{"id":265808,"date":"2024-04-17T22:41:00","date_gmt":"2024-04-15T17:41:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lexus-presents-time-at-the-2024-milan-design-week\/"},"modified":"2024-04-17T22:50:01","modified_gmt":"2024-04-18T02:50:01","slug":"lexus-presenta-time-en-la-semana-del-diseno-de-milan-2024","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lexus-presenta-time-en-la-semana-del-diseno-de-milan-2024\/","title":{"rendered":"LEXUS PRESENTS &#8220;TIME&#8221; AT THE 2024 MILAN DESIGN WEEK"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>The exhibition is an immersive art experience, showcasing the future of next-generation mobility and its infinite possibilities<\/i><\/p>\n<ul type=\"disc\">\n<li><i>Time<\/i> explores the possibilities created through the synergy of software and hardware, drawing inspiration from Lexus&#8217;s next-generation battery EV concept model LF-ZC.<\/li>\n<li>The collaboration features works by <span class=\"xn-person\">Hideki Yoshimoto<\/span>\/Tangent, winner of the inaugural LEXUS DESIGN AWARD, with sound by musician <span class=\"xn-person\">Keiichiro Shibuya<\/span>, and Dutch solar designer <span class=\"xn-person\">Marjan van Aubel<\/span>.<\/li>\n<\/ul>\n<p><span class=\"xn-location\">MILAN<\/span>, <span class=\"xn-chron\">April 15, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Lexus has unveiled its installation\u00a0<i>Time<\/i> at the world&#8217;s largest design event, Milan Design Week, in <span class=\"xn-location\">Milan, Italy<\/span>. Located in Art Point and Art Garden at the Superstudio Pi\u00f9 in the Tortona design district, a hub for global creative convergence, the exhibit is open until <span class=\"xn-chron\">April 21, 2024<\/span>.<\/p>\n<div id=\"prni_dvprnejpg874cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg874cleft\" title=\"LEXUS PRESENTS \u201cTIME\u201d AT THE 2024 MILAN DESIGN WEEK\" src=\"https:\/\/mma.prnewswire.com\/media\/2387367\/Lexus_Milan_Design_Week.jpg\" alt=\"LEXUS PRESENTS \u201cTIME\u201d AT THE 2024 MILAN DESIGN WEEK\" align=\"middle\"\/><\/div>\n<p>Chief Branding Officer, <span class=\"xn-person\">Simon Humphries<\/span>, relates that, &#8220;Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer. The theme of the installation, &#8216;Time&#8217;, comes from our belief that experience and time are inseparable concepts. Time is not something that simply passes, it&#8217;s the starting point of all special experiences.\u00a0Lexus cherishes a human-centered philosophy, and we believe that providing people with unique experiences in an age where technology will allow cars to anticipate and evolve with the customer, begins with exploring the relationship between people and time itself.&#8221;<\/p>\n<p>The <i>Time<\/i> installation explores Lexus&#8217; vision of a future with infinite possibilities enabled by technology. Software that anticipates the needs of the user has the power to continuously expand and evolve to produce unique experiential value for each individual. It also expresses Lexus&#8217; resolve to redefine luxury in synergy with carbon neutrality, exploring how energy and software can advance mobility innovation.<\/p>\n<p>This year Lexus is presenting an installation of works by two designers who have drawn inspiration from the LF-ZC, a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle (BEV).<\/p>\n<p>At Art Point, <span class=\"xn-person\">Hideki Yoshimoto<\/span>\/Tangent presents <i>Beyond the Horizon<\/i>, expressing a world of next-generation mobility that evolves infinitely through software. Collaborating with musician <span class=\"xn-person\">Keiichiro Shibuya<\/span>, the work immerses visitors in a world of light and sound.<\/p>\n<p>At Art Garden, the exhibit, <i>8 Minutes and 20 Seconds<\/i> by <span class=\"xn-person\">Marjan van Aubel<\/span>, incorporates solar design and technology in pursuit of a carbon-neutral future.<\/p>\n<p><b>Installation <i>BEYOND THE HORIZON<\/i><\/b><\/p>\n<p>This interactive installation is inspired by a future where the personal experiential value of mobility can be tailored to each individual, a vehicle constantly updating its software and transcending the traditional role as a means of transportation through a digital dialogue with customers.<\/p>\n<p>A single line of two-meter tall interactive sculptures are completely uniform in appearance, yet emit light in their own unique ways, evoking different expressions. In the center of the installation, as a symbol of exploration and innovation for the future of mobility, stands the Lexus next-generation battery EV concept LF-ZC.<\/p>\n<p>The blending of time-honored craftsmanship and state-of-the-art technology is one of the core themes of this installation. Utilizing the rich heritage of Japanese Echizen washi paper and its 1,500 years of history, the installation boasts an expansive screen stretching 4 meters high and 30 meters wide, illustrating the ever-changing vistas of the horizon. This washi is infused with bamboo fibers, a nod to the material used in the LF-ZC, and symbolizes the brand&#8217;s commitment to sustainability and refined luxury. This integration also signifies Lexus&#8217; reverence for <span class=\"xn-location\">Japan&#8217;s<\/span> traditional materials and masterful craftsmanship while forging ahead into the future.<\/p>\n<p><span class=\"xn-person\">Keiichiro Shibuya<\/span> has composed the sound installation piece &#8220;Abstract Music&#8221; to complement the exhibition concept. Sound images generated in real time through programming from a vast amount of sound data move around among the 31 speakers installed throughout the venue. No two moments are ever the same, as the sounds endlessly evolve. The changing of the horizon from dawn to dusk, with LF-ZC as the guide to the future, the ten sculptures, and &#8220;Abstract Music&#8221; &#8211; all come together to create a unique, personalized, and immersive experience.<\/p>\n<p><b>Installation<i> 8 Minutes and 20 Seconds<\/i><\/b><\/p>\n<p>This work expresses Lexus&#8217; commitment to advancing the innovation of mobility by celebrating the potential of energy and software while aiming for the coexistence of carbon neutrality and luxury. The installation, depicting a to-scale representation of the concept model LF-ZC, utilizes solar power, harnessing energy from Organic Photovoltaic (OPV) cells and storing it in built-in batteries. It is equipped with motion sensors that respond to movements of visitors, creating an immersive light and sound experience. The aim of this is to reflect our potential synergy with the natural environment, making the visitor an active participant in this vision of the future.<\/p>\n<p>Named for the time it takes sunlight to reach the Earth&#8217;s surface, <i>8 Minutes and 20 Seconds<\/i> imagines the car positioned among holographic trees and a reflective seating area, set against a backdrop of an interactive sun. Created with 16 of van Aubel&#8217;s Sunne solar lamps arranged in a circle, the sun changes color when visitors touch a sensor that is made from a new bamboo fabric developed by Lexus, sending a signal that triggers a personal sunrise for each visitor.<\/p>\n<p>In addition, the installation uses natural sounds such as the rustling of bamboo, which is an auditory representation derived from the bamboo material used in the interior of the LF-ZC, the inspiration for this work.<\/p>\n<p><b>Exhibition Information<br \/><\/b><i>Date:<\/i>\u00a0April 16 to April 21, from <span class=\"xn-chron\">11:00 a.m. to 9:00 p.m.<\/span><br \/><i>Venue:<\/i>\u00a0Art Point inside Superstudio Pi\u00f9, Art Garden<br \/><i>Address:<\/i>\u00a0Via Tortona, 27 20144 &#8211; <span class=\"xn-location\">Italy<\/span>, <span class=\"xn-location\">Milan<\/span><br \/><i>Exhibition:<\/i>\u00a0<\/p>\n<ul type=\"disc\">\n<li>Installation <i>BEYOND THE HORIZON <\/i> by <span class=\"xn-person\">Hideki Yoshimoto<\/span> \/ Tangent at Art Point<\/li>\n<li>Installation <i>8 Minutes and 20 Seconds<\/i> by designer <span class=\"xn-person\">Marjan van Aubel<\/span> at Art Garden<\/li>\n<\/ul>\n<p><span class=\"xn-person\">Hideki Yoshimoto<\/span>\/Tangent<\/p>\n<p>Designer, Creative Director. Project Associate Professor at the Research Center for Advanced Science and Technology, The <span class=\"xn-org\">University of Tokyo<\/span>. Born in Wakayama Prefecture in 1985. Completed his master&#8217;s program in Aerospace Engineering at the Graduate School of The <span class=\"xn-org\">University of Tokyo<\/span> in 2010, and his doctoral program at the Royal College of Art in <span class=\"xn-location\">London<\/span> in Design Engineering in 2016.<\/p>\n<p>Founded design studio Tangent in <span class=\"xn-location\">London<\/span> in 2015. In 2020, he co-founded the field of Advanced Art and Design at the Research Center for Advanced Science and Technology, The <span class=\"xn-org\">University of Tokyo<\/span>, and further expanded his activities based in both <span class=\"xn-location\">London<\/span> and <span class=\"xn-location\">Tokyo<\/span>. Specializes in the progressive integration of design and engineering, providing numerous designs and concepts for world-famous luxury brands, as well as engaging in a wide range of fields from the development of new businesses based on technology to urban development.<\/p>\n<p>His recently founded international initiative Craft x Tech connects Japanese traditional crafts with cutting-edge technology, and he actively presents art works through collaborations with traditional crafts, working on the evolution and passing on of Japanese culture.<\/p>\n<p>His main works include the giant wall art <i>Orb<\/i> (2023) for the Tanegashima Space Art Festival, the <i>Dawn<\/i> (2023) that fuses traditional Kanazawa gold leaf with state-of-the-art laser processing technology, the installation <i>Here<\/i> (2019) for the Herm\u00e8s pavilion at the international fine watch salon SIHH (Salon International de la Haute Horlogerie), the glass sculpture <i>Rise<\/i> (2017) released from Wonderglass, the animation <i>Ascension<\/i> (2016) for the facade of the world&#8217;s tallest tower, Burj Khalifa, and the lighting <i>Inaho<\/i> (2013) inspired by swaying rice plants. Recipient of many awards in the fields of design and engineering, including the Excellence Award from the Artificial Intelligence Society of <span class=\"xn-location\">Japan<\/span>, Super Creator certification from the IPA Unexplored Software Project, Wakayama Prefectural Culture Encouragement Award, LEXUS DESIGN AWARD, and Reddot Design Concept Best of the Best.<\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4141209-1&amp;h=4078773729&amp;u=https%3A%2F%2Fwww.tngnt.uk%2F&amp;a=https%3A%2F%2Fwww.tngnt.uk%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tngnt.uk\/<\/a><\/p>\n<p><span class=\"xn-person\">Keiichiro Shibuya<\/span> \/ ATAK<\/p>\n<p>Musician. Graduated from the <span class=\"xn-location\">Tokyo<\/span> <span class=\"xn-org\">University of the Arts<\/span> with a degree in composition. His wide range of works span from cutting-edge electronic music to piano solos, operas, film scores, and sound installations, and he has bases in <span class=\"xn-location\">Tokyo<\/span> and <span class=\"xn-location\">Paris<\/span>. In 2012, he presented the first Vocaloid opera THE END starring <span class=\"xn-person\">Hatsune Miku<\/span>, with costumes by <span class=\"xn-person\">Marc Jacobs<\/span>, then the designer for <span class=\"xn-person\">Louis Vuitton<\/span>, which premiered at the Th\u00e9\u00e2tre du Ch\u00e2telet in <span class=\"xn-location\">Paris<\/span> and went on to tour the world. In 2018, he unveiled the Android Opera\u00ae Scary Beauty, featuring a humanoid android equipped with AI conducting an orchestra while singing. In 2021, his opera Super Angels held its world premiere at the New National Theatre. In 2022, he presented the Android Opera\u00ae MIRROR at the Dubai Expo, and in 2023, he premiered the full 70-minute version of the same work at the Th\u00e9\u00e2tre du Ch\u00e2telet in <span class=\"xn-location\">Paris<\/span>. Has also worked on numerous film scores, and in 2020, won the Music Award at the 75<sup>th<\/sup> Mainichi Film Awards and the 30<sup>th<\/sup> Japan Film Critics&#8217; Awards for the movie Midnight Swan. Through his works, he questions the boundaries between technology, life, and death.<\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4141209-1&amp;h=249357607&amp;u=http%3A%2F%2Fatak.jp%2Fen%2F&amp;a=http%3A%2F%2Fatak.jp%2Fen%2F\" target=\"_blank\" rel=\"nofollow\">http:\/\/atak.jp\/en\/<\/a><\/p>\n<p><span class=\"xn-person\">Marjan van Aubel<\/span><\/p>\n<p><span class=\"xn-person\">Marjan van Aubel<\/span> is a solar designer from <span class=\"xn-location\">the Netherlands<\/span> who explores innovations that combine solar power and technology for a sustainable future. Her self-titled studio engages in creative activities to incorporate solar energy into daily life and she has earned numerous awards. She continues to create a future that fuses sustainability, design, and solar technology, and through solar design, she aims to bring about lasting change, integrating solar power generation into lives through buildings and objects, making it more accessible. Her passion aligns with the Lexus story, which aims to enhance the experiential value of BEVs as a familiar element in people&#8217;s lives, leading to an eventually carbon neutral society. Her main works include <i>Sunne<\/i>, <i>Current Table<\/i>, <i>Power Plant<\/i>, and the roof of the Dutch Pavilion at the 2020 Dubai Expo.<\/p>\n<p><span class=\"xn-person\">Van Aubel<\/span> graduated with a master&#8217;s in Product Design from the Royal College of Art in 2012 and a bachelor&#8217;s from the DesignLAB at the Gerrit Rietveld Academie in 2009. She collaborates with well-known brands like COS, Timberland, and Swarovski to accelerate the global transition to solar energy. Furthermore, she was appointed as an ambassador for the Dutch Design Week in 2022, enhancing her commitment to solar energy.<\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4141209-1&amp;h=20773774&amp;u=https%3A%2F%2Fwww.marjanvanaubel.com%2F&amp;a=https%3A%2F%2Fwww.marjanvanaubel.com%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.marjanvanaubel.com\/<\/a>\u00a0<\/p>\n<p><b><i>About Lexus\u00a0<br \/><\/i><\/b><i>Lexus&#8217; passion for brave design, imaginative technology,\u00a0and\u00a0exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers.\u00a0Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In <span class=\"xn-location\">the United States<\/span>, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.<\/i><\/p>\n<p>MEDIA CONTACTS<br \/><span class=\"xn-person\">Brooke Sinek<\/span><br \/>(469) 980-1017<br \/><a href=\"mailto:brooke.sinek@lexus.com\" target=\"_blank\" rel=\"nofollow\">brooke.sinek@lexus.com<\/a>\u00a0<\/p>\n<div id=\"prni_dvprnejpg8573left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg8573left\" title=\"Lexus Logo\" src=\"https:\/\/mma.prnewswire.com\/media\/1428802\/Lexus_Logo.jpg\" alt=\"Lexus Logo\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4141209-1&amp;h=1263023024&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2387367%2FLexus_Milan_Design_Week.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2387367%2FLexus_Milan_Design_Week.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387367\/Lexus_Milan_Design_Week.jpg<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4141209-1&amp;h=2686721553&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1428802%2FLexus_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1428802%2FLexus_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1428802\/Lexus_Logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Lexus<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>The exhibition is an immersive art experience, showcasing the future of next-generation mobility and its infinite possibilities<\/i><\/p>\n<ul type=\"disc\">\n<li><i>Time<\/i> explores the possibilities created through the synergy of software and hardware, drawing inspiration from Lexus&#8217;s next-generation battery EV concept model LF-ZC.<\/li>\n<li>The collaboration features works by <span class=\"xn-person\">Hideki Yoshimoto<\/span>\/Tangent, winner of the inaugural LEXUS DESIGN AWARD, with sound by musician <span class=\"xn-person\">Keiichiro Shibuya<\/span>, and&#8230;<br \/>\n","protected":false},"author":1,"featured_media":265809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-265808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265808"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265808\/revisions"}],"predecessor-version":[{"id":265914,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265808\/revisions\/265914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/265809"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}