes designed by <span class=\"xn-person\">Louis Vuitton<\/span> and <span class=\"xn-person\">Marc Jacobs<\/span> and since then has toured worldwide. In 2018, Shibuya premiered another opera called &#8220;Android Opera&#8221;. The opera features an AI-equipped android, which sings while conducting an orchestra. In 2021, Shibuya received a commission to create the opera Super Angels by the New National Theatre, <span class=\"xn-location\">Tokyo<\/span>. In 2022, he performed the Android Opera MIRROR for Expo 2020 Dubai. The full 70-minute version of this opera was premiered at the Th\u00e9\u00e2tre du Ch\u00e2telet in <span class=\"xn-location\">Paris<\/span>.<\/p>\n<p>Shibuya has also received recognition for his film scores. In 2020 and 2021, he was recognized at the 75th Mainichi Film Awards and received the 30th Japan Movie Critics Award for the film Midnight Swan.<\/p>\n<p>Through his works,\u00a0Shibuya continues to push the boundaries of technology, life, and death.<\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=1687470847&amp;u=http%3A%2F%2Fatak.jp%2Fen%2F&amp;a=http%3A%2F%2Fatak.jp%2Fen%2F\" target=\"_blank\" rel=\"nofollow\">http:\/\/atak.jp\/en\/<\/a><\/p>\n<p><b><i>About\u00a0Lexus<\/i><\/b> <br \/><i>Lexus&#8217; passion for brave design, imaginative technology,<\/i>\u00a0<i>and<\/i>\u00a0<i>exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers.<\/i>\u00a0<i>Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In <span class=\"xn-location\">the United States<\/span>, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.\u00a0<\/i><\/p>\n<p><i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=2995708362&amp;u=https%3A%2F%2Fwww.facebook.com%2Flexus&amp;a=www.facebook.com%2Flexus\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/lexus<\/a><\/i> <br \/><i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=2910424986&amp;u=https%3A%2F%2Fwww.twitter.com%2Flexus&amp;a=www.twitter.com%2Flexus\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/lexus<\/a><\/i> <i><br \/><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=4079720913&amp;u=https%3A%2F%2Fwww.youtube.com%2FLexusVehicles&amp;a=www.youtube.com%2FLexusVehicles\" target=\"_blank\" rel=\"nofollow\">www.youtube.com\/LexusVehicles<\/a><\/i> <i><br \/><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=1040051647&amp;u=https%3A%2F%2Fwww.instagram.com%2Flexususa&amp;a=www.instagram.com%2Flexususa\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/lexususa<\/a><\/i> <i><br \/><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=2676065344&amp;u=https%3A%2F%2Fwww.pinterest.com%2Flexususa&amp;a=https%3A%2F%2Fwww.pinterest.com%2Flexususa\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.pinterest.com\/lexususa<\/a><\/i>\u00a0\u00a0<\/p>\n<p><b>MEDIA CONTACTS<\/b> <br \/><span class=\"xn-person\">Brooke Sinek<\/span> \u00a0<br \/>(469) 980-1017\u00a0 <br \/><a href=\"mailto:brooke.sinek@lexus.com\" target=\"_blank\" rel=\"nofollow\">brooke.sinek@lexus.com<\/a>\u00a0\u00a0<\/p>\n<div id=\"prni_dvprnejpgd5f7left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgd5f7left\" title=\"Lexus Logo\" src=\"https:\/\/mma.prnewswire.com\/media\/1428802\/Lexus_Logo.jpg\" alt=\"Lexus Logo\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=771891540&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2357257%2FLexus_Milan_Design_Week.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2357257%2FLexus_Milan_Design_Week.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2357257\/Lexus_Milan_Design_Week.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4110113-1&amp;h=3396090313&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1428802%2FLexus_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1428802%2FLexus_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1428802\/Lexus_Logo.jpg<\/a><\/p>\n<p>SOURCE  Lexus<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<ul type=\"disc\">\n<li>Interactive\u00a0Lexus installation &#8220;Time&#8221; explores the infinite potential of software-enabled design to tailor experiences to each individual in the moment<\/li>\n<li>Unveiling of &#8220;BEYOND THE HORIZON&#8221; by\u00a0Hideki Yoshimoto of Tangent, complemented by the music of <span class=\"xn-person\">Keiichiro Shibuya<\/span><\/li>\n<li>Evolution of &#8220;8 Minutes 20 Seconds&#8221; by\u00a0Marjan van Aubel, first shown at Miami Art &amp; Design Week 2023<\/li>\n<li>Open to the public at Art Point and <span class=\"xn-person\">Art Garden<\/span> at <span class=\"xn-location\">Milan&#8217;s<\/span>&#8230;<br \/>\n","protected":false},"author":1,"featured_media":265308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-265307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265307"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265307\/revisions"}],"predecessor-version":[{"id":265314,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265307\/revisions\/265314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/265308"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}