{"id":270605,"date":"2025-04-18T12:39:00","date_gmt":"2025-04-18T12:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kia-americas-groundbreaking-car-configurator-on-tiktok-named-best-social-campaign-by-mediapost\/"},"modified":"2025-04-18T12:40:02","modified_gmt":"2025-04-18T16:40:02","slug":"el-innovador-configurador-de-autos-de-kia-america-en-tiktok-es-nombrado-mejor-campana-social-por-mediapost","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/el-innovador-configurador-de-autos-de-kia-america-en-tiktok-es-nombrado-mejor-campana-social-por-mediapost\/","title":{"rendered":"KIA AMERICA&#8217;S GROUNDBREAKING CAR CONFIGURATOR ON TIKTOK NAMED &#8220;BEST SOCIAL CAMPAIGN&#8221; BY MEDIAPOST"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>The &#8220;Kia TikTok Creator Car Configurator&#8221; launched in <span class=\"xn-chron\">December 2024<\/span> as the first car configurator designed exclusively for TikTok<\/b><\/li>\n<li><b>Entirely new way to configure a vehicle online allows consumers to build a\u00a0Kia K4 compact sedan with the specifications they want<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">IRVINE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 18, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The &#8220;Kia TikTok Creator Car Configurator,&#8221; the first-ever car configurator designed exclusively for TikTok, was named &#8220;Best Social Campaign&#8221; by MediaPost as part of the outlet&#8217;s 10<sup>th<\/sup> Annual &#8220;Best in Automotive&#8221; marketing awards.<\/p>\n<div id=\"prni_dvprnejpg30dfleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg30dfleft\" title=\"KIA AMERICA\u2019S GROUNDBREAKING CAR CONFIGURATOR ON TIKTOK NAMED \u201cBEST SOCIAL CAMPAIGN\u201d BY MEDIAPOS\" src=\"https:\/\/mma.prnewswire.com\/media\/2667985\/KIA_AMERICA_MediaPost_Award.jpg\" alt=\"KIA AMERICA\u2019S GROUNDBREAKING CAR CONFIGURATOR ON TIKTOK NAMED \u201cBEST SOCIAL CAMPAIGN\u201d BY MEDIAPOS\" align=\"middle\"\/><\/div>\n<p>Launched in <span class=\"xn-chron\">December 2024<\/span>, the innovative configurator seamlessly takes users from one Kia K4 trim level and color to the next \u2013 both interior and exterior \u2013 in engaging and entertaining ways. To bring this exciting project to life, Kia collaborated with eight popular creators on TikTok to produce a series of videos covering the most popular Kia K4 trim levels and options.<\/p>\n<p>&#8220;The all-new Kia K4 is a dynamic vehicle that warranted an equally dynamic online experience unlike any other, and we are honored that the &#8216;Kia TikTok Car Configurator&#8217; was named &#8216;Best Social Campaign&#8217; by MediaPost in such a highly competitive category,&#8221; said <span class=\"xn-person\">Megan Gillam<\/span>, director, marketing operations, <span class=\"xn-person\">Kia America<\/span>. &#8220;In an ever-changing world, the &#8216;Kia TikTok Creator Car Configurator&#8217; offered a new way to connect with consumers on one of the most popular online platforms and sales of the Kia K4 have risen each month since its debut.&#8221;<\/p>\n<p>Other categories in MediaPost&#8217;s &#8220;Best in Automotive&#8221; awards, include:\u00a0&#8220;Automotive Agency of the Year;&#8221; &#8220;Best Integrated Campaign;&#8221; &#8220;Best Electric Vehicle Campaign;&#8221; &#8220;Best Multicultural or Interest Group Campaign;&#8221; &#8220;Best Interactive Execution,&#8221; and &#8220;Best Campaign Activation for a Dealer Group.&#8221;\u00a0The\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4408377-1&amp;h=1047058321&amp;u=https%3A%2F%2Fwww.mediapost.com%2Fmarketingautomotiveawards%2Fjury%2F&amp;a=jury\" target=\"_blank\" rel=\"nofollow\">jury<\/a>\u00a0that selected the award winners in each category were lead jurors <span class=\"xn-person\">Tanya Gazdik<\/span>, editor,\u00a0Marketing: Automotive, MediaPost; <span class=\"xn-person\">Ian Beavis<\/span>, chief strategy officer, AMCI Global; and <span class=\"xn-person\">Scotty Reiss<\/span>, founder, A Girl&#8217;s Guide To Cars. Other jurors were <span class=\"xn-person\">Elgie Bright<\/span>, automotive marketing and management department chair, <span class=\"xn-org\">Northwood University<\/span>; <span class=\"xn-person\">Noah Mallin<\/span>, chief of brand strategy, IMGN Media; <span class=\"xn-person\">Luis Miguel Messianu<\/span>, founder-president-chief creative officer, MEL; and <span class=\"xn-person\">Omar Rana<\/span>, automotive content creator at OmarDrives.<\/p>\n<p>MediaPost presented the awards at the Marketing: Automotive\u00a0conference\u00a0during the New York International Auto Show on <span class=\"xn-chron\">April 16<\/span>, at the Jacob Javits Convention Center in New York.\u00a0<\/p>\n<p><b><span class=\"xn-person\">Kia America<\/span> \u2013 about us<\/b><\/p>\n<p><i>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, <span class=\"xn-person\">Kia America<\/span> continues to top automotive quality surveys. Kia is recognized as one of the TIME World&#8217;s Most Sustainable Companies of 2024. Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.<br \/><\/i><\/p>\n<p><i>For media information, including photography, visit <\/i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4408377-1&amp;h=2459393191&amp;u=https%3A%2F%2Furl.us.m.mimecastprotect.com%2Fs%2FhzfcCOYLWBsAP7Wp4tvhgUGGGNW%3Fdomain%3Dkiamedia.com%2F&amp;a=www.kiamedia.com\" target=\"_blank\" rel=\"nofollow\"><i>www.kiamedia.com<\/i><\/a><i>.\u00a0<\/i><i>To receive custom email notifications for press releases the moment they are published, subscribe at\u00a0<\/i><i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4408377-1&amp;h=1141575471&amp;u=https%3A%2F%2Fwww.kiamedia.com%2Fus%2Fen%2Fnewsalert&amp;a=www.kiamedia.com%2Fus%2Fen%2Fnewsalert\" target=\"_blank\" rel=\"nofollow\">www.kiamedia.com\/us\/en\/newsalert<\/a><\/i>\u00a0<\/p>\n<p><i>* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV,\u00a0Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/i><\/p>\n<div id=\"prni_dvprnejpgf840left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgf840left\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4408377-1&amp;h=2050449166&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2667985%2FKIA_AMERICA_MediaPost_Award.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2667985%2FKIA_AMERICA_MediaPost_Award.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2667985\/KIA_AMERICA_MediaPost_Award.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4408377-1&amp;h=2123744552&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">Kia America<\/span><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>The &#8220;Kia TikTok Creator Car Configurator&#8221; launched in <span class=\"xn-chron\">December 2024<\/span> as the first car configurator designed exclusively for TikTok<\/b><\/li>\n<li><b>Entirely new way to configure a vehicle online allows consumers to build a\u00a0Kia K4 compact sedan with the specifications they want<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">IRVINE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 18, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The &#8220;Kia TikTok Creator&#8230;<\/p>\n","protected":false},"author":1,"featured_media":270606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-270605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=270605"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270605\/revisions"}],"predecessor-version":[{"id":270608,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270605\/revisions\/270608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/270606"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=270605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=270605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=270605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}