{"id":268831,"date":"2024-11-21T12:56:00","date_gmt":"2024-11-21T13:02:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-2024-subaru-share-the-love-event-targets-nearly-320-million-in-total-donations\/"},"modified":"2024-11-21T14:00:02","modified_gmt":"2024-11-21T18:00:02","slug":"el-evento-subaru-share-the-love-2024-pretende-recaudar-casi-320-millones-en-donaciones","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-evento-subaru-share-the-love-2024-pretende-recaudar-casi-320-millones-en-donaciones\/","title":{"rendered":"2024 SUBARU SHARE THE LOVE\u00ae EVENT TARGETS NEARLY $320 MILLION IN TOTAL DONATIONS"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Automaker launches 17th annual philanthropic <\/i><i>campaign dedicated to helping national and hometown charity partners<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CAMDEN, N.J.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 21, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/&#8211;\u00a0Subaru of America, Inc. today announced the launch of the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=2573930415&amp;u=https%3A%2F%2Fwww.subaru.com%2Fshare&amp;a=2024+Subaru+Share+the+Love%C2%AE+Event\" target=\"_blank\" rel=\"nofollow\">2024 Subaru Share the Love\u00ae Event<\/a> with its newest national advertising campaign and increased donation goal of <span class=\"xn-money\">$32 million<\/span> for this year&#8217;s campaign. By the end of this year&#8217;s event, Subaru and its retailers are aiming to reach nearly <span class=\"xn-money\">$320 million<\/span> in overall donations to national and hometown charities over the past 17 consecutive years as part of the automaker&#8217;s largest annual charitable initiative.<\/p>\n<div id=\"prni_dvprnejpg5f09left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg5f09left\" title=\"www.subaru.com\" src=\"https:\/\/mma.prnewswire.com\/media\/1732477\/Subaru_of_America_Logo.jpg\" alt=\"www.subaru.com\" align=\"middle\"\/><\/div>\n<p>This year, Subaru and its retailers are continuing\u00a0to support four national charity partners that exemplify the Subaru Love Promise\u00ae;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=4129186573&amp;u=https%3A%2F%2Fwww.aspca.org%2Fabout-us%2Fstrategic-cause-partnerships%2Fsubaru&amp;a=The+American+Society+for+the+Prevention+of+Cruelty+to+Animals%C2%AE+(ASPCA%C2%AE)\" target=\"_blank\" rel=\"nofollow\">The American Society for the Prevention of Cruelty to Animals<sup>\u00ae<\/sup> (ASPCA<sup>\u00ae<\/sup>)<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=1365302068&amp;u=https%3A%2F%2Fwish.org%2Fsubaru&amp;a=Make-A-Wish%C2%AE\" target=\"_blank\" rel=\"nofollow\">Make-A-Wish<sup>\u00ae<\/sup><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=3332812869&amp;u=https%3A%2F%2Fwww.mealsonwheelsamerica.org%2Ftake-action%2Fdonate%2Fcorporate-giving%2Four-partners%2Fsubaru&amp;a=Meals+on+Wheels\" target=\"_blank\" rel=\"nofollow\">Meals on Wheels<\/a>, and the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=2725592400&amp;u=https%3A%2F%2Fwww.nationalparks.org%2Fabout-foundation%2Fpartnerships%2Fcorporate-partnerships%2Fcorporate-partners&amp;a=National+Park+Foundation\" target=\"_blank\" rel=\"nofollow\">National Park Foundation<\/a>, as well as over 820 local hometown charities. The advertising campaign spotlights each partner organization&#8217;s cause, as well as the important connection to hometown charities that are selected by Subaru retailers and benefit their local communities.<\/p>\n<p><b><span class=\"xn-person\">Alan Bethke<\/span>, Senior Vice President of Marketing, Subaru of America, Inc.:<\/b>\u00a0&#8220;It is our honor to support causes and organizations that strive to make a difference through the annual Subaru Share the Love Event. A dedication to giving back is core to what makes <span class=\"xn-person\">Subaru More Than<\/span> a Car Company\u00ae and our retailers More Than a Car Dealer. Helping to match Subaru owners with a charity they believe in is one of the greatest gifts we can give this season, and we hope that it forges a connection that lasts for years to come.&#8221;<\/p>\n<p>For every new Subaru vehicle purchased or leased at any participating Subaru retailer from <span class=\"xn-chron\">November 21, 2024<\/span>, to <span class=\"xn-chron\">January 2, 2025<\/span>, Subaru will donate <span class=\"xn-money\">$250<\/span> to the purchaser&#8217;s choice of charities.* Retailers can select up to two hometown charities in their local communities to receive at least an additional <span class=\"xn-money\">$50<\/span> total for each vehicle sold or leased to accompany the original donation. Furthermore, many participating Subaru retailers will donate <span class=\"xn-money\">$5<\/span> to their registered hometown charities for every Subaru vehicle routine service visit during the campaign period.<\/p>\n<p>Throughout the campaign, two new advertising spots featuring national and hometown charity partners will run on national television, streaming, digital video, and social media platforms in :30 and :15 second format. The title campaign spot, <i>The Hard Work of Love<\/i>, celebrates heroic animal shelter workers who love and care for millions of pets in need, while <i>Hometown Love<\/i> highlights the work of Subaru retailers supporting hometown charities in their respective communities. Paid media partners include ABC, NBC, the CW, YouTube, and more.\u00a0A Spanish-language translated version of <i>The Hard Work of Love<\/i> will run on Telemundo, UniMas, and Univision. The creative will also run across streaming partners in English and Spanish, including Peacock, MAX, Hulu, Amazon, Netflix and more, and the spots are available to view on the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=4289714499&amp;u=https%3A%2F%2Fwww.youtube.com%2Fsubaru&amp;a=Subaru+of+America+YouTube+channel\" target=\"_blank\" rel=\"nofollow\">Subaru of America YouTube channel<\/a>.<\/p>\n<p>Since 2008, Subaru and its retailers have donated over <span class=\"xn-money\">$288 million<\/span> and supported nearly 2,300 hometown charities over the years as a part of the Subaru Share the Love Event.<\/p>\n<ul type=\"disc\">\n<li>To learn more, visit:\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=4154497477&amp;u=http%3A%2F%2Fwww.subaru.com%2Fshare&amp;a=www.subaru.com%2Fshare\" target=\"_blank\" rel=\"nofollow\">www.subaru.com\/share<\/a><\/li>\n<li>Join the conversation:\u00a0#ShareTheLove<\/li>\n<\/ul>\n<p><i>*Subaru will donate <span class=\"xn-money\">$250<\/span> for every new Subaru vehicle sold or leased from <span class=\"xn-chron\">November 21, 2024<\/span>, through <span class=\"xn-chron\">January 2, 2025<\/span>, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of <span class=\"xn-money\">$50<\/span> in total to their registered Hometown Charities. Subaru will donate a total of <span class=\"xn-money\">$5<\/span> to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of <span class=\"xn-money\">$5<\/span> or greater, or any service that includes a genuine Subaru oil filter. Purchasers\/lessees must make their charity designations by <span class=\"xn-chron\">January 10, 2025<\/span>. The four national charities will receive a guaranteed minimum donation of <span class=\"xn-money\">$250,000<\/span> each. See your local Subaru retailer for details or visit subaru.com\/share. All donations made by Subaru of America, Inc.<\/i><\/p>\n<p><b>About Subaru of America, Inc. <br \/><\/b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=968553553&amp;u=http%3A%2F%2Fwww.subaru.com%2F&amp;a=Subaru+of+America%2C+Inc.\" target=\"_blank\" rel=\"nofollow\">Subaru of America, Inc.<\/a> (SOA) is an indirect wholly owned subsidiary of <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=4066175558&amp;u=https%3A%2F%2Fwww.subaru.co.jp%2Fen%2F&amp;a=Subaru+Corporation\" target=\"_blank\" rel=\"nofollow\">Subaru Corporation<\/a> of <span class=\"xn-location\">Japan<\/span>. Headquartered in <span class=\"xn-location\">Camden, N.J.<\/span>, the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across <span class=\"xn-location\">the United States<\/span>. All Subaru products are manufactured in zero-landfill plants, including <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=1009999327&amp;u=http%3A%2F%2Fsubaru-sia.wixsite.com%2Findiana&amp;a=Subaru+of+Indiana+Automotive%2C+Inc.\" target=\"_blank\" rel=\"nofollow\">Subaru of Indiana Automotive, Inc.<\/a>, the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=3012522805&amp;u=http%3A%2F%2Fwww.subaru.com%2Flove-promise.html&amp;a=Subaru+Love+Promise\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Subaru Love Promise<\/span><\/a>, which is the company&#8217;s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than <span class=\"xn-money\">$320 million<\/span> to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company\u00ae and to making the world a better place. For additional information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=1043503986&amp;u=http%3A%2F%2Fmedia.subaru.com%2F&amp;a=media.subaru.com\" target=\"_blank\" rel=\"nofollow\">media.subaru.com<\/a>. Follow us on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=2128050614&amp;u=https%3A%2F%2Fwww.facebook.com%2Fsubaruofamerica&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=1408008812&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsubaru_usa%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=3357146745&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsubaru-of-america%2F&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=3088096367&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40subaruofamerica%3Flang%3Den&amp;a=TikTok\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a>, and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=510123187&amp;u=https%3A%2F%2Fwww.youtube.com%2FSubaru&amp;a=YouTube\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a>.<\/p>\n<p><span class=\"xn-person\">Diane Anton<\/span><br \/>Corporate Communications Manager<br \/>(856) 488-5093<br \/><u><a href=\"mailto:danton@subaru.com\" target=\"_blank\" rel=\"nofollow\">danton@subaru.com<\/a><\/u><\/p>\n<p><span class=\"xn-person\">Adam Leiter<\/span> <br \/>Corporate Communications Specialist <br \/>(856) 488-8668 <br \/><a href=\"mailto:aleiter@subaru.com\" target=\"_blank\" rel=\"nofollow\">aleiter@subaru.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4308118-1&amp;h=1194373570&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1732477%2FSubaru_of_America_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1732477%2FSubaru_of_America_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1732477\/Subaru_of_America_Logo.jpg<\/a><\/p>\n<p>SOURCE  Subaru of America, Inc.<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Automaker launches 17th annual philanthropic <\/i><i>campaign dedicated to helping national and hometown charity partners<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CAMDEN, N.J.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 21, 2024<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/&#8211;\u00a0Subaru of America, Inc. today announced the launch of the &lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":268832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-268831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=268831"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268831\/revisions"}],"predecessor-version":[{"id":268841,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/268831\/revisions\/268841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/268832"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=268831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=268831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=268831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}