{"id":270832,"date":"2025-05-05T09:00:00","date_gmt":"2025-05-05T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-diego-luna-joins-7up-in-new-latam-campaign-celebrating-refreshingly-simple-moments-with-friends\/"},"modified":"2025-05-05T09:30:02","modified_gmt":"2025-05-05T13:30:02","slug":"diego-luna-se-une-a-7up-para-celebrar-los-momentos-mas-divertidos-con-quedemonos-con-lo-refrescante","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/diego-luna-se-une-a-7up-para-celebrar-los-momentos-mas-divertidos-con-quedemonos-con-lo-refrescante\/","title":{"rendered":"Diego Luna joins 7UP\u00ae in new LATAM campaign celebrating refreshingly simple moments with friends"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">MEXICO CITY<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 5, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; 7UP\u00ae, the iconic lemon-lime soft drink from PepsiCo, launches its new campaign, &#8220;Qued\u00e9monos con lo refrescante&#8221;, across <span class=\"xn-location\">Latin America<\/span>, including <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Chile<\/span>, <span class=\"xn-location\">Venezuela<\/span>, <span class=\"xn-location\">Ecuador<\/span>, and <span class=\"xn-location\">Guatemala<\/span>. The campaign celebrates authenticity, spontaneity, and those effortless, feel-good moments we enjoy the most\u2014especially when shared with good friends and a cold 7UP\u00ae in hand.<\/p>\n<div id=\"prni_dvprnejpge73bleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpge73bleft\" title=\"Diego Luna on set for 7UP\u00ae\u2019s new campaign. \/ Courtesy of 7UP\u00ae\" src=\"https:\/\/mma.prnewswire.com\/media\/2676591\/7Up_Equity_KV_TipoB_Vertical_1.jpg\" alt=\"Diego Luna on set for 7UP\u00ae\u2019s new campaign. \/ Courtesy of 7UP\u00ae\" align=\"middle\"\/><\/div>\n<p>To bring this message to life, the brand has partnered with internationally acclaimed actor and director Diego\u00a0Luna, whose genuine charisma and relatable spirit make him the perfect ambassador for 7UP\u00ae&#8217;s refreshing essence. Known for his global influence and approachable personality, Diego embodies the campaign&#8217;s core message: staying grounded, enjoying the present, and finding joy in the simple things.<\/p>\n<p>&#8220;As a brand, we&#8217;ve always believed that the best moments are the ones where we can just be ourselves\u2014no pressure, no pretenses,&#8221; said <span class=\"xn-person\">Scarlette Espinal, Sr.<\/span> Marketing Manager at 7UP\u00ae LATAM. &#8220;&#8216;Qued\u00e9monos con lo refrescante&#8217; is an invitation to pause, relax, and celebrate life&#8217;s everyday moments with authenticity. <span class=\"xn-person\">Diego Luna<\/span> brings this idea to life naturally, and we couldn&#8217;t be more excited about this collaboration.&#8221;<\/p>\n<p>The campaign features a new commercial starring Luna, who also collaborated closely on its creative development. Directed by <span class=\"xn-person\">Sergio Granados<\/span> and created by the agency Isla, the spot is a lighthearted reminder that sometimes, all you need is good company, a little humor, and a refreshing sip of 7UP\u00ae to make any moment special.<\/p>\n<p>&#8220;I&#8217;ve always felt that the best experiences are the simplest ones\u2014the moments when you let go, enjoy, and just go with the flow,&#8221; shared <span class=\"xn-person\">Diego Luna<\/span>. &#8220;That&#8217;s exactly what this campaign is about. It&#8217;s an invitation to stay true to yourself, to connect with others, and to enjoy life as it comes\u2014with a little extra freshness from 7UP\u00ae.&#8221;<\/p>\n<p>Through digital content, social media, and activations across the region, 7UP\u00ae will continue to celebrate and share this philosophy\u2014proving that when it comes to refreshment, sometimes less really is more.<\/p>\n<p>Join the conversation and Qued\u00e9monos con lo refrescante.<\/p>\n<p>Photo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2676591\/7Up_Equity_KV_TipoB_Vertical_1.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2676591\/7Up_Equity_KV_TipoB_Vertical_1.jpg<\/a><\/p>\n<p>SOURCE  7UP<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">MEXICO CITY<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 5, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; 7UP\u00ae, the iconic lemon-lime soft drink from PepsiCo, launches its new campaign, &#8220;Qued\u00e9monos con lo refrescante&#8221;, across <span class=\"xn-location\">Latin America<\/span>, including <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Chile<\/span>, <span class=\"xn-location\">Venezuela<\/span>, <span class=\"xn-location\">Ecuador<\/span>, and &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":270833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-270832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=270832"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270832\/revisions"}],"predecessor-version":[{"id":270836,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/270832\/revisions\/270836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/270833"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=270832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=270832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=270832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}