{"id":267013,"date":"2024-07-24T15:30:00","date_gmt":"2024-07-17T15:25:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lattitude-the-nations-premier-business-event-focused-on-showcasing-the-power-of-the-u-s-latino-cohort-selects-boden-agency-as-pr-agency-of-record\/"},"modified":"2024-07-24T15:40:01","modified_gmt":"2024-07-24T19:40:01","slug":"lattitude-el-principal-evento-empresarial-del-pais-centrado-en-resaltar-el-poder-de-la-comunidad-latina-de-ee-uu-elige-a-boden-agency-como-agencia-de-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lattitude-el-principal-evento-empresarial-del-pais-centrado-en-resaltar-el-poder-de-la-comunidad-latina-de-ee-uu-elige-a-boden-agency-como-agencia-de-relaciones-publicas\/","title":{"rendered":"L&#8217;ATTITUDE, The Nation&#8217;s Premier Business Event Focused on Showcasing the Power of the U.S. Latino Cohort, Selects BODEN Agency as PR Agency of Record"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">July 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/&#8211; BODEN, an independent, minority- and female-owned, award-winning communications agency, recently named a five-time &#8220;Agency of the Year,&#8221; has been appointed as the Public Relations Agency of Record for L&#8217;ATTITUDE, the nation&#8217;s premier business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L&#8217;ATTITUDE in its efforts aimed at educating and inspiring top business leaders across the country about the massive economic transformation that is being fueled by U.S. Latinos.<\/p>\n<div id=\"prni_dvprnejpg57f8left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg57f8left\" title=\"An award-winning communications powerhouse, rooted in Hispanic culture, making an impact for brands embracing the changing face of culture.\" src=\"https:\/\/mma.prnewswire.com\/media\/2269444\/Boden_Logo.jpg\" alt=\"An award-winning communications powerhouse, rooted in Hispanic culture, making an impact for brands embracing the changing face of culture.\" align=\"middle\"\/><\/div>\n<p>L&#8217;ATTITUDE was founded in 2018 by international business executive and CEO, co-founder of the Latino Donor Collaborative (LDC), <span class=\"xn-person\">Sol Trujillo<\/span>, and The National Association of Hispanic Real Estate Professionals (NAHREP) Co-Founder and CEO <span class=\"xn-person\">Gary Acosta<\/span>. It has established itself as a world-class platform for launching new initiatives, discovering emerging talent, and fostering strategic collaborations. With a mission to educate business executives and industry leaders about the pivotal role of the Latino community in shaping the future of the American economy,\u00a0L&#8217;ATTITUDE aligns perfectly with BODEN&#8217;s commitment to turning culture into impact, by leveraging the power of the Hispanic market to future-proof brands.<\/p>\n<p>&#8220;We are delighted to welcome BODEN Agency as our PR Agency of Record. BODEN&#8217;s established reputation, exceptional quality of work, and deep understanding of the Hispanic market make them the ideal choice for us,&#8221; said <span class=\"xn-person\">Sol Trujillo<\/span>, Co-Founder of L&#8217;ATTITUDE. &#8220;Their Hispanic+ approach will be invaluable in helping us reach broader audiences to amplify how Latinos are driving The New Mainstream Economy.&#8221;<\/p>\n<p>&#8220;We are thrilled to partner with L&#8217;ATTITUDE as their PR Agency of Record,&#8221; said <span class=\"xn-person\">Natalie Boden<\/span>, Founder and CEO of BODEN Agency. &#8220;L&#8217;ATTITUDE has established itself as the nation&#8217;s premier business event dedicated to highlighting the immense impact of the Latino community on America&#8217;s economic growth, and we share L&#8217;ATTITUDE&#8217;s commitment to showcasing and harnessing this influence. We look forward to bringing our expertise and passion to support L&#8217;ATTITUDE&#8217;s vision and helping to shape a more inclusive and prosperous future for all.&#8221;<\/p>\n<p>BODEN will support L&#8217;ATTITUDE in continuing to draw attention to the economic power of The New Mainstream Economy, driving business engagement and investment, through public relations efforts leading up to, during and after L&#8217;ATTITUDE, taking place <span class=\"xn-chron\">September 12-15, 2024<\/span> in <span class=\"xn-location\">San Diego, CA.<\/span> This partnership marks a significant milestone for both organizations, as BODEN and L&#8217;ATTITUDE join forces to amplify the contributions and influence of U.S. Latinos who are driving economic growth and innovation across all segments.<\/p>\n<p><b>ABOUT BODEN<br \/><\/b>BODEN is an award-winning Hispanic+ communications powerhouse, making an impact for brands embracing the changing face of culture. With a team of culture-fluid trailblazers, BODEN turns culture into impact to future-proof brands. This approach has drawn the attention of some of the most iconic brands in the world. Recently named a five-time &#8220;Agency of the Year,&#8221; BODEN is proudly independent, minority- and female-owned. For more information, please visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4213792-1&amp;h=1137164299&amp;u=http%3A%2F%2Fwww.bodenagency.com%2F&amp;a=bodenagency.com\" target=\"_blank\" rel=\"nofollow\">bodenagency.com<\/a>.<\/p>\n<p><b>ABOUT L&#8217;ATTITUDE<br \/><\/b>The brainchild of international business executive <span class=\"xn-person\">Sol Trujillo<\/span> and NAHREP Co-Founder &amp; CEO <span class=\"xn-person\">Gary Acosta<\/span>, L&#8217;ATTITUDE hosts a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists, politicians and industry influencers at its annual conference. Participants engage in open dialogue about the latest facts and data regarding America&#8217;s Latino Factor and the New Mainstream Economy. As the name implies, L&#8217;ATTITUDE is about staying on course to a growing and sustainable economic future for America. U.S. Latinos, our country&#8217;s youngest cohort, represent nearly 1 in 5 Americans, and account for over <span class=\"xn-money\">$3.2 trillion<\/span> in GDP, making it the 5th largest economy in the world if it were a stand-alone country. L&#8217;ATTITUDE features presentations, panel discussions, interactive sessions, and entertainment featuring leading celebrities.<\/p>\n<div id=\"prni_dvprnejpg2b5aleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg2b5aleft\" title=\"L\u2019ATTITUDE, The Nation\u2019s Premier Business Event Focused on Showcasing the Power of the U.S. Latino Cohort, Selects BODEN Agency as PR Agency of Record\" src=\"https:\/\/mma.prnewswire.com\/media\/2463605\/3_BxL.jpg\" alt=\"L\u2019ATTITUDE, The Nation\u2019s Premier Business Event Focused on Showcasing the Power of the U.S. Latino Cohort, Selects BODEN Agency as PR Agency of Record\" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4213792-1&amp;h=3741314804&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2269444%2FBoden_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2269444%2FBoden_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2269444\/Boden_Logo.jpg<\/a><\/p>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4213792-1&amp;h=935849991&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2463605%2F3_BxL.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2463605%2F3_BxL.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2463605\/3_BxL.jpg<\/a><\/p>\n<p>SOURCE  BODEN Agency<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">July 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/&#8211; BODEN, an independent, minority- and female-owned, award-winning communications agency, recently named a five-time &#8220;Agency of the Year,&#8221; has been appointed as the Public Relations Agency of Record for L&#8217;ATTITUDE, the nation&#8217;s premier business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L&#8217;ATTITUDE in its efforts aimed at educating and inspiring top business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":267014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-267013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=267013"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267013\/revisions"}],"predecessor-version":[{"id":267091,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267013\/revisions\/267091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/267014"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=267013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=267013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=267013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}