{"id":268193,"date":"2024-10-03T15:41:00","date_gmt":"2024-10-03T19:33:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-buchanans-scotch-whisky-teams-up-with-saturday-night-lives-marcello-hernandez-to-celebrate-how-u-s-latinos-use-language-to-create-community-with-the-launch-of-its-comolodigas-campaign\/"},"modified":"2024-10-03T15:50:02","modified_gmt":"2024-10-03T19:50:02","slug":"buchanans-scotch-whisky-se-une-a-marcello-hernandez-de-saturday-night-live-para-celebrar-como-los-latinos-en-estados-unidos-utilizan-el-lenguaje-para-crear-comunidad-con-el-lanzamiento-de-su-campana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/buchanans-scotch-whisky-se-une-a-marcello-hernandez-de-saturday-night-live-para-celebrar-como-los-latinos-en-estados-unidos-utilizan-el-lenguaje-para-crear-comunidad-con-el-lanzamiento-de-su-campana\/","title":{"rendered":"Buchanan&#8217;s Scotch Whisky Teams Up with Saturday Night Live&#8217;s Marcello Hern\u00e1ndez to Celebrate How U.S. Latinos use Language to Create Community with the Launch of its #ComoLoDigas Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Joined by Puerto Rican Chef Manolo L\u00f3pez and a collective of 200% visual artists, together they&#8217;re honoring and displaying the many ways 200%ers pronounce <span class=\"xn-location\">Buchanan&#8217;s<\/span> through vibrant art across five cities<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 3, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=831117810&amp;u=https%3A%2F%2Fwww.buchananswhisky.com%2Fen-us&amp;a=Buchanan%27s+Scotch+Whisky\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-location\">Buchanan&#8217;s<\/span> Scotch Whisky<\/a>\u00a0is proud to announce the launch of the\u00a0<b>#ComoLoDigas<\/b>\u00a0campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce <span class=\"xn-location\">Buchanan&#8217;s<\/span>. From Boo-cha-nas to Buc\u00e1na&#8217;, <span class=\"xn-location\">Buchanan&#8217;s<\/span> is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand,\u00a0<i>however you say it.<\/i><\/p>\n<p>Experience the full interactive Multichannel News Release here: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=4236491044&amp;u=https%3A%2F%2Fwww2.multivu.com%2Fbuchanans_whisky%2F9290851-en-buchanans-scotch-whisky-marcello-hernandez-como-lo-digas&amp;a=https%3A%2F%2Fwww2.multivu.com%2Fbuchanans_whisky%2F9290851-en-buchanans-scotch-whisky-marcello-hernandez-como-lo-digas\" target=\"_blank\" rel=\"nofollow\">https:\/\/www2.multivu.com\/buchanans_whisky\/9290851-en-buchanans-scotch-whisky-marcello-hernandez-como-lo-digas<\/a><\/u><\/p>\n<p>In partnership with <b>SNL&#8217;s\u00a0<\/b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=1978499575&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmarcellohdz%2F%3Fhl%3Den&amp;a=Marcello+Hern%C3%A1ndez\" target=\"_blank\" rel=\"nofollow\"><b>Marcello Hern\u00e1ndez<\/b><\/a>, celebrated Puerto Rican chef\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=726655445&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmanolo.jpeg%2F%3Fhl%3Den&amp;a=Manolo+L%C3%B3pez\" target=\"_blank\" rel=\"nofollow\">Manolo L\u00f3pez<\/a>, and a dynamic group of 200% visual artists this integrated marketing campaign is designed to champion Latinos&#8217; influence on the culture while showcasing that what differentiates them in language unites them in community.<\/p>\n<p><span class=\"xn-location\">Buchanan&#8217;s<\/span> has long been a beloved presence at gatherings among Hispanic Americans, embracing the spirit of &#8220;200%ers&#8221;\u2014those who proudly navigate their dual identities. Recognizing that Hispanic audiences are not a monolith, <span class=\"xn-location\">Buchanan&#8217;s<\/span> aims to celebrate the nuances in our rich regional vocabulary and dialects within the 200% community, no matter what form it takes (or how it sounds). For this reason, <span class=\"xn-location\">Buchanan&#8217;s<\/span> is launching the #ComoLoDigas campaign during Hispanic Heritage Month to honor and celebrate these diverse linguistic experiences.<\/p>\n<p><i>&#8220;What we really wanted to do with this campaign\u00a0is to further expand on last year&#8217;s &#8216;We Are the Spirit of the 200%&#8217; campaign to focus on celebrating the pride that our consumers have in their communities,&#8221;\u00a0<\/i>says Marketing Director of <span class=\"xn-location\">Buchanan&#8217;s<\/span> Scotch Whisky\u00a0Linda\u00a0Lagos-Morales.\u00a0<i>&#8220;The unique ways that Hispanic Americans pronounce <span class=\"xn-location\">Buchanan&#8217;s<\/span> reflects the diversity of 200%ers and is often directly representative of where they come from. We are proud to know that our brand is so ingrained in the culture that no matter where you are or how you pronounce it, we all share the same 200% spirit.&#8221;<\/i><\/p>\n<p>Kicking off in <span class=\"xn-location\">New York City<\/span>, <span class=\"xn-location\">Buchanan&#8217;s<\/span> and Marcello brought the lively conversation to the streets of the <i>&#8216;Loisaida&#8217; <\/i>(AKA, the Lower East Side) with a surprise appearance at the grand opening of Caf\u00e9\u00a0Colmado, a brick-and-mortar coffee shop created by Chef <span class=\"xn-person\">Manolo L\u00f3pez<\/span> &#8211; where they interviewed Latinos of all backgrounds to talk about <span class=\"xn-location\">Buchanan&#8217;s<\/span>, Spanglish and the vocabulary that represents their unique 200% experiences in a 60-second &#8216;hero video&#8217;.<\/p>\n<p><i>&#8220;My dad calls it &#8216;Booshanan&#8217;, and I call it &#8216;Bucachan\u00e1&#8217; or &#8216;Buchacan\u00e1,&#8221;\u00a0<\/i>said SNL&#8217;s Marcello Hern\u00e1ndez.\u00a0<i>&#8220;Throw a Scotch whisky in a Latino neighborhood and you&#8217;re going to get some alternate pronunciations. This campaign is about how everyone can call it something different, but we all enjoy it. Hence #ComoLoDigas! Shoutout to all the 200%ers out there teaching their parents to say words like <span class=\"xn-location\">Buchanan&#8217;s<\/span>.&#8221;<\/i><\/p>\n<p>In October, <span class=\"xn-location\">Buchanan&#8217;s<\/span> will unveil five striking murals in <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Houston<\/span>, <span class=\"xn-location\">Los Angeles<\/span> and <span class=\"xn-location\">Chicago<\/span>, designed by local 200% artists\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=510116889&amp;u=https%3A%2F%2Fwww.instagram.com%2Fitscovl%2F&amp;a=D%27ana+Nu%C3%B1ez\" target=\"_blank\" rel=\"nofollow\">D&#8217;ana Nu\u00f1ez<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=1955708798&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmagdiellop%2F&amp;a=Magdiel+Lopez\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Magdiel Lopez<\/span><\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=2393901155&amp;u=https%3A%2F%2Fwww.instagram.com%2Fe.rasto%2F&amp;a=Erasto+Reyes\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Erasto Reyes<\/span><\/a>\u00a0and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=456675522&amp;u=https%3A%2F%2Fwww.instagram.com%2FTubsz_illa%2F&amp;a=Tubs\" target=\"_blank\" rel=\"nofollow\">Tubs<\/a>. Each of these vibrant murals showcase the unique phonetic pronunciations of <span class=\"xn-location\">Buchanan&#8217;s<\/span> that reflect our 200%ers impact and the cultural influence in each city.<\/p>\n<p>The campaign will continue rolling out throughout the month across digital platforms with :15 and :30 video spots and a social media call to action inviting brands and fans to join the conversation and share their unique pronunciations using #ComoLoDigas to celebrate how our differences can unite the Hispanic American community.<\/p>\n<p><span class=\"xn-location\">Buchanan&#8217;s<\/span> Whisky and Marcello Hern\u00e1ndez invite everyone 21+ to join the #ComoLoDigas conversation by following <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=3665432504&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbuchananswhisky%2F&amp;a=%40Buchananswhisky\" target=\"_blank\" rel=\"nofollow\">@Buchananswhisky<\/a>\u00a0and continue the Hispanic Heritage Month celebration at home with easy-to-make cocktails, like the\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=3646695260&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3770296-1%26h%3D1572632436%26u%3Dhttps%253A%252F%252Fwww.buchananswhisky.com%252Fen-us%252Fwhisky-cocktails%252Fbuchanans-pina-fizz%26a%3DPi%25C3%25B1a%2BFizz&amp;a=Pi%C3%B1a+Fizz\" target=\"_blank\" rel=\"nofollow\"><b>Pi\u00f1a Fizz<\/b><\/a>\u00a0and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=1440690310&amp;u=https%3A%2F%2Fwww.buchananswhisky.com%2Fen-us%2Fwhisky-cocktails%2Fbuchanans-la-familia&amp;a=Buchanan%27s+La+Familia\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-location\">Buchanan&#8217;s<\/span> La Familia<\/b><\/a>.\u00a0<i><span class=\"xn-location\">Buchanan&#8217;s<\/span> Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of\u00a0$29.99.<\/i><\/p>\n<p><b><u>About <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Blended Scotch Whisky<\/u><\/b><br \/><span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Blended Scotch Whisky&#8217;s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder,\u00a0James Buchanan\u00a0believed in the power of sharing. The <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents\u00a0James Buchanan&#8217;s\u00a0commitment to creating the finest blended Scotch Whiskies. The <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Blended Scotch Whisky Portfolio features four gold award-winning marques, including: <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> DeLuxe Blended Scotch Whisky, <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Pineapple, <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> MASTER Blended Scotch Whisky, <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> Special Reserve Blended Scotch Whisky and <span class=\"xn-location\">BUCHANAN&#8217;S<\/span> RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=1589827264&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D3724788000%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D2812787716%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D1642082139%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D647563503%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.buchananswhisky.com%252525252F%25252526a%2525253Dwww.BuchanansWhisky.com%252526a%25253Dwww.BuchanansWhisky.com%2526a%253Dwww.BuchanansWhisky.com%26a%3Dwww.BuchanansWhisky.com&amp;a=www.BuchanansWhisky.com\" target=\"_blank\" rel=\"nofollow\">www.BuchanansWhisky.com<\/a>\u00a0or connect with us on\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=1904737783&amp;u=http%3A%2F%2Fwww.facebook.com%2FBuchanansUS&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=2549050737&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D1381496854%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D1510999595%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D2958916-1%252526h%25253D3308053370%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2380788-1%25252526h%2525253D4237073926%25252526u%2525253Dhttp%252525253A%252525252F%252525252Fwww.instagram.com%252525252FBuchanansWhisky%25252526a%2525253Dwww.instagram.com%252525252FBuchanansWhisky%252526a%25253Dwww.instagram.com%2525252FBuchanansWhisky%2526a%253Dwww.instagram.com%25252FBuchanansWhisky%26a%3Dwww.instagram.com%252FBuchanansWhisky&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>.<\/p>\n<p><b><u>About DIAGEO North America<\/u><\/b><br \/>DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including\u00a0Johnnie Walker, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos,\u00a0DeLeon and Don Julio\u00a0tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE:\u00a0DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands and performance, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=3346363305&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D2814873352%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D3057026590%2526u%253Dhttps%25253A%25252F%25252Fwww.diageo.com%25252F%2526a%253Dwww.diageo.com%26a%3Dwww.diageo.com&amp;a=www.Diageo.com\" target=\"_blank\" rel=\"nofollow\">www.Diageo.com<\/a>. Visit DIAGEO&#8217;S global responsible drinking resource,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=3357649123&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4013299-1%26h%3D4205315702%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3316100-1%2526h%253D3560225688%2526u%253Dhttps%25253A%25252F%25252Fwww.drinkiq.com%25252Fen-us%25252F%2526a%253Dwww.DRINKiQ.com%26a%3Dwww.DRINKiQ.com&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives and ways to share best practices. Follow along on Instagram for news and information about DIAGEO North America: @Diageo_NA.<\/p>\n<p>Media Contact:\u00a0<a href=\"mailto:Buchanans@HunterPR.com\" target=\"_blank\" rel=\"nofollow\">Buchanans@HunterPR.com<\/a><\/p>\n<p>SOURCE  <span class=\"xn-location\">Buchanan&#8217;s<\/span> Scotch Whisky<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Joined by Puerto Rican Chef Manolo L\u00f3pez and a collective of 200% visual artists, together they&#8217;re honoring and displaying the many ways 200%ers pronounce <span class=\"xn-location\">Buchanan&#8217;s<\/span> through vibrant art across five cities<\/i><\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 3, 2024<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; &lt;a href=&quot;https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4270500-1&amp;h=831117810&amp;u=https%3A%2F%2Fwww.buchananswhisky.com%2Fen-us&amp;a=Buchanan%27s+Scotch+Whisky&quot; target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-268193","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=268193"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268193\/revisions"}],"predecessor-version":[{"id":268194,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268193\/revisions\/268194"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=268193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=268193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=268193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}