{"id":268820,"date":"2024-11-20T12:32:00","date_gmt":"2024-11-20T16:27:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-deleon-tequila-unveils-its-new-campaign-and-brand-platform-bold-spirits-rise\/"},"modified":"2024-11-20T13:50:01","modified_gmt":"2024-11-20T17:50:01","slug":"deleon-tequila-lanza-su-nueva-campana-y-plataforma-de-marca-bold-spirits-rise","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/deleon-tequila-lanza-su-nueva-campana-y-plataforma-de-marca-bold-spirits-rise\/","title":{"rendered":"DELE\u00d3N Tequila Unveils Its New Campaign and Brand Platform, &#8220;Bold Spirits, Rise&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Celebrating the power of community and opening the space for bold spirits to create and inspire together.<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 20, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today,\u00a0DELE\u00d3N Tequila is launching its new campaign <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1107567524&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DM462Ynod9WQ&amp;a=%22Bold+Spirits%2C+Rise%22\" target=\"_blank\" rel=\"nofollow\">&#8220;Bold Spirits, Rise&#8221;<\/a>\u00a0celebrating those who embrace their creative drive (or spirit) and inspire others to do the same. Through the &#8220;Bold Spirits, Rise&#8221; platform, DELE\u00d3N will open doors \u2013 giving rising talent a space to connect, collaborate, and showcase their creativity on the main stage through music and dance. With dedicated resources, DELE\u00d3N will offer the tools and room needed for emerging artists to rise and continue to impact and inspire culture.<\/p>\n<p>Experience the full interactive Multichannel News Release here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=2022692050&amp;u=https%3A%2F%2Fwww.multivu.com%2Fdeleon-tequila%2F9298151-en-deleon-tequila-unveils-new-campaign-brand-platform-bold-spirits-rise&amp;a=https%3A%2F%2Fwww.multivu.com%2Fdeleon-tequila%2F9298151-en-deleon-tequila-unveils-new-campaign-brand-platform-bold-spirits-rise\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/deleon-tequila\/9298151-en-deleon-tequila-unveils-new-campaign-brand-platform-bold-spirits-rise<\/a><\/p>\n<p>The campaign launches with a visual showcase of work brought together by a curated lineup of creative visionaries, each a symbol of the &#8220;Bold Spirits, Rise&#8221; ethos. A true collaboration, choreographer Shay Latukolan, recognized for his distinctive approach to movement, joins forces with unconventional filmmaker <span class=\"xn-person\">Ben Strebel<\/span>, celebrated for his bold visual storytelling, to create a film and sequence that brings the power of flow and movement to life. With a background in dance and music, photographer <span class=\"xn-person\">Kanya Iwana<\/span>, captures the emotions of movement in striking, dreamlike visuals that truly reflect DELE\u00d3N&#8217;s spirit. Together, these artists craft a powerful narrative that embodies the essence of boldness and creativity.<\/p>\n<p>&#8220;<i>Drawing inspiration from the excitement of opening a bottle of DELE\u00d3N, I envisioned a circular flow of movement to symbolize how one bold choice can spark a chain reaction for everyone<\/i>,&#8221; says <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1745093804&amp;u=https%3A%2F%2Fwww.instagram.com%2Fshaylatukolan&amp;a=Shay+Latukolan\" target=\"_blank\" rel=\"nofollow\">Shay Latukolan<\/a>. &#8220;<i>Collaborating on <\/i>&#8216;Bold Spirits, Rise&#8217; <i>with DELE\u00d3N empowered me to express how one bold movement can spark something powerful and foster a collective community to have an elevated experience from dance to tequila<\/i>.&#8221;<\/p>\n<p>&#8220;&#8216;<i>Bold Spirits, Rise&#8217; is all about celebrating the magic moments that happen when you live with authenticity and confidence,&#8221;<\/i> says <span class=\"xn-person\">Ari Anderman<\/span>, DELE\u00d3N Tequila Brand Director at Diageo North America. &#8220;<i>At DELE\u00d3N, we believe in creating the space to transform the ordinary into the extraordinary, just as our tequila elevates everyday moments. This campaign was created with, and in tribute to, those who aren&#8217;t afraid to stand out, who lead with inspiring boldness, and encourage others to do the same<\/i>.&#8221;<\/p>\n<p>The campaign, created by <span class=\"xn-location\">New York<\/span>-based Creative Solutions Company, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=239301564&amp;u=https%3A%2F%2Fwww.translationllc.com%2F&amp;a=Translation\" target=\"_blank\" rel=\"nofollow\">Translation<\/a>, features a lively collection of video spots and striking visuals that will be displayed across digital and social media channels as well as out-of-home (OOH) platforms.<\/p>\n<p>The DELE\u00d3N portfolio\u2014featuring <span class=\"xn-location\">Blanco<\/span>, Reposado, and A\u00f1ejo\u2014captures the essence of craftsmanship, drawing inspiration from the artistry of French luxury winemaking. Its bold, modern, and award-winning bottle design mirrors the smooth yet dynamic nature of the liquid inside. DELE\u00d3N sets itself apart by aging its Reposado and A\u00f1ejo in a unique combination of American Oak barrels and French Oak wine casks, allowing the tequila to flow seamlessly between the rich flavors of both worlds. The result is a spirit with a smooth, balanced character, layered with complexity and depth. Whether you&#8217;re savoring the crisp notes of DELE\u00d3N Blanco in a cocktail, the rich, complexity of Reposado (aged for at least four months), or the elegant, refined depth of A\u00f1ejo (aged for over a year), each bottle transforms moments into vibrant celebrations, where bold spirits takes center stage.<\/p>\n<p>Join the movement and follow the conversation on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1518538051&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdeleontequila&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a> as DELE\u00d3N creates spaces for bold spirits to rise across the country with inspired celebrations.<\/p>\n<p><b>About DELE\u00d3N Tequila:<br \/><\/b>At the forefront of luxury since it was first introduced to the world in 2009, DELE\u00d3N Tequila was always ahead of its time with its elevated standard of aging and its bold, sleek design.<\/p>\n<p>Only our finest, fully matured, 100% blue weber agave goes into our Tequila, and an ambitious, longer fermentation process allows the agave nectar to fully capture all the flavor of the <span class=\"xn-location\">Jalisco<\/span> region.<\/p>\n<p>And an unconventional aging process: While most tequila brands age their tequila in American Oak casks, DELE\u00d3N takes it a step further. For our Reposado and A\u00f1ejo variants, we combine the bold American Oak and French wine casks to achieve the smoothness, balanced character, and nuanced complexity of DELE\u00d3N tequila.<\/p>\n<p>This is Tequila redefined\u2014more than just a spirit, DELE\u00d3N Tequila offers an unparalleled tasting experience that transcends boundaries. Imbued with a refined liquid elegance perfected through a blend of traditional and innovative processes, every sip of DELE\u00d3N Tequila invites you to taste the difference. Whether enjoyed neat or as the centerpiece of a meticulously crafted cocktail, DELE\u00d3N Tequila embodies the essence of luxury and sophistication. For more about the exceptional tequila, information visit: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1968780704&amp;u=http%3A%2F%2Fwww.deleontequila.com%2F&amp;a=www.deleontequila.com\" target=\"_blank\" rel=\"nofollow\">www.deleontequila.com<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=967970619&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4136222-1%26h%3D1152574373%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fdeleontequila%252F%253Fhl%253Den%26a%3Dhttps%253A%252F%252Fwww.instagram.com%252Fdeleontequila%252F%253Fhl%253Den&amp;a=www.instagram.com%2Fdeleontequila\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/deleontequila<\/a>.<\/p>\n<p><b>Credits:<br \/><\/b>Creative: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=239301564&amp;u=https%3A%2F%2Fwww.translationllc.com%2F&amp;a=Translation\" target=\"_blank\" rel=\"nofollow\">Translation<\/a><br \/>Choreography: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1745093804&amp;u=https%3A%2F%2Fwww.instagram.com%2Fshaylatukolan&amp;a=Shay+Latukolan\" target=\"_blank\" rel=\"nofollow\">Shay Latukolan<\/a><br \/>Music: Obongjayar<br \/>Director: <span class=\"xn-person\">Ben Strebel<\/span>, Biscuit Filmworks<br \/>Photography: <span class=\"xn-person\">Kanya Iwana<\/span>, De La Revolucion<br \/>Production: Biscuit Filmworks<br \/>Edit: Cabin Editorial<br \/>Color: Electric Theatre Collective<br \/>VFX\/ Finishing: Shepherd VFX<br \/>Sound Design\/Mix: Sonic Union<\/p>\n<p><b>About DIAGEO:<\/b><br \/>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, DELE\u00d3N Tequila and <span class=\"xn-person\">Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.<\/p>\n<p>For more information about Diageo, their people, brands, and performance, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=112976802&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4136222-1%26h%3D1049303568%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4071431-1%2526h%253D972563675%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3796788-1%252526h%25253D2980335224%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.diageo.com%2525252F%252526a%25253Dwww.diageo.com%2526a%253Dwww.diageo.com%26a%3Dwww.diageo.com&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=133072657&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4136222-1%26h%3D4231965662%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4071431-1%2526h%253D562955628%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D3796788-1%252526h%25253D119550521%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.drinkiq.com%2525252F%252526a%25253D%25252Bwww.DRINKiQ.com%2526a%253D%252Bwww.DRINKiQ.com%26a%3D%25C2%25A0www.DRINKiQ.com&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p><b>Media Contact:<\/b><br \/>HUNTER | <a href=\"mailto:deleon@hunterpr.com\" target=\"_blank\" rel=\"nofollow\">deleon@hunterpr.com<br \/><\/a>DIAGEO | <a href=\"mailto:marissa.cassinelli@diageo.com\" target=\"_blank\" rel=\"nofollow\">marissa.cassinelli@diageo.com<\/a>\u00a0<\/p>\n<p>SOURCE  DELE\u00d3N Tequila<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Celebrating the power of community and opening the space for bold spirits to create and inspire together.<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 20, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today,\u00a0DELE\u00d3N Tequila is launching its new campaign &lt;a href=&quot;https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308350-1&amp;h=1107567524&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DM462Ynod9WQ&amp;a=%22Bold+Spirits%2C+Rise%22&quot; target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-268820","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=268820"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268820\/revisions"}],"predecessor-version":[{"id":268821,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268820\/revisions\/268821"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=268820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=268820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=268820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}