{"id":267867,"date":"2024-09-17T19:42:00","date_gmt":"2024-09-17T21:26:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-guayaki-yerba-mate-partners-with-major-league-soccers-lafc-deepening-integration-in-american-soccer\/"},"modified":"2024-09-17T19:50:02","modified_gmt":"2024-09-17T23:50:02","slug":"guayaki-yerba-mate-se-asocia-con-lafc-de-major-league-soccer-profundizando-la-integracion-en-el-futbol-americano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/guayaki-yerba-mate-se-asocia-con-lafc-de-major-league-soccer-profundizando-la-integracion-en-el-futbol-americano\/","title":{"rendered":"Guayak\u00ed Yerba Mate Partners with Major League Soccer&#8217;s LAFC, Deepening Integration in American Soccer"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Guayak\u00ed Yerba Mate, the U.S. leader in yerba mate and\u00a0<a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fguayaki-yerba-mate-named-mindful-awards-2024-company-of-the-year-302170920.html&amp;data=05%7C02%7Ccrystal.reiter%40LAFC.com%7Cbb44616a1e85415e320a08dcd352c566%7Ce9c6761f054e4d61ac2f255a91bd8533%7C0%7C0%7C638617599703328583%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=G5qMKiHtmtIfhhyDH66naCQ8107nXgFN8K%2FPDWiB248%3D&amp;reserved=0\" target=\"_blank\" rel=\"nofollow\">2024 Mindful Company of the Year<\/a>, is thrilled to announce a historic partnership with the Los Angeles Football Club (LAFC).<\/p>\n<div id=\"prni_dvprnejpg545aleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg545aleft\" title=\"Guayak\u00ed Yerba Mate\" src=\"https:\/\/mma.prnewswire.com\/media\/2436339\/Guayaki_Yerba_Mate.jpg\" alt=\"Guayak\u00ed Yerba Mate\" align=\"middle\"\/><\/div>\n<p>This alliance marks the first time a mate brand has collaborated with an American soccer team. The move unites partners who share a belief in business for good and a vision for a connected and sustainable world through the universal languages of mate and sport.<\/p>\n<p>Yerba mate, a traditional South American beverage known for its robust health benefits and communal drinking culture, has long been a staple in the soccer communities of <span class=\"xn-location\">South America<\/span>.<\/p>\n<p>&#8220;The partnership between Guayak\u00ed and LAFC is not just a business move; it&#8217;s a cultural bridge,&#8221; said <span class=\"xn-person\">Ben Mand<\/span>, CEO of Guayak\u00ed Yerba Mate. &#8220;Yerba mate has been at the heart of South American soccer rituals, where it is celebrated for strengthening team bonds. Introducing this tradition to American soccer with a team as dynamic as LAFC is a natural fit, embodying our mission to share the spirit and benefits of yerba mate with the world.&#8221;<\/p>\n<p>This collaboration strengthens the way athletes fuel up and come together, mirroring the communal mate traditions seen in teams like <span class=\"xn-location\">Argentina<\/span> and <span class=\"xn-location\">Uruguay<\/span>. Guayak\u00ed&#8217;s involvement will bring an authentic slice of South American football culture to American soccer, promoting both the sport and a lifestyle that values health and community.<\/p>\n<p>&#8220;Guayak\u00ed and LAFC share a vision to be a force for good and to bring people together through football,&#8221; said LAFC Co-President &amp;\u00a0CBO Larry Freedman. &#8220;We look forward to working with Guayak\u00ed as we continue to embrace the multicultural identity of our city and fans.&#8221;<\/p>\n<p>As part of the three-year deal, Guayak\u00ed will provide yerba mate to the players and staff of LAFC, and the brand will also be prominently featured at BMO Stadium for fans to enjoy. This initiative is expected to increase awareness of yerba mate&#8217;s benefits including a boost in activity and focus, in and around one of MLS&#8217; top clubs.<\/p>\n<p><b>About Guayak\u00ed Yerba Mate<br \/><\/b>Based in <span class=\"xn-location\">Sebastopol<\/span> and <span class=\"xn-location\">Venice, California<\/span>, Guayak\u00ed [Gwy-uh-kee] is the leader in yerba mate [yer-bah ma-tay] beverages. As a certified B Corp and registered Social Purpose Corporation, Guayak\u00ed&#8217;s regenerative business model aspires to create a net positive impact in the world throughout its operations and supply web, starting at the source. That&#8217;s why Guayak\u00ed sources shade-grown, certified regenerative, organic, and fair trade mate that helps conserve and restore the Atlantic Forest in <span class=\"xn-location\">South America<\/span>. Guayak\u00ed works closely with smallholder and Indigenous producers to implement its high environmental and social impact standards and invest in community-driven projects. Guayak\u00ed products are available at more than 45,000 stores across the U.S. and <span class=\"xn-location\">Canada<\/span>. More information about retail locations and products can be found online at <a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3802056-1%26h%3D3467702883%26u%3Dhttps%253A%252F%252Fguayaki.com%252F%26a%3Dwww.Guayaki.com&amp;data=05%7C02%7Ccrystal.reiter%40LAFC.com%7Cbb44616a1e85415e320a08dcd352c566%7Ce9c6761f054e4d61ac2f255a91bd8533%7C0%7C0%7C638617599703349926%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=d%2BNciGow2nfTpi1AolobJkxP%2FBcJELHA4ilrkx4W07Q%3D&amp;reserved=0\" target=\"_blank\" rel=\"nofollow\">www.Guayaki.com<\/a>.\u00a0<\/p>\n<p><b>About LAFC<br \/><\/b>The 2022 MLS Cup Champion Los Angeles Football Club has\u202frepresented\u202fthe greater <span class=\"xn-location\">Los Angeles<\/span> area in Major League Soccer since 2018. The two-time Supporters&#8217; Shield Champions,\u00a0LAFC\u00a0is dedicated to building a world-class soccer club that represents\u202fthe diversity of <span class=\"xn-location\">Los Angeles<\/span> and is committed to delivering an unrivaled experience for fans.\u202fLAFC&#8217;s ownership group is comprised\u202fof local leaders and innovators of industry with intellectual capital, financial\u00a0prowess, operations expertise\u202fand success in the fields of entertainment, sports, technology\u202fand media.\u00a0LAFC\u00a0is invested in the world&#8217;s game\u202fand <span class=\"xn-location\">Los Angeles<\/span>, constructing\u202fand developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of <span class=\"xn-org\">Cal State Los Angeles<\/span>.<\/p>\n<div id=\"prni_dvprnejpg3d79left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg3d79left\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/2508026\/Guayaki_Yerba_Mate_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2436339\/Guayaki_Yerba_Mate.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2436339\/Guayaki_Yerba_Mate.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2508026\/Guayaki_Yerba_Mate_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2508026\/Guayaki_Yerba_Mate_Logo.jpg<\/a><\/p>\n<p>SOURCE  Guayak\u00ed Yerba Mate<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 17, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Guayak\u00ed Yerba Mate, the U.S. leader in yerba mate and\u00a0&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":267869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-267867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes-y-recreacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=267867"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267867\/revisions"}],"predecessor-version":[{"id":267870,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/267867\/revisions\/267870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/267869"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=267867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=267867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=267867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}