{"id":267008,"date":"2024-07-17T10:20:00","date_gmt":"2024-07-17T14:13:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-escala-completes-12m-round-to-consolidate-its-position-as-the-leading-crm-for-hispanic-smbs\/"},"modified":"2024-07-17T10:30:02","modified_gmt":"2024-07-17T14:30:02","slug":"escala-completa-ronda-de-12m-para-consolidarse-como-el-crm-lider-para-pymes-hispanas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/escala-completa-ronda-de-12m-para-consolidarse-como-el-crm-lider-para-pymes-hispanas\/","title":{"rendered":"Escala Completes $12M Round to Consolidate its Position as the Leading CRM for Hispanic SMBs"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI BEACH, Fla.<\/span>, <span class=\"xn-chron\">July 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<i>Founded by tech entrepreneur Andr\u00e9s Moreno, <\/i><i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=278639432&amp;u=http%3A%2F%2Fescala.com%2F&amp;a=Escala\" target=\"_blank\" rel=\"nofollow\">Escala<\/a><\/u><\/i><i>\u00a0offers a marketing and sales platform aimed at digitizing and optimizing client acquisition and retention for small and medium-sized businesses (SMBs) in <span class=\"xn-location\">Latin America<\/span> and the US Hispanic market. Moreno, also <\/i><i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=2545520055&amp;u=http%3A%2F%2Fwww.openenglish.com%2F&amp;a=Open+English\" target=\"_blank\" rel=\"nofollow\">Open English<\/a><\/u><\/i><i>\u00a0founder, has guided Escala to become a leading CRM platform by integrating marketing and sales tools with personalized strategic support.<\/i><\/p>\n<div id=\"prni_dvprnejpg6e5eleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg6e5eleft\" title=\"Escala CRM todo-en-uno de Marketing y Ventas que acelera el crecimiento de peque\u00f1as y grandes empresas hispanas con herramientas integradas y acompa\u00f1amiento personalizado como WhatsApp, Automatizaciones, Email, Landing Pages, Formularios, Inteligencia Artificial, Anuncios digitales y m\u00e1s. Fundada por Andr\u00e9s Moreno, Escala complet\u00f3 una ronda de $12M de inversi\u00f3n para seguir facilitando la creaci\u00f3n y optimizaci\u00f3n de embudos de venta a PyMEs Hispanas. M\u00e1s en escala.com\" src=\"https:\/\/mma.prnewswire.com\/media\/2462584\/Logo_ESCALA_Logo.jpg\" alt=\"Escala CRM todo-en-uno de Marketing y Ventas que acelera el crecimiento de peque\u00f1as y grandes empresas hispanas con herramientas integradas y acompa\u00f1amiento personalizado como WhatsApp, Automatizaciones, Email, Landing Pages, Formularios, Inteligencia Artificial, Anuncios digitales y m\u00e1s. Fundada por Andr\u00e9s Moreno, Escala complet\u00f3 una ronda de $12M de inversi\u00f3n para seguir facilitando la creaci\u00f3n y optimizaci\u00f3n de embudos de venta a PyMEs Hispanas. M\u00e1s en escala.com\" align=\"middle\"\/><\/div>\n<p><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=278639432&amp;u=http%3A%2F%2Fescala.com%2F&amp;a=Escala\" target=\"_blank\" rel=\"nofollow\">Escala<\/a><\/u> recently completed a <span class=\"xn-money\">$12 million<\/span> funding round co-led by <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=2619384397&amp;u=https%3A%2F%2Figniaunlocked.mx%2F&amp;a=IGNIA\" target=\"_blank\" rel=\"nofollow\">IGNIA<\/a><\/u>\u00a0and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=1766497323&amp;u=https%3A%2F%2Falaya-capital.com%2F&amp;a=Alaya+Capital\" target=\"_blank\" rel=\"nofollow\">Alaya Capital<\/a><\/u>, with participation from <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=2761671378&amp;u=https%3A%2F%2Fwww.highalpha.com%2F&amp;a=High+Alpha\" target=\"_blank\" rel=\"nofollow\">High Alpha<\/a><\/u>\u00a0and other investors. This capital will enhance Escala&#8217;s features, including advanced WhatsApp integration and Artificial Intelligence, and expand its team dedicated to improving clients&#8217; sales results.<\/p>\n<p>Escala addresses critical marketing and sales challenges faced by SMBs. According to the Economic Commission for <span class=\"xn-location\">Latin America<\/span> and the <span class=\"xn-location\">Caribbean<\/span> (ECLAC), only 20% of SMBs in LatAm utilize digital tools in their sales and marketing processes, hindering efficient growth. Escala aims to change this by simplifying the adoption of proven technologies and methodologies to drive sustainable growth. The platform offers affordable, easy-to-use tools complemented by personalized support from Customer Success Managers, enabling businesses to digitize and optimize their sales funnels. Companies using Escala have reported doubling their revenue, generating 300% more leads, and increasing operational efficiency by 70% within six months.<\/p>\n<p>&#8220;This investment will allow us to continue driving innovation to meet the growing needs of businesses in the region,&#8221; said <span class=\"xn-person\">Alfonso Santiago<\/span>, CEO of Escala, who recently joined after serving as the global COO of Open English. &#8220;Our goal is to keep improving the customer experience and provide SMBs with the tools they need to manage and grow their businesses efficiently,&#8221; added Santiago.<\/p>\n<p><span class=\"xn-person\">Christine Kenna<\/span>, Partner at IGNIA, stated, &#8220;Having worked together for many years, Andr\u00e9s <span class=\"xn-person\">Moreno and Alfonso Santiago<\/span> have a profound understanding of the challenges faced by SMBs. We are thrilled to support their vision and dedication to empowering small businesses throughout <span class=\"xn-location\">Latin America<\/span>.&#8221;<\/p>\n<p><b>About Escala<\/b><\/p>\n<p>Escala is a strategic partner for SMBs in <span class=\"xn-location\">Latin America<\/span> and the US Hispanic market, focusing on optimizing business processes through advanced tools and personalized training. Created by Andr\u00e9s Moreno, Escala leverages years of experience in advising and building successful businesses, aiming to drive development in the Hispanic market. The company has assembled a team of experts across various business areas to develop effective solutions for attracting and retaining customers, helping businesses reach the next level.<\/p>\n<p>For more information: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=389436945&amp;u=http%3A%2F%2Fescala.com%2F&amp;a=Escala.com\" target=\"_blank\" rel=\"nofollow\">Escala.com<\/a><\/u><\/p>\n<p><b>CONTACT:<\/b> <span class=\"xn-person\">Vanessa Duran<\/span>, <a href=\"mailto:vanessa@escala.com\" target=\"_blank\" rel=\"nofollow\">vanessa@escala.com<\/a><\/p>\n<div id=\"prni_dvprnejpgced0left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgced0left\" title=\"Escala, the all-in-one CRM for Marketing and Sales, optimizes the growth of small and large Hispanic businesses with integrated tools such as WhatsApp, automations, artificial intelligence, email, and more. Founded by Andr\u00e9s Moreno, it has just completed a $12M investment round to position itself as the leading CRM for Hispanic SMEs in the USA and Latin America. More at escala.com\" src=\"https:\/\/mma.prnewswire.com\/media\/2462585\/Escala_CRM_for_Hispanic_SMBs___Team.jpg\" alt=\"Escala, the all-in-one CRM for Marketing and Sales, optimizes the growth of small and large Hispanic businesses with integrated tools such as WhatsApp, automations, artificial intelligence, email, and more. Founded by Andr\u00e9s Moreno, it has just completed a $12M investment round to position itself as the leading CRM for Hispanic SMEs in the USA and Latin America. More at escala.com\" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=3989231813&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2462584%2FLogo_ESCALA_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2462584%2FLogo_ESCALA_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2462584\/Logo_ESCALA_Logo.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=1169269276&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2462585%2FEscala_CRM_for_Hispanic_SMBs___Team.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2462585%2FEscala_CRM_for_Hispanic_SMBs___Team.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2462585\/Escala_CRM_for_Hispanic_SMBs___Team.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Escala<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI BEACH, Fla.<\/span>, <span class=\"xn-chron\">July 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<i>Founded by tech entrepreneur Andr\u00e9s Moreno, <\/i><i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4212904-1&amp;h=278639432&amp;u=http%3A%2F%2Fescala.com%2F&amp;a=Escala\" target=\"_blank\" rel=\"nofollow noopener\">Escala<\/a><\/u><\/i><i>\u00a0offers a marketing and sales platform aimed at digitizing and optimizing client acquisition and retention for small and medium-sized businesses (SMBs) in <span class=\"xn-location\">Latin America<\/span>&#8230;<\/p>\n","protected":false},"author":1,"featured_media":267009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-267008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=267008"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267008\/revisions"}],"predecessor-version":[{"id":267011,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267008\/revisions\/267011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/267009"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=267008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=267008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=267008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}