{"id":265358,"date":"2024-03-13T10:15:00","date_gmt":"2024-03-13T14:15:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-adsmovil-expands-market-reach-and-content-portfolio-with-nuestra-vision-strategic-alliance\/"},"modified":"2024-03-13T10:30:02","modified_gmt":"2024-03-13T14:30:02","slug":"adsmovil-amplia-su-alcance-en-el-mercado-y-su-cartera-de-contenidos-a-traves-de-alianza-estrategica-con-nuestra-vision","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/adsmovil-amplia-su-alcance-en-el-mercado-y-su-cartera-de-contenidos-a-traves-de-alianza-estrategica-con-nuestra-vision\/","title":{"rendered":"Adsmovil Expands Market Reach and Content Portfolio with Nuestra Vision Strategic Alliance"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Nuestra Vision is a leading certified minority-owned Spanish language TV\u00a0<\/i><\/b><b><i>broadcaster in the U.S.<\/i><\/b><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 13, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Adsmovil<\/b>, a minority-owned digital first Hispanic media company, is pleased to announce its strategic alliance with <b>Nuestra Vision<\/b>, a 24\/7 Spanish-language TV network offering family-friendly premium programming for Mexicans, Mexican Americans and Hispanics living in the U.S. This strategic alliance marks a significant milestone for <b>Adsmovil <\/b>as it expands its reach, audience, content, and media platforms to deliver 360\u00b0 opportunities across the Hispanic landscape.<\/p>\n<p>By becoming the exclusive seller of Nuestra Vision&#8217;s content for the general market (cable and broadcast signals), and bundling <b>Nuestra Vision<\/b> with <b>Adsmovil<\/b>&#8216;s current offering, the company continues to deliver on its mission of reaching Hispanics across countries of origin, languages, generations, homes, and screens without compromising authenticity. With the Hispanic market growing exponentially in numbers and value, <b>Adsmovil<\/b> recognizes the immense potential of the Mexican, Spanish language dominant cohort, a significant audience within the national Hispanic market, which currently stands at 63.7 million strong, representing 19% of the U.S. population, and <span class=\"xn-money\">$2.7 trillion<\/span> in purchasing power.<\/p>\n<p>The synergistic alliance with <b>Nuestra Vision<\/b> allows <b>Adsmovil <\/b>to tap into the preferences of Mexican, Spanish-dominant Hispanics, who spend their time on multiple platforms including streaming, broadcast, and cable, consuming Mexican content. It is worth noting that most TV viewers are still &#8216;hybrid&#8217; viewers, consuming a combination of all three platforms, with distinct divergence and preferences across age groups. By utilizing linear, cable, and CTV, advertisers can effectively reach both wired and cordless audiences, across demographics and geographies, amplifying results for advertisers.<\/p>\n<p><b>Nuestra Vision <\/b>primarily serves the content preferences of the vast Mexican and Mexican American community, which represents 60% of U.S. Hispanics. With original productions from <span class=\"xn-location\">Mexico<\/span>, the channel provides audiences with nostalgia, representation, and a sense of belonging. Moreover, <b>Nuestra Vision<\/b> offers a wide range of family-friendly premium content, including one of the largest and most prestigious libraries of Mexican movies, TV series, live news, live sports, sports news, music, children&#8217;s content, educational series approved by the FCC, and hyper-targeted special events.<\/p>\n<p><b>Nuestra Vision <\/b>is broadcast\u00a0over the air (OTA) across 38 broadcast territories through affiliated stations with historically high viewership and the largest audience on the .1 dial as well as MVPDs (DISH Network and DIRECTV), and digital live streaming services like TelevisaUnivision&#8217;s Vix, Sling TV, DIRECTV Stream, LocalBTV, and Nuestra Visi\u00f3n&#8217;s mobile app. Established in 2015, <b>Nuestra Vision<\/b> is a leading certified minority-owned Spanish language TV broadcaster in the U.S. and a stellar source of content for the Mexican, Mexican-American, and U.S. Hispanic audience.<\/p>\n<p>&#8220;The\u00a0strategic investment in <b>Nuestra Vision<\/b> fortifies Adsmovil&#8217;s overarching strategy to expand and diversify its Hispanic market reach, without sacrificing authenticity. Furthermore, the wide-ranging array of platforms better serves the multi-faceted Hispanic cohort, core to the company&#8217;s mission since its founding. With the combined expertise and resources of both companies, advertisers can now access a comprehensive suite of advertising solutions to reach a much broader audience effectively and authentically,&#8221; said <b><span class=\"xn-person\">Alberto Pardo<\/span>, CEO and Founder of Adsmovil.\u00a0<\/b><\/p>\n<p><b><span class=\"xn-person\">Victor Herrera da Silva<\/span>, CEO of Nuestra Vision,<\/b> added: &#8220;We are incredibly excited about this powerful coalition with Adsmovil. As our network&#8217;s distribution continues to grow through OTA and all platforms &#8211; becoming available to more Hispanic households in top DMA&#8217;s than ever before &#8211; ensuring that our premium content was well represented was a key priority for us. Collaborating with one of the leading players in the Hispanic digital media space was our primary objective, and now, together with Adsmovil, we will continue to serve an even greater number of consumers authentically while driving a more significant ROI for brands who seek to connect and build relationships with our vibrant audience.&#8221;<\/p>\n<p>For more information about\u00a0Nuestra Vision please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4114305-1&amp;h=2953092445&amp;u=https%3A%2F%2Fwww.nuestravision.tv%2F&amp;a=www.nuestravision.tv\" target=\"_blank\" rel=\"nofollow\">www.nuestravision.tv<\/a><br \/>For more information about Adsmovil please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4114305-1&amp;h=2507427221&amp;u=https%3A%2F%2Fwww.adsmovil.com&amp;a=www.adsmovil.com\" target=\"_blank\" rel=\"nofollow\">www.adsmovil.com<\/a>.<\/p>\n<p>SOURCE  Adsmovil<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Nuestra Vision is a leading certified minority-owned Spanish language TV\u00a0<\/i><\/b><b><i>broadcaster in the U.S.<\/i><\/b><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 13, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Adsmovil<\/b>, a minority-owned digital first Hispanic media company, is pleased to announce its strategic alliance with <b>Nuestra Vision<\/b>, a 24\/7 Spanish-language TV network offering family-friendly premium programming for Mexicans, Mexican Americans and Hispanics living in the U.S. This&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-265358","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265358"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265358\/revisions"}],"predecessor-version":[{"id":265359,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265358\/revisions\/265359"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}