{"id":267465,"date":"2024-08-20T09:44:00","date_gmt":"2024-08-20T13:20:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/moet-hennessy-y-beyonce-knowles-carter-lanzan-un-nuevo-whisky-innovador-sirdavis\/"},"modified":"2024-08-20T10:00:01","modified_gmt":"2024-08-20T14:00:01","slug":"moet-hennessy-y-beyonce-knowles-carter-lanzan-un-nuevo-whisky-innovador-sirdavis","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/moet-hennessy-y-beyonce-knowles-carter-lanzan-un-nuevo-whisky-innovador-sirdavis\/","title":{"rendered":"Mo\u00ebt Hennessy and Beyonc\u00e9 Knowles-Carter Launch Groundbreaking New Whisky &#8211; SirDavis"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>The award-winning spirit offers a new, unexpected take on American whisky<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, Aug. 20,\u00a02024 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Beyonc\u00e9 Knowles-Carter has joined forces with Mo\u00ebt Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Mo\u00ebt Hennessy, two vanguards of culture and craft, around the future of American whisky.<\/p>\n<div id=\"prni_dvprnejpg4be1left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg4be1left\" title=\"SirDavis (PRNewsfoto\/Mo\u00ebt Hennessy)\" src=\"https:\/\/mma.prnewswire.com\/media\/2485647\/Moet_Hennessy_Sir_Davis.jpg\" alt=\"SirDavis (PRNewsfoto\/Mo\u00ebt Hennessy)\" align=\"middle\"\/><\/div>\n<p>This unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Mo\u00ebt Hennessy to help craft a one-of-a-kind flavor profile that reflected her whisky ideal. Meanwhile, Mo\u00ebt Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.<\/p>\n<p>&#8220;I&#8217;ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,&#8221; says SirDavis Founder Beyonc\u00e9 Knowles-Carter. &#8220;When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Mo\u00ebt Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you \u2014 welcome, SirDavis.&#8221;<\/p>\n<p>SirDavis is named in honor of <span class=\"xn-person\">Davis Hogue<\/span>, Knowles-Carter&#8217;s paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. For Knowles-Carter, it was this discovery that made the idea of creating a whisky brand feel predestined. Four generations later, the legacy comes to life &#8211; rather than hidden in the trees, bottles of SirDavis proudly grace the top shelves of fine purveyors of spirits around the world.\u00a0<\/p>\n<p>&#8220;SirDavis is not only a revelatory and exceptional American Whisky, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyonc\u00e9 Knowles-Carter,&#8221; said <span class=\"xn-person\">Bernard Arnault<\/span>, Chairman and Chief Executive Officer of LVMH.<\/p>\n<p>Mo\u00ebt Hennessy tapped Dr. <span class=\"xn-person\">Bill Lumsden<\/span>, one of the world&#8217;s most awarded and highly regarded Master Distillers for his work on Scotch whisky brands Glenmorangie and Ardbeg, to lead on whisky creation.<\/p>\n<p>Lumsden selected the brand&#8217;s bespoke mash bill \u2014 one of the rarest new offerings in the world of American whisky composed of 51% rye and 49% malted barley \u2014 to serve as the backbone of the liquid. Lumsden then combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, while retaining the robust and deep flavors typical of classic American rye.<\/p>\n<p>&#8220;With SirDavis, we looked to challenge the category norms and offer something new in the space,&#8221; said Lumsden. &#8220;The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.&#8221;<\/p>\n<p>Mo\u00ebt Hennessy and Knowles-Carter&#8217;s shared commitment to excellence was key to the partnership and\u00a0the product. To validate SirDavis&#8217;s quality, the liquid was anonymously submitted to numerous prestigious\u00a0spirits competitions prior to launch. SirDavis won Best In Class for American Whiskey from the 2023 SIP\u00a0Awards, outperforming over 100 other entries in the category. Awarded to only one brand per category,\u00a0this award is reserved for premium spirits receiving scores in the pinnacle of their respective categories\u00a0and is SIP&#8217;s highest acclaim from consumer judges.<\/p>\n<p>Other notable scores include a Gold Medal (95 points) from the 2023 New York International Spirits\u00a0Competition and a 93-point rating from the 2023 Ultimate Spirits Challenge.<\/p>\n<p>Knowles-Carter also lent her visionary artistic direction to the brand&#8217;s bottle design &#8211; a tall, eye-catching bottle with intentional design elements that make the vessel an unmistakable beacon of luxury.<\/p>\n<p>The SirDavis bottle is striking and clean, with ribbed glass that beautifully catches light and highlights the liquid. It also features a black medallion with a regal bronzed horse, emblematic of strength and respect and symbolizing Knowles-Carter&#8217;s <span class=\"xn-location\">Texas<\/span> roots.<\/p>\n<p>In another nod to Knowles-Carter&#8217;s Southern heritage, the whisky is finished, blended and bottled in her home state of <span class=\"xn-location\">Texas<\/span>. Unlike other acquired brands, SirDavis also makes history as Mo\u00ebt Hennessy&#8217;s first spirits brand developed entirely internally by Mo\u00ebt Hennessy in <span class=\"xn-location\">the United States<\/span>. SirDavis is headquartered out of <span class=\"xn-location\">Houston, Texas<\/span>.<\/p>\n<p>SirDavis retails for <span class=\"xn-money\">$89<\/span> and is available for pre-order via <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=1543977579&amp;u=https%3A%2F%2Fwww.sirdavis.com%2F&amp;a=SirDavis.com\" target=\"_blank\" rel=\"nofollow\">SirDavis.com<\/a>. Product will be available at retail across the U.S. as well as in select airports (LAX\/JFK\/SFO) and stores in <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">Paris<\/span>, and <span class=\"xn-location\">Tokyo<\/span> in <span class=\"xn-chron\">September 2024<\/span>.<\/p>\n<p><b>ABOUT SIRDAVIS AMERICAN WHISKY<\/b><\/p>\n<p>A first-of-its-kind joint venture, SirDavis reflects a shared vision between Mo\u00ebt Hennessy and Beyonc\u00e9 Knowles-Carter around the future of American whisky. With a distinctive taste profile that delights both seasoned whisky connoisseurs and new enthusiasts, SirDavis is on a mission to redefine the category and invite new consumers to feel welcome to participate in the world of luxury whisky.<\/p>\n<p>Crafted with <span class=\"xn-person\">Moet Hennessy&#8217;s<\/span> own five-time International Whisky Competition Master Distiller of the Year Dr. <span class=\"xn-person\">Bill Lumsden<\/span>, SirDavis offers a one-of-a-kind taste profile that redefines the taste of American whisky with inspiration from Japanese and Scottish styles. In an evolution from category norms, the SirDavis mash bill includes 51% rye and a noteworthy 49% barley. The spirit&#8217;s secondary maturation in sherry casks resulted in its silky, sophisticated profile with layers of dark red fruits and spices like clove and cinnamon. This duality of rounding out rye&#8217;s characteristically spicy notes with structured flavors of juicy red fruit offers an entirely new interpretation of this spirit, suitable for connoisseurs and newcomers alike. The award-winning liquid received Platinum and was named Best In Class by the 2023 SIP Awards, 95 points and Gold from the 2023 New York International Spirits Competition, and 93 points from the 2023 Ultimate Spirits Challenge. SirDavis is finished, blended and bottled in Knowles-Carter&#8217;s home state of <span class=\"xn-location\">Texas<\/span>.<\/p>\n<p>Follow SirDavis on:<br \/><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=4258938043&amp;u=https%3A%2F%2Fwww.facebook.com%2Fprofile.php%3Fid%3D61562266117375&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><br \/><\/u><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=1042054833&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsirdavis%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><br \/><\/u><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=248511107&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsirdavis%2F&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u><\/p>\n<p><b>ABOUT MO\u00cbT HENNESSY<\/b><\/p>\n<p>Mo\u00ebt Hennessy is the wine and spirits division of LVMH, which also owns renowned wine estates through &#8220;LVMH Vins d&#8217;Exceptions.&#8221; Mo\u00ebt Hennessy is a group of twenty-seven Maisons, internationally recognized for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Mo\u00ebt Hennessy has been committed to its environmental and social program, Living Soils Living Together.<\/p>\n<p>Ao Yun, Ardbeg, <span class=\"xn-person\">Armand de Brignac<\/span>, Belvedere, Bodega Numanthia, Chandon, Ch\u00e2teau d&#8217;Esclans, Ch\u00e2teau Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Cravan, Dom P\u00e9rignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps Vineyards, Krug, Mercier, Minuty, Mo\u00ebt &amp; Chandon, Newton, Ruinart, <span class=\"xn-person\">Terrazas de<\/span> los Andes, Veuve Clicquot, Volc\u00e1n de mi Tierra, Woodinville.<\/p>\n<p>Please enjoy responsibly.<\/p>\n<p class=\"prntac\"><b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=2283264242&amp;u=https%3A%2F%2Fpress.beyonce.com%2Fgallery%2FSIRDAVIS%2FG0000pckoA8.WBaM&amp;a=IMAGE+DOWNLOAD+LINK\" target=\"_blank\" rel=\"nofollow\">IMAGE DOWNLOAD LINK<\/a><\/b>\u00a0<\/p>\n<div id=\"prni_dvprnejpg0d22left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg0d22left\" title=\"Mo\u00ebt Hennessy (PRNewsfoto\/Mo\u00ebt Hennessy)\" src=\"https:\/\/mma.prnewswire.com\/media\/2485646\/Moet_Hennessy_Logo.jpg\" alt=\"Mo\u00ebt Hennessy (PRNewsfoto\/Mo\u00ebt Hennessy)\" align=\"middle\"\/><\/div>\n<p>Photo &#8211;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=2375377019&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2485647%2FMoet_Hennessy_Sir_Davis.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2485647%2FMoet_Hennessy_Sir_Davis.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2485647\/Moet_Hennessy_Sir_Davis.jpg<\/a>\u00a0<br \/>Logo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4236601-1&amp;h=632702730&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2485646%2FMoet_Hennessy_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2485646%2FMoet_Hennessy_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2485646\/Moet_Hennessy_Logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Mo\u00ebt Hennessy<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>The award-winning spirit offers a new, unexpected take on American whisky<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, Aug. 20,\u00a02024 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Beyonc\u00e9 Knowles-Carter has joined forces with Mo\u00ebt Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Mo\u00ebt Hennessy, two vanguards of culture and craft, around the future of American whisky.<\/p>\n<p>&lt;div id=&quot;prni_dvprnejpg4be1left&quot; dir=&quot;ltr&quot; style=&quot;width:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":267467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-267465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=267465"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267465\/revisions"}],"predecessor-version":[{"id":267468,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267465\/revisions\/267468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/267467"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=267465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=267465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=267465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}