{"id":269366,"date":"2025-01-09T12:29:00","date_gmt":"2025-01-09T15:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-motionpoint-acquires-key-content-to-expand-its-multilingual-marketing-capabilities\/"},"modified":"2025-01-09T13:40:01","modified_gmt":"2025-01-09T17:40:01","slug":"motionpoint-adquiere-contenido-clave-para-ampliar-sus-capacidades-de-marketing-multilingue","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/motionpoint-adquiere-contenido-clave-para-ampliar-sus-capacidades-de-marketing-multilingue\/","title":{"rendered":"MotionPoint Acquires Key Content to Expand its Multilingual Marketing Capabilities"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\">COCONUT\u00a0CREEK, Fla.<\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 9, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; MotionPoint, the global leader in website translation and localization, today announced the acquisition of Key Content, a premier multilingual content marketing agency. The acquisition enhances\u00a0MotionPoint&#8217;s ability\u00a0to\u00a0deliver enterprise-level multilingual marketing solutions that deliver unique content at scale across all markets and languages.<\/p>\n<p>This strategic investment expands MotionPoint&#8217;s technology and service offerings, positioning the company as a comprehensive provider of website translation, localization, and multilingual content marketing services. With the integration of Key Content, MotionPoint can now more effectively support businesses with their multilingual content strategy through enhanced service offerings such as multilingual\u00a0SEO, high-authority localized content, and multilingual content creation.<\/p>\n<p>&#8220;MotionPoint has long specialized in localizing websites and online portals. Now, with the integration of Key Content&#8217;s marketing solutions, we are taking the next step to meet our\u00a0customers&#8217; expanding needs,&#8221; said <span class=\"xn-person\">Evan Kramer<\/span>, CEO of MotionPoint. &#8220;This acquisition enables us to help enterprises originate expertly crafted digital content that engages audiences more effectively. It highlights our commitment to delivering\u00a0InLanguage, InCulture, and InMarket digital content solutions\u2014fostering authentic connections and driving measurable business outcomes.&#8221;<\/p>\n<p><span class=\"xn-person\">Gonzalo Suarez<\/span>, founder of Key Content, expressed his enthusiasm for the acquisition. &#8220;In MotionPoint, we&#8217;ve found the ideal partner to elevate Key Content&#8217;s impact. Together, we can offer unparalleled multilingual marketing solutions to customers worldwide.&#8221; While stepping back from day-to-day operations,\u00a0Gonzalo will remain an advisor to the company, with Pablo Navascu\u00e9s continuing as Managing Director, and reporting directly to Kramer. Pablo\u00a0Navascu\u00e9s, is a seasoned leader in the language services industry who has been leading Key Content since 2022. Reflecting on the shared vision between the two companies, Pablo noted, &#8220;MotionPoint and Key Content share a unified perspective on the future of multilingual digital content\u2014one that empowers customers to leverage a mix of tools and solutions tailored to their unique needs.&#8221;<\/p>\n<p>The acquisition aligns with MotionPoint&#8217;s broader vision of redefining multilingual content marketing\u00a0in\u00a0the\u00a0age\u00a0of\u00a0A.I. &#8220;As content quality becomes increasingly critical, we&#8217;re focused on supporting businesses with solutions that streamline the creation of what we&#8217;re calling InContent Marketing\u2122. Our goal is to enable organizations to efficiently and effectively produce high- quality content that is InLanguage, InCulture, and InMarket,&#8221; said <span class=\"xn-person\">Michelle Vann<\/span>, EVP of Multilingual Marketing at MotionPoint.<\/p>\n<p>Richard\u00a0Erickson,\u00a0Partner\u00a0at\u00a0Lightview\u00a0Capital,\u00a0MotionPoint&#8217;s\u00a0private equity\u00a0backer,\u00a0added, &#8220;This partnership amplifies MotionPoint&#8217;s capability to deliver enterprise-class solutions, empowering customers to achieve their multilingual marketing objectives. We&#8217;re\u00a0excited to support the continued growth and innovation of both companies.&#8221;<\/p>\n<p>By\u00a0integrating\u00a0Key\u00a0Content&#8217;s\u00a0solutions,\u00a0MotionPoint continues to expand its ability to support multilingual marketing strategies more broadly for enterprises.<\/p>\n<p><b>About\u00a0MotionPoint:\u00a0<\/b>MotionPoint\u00a0specializes\u00a0in\u00a0website\u00a0translation\u00a0and\u00a0multilingual\u00a0marketing, empowering businesses to create, maintain, and optimize marketing messages tailored for any audience. By leveraging innovative technology and deep expertise, MotionPoint ensures that customers can effectively connect with their audiences in ways that resonate culturally and linguistically. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4336536-1&amp;h=3502003746&amp;u=https%3A%2F%2Fwww.motionpoint.com%2F&amp;a=www.motionpoint.com\" target=\"_blank\" rel=\"nofollow\">www.motionpoint.com<\/a>.<\/p>\n<p><b>About Key Content: <\/b>Key Content is a leading multilingual content marketing agency specializing in creating impactful digital content for global audiences. With a focus on performance,\u00a0brand\u00a0and\u00a0reputation\u00a0Key\u00a0Content\u00a0connects global\u00a0brands\u00a0to\u00a0their\u00a0audiences in\u00a0over 80 markets. To learn more, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4336536-1&amp;h=1359528007&amp;u=http%3A%2F%2Fwww.key-content.com%2F&amp;a=www.key-content.com.\" target=\"_blank\" rel=\"nofollow\">www.key-content.com.<\/a><\/p>\n<p><b>About Lightview Capital: <\/b>Lightview Capital is a private equity firm focused on investing in founder-led\u00a0companies\u00a0within the\u00a0business\u00a0services and\u00a0tech-enabled\u00a0services sectors.\u00a0Lightview partners with portfolio companies to unlock growth and drive value through industry expertise and strategic support. For more information, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4336536-1&amp;h=3099149922&amp;u=http%3A%2F%2Fwww.lightviewcapital.com%2F&amp;a=www.lightviewcapital.com.\" target=\"_blank\" rel=\"nofollow\">www.lightviewcapital.com<u>.<\/u><\/a><\/u><\/p>\n<p><b>Media Contact:<\/b><br \/><span class=\"xn-person\">Dominic Dithurbide<\/span>, Director of Marketing<br \/><b><a href=\"mailto:ddithurbide@motionpoint.com\" target=\"_blank\" rel=\"nofollow\">ddithurbide@motionpoint.com<\/a> \u00a0<\/b><br \/>Phone: +1 561-409-7360<\/p>\n<p>SOURCE  MotionPoint<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\">COCONUT\u00a0CREEK, Fla.<\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 9, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; MotionPoint, the global leader in website translation and localization, today announced the acquisition of Key Content, a premier multilingual content marketing agency. The acquisition enhances\u00a0MotionPoint&#8217;s ability\u00a0to\u00a0deliver enterprise-level multilingual marketing solutions that deliver unique content at scale across all markets and languages.<\/p>\n<p>This strategic investment expands&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-269366","post","type-post","status-publish","format-standard","hentry","category-internet-y-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/269366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=269366"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/269366\/revisions"}],"predecessor-version":[{"id":269369,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/269366\/revisions\/269369"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=269366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=269366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=269366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}