{"id":270808,"date":"2025-05-06T12:16:00","date_gmt":"2025-05-02T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-guayaki-yerba-mate-rebrands-as-yerba-madre-deepening-its-regenerative-mission-and-honoring-indigenous-partnerships\/"},"modified":"2025-05-06T12:20:02","modified_gmt":"2025-05-06T16:20:02","slug":"guayaki-yerba-mate-se-renueva-como-yerba-madre-profundizando-su-mision-regenerativa-y-honrando-sus-alianzas-con-comunidades-indigenas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/guayaki-yerba-mate-se-renueva-como-yerba-madre-profundizando-su-mision-regenerativa-y-honrando-sus-alianzas-con-comunidades-indigenas\/","title":{"rendered":"Guayak\u00ed Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEBASTOPOL, Calif.<\/span>, and <span class=\"xn-location\">VENICE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 2, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Guayak\u00ed Yerba Mate, <\/b>the pioneer of regenerative yerba mate beverages in <span class=\"xn-location\">North America<\/span>, is rebranding as <b><u><a href=\"http:\/\/www.yerbamadre.com\/\" target=\"_blank\" rel=\"nofollow\">Yerba Madre\u2122<\/a><\/u><\/b>, a new name that reflects a deepened commitment to people and planet, and the ancestral roots of yerba mate.<\/p>\n<div id=\"prni_dvprnejpg7bbdleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg7bbdleft\" title=\"Yerba Madre Regenerative Organic Certified\u00ae Traditional Air Dried Yerba Mate Loose Leaf\" src=\"https:\/\/mma.prnewswire.com\/media\/2677461\/Yerba_Madre_Mate_Loose_Leaf_1.jpg\" alt=\"Yerba Madre Regenerative Organic Certified\u00ae Traditional Air Dried Yerba Mate Loose Leaf\" align=\"middle\"\/><\/div>\n<p>&#8220;Yerba Madre&#8221;\u2014meaning &#8220;Mother Herb&#8221;\u2014honors Mother Earth and the Indigenous knowledge at the root of the brand&#8217;s nearly 30-year journey. The brand&#8217;s original name, Guayak\u00ed, was inspired by its first partnership in 2002 with the Ach\u00e9 <span class=\"xn-person\">Kue Tuvy<\/span> community in <span class=\"xn-location\">Paraguay<\/span>. What began as a single collaboration has grown into direct partnership with 255 family farmers and Indigenous communities across <span class=\"xn-location\">Argentina<\/span>, <span class=\"xn-location\">Brazil<\/span>, and <span class=\"xn-location\">Paraguay<\/span> working together to regenerate the Atlantic Forest and preserve the cultural heritage of\u00a0yerba mate through organic, shade-grown cultivation<b>.<\/b><\/p>\n<p>&#8220;This rebrand is about coming back to our roots and recommitting to the mission that inspired the company decades ago,&#8221; said <b><span class=\"xn-person\">Alex Pryor<\/span>, co-founder of Yerba Madre.<\/b> &#8220;Yerba mate is more than a beverage, it&#8217;s a tradition, empowering cultural and ecosystemic relationships. Yerba Madre honors the communities who have grown the yerba mate plant while ensuring the regeneration of the forest and its sacred value.&#8221;<\/p>\n<p>&#8220;Yerba Madre isn&#8217;t just a new name. It&#8217;s a loud declaration of our longstanding purpose,&#8221; said<b> <span class=\"xn-person\">Ben Mand<\/span>, Chief Executive Officer of Yerba Madre<\/b>. &#8220;We are honoring the stewards of yerba mate, both people and the land, as we build a regenerative future together.<\/p>\n<p>The first product to debut under the Yerba Madre name will be <b>Regenerative Organic Certified\u00ae Traditional Air Dried Yerba Mate Loose Leaf<\/b>, the first-ever yerba mate to earn Regenerative Organic Certified\u00ae Gold status. This release sets a new global standard for how a beverage brand can serve people, planet, and future generations. Cans and bottles will begin transitioning to the Yerba Madre name later this summer, with Canadian packaging following in December.<\/p>\n<p>Yerba Madre also builds on what fans know and love about the brand, which is often referred to simply as &#8220;yerba&#8221; or &#8220;the one in the yellow can.&#8221; The iconic yellow can is here to stay, updated with original design elements as a nod to its roots and a bold step into its future.<\/p>\n<p>&#8220;We&#8217;re not changing who we are\u2014we&#8217;re naming it,&#8221; said <b><span class=\"xn-person\">Emily Kortlang<\/span>, Chief Marketing Officer<\/b>. &#8220;Our community already knows us as yerba. Yerba Madre makes that identity unmistakable and fuels the future we&#8217;re building together: rooted in heritage, community, and regeneration.&#8221;<\/p>\n<p>The company was among the founding B Corps in 2007, the \u00a0first to offer fair trade certified yerba mate under the Fair for Life standard in 2009, and first to source Regenerative Organic Certified\u00ae yerba mate and sugar cane in 2022. Yerba Madre is now one of the first\u00a0<u><a href=\"https:\/\/www.purposepledge.org\/\" target=\"_blank\" rel=\"nofollow\">Purpose<\/a><a href=\"https:\/\/www.purposepledge.org\/\" target=\"_blank\" rel=\"nofollow\">\u00a0Pledge<\/a><\/u>\u00a0pilot companies uniting mission-driven companies to collaboratively define, benchmark, and advance a new standard for ethical business from farm to shelf.<\/p>\n<p>Yerba Madre remains the leader in ready-to-drink yerba mate with an 85% market share in <span class=\"xn-location\">North America<\/span> with products available at more than 45,000 retail locations across the U.S. and <span class=\"xn-location\">Canada<\/span>.<\/p>\n<p>For more on the Yerba Madre brand, visit <u><a href=\"http:\/\/www.yerbamadre.com\/\" target=\"_blank\" rel=\"nofollow\">www.YerbaMadre.com<\/a><\/u>, and to explore our 2024 Impact Highlights <a href=\"http:\/\/impactreport.yerbamadre.com\/\" target=\"_blank\" rel=\"nofollow\">click here<\/a>.<\/p>\n<p><b><u>About Yerba Madre<\/u><br \/><\/b>Yerba Madre\u2014formerly Guayak\u00ed Yerba Mate\u2014is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across <span class=\"xn-location\">North America<\/span>. The name Yerba Madre, meaning &#8220;Mother Herb,&#8221; is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations \u2014a reflection of the values the brand has championed since day one.<\/p>\n<p>Headquartered in <span class=\"xn-location\">Sebastopol<\/span> and <span class=\"xn-location\">Venice, California<\/span>, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across <span class=\"xn-location\">Argentina<\/span>, <span class=\"xn-location\">Brazil<\/span>, and <span class=\"xn-location\">Paraguay<\/span>. Using its Market Driven Regeneration\u2122 model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.<\/p>\n<p>In 2025, the brand became the world&#8217;s first yerba mate to achieve Regenerative Organic Certified\u2122 Gold\u00ae status\u2014\u2014setting a new global standard for ecological integrity, cultural respect, and environmental restoration.<\/p>\n<p>As an original founding member of the B Corp community and a founding member of the <u><a href=\"https:\/\/www.purposepledge.org\/\" target=\"_blank\" rel=\"nofollow\">Purpose<\/a><a href=\"https:\/\/www.purposepledge.org\/\" target=\"_blank\" rel=\"nofollow\">\u00a0Pledge<\/a><\/u>, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and <span class=\"xn-location\">Canada<\/span>. To learn more, visit<a href=\"http:\/\/www.yerbamadre.com\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><b><u><a href=\"https:\/\/www.YerbaMadre.com\" target=\"_blank\" rel=\"nofollow\">www.YerbaMadre.com<\/a><\/u>.<\/b><\/p>\n<div id=\"prni_dvprnejpg4d26left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg4d26left\" title=\"Yerba Madre Regenerative Organic Certified\u00ae Traditional Air Dried Yerba Mate Loose Leaf\" src=\"https:\/\/mma.prnewswire.com\/media\/2677462\/Yerba_Madre_Mate_Loose_Leaf_2.jpg\" alt=\"Yerba Madre Regenerative Organic Certified\u00ae Traditional Air Dried Yerba Mate Loose Leaf\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgda86left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgda86left\" title=\"Yerba Madre\" src=\"https:\/\/mma.prnewswire.com\/media\/2677460\/Yerba_Madre_Logo.jpg\" alt=\"Yerba Madre\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2677461\/Yerba_Madre_Mate_Loose_Leaf_1.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2677461\/Yerba_Madre_Mate_Loose_Leaf_1.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2677462\/Yerba_Madre_Mate_Loose_Leaf_2.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2677462\/Yerba_Madre_Mate_Loose_Leaf_2.jpg<\/a><br \/>Logo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2677460\/Yerba_Madre_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2677460\/Yerba_Madre_Logo.jpg<\/a><\/p>\n<p>SOURCE  Yerba Madre<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEBASTOPOL, Calif.<\/span>, and <span class=\"xn-location\">VENICE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 2, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Guayak\u00ed Yerba Mate, <\/b>the pioneer of regenerative yerba mate beverages in <span class=\"xn-location\">North America<\/span>, is rebranding as <b><u><a href=\"http:\/\/www.yerbamadre.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Yerba Madre\u2122<\/a><\/u><\/b>, a new name that reflects a deepened commitment to people and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":270810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-270808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=270808"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270808\/revisions"}],"predecessor-version":[{"id":270870,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270808\/revisions\/270870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/270810"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=270808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=270808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=270808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}