{"id":265674,"date":"2024-04-09T13:17:00","date_gmt":"2024-04-08T13:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-industry-leaders-convene-to-shine-spotlight-on-latinos-in-sports\/"},"modified":"2024-04-09T13:20:02","modified_gmt":"2024-04-09T17:20:02","slug":"lideres-del-sector-se-reunen-para-destacar-a-los-latinos-en-el-deporte","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lideres-del-sector-se-reunen-para-destacar-a-los-latinos-en-el-deporte\/","title":{"rendered":"INDUSTRY LEADERS CONVENE TO SHINE SPOTLIGHT ON LATINOS IN SPORTS"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i><span class=\"xn-person\">Xavier A. Gutierrez<\/span>, the only Latino CEO of a major American sports franchise, <\/i><i>and <span class=\"xn-person\">Pedro A. Guerrero<\/span>, publisher of Hispanic Executive, launch multiplatform joint venture\u00a0<\/i><\/p>\n<p class=\"prntac\"><i>Presented by Amerant Bank and in partnership with CNBC,\u00a0<\/i><i>inaugural event takes place during <span class=\"xn-location\">Miami<\/span> F1 Grand Prix weekend<\/i><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">April 8, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Seasoned executives from the worlds of sports, media, and marketing announced today a joint venture focused on the power of Latinos in the global sports industry. \u00a0The multitiered platform will focus on content, careers, and convenings, and officially launch during <span class=\"xn-location\">Miami&#8217;s<\/span> Formula 1 weekend at a star-studded event presented by Amerant Bank and in partnership with CNBC.\u00a0 Through his company ImpactX Sports Group, Xavier A. Gutierrez\u2014president and CEO of the Arizona Coyotes NHL club and the only Latino currently leading a major American sports team\u2014created the venture with Pedro A. Guerrero\u2014CEO of Guerrero and publisher of <i>Hispanic Executive<\/i>, the leading English language media brand highlighting Hispanic business leadership.\u00a0 For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=77753915&amp;u=http%3A%2F%2Fwww.latinosinsports.com%2F&amp;a=www.LatinosInSports.com\" target=\"_blank\" rel=\"nofollow\">www.LatinosInSports.com<\/a>.\u00a0<\/p>\n<p>&#8220;Sports are critically important to culture, commerce, and community; and by any measure Latinos are driving the future growth of this industry,&#8221; said Gutierrez, Founder of ImpactX Sports Group. &#8220;There is a dearth of impactful events, content, and research shining a spotlight on these trendlines, and Pedro is the perfect partner to join me in filling that void.&#8221;<\/p>\n<p>The Hispanic sports marketplace totals <span class=\"xn-money\">$21 billion<\/span>, and over-indexes the general market across several core metrics:<\/p>\n<ul type=\"disc\">\n<li>40 percent of Latinos consider themselves &#8220;avid sports fans&#8221; as compared with 29 percent of Anglos (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=1426839979&amp;u=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1018817%2Fsports-fans-usa-ethnicity%2F&amp;a=Statista+2023\" target=\"_blank\" rel=\"nofollow\">Statista 2023<\/a>)<\/li>\n<li>92 percent of Latinos view sports as important to their lives (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=2297241697&amp;u=https%3A%2F%2Flattitude.net%2Fwp-content%2Fuploads%2F2022%2F09%2F6-BCG-Ampere-Analysis-Sports.pdf&amp;a=Boston+Consulting+Group+%E2%80%93+L%27ATTITUDE+2022\" target=\"_blank\" rel=\"nofollow\">Boston Consulting Group \u2013 L&#8217;ATTITUDE 2022<\/a>)<\/li>\n<li>Latinos are twice as likely to attend a sporting event at least once per week (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=4031401439&amp;u=https%3A%2F%2Fwww.nielsen.com%2Finsights%2F2013%2Fhuddle-up-u-s-hispanics-could-be-a-boon-for-nets-leagues-and%2F&amp;a=Nielsen+Fan+Tender\" target=\"_blank\" rel=\"nofollow\">Nielsen Fan Tender<\/a>)<\/li>\n<li>Latinos are five times more likely to share sports content on social media (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=2297241697&amp;u=https%3A%2F%2Flattitude.net%2Fwp-content%2Fuploads%2F2022%2F09%2F6-BCG-Ampere-Analysis-Sports.pdf&amp;a=Boston+Consulting+Group+%E2%80%93+L%27ATTITUDE+2022\" target=\"_blank\" rel=\"nofollow\">Boston Consulting Group \u2013 L&#8217;ATTITUDE 2022<\/a>)<\/li>\n<li>Latinos are 33 percent more likely to make purchases based on in-game commercials (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=1780552521&amp;u=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F980657%2Fhispanics-popular-sports%2F&amp;a=Statista+%E2%80%93+2019\" target=\"_blank\" rel=\"nofollow\">Statista \u2013 2019<\/a>)<\/li>\n<li>Women, especially Latinas, represent 40 percent of sports fandom (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=3433198494&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2Frise-latina-sports-fandom-jennifer-yepez-blundell%2F%3Futm_source%3Drss%26utm_campaign%3Darticles_sitemaps%26utm_medium%3Dgoogle_news&amp;a=Female+Sport+Fandom%2C+Dr.+Bri+Newland+and+Dr.+Ted+Hayduk+-+2020\" target=\"_blank\" rel=\"nofollow\">Female Sport Fandom, Dr. <span class=\"xn-person\">Bri Newland<\/span> and Dr. <span class=\"xn-person\">Ted Hayduk<\/span> &#8211; 2020<\/a>)<\/li>\n<li>Latino youth fandom expected to increase 22 percent in next decade (<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=2297241697&amp;u=https%3A%2F%2Flattitude.net%2Fwp-content%2Fuploads%2F2022%2F09%2F6-BCG-Ampere-Analysis-Sports.pdf&amp;a=Boston+Consulting+Group+%E2%80%93+L%27ATTITUDE+2022\" target=\"_blank\" rel=\"nofollow\">Boston Consulting Group \u2013 L&#8217;ATTITUDE 2022<\/a><\/li>\n<\/ul>\n<p>The group&#8217;s first invite-only event will take place on <span class=\"xn-chron\">Friday, May 3<\/span>, at <span class=\"xn-location\">Miami&#8217;s<\/span> Perez Art Museum from <span class=\"xn-chron\">6:00 p.m. to 8:30 p.m.<\/span>, and feature a room filled with sports luminaries from leagues, teams, and brands.\u00a0 CNBC will serve as the official mainstream media partner and cover the proceedings.\u00a0 Confirmed speakers to date include <span class=\"xn-person\">Jose E. Feliciano<\/span>, co-owner of Chelsea FC; <span class=\"xn-person\">Monica Gil<\/span>, board member of Nike Inc., <span class=\"xn-person\">Luis Silberwasser<\/span>, Chairman of Sports for Warner Bros. Discovery; and <span class=\"xn-person\">Alex Sherman<\/span>, media reporter for CNBC.<\/p>\n<p>Following the event, the group will roll out a digital content platform, proprietary research studies, thought leadership initiatives, and career resources for current and aspiring Latino executives in the sports industry.\u00a0<\/p>\n<p>&#8220;The Latino community is the driving engine of the American economy, and sports is a thriving industry where Latinos are leading both on the field and in the executive ranks,&#8221; said Guerrero, publisher of <i>Hispanic Executive<\/i>. &#8220;Xavier has a history of using his position to elevate others, and we are excited to partner on this platform that promotes a shared mission to elevate the incredible work already being done, and inspire future generations of Latinos.&#8221;<\/p>\n<p><b>About ImpactX Sports<br \/><\/b>ImpactX Sports Group, LLC is a privately held advisory, investment, marketing, media and entertainment company focused on the global sports industry.\u00a0 This\u00a0multi-strategy platform advises and activates for sports leagues, teams and major corporate brands. \u00a0Founded by <span class=\"xn-person\">Xavier A. Gutierrez<\/span>, the only Latino currently leading a major league American sports team, ImpactX Sports Group strategically leverages the positive impact of sports on culture, commerce, and community.\u00a0www.impactxsports.com<\/p>\n<p><b>About <i>Hispanic Executive<\/i><\/b> <br \/><i>Hispanic Executive<\/i>\u00a0unites the leaders of the new majority. By turning our spotlight on business&#8217;s most influential Latinos, we help drive our community&#8217;s unmatched economic, political, and social power. As we shape the dialogue on the cultural force that is Hispanic leadership, we amplify the voices of those driving growth in the global marketplace. We are a key resource for Latino leaders, providing a platform for them to elevate their thought leadership and connecting them with those who are redefining the international business landscape. <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4134863-1&amp;h=4104146147&amp;u=https%3A%2F%2Fwww.hispanicexecutive.com%2F&amp;a=www.hispanicexecutive.com\" target=\"_blank\" rel=\"nofollow\">www.hispanicexecutive.com<\/a><\/p>\n<p>SOURCE  Latinos in Sports<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i><span class=\"xn-person\">Xavier A. Gutierrez<\/span>, the only Latino CEO of a major American sports franchise, <\/i><i>and <span class=\"xn-person\">Pedro A. Guerrero<\/span>, publisher of Hispanic Executive, launch multiplatform joint venture\u00a0<\/i><\/p>\n<p class=\"prntac\"><i>Presented by Amerant Bank and in partnership with CNBC,\u00a0<\/i><i>inaugural event takes place during <span class=\"xn-location\">Miami<\/span> F1 Grand Prix weekend<\/i><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">April 8, 2024<\/span> \/PRNewswire-HISPANIC PR&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-265674","post","type-post","status-publish","format-standard","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265674"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265674\/revisions"}],"predecessor-version":[{"id":265716,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265674\/revisions\/265716"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}