{"id":265981,"date":"2024-04-25T16:04:00","date_gmt":"2024-04-23T17:24:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tequila-don-julio-brings-modern-mexican-culture-to-a-national-stage-with-a-summer-of-mexicana\/"},"modified":"2024-04-25T16:10:01","modified_gmt":"2024-04-25T20:10:01","slug":"tequila-don-julio-acerca-la-cultura-mexicana-moderna-a-la-escena-nacional-con-a-summer-of-mexicana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tequila-don-julio-acerca-la-cultura-mexicana-moderna-a-la-escena-nacional-con-a-summer-of-mexicana\/","title":{"rendered":"Tequila Don Julio Brings Modern Mexican Culture to a National Stage with &#8216;A Summer of Mexicana&#8217;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>As M\u00fasica Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the art<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 23, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Now more than ever, Mexican culture is making its global mark as seen in the meteoric rise of <i>M\u00fasica Mexicana<\/i> which has become one of Spotify&#8217;s most popular genres with 47% growth in streams globally over the last year alone. To help keep <i>la fuerza <\/i>of <span class=\"xn-location\">Mexico<\/span> alive this summer, Tequila Don Julio is introducing &#8216;<b><i>A Summer of Mexicana<\/i><\/b><i>&#8216; <\/i>to celebrate and spotlight inspiring Mexican creatives who live <i><span class=\"xn-person\">Por Amor<\/span>. <\/i>Tequila Don Julio will bring modern <span class=\"xn-location\">Mexico<\/span> to the\u00a0mainstage through a summer concert series in partnership with Sony Music Latin artists including award-winning singer-songwriter <span class=\"xn-person\">Christian Nodal<\/span> as well as performances on Jimmy\u00a0Kimmel&#8217;s <span class=\"xn-person\">Summer Stage<\/span> and an in-app Spotify program that will encourage further shareability of this growing genre.<\/p>\n<p>Experience the full interactive Multichannel News Release here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=224805950&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9263151-tequila-don-julio-modern-mexican-culture-summer-of-mexicana%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9263151-tequila-don-julio-modern-mexican-culture-summer-of-mexicana%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9263151-tequila-don-julio-modern-mexican-culture-summer-of-mexicana\/<\/a><\/p>\n<p>&#8220;With the introduction of <i>&#8216;A Summer of Mexicana&#8217;<\/i> we continue to toast those who live <span class=\"xn-person\">Por Amor<\/span> and uphold Don Julio Gonz\u00e1lez&#8217;s legacy of passion and dedication to craft,&#8221; says <span class=\"xn-person\">Karen Harris<\/span>, Vice President of Tequila Don Julio. &#8220;As a brand born from <span class=\"xn-location\">Mexico<\/span>, we strive to celebrate the rich and vibrant culture of modern <span class=\"xn-location\">Mexico<\/span> and look forward to spotlighting these talented creatives.&#8221;<\/p>\n<p>&#8220;We&#8217;re thrilled to partner with Tequila Don Julio this summer, an icon of modern <span class=\"xn-location\">Mexico<\/span>, in our ongoing commitment to supporting our family of talented musicians,&#8221; says <span class=\"xn-person\">Ruben Leyva<\/span>, SVP of Artist Services and Premium Content at Sony Music Latin. &#8220;Our music is about fostering shared experiences and deep connections between our artists and their supporters. With this collaboration, we&#8217;re poised to embark on an incredible journey that celebrates the richness of M\u00fasica Mexicana and the vibrant culture of <span class=\"xn-location\">Mexico<\/span>, while championing the incredible talents of our artists.&#8221;<\/p>\n<p>Kicking off in May, Tequila Don Julio is bringing &#8216;<i>A Summer of Mexicana&#8217;<\/i> to life through a series of immersive experiences including: \u00a0\u00a0<\/p>\n<ul type=\"disc\">\n<li><b>&#8216;<i>A Summer of Mexicana&#8217;<\/i> Tour:<\/b> Mexican artists have influenced the music industry as <i>M\u00fasica Mexicana<\/i> has become one of the most popular genres among mainstream listeners. Tequila Don Julio and Sony Music Latin artists are coming together for a private concert series this summer featuring some of Sony Music Latin artists hottest musicians who are taking over the charts &#8211; making stops in <i><span class=\"xn-location\">Houston<\/span> <\/i>featuring celebrated singer-songwriter <span class=\"xn-person\">Christian Nodal<\/span>, <i><span class=\"xn-location\">Los Angeles<\/span>, <\/i>and a stop in <i><span class=\"xn-location\">Chicago<\/span> <\/i>during the Sue\u00f1os Music Festival<i>. <\/i><\/li>\n<li><b>Jimmy\u00a0Kimmel Live Concert Series:<\/b> To further showcase the beauty of <i>M\u00fasica Mexicana<\/i> and the Latin genre as a whole, Tequila Don Julio will highlight breakthrough musicians on <i>Jimmy Kimmel Live&#8217;s <\/i>Concert Series, starting with a performance from <span class=\"xn-person\">Christian Nodal<\/span> followed by talented artists throughout the summer.<\/li>\n<li><b>Personalized\u00a0Playlists:<\/b> Spotify, the world&#8217;s #1 streaming platform, and Tequila Don Julio are bringing <i>M\u00fasica Mexicana\u00a0<\/i>to the center of summer celebrations with personalized playlists custom created according to each listeners preferred vibes. With Latin music now the 4<sup>th<\/sup> biggest collection of genres on Spotify, there&#8217;s something for everyone \u2013 whether lounging poolside or celebrating a night out with your crew.<\/li>\n<li><b><i>&#8216;A Summer of\u00a0Mexicana&#8217; <\/i><\/b><b>Artist Edition: <\/b><span class=\"xn-person\">Tequila Don Julio Blanco<\/span> and Tequila Don Julio Reposado take center stage as Mexican illustrator <b><span class=\"xn-person\">Dia Pacheco<\/span> <\/b>has teamed up with the brand to release the &#8216;<i>A Summer of Mexicana&#8217; <\/i>Artist Edition available just in time for <span class=\"xn-location\">Cinco de Mayo<\/span> and through the summer season. Each carefully drawn box design showcases vibrant symbols of <span class=\"xn-location\">Mexico<\/span> reminiscent of Pacheco&#8217;s own experience growing up in the colorful town of <span class=\"xn-location\">Merida<\/span>, Yucat\u00e1n. The limited-edition <span class=\"xn-person\">Tequila Don Julio Blanco<\/span> and Tequila Don Julio Reposado artist boxes are sold for an SRP of <span class=\"xn-money\">$44.99<\/span> and <span class=\"xn-money\">$49.99<\/span> for standard 750ml bottles at select retailers nationwide including online at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=1634843082&amp;u=https%3A%2F%2Fwww.reservebar.com%2Fproducts%2Ftequila-don-julio-blanco-a-summer-of-mexicana-artist-edition%2FGROUPING-2461318.html&amp;a=ReserveBar\" target=\"_blank\" rel=\"nofollow\">ReserveBar<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=2398608836&amp;u=https%3A%2F%2Fwww.caskers.com%2Fdon-julio-blanco-tequila-cinco-box%2F&amp;a=Caskers\" target=\"_blank\" rel=\"nofollow\">Caskers<\/a> while supplies last.<\/li>\n<\/ul>\n<p>Just as Founder Don Julio Gonz\u00e1lez followed his heart over his head and made every choice for his love of land, agave, community and exceptional tequila, Tequila Don Julio continues to keep this sentiment alive and uphold these same values today. To continue to uplift those who live <span class=\"xn-person\">Por Amor<\/span>, the Tequila Don Julio Fund is partnering with charity organizations at each concert stop in <span class=\"xn-location\">Houston<\/span>, <span class=\"xn-location\">Chicago<\/span> and <span class=\"xn-location\">Los Angeles<\/span> to support communities of emerging creatives beginning with\u00a0<b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=985489574&amp;u=https%3A%2F%2Fwww.houstonartsalliance.com%2F&amp;a=The%C2%A0Houston%C2%A0Art+Alliance\" target=\"_blank\" rel=\"nofollow\">The\u00a0Houston\u00a0Art Alliance<\/a><\/b>,\u00a0a local arts and culture organization whose principal work is to implement the <span class=\"xn-location\">City of Houston&#8217;s<\/span> vision, values, and goals for its arts grantmaking and civic art investments. A\u00a0grand total of <span class=\"xn-money\">$500K<\/span> will be donated\u00a0to national and local charities\u00a0throughout the summer leading up to Mexican Independence Day on <span class=\"xn-chron\">September 16<\/span><sup>th<\/sup>. To learn more about the Tequila Don Julio Fund visit\u00a0<b>DonJulio.com\/fund<\/b>.<\/p>\n<p>Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. Follow @DonJulioTequila to learn more about how you can celebrate <i>A &#8216;Summer of Mexicana&#8217; <\/i>all season long.\u00a0<\/p>\n<p><b>ABOUT TEQUILA DON JULIO<br \/><\/b>Founded on the pioneering agricultural principles of Don Julio Gonz\u00e1lez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in <span class=\"xn-location\">Mexico<\/span>, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the <span class=\"xn-location\">Los Altos<\/span> region of the state of <span class=\"xn-location\">Jalisco<\/span>. The Tequila Don Julio portfolio includes <span class=\"xn-person\">Tequila Don Julio Blanco<\/span>, Tequila Don Julio Reposado, Tequila Don Julio A\u00f1ejo, Tequila Don Julio 70 Cristalino, <span class=\"xn-person\">Tequila Don Julio Rosado<\/span>, Tequila Don Julio 1942, <span class=\"xn-person\">Tequila Don Julio Alma Miel<\/span> and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=1053378321&amp;u=https%3A%2F%2Fwww.donjulio.com%2F&amp;a=www.DonJulio.com\" target=\"_blank\" rel=\"nofollow\">www.DonJulio.com<\/a><\/u><\/b>.<\/p>\n<p><b>ABOUT\u00a0DIAGEO NA<br \/><\/b>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.<\/p>\n<p>For more information about Diageo, their people, brands, and performance, visit <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=1658373012&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4071431-1%26h%3D972563675%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3796788-1%2526h%253D2980335224%2526u%253Dhttps%25253A%25252F%25252Fwww.diageo.com%25252F%2526a%253Dwww.diageo.com%26a%3Dwww.diageo.com&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a><\/u><\/b>. Visit Diageo&#8217;s global responsible drinking resource,\u00a0<b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=2746696368&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4071431-1%26h%3D562955628%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3796788-1%2526h%253D119550521%2526u%253Dhttps%25253A%25252F%25252Fwww.drinkiq.com%25252F%2526a%253D%252Bwww.DRINKiQ.com%26a%3D%2Bwww.DRINKiQ.com&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a><\/u><\/b>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p><b>ABOUT SONY MUSIC LATIN<br \/><\/b>Sony Music Latin is the #1 Latin music label in the world\u2014home to the most prolific Latin artists, from rising and independent artists to global superstars. As a full-service record label with comprehensive artist services, we pride ourselves in elevating and supporting our creators at every stage of their careers. Our diverse roster of talent is known for some of the world&#8217;s most beloved Latin music, spanning a wide variety of genres, including alternative, bachata, banda, classic, mariachi, merengue, pop, reggaet\u00f3n, salsa, urban, and more. Sony Music US Latin is a part of Sony Music Entertainment. For more information, visit us\u202fhere.\u202f<\/p>\n<p><b>ABOUT HOUSTON ARTS ALLIANCE\u00a0<br \/><\/b><span class=\"xn-person\">Houston Arts Alliance<\/span> (HAA) is a local arts and culture organization whose principal work is to implement the <span class=\"xn-location\">City of Houston&#8217;s<\/span> vision, values, and goals for its arts grantmaking and civic art investments. HAA also executes privately funded special projects to meet the needs of the arts community, such as disaster preparation, research on the state of the arts in <span class=\"xn-location\">Houston<\/span>, and temporary public art projects that energize neighborhoods. In short, HAA helps artists and nonprofits be bold, productive, and strong. To learn more about HAA, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4147661-1&amp;h=3779654198&amp;u=https%3A%2F%2Fwww.houstonartsalliance.com%2F&amp;a=www.houstonartsalliance.com\" target=\"_blank\" rel=\"nofollow\">www.houstonartsalliance.com<\/a> and follow us on Facebook &amp; Instagram: @HoustonArtsAlliance.<\/p>\n<p>SOURCE  Tequila Don Julio<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>As M\u00fasica Mexicana continues to rise, Sony Music Latin artists joins Tequila Don Julio in spotlighting the Mexican creatives behind the art<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">April 23, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Now more than ever, Mexican culture is making its global mark as seen in the meteoric rise of <i>M\u00fasica Mexicana<\/i> which has become one of Spotify&#8217;s most popular genres with 47% growth in streams globally over the last year alone. To help keep <i>la fuerza <\/i>of &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-265981","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=265981"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265981\/revisions"}],"predecessor-version":[{"id":266009,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/265981\/revisions\/266009"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=265981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=265981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=265981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}