{"id":265826,"date":"2024-04-16T13:52:00","date_gmt":"2024-04-16T13:01:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-global-potato-chip-icon-lays-teams-up-with-soccer-icon-lionel-messi-for-reveal-of-new-soccer-rally-cry-oh-lays-oh-lays-oh-lays-oh-lays\/"},"modified":"2024-04-16T14:00:01","modified_gmt":"2024-04-16T18:00:01","slug":"lays-icono-mundial-de-las-patatas-fritas-se-une-a-lionel-messi-icono-del-futbol-para-revelar-su-nuevo-cantico-oh-lays-oh-lays-oh-lays-oh-lays","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lays-icono-mundial-de-las-patatas-fritas-se-une-a-lionel-messi-icono-del-futbol-para-revelar-su-nuevo-cantico-oh-lays-oh-lays-oh-lays-oh-lays\/","title":{"rendered":"Global Potato Chip Icon LAY&#8217;S\u00ae Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: &#8216;Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s&#8217;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<h3>Global Potato Chip Icon LAY&#8217;S\u00ae Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: &#8216;Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s&#8217;<\/h3>\n<p><!--Begin actual release body--><\/p>\n<p>Lay&#8217;s<sup>\u00ae<\/sup> continues to celebrate soccer by tapping &#8220;Chip Shot&#8221; Legend &#8211; Messi\u00a0&#8211; for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay&#8217;s<sup>\u00ae<\/sup>\u00a0packaging<\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">April 16, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY&#8217;S<sup>\u00ae<\/sup> potato chips in hand, singing the beloved &#8220;Ol\u00e9&#8221; chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, <span class=\"xn-person\">Lionel Messi<\/span>, in a way only he and Lay&#8217;s can. Together, the two global icons invite fans to embrace a new rally cry \u2013 &#8220;Oh-Lay&#8217;s&#8221; \u2013 with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay&#8217;s bags to mark Messi&#8217;s first chip shot goal this year.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/2387612\/Messi_with_Lays_Potato_Chips.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2387612\/Messi_with_Lays_Potato_Chips.jpg\" title=\"Global potato chip icon\u202fLAY\u2019S\u00ae teams up with soccer icon Lionel Messi for reveal of new soccer rally cry: 'Oh-Lay\u2019s, Oh-Lay\u2019s, Oh-Lay\u2019s, Oh-Lay\u2019s' (PRNewsfoto\/Frito-Lay North America)\" alt=\"Global potato chip icon\u202fLAY\u2019S\u00ae teams up with soccer icon Lionel Messi for reveal of new soccer rally cry: 'Oh-Lay\u2019s, Oh-Lay\u2019s, Oh-Lay\u2019s, Oh-Lay\u2019s' (PRNewsfoto\/Frito-Lay North America)\"\/><br \/>\n                        <\/a>\n                <\/p>\n<\/p><\/div>\n<p>In a new commercial, available to\u00a0<a href=\"https:\/\/youtu.be\/Iteqgw2mQAQ\" target=\"_blank\" rel=\"nofollow\">watch now<\/a>, Messi\u00a0helps Lay&#8217;s put a flavorful spin on the famed &#8220;Ol\u00e9, Ol\u00e9, Ol\u00e9, Ol\u00e9&#8221; chant to demonstrate how Lay&#8217;s and soccer are undeniably synonymous. Messi&#8217;s love of Lay&#8217;s and the game encourages soccer fans worldwide to join in with chants of &#8220;Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s.&#8221;<\/p>\n<p><b><u>Limited-Edition Lay&#8217;s x Messi Chip Bags<br \/><\/u><\/b>To get consumers in on the action, America&#8217;s favorite potato chip brand is celebrating an &#8220;Oh-Lay&#8217;s&#8221; anthem-worthy soccer moment that has &#8216;chip&#8217; in its name \u2013 the &#8220;chip shot&#8221; goal.<\/p>\n<p>Messi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper&#8217;s head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay&#8217;s will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. One lucky person will also win a Messi-autographed Lay&#8217;s jersey like the ones featured in the new commercial.<\/p>\n<p>Within 48 hours of Messi scoring his first chip shot goal of the season, Lay&#8217;s will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the &#8220;Oh-Lay&#8217;s&#8221; chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see <a href=\"https:\/\/campaign-rules.rtm.com\/LaysMessiSweeps\/\" target=\"_blank\" rel=\"nofollow\">here<\/a>.\u00a0\u00a0<\/p>\n<p>&#8220;When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay&#8217;s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,&#8221; said <span class=\"xn-person\">Tina Mahal<\/span>, senior vice president of marketing, PepsiCo Foods North America. &#8220;With the introduction of &#8216;Oh-Lay&#8217;s,&#8217; we&#8217;re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there&#8217;s no better snack for watching soccer than Lay&#8217;s potato chips.&#8221;\u00a0<\/p>\n<p><b><u>Lay&#8217;s Summer of Soccer<br \/><\/u><\/b>The new &#8220;Oh-Lay&#8217;s&#8221; commercial will continue airing on television throughout Leagues Cup this summer as Lay&#8217;s joins other <span>Frito-Lay<\/span>\u00a0brands as the 2024 tournament&#8217;s official sponsor of snacks.<\/p>\n<p>As Messi and his team return to the World Cup-style tournament, die-hard fans and first-time viewers alike can join in on the fun all summer long. Celebrate Lay&#8217;s summer of soccer by grabbing a bag of Lay&#8217;s potato chips at retailers nationwide or <a href=\"https:\/\/www.snacks.com\/product\/lay-s--classic-potato-chips-000000000300032801_EA\" target=\"_blank\" rel=\"nofollow\">Snacks.com<\/a>.<\/p>\n<p><b>About <span class=\"xn-person\">Frito-Lay North America<\/span><br \/><\/b><span class=\"xn-person\">Frito-Lay North America<\/span> is the <span class=\"xn-money\">$25 billion<\/span> net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay&#8217;s portfolio of beloved products has brought smiles to millions of families across the world, including Fritos<sup>\u00ae<\/sup> corn chips, Lay&#8217;s<sup>\u00ae<\/sup> and Ruffles<sup>\u00ae<\/sup> potato chips, Doritos<sup>\u00ae<\/sup> and Tostitos<sup>\u00ae<\/sup> tortilla chips and branded dips, Cheetos<sup>\u00ae<\/sup> snacks, Stacy&#8217;s<sup>\u00ae<\/sup> pita chips, PopCorners<sup>\u00ae<\/sup> air popped snacks and SunChips<sup>\u00ae<\/sup> multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and <span class=\"xn-location\">Canada<\/span>, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through\u00a0<a href=\"https:\/\/www.pepsico.com\/who-we-are\/our-commitments\/pepsico-positive\" target=\"_blank\" rel=\"nofollow\">pep+<\/a>\u00a0(PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at <a href=\"http:\/\/www.fritolay.com\/\" target=\"_blank\" rel=\"nofollow\">FritoLay.com<\/a>, on X (<a href=\"https:\/\/twitter.com\/Fritolay\" target=\"_blank\" rel=\"nofollow\">@FritoLay<\/a>), on Instagram (<a href=\"https:\/\/www.instagram.com\/fritolay\/\" target=\"_blank\" rel=\"nofollow\">@FritoLay<\/a>) and on Facebook (<a href=\"https:\/\/www.facebook.com\/FritoLay\/\" target=\"_blank\" rel=\"nofollow\">FritoLay<\/a>).<\/p>\n<p><b>About PepsiCo<\/b><br \/>PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than <span class=\"xn-money\">$91 billion<\/span> in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay&#8217;s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than <span class=\"xn-money\">$1 billion<\/span> each in estimated annual retail sales.\u202f\u00a0<\/p>\n<p>Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit <u><a href=\"http:\/\/www.pepsico.com\/\" target=\"_blank\" rel=\"nofollow\">www.pepsico.com<\/a><\/u>, and follow on <u><a href=\"https:\/\/twitter.com\/pepsico\" target=\"_blank\" rel=\"nofollow\">X (Twitter)<\/a><\/u>, <u><a href=\"https:\/\/www.instagram.com\/pepsico\/\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/www.facebook.com\/PepsiCo\/\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u>, and <u><a href=\"https:\/\/www.linkedin.com\/company\/pepsico\/\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u>\u00a0@PepsiCo.<\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/mma.prnewswire.com\/media\/2387612\/Messi_with_Lays_Potato_Chips.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387612\/Messi_with_Lays_Potato_Chips.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2387613\/OHLAYS_Sweeps_Kickoff_Image_Eng.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387613\/OHLAYS_Sweeps_Kickoff_Image_Eng.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2387614\/Messi_TVC_Still_Eng.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387614\/Messi_TVC_Still_Eng.jpg<\/a><br \/>Video &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2387615\/Oh_Lays_TV_Commercial_English.mp4\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387615\/Oh_Lays_TV_Commercial_English.mp4<\/a><br \/>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2387616\/Oh_Lays_Sweepstakes_Kit.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2387616\/Oh_Lays_Sweepstakes_Kit.jpg<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/2387613\/OHLAYS_Sweeps_Kickoff_Image_Eng.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2387613\/OHLAYS_Sweeps_Kickoff_Image_Eng.jpg\" title=\"Lay\u2019s\u00ae continues to celebrate soccer by tapping \u201cChip Shot\u201d Legend - Messi - for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay\u2019s\u00ae packaging. (PRNewsfoto\/Frito-Lay North America)\" alt=\"Lay\u2019s\u00ae continues to celebrate soccer by tapping \u201cChip Shot\u201d Legend - Messi - for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay\u2019s\u00ae packaging. (PRNewsfoto\/Frito-Lay North America)\"\/><br \/>\n                        <\/a>\n                <\/p>\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/2387614\/Messi_TVC_Still_Eng.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2387614\/Messi_TVC_Still_Eng.jpg\" title=\"In a new commercial, the eight-time Ballon d\u2019Or winner helps Lay\u2019s put a flavorful spin on the famed \u201cOl\u00e9, Ol\u00e9, Ol\u00e9, Ol\u00e9\u201d chant to demonstrate how Lay\u2019s and soccer are undeniably synonymous. (PRNewsfoto\/Frito-Lay North America)\" alt=\"In a new commercial, the eight-time Ballon d\u2019Or winner helps Lay\u2019s put a flavorful spin on the famed \u201cOl\u00e9, Ol\u00e9, Ol\u00e9, Ol\u00e9\u201d chant to demonstrate how Lay\u2019s and soccer are undeniably synonymous. (PRNewsfoto\/Frito-Lay North America)\"\/><br \/>\n                        <\/a>\n                <\/p>\n<p title=\"The new \u201cOh-Lay\u2019s\u201d commercial will continue airing on television throughout Leagues Cup this summer as Lay\u2019s joins other PepsiCo brands as the 2024 tournament\u2019s official sponsor of snacks and energy drinks.\"><iframe loading=\"lazy\" id=\"PlayMedia_2387615\" src=\"https:\/\/mma.prnewswire.com\/playmedia\/2387615\/Oh_Lays_TV_Commercial_English.html\" width=\"560\" height=\"325\" frameborder=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p>\n                        <a href=\"https:\/\/mma.prnewswire.com\/media\/2387616\/Oh_Lays_Sweepstakes_Kit.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2387616\/Oh_Lays_Sweepstakes_Kit.jpg\" title=\"To get consumers in on the action, America\u2019s favorite potato chip brand is celebrating an \u201cOh-Lay\u2019s\u201d anthem-worthy soccer moment that has \u2018chip\u2019 in its name \u2013 the \u201cchip shot\u201d goal. (PRNewsfoto\/Frito-Lay North America)\" alt=\"To get consumers in on the action, America\u2019s favorite potato chip brand is celebrating an \u201cOh-Lay\u2019s\u201d anthem-worthy soccer moment that has \u2018chip\u2019 in its name \u2013 the \u201cchip shot\u201d goal. (PRNewsfoto\/Frito-Lay North America)\"\/><br \/>\n                        <\/a>\n                <\/p>\n<\/div>\n<p>SOURCE  <span class=\"xn-person\">Frito-Lay North America<\/span><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<h3>Global Potato Chip Icon LAY&#8217;S\u00ae Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: &#8216;Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s, Oh-Lay&#8217;s&#8217;<\/h3>\n<p><!--Begin actual release body--><\/p>\n<p>Lay&#8217;s<sup>\u00ae<\/sup> continues to celebrate soccer by tapping &#8220;Chip Shot&#8221; Legend &#8211; Messi\u00a0&#8211; for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay&#8217;s<sup>\u00ae<\/sup>\u00a0packaging<\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">April 16, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Soccer season is in full swing and&#8230; <\/p>\n<div class=\"xn-content\">\n<p>Lay&#8217;s<sup>\u00ae<\/sup> continues to celebrate soccer by tapping &#8220;Chip Shot&#8221; Legend &#8211; Messi\u00a0&#8211; for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay&#8217;s<sup>\u00ae<\/sup>\u00a0packaging<\/p>\n<p><span class=\"xn-location\">PLANO, Texas<\/span>, <span class=\"xn-chron\">April 16, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY&#8217;S<sup>\u00ae<\/sup> potato chips in hand, singing the beloved &#8220;Ol\u00e9&#8221; chant after every goal. Now, the iconic potato chip brand is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":265862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-265826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265826"}],"version-history":[{"count":"3","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265826\/revisions"}],"predecessor-version":[{"id":265860,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265826\/revisions\/265860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/265862"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}