{"id":271323,"date":"2025-06-17T17:10:00","date_gmt":"2025-06-16T20:04:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-choose-chicago-launches-new-community-driven-marketing-campaign-to-amplify-civic-pride-and-position-chicago-as-a-premier-global-destination\/"},"modified":"2025-06-17T17:20:02","modified_gmt":"2025-06-17T21:20:02","slug":"choose-chicago-lanza-una-nueva-campana-de-marketing-impulsada-por-la-comunidad-para-ampliar-el-orgullo-civico-y-posicionar-a-chicago-como-un-destino-mundial-de-primer-nivel","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/choose-chicago-lanza-una-nueva-campana-de-marketing-impulsada-por-la-comunidad-para-ampliar-el-orgullo-civico-y-posicionar-a-chicago-como-un-destino-mundial-de-primer-nivel\/","title":{"rendered":"Choose Chicago Launches New Community-Driven Marketing Campaign to Amplify Civic Pride and Position Chicago as a Premier Global Destination"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Launching at IPW 2025, the &#8220;Never Done. Never Outdone.&#8221; campaign is an invitation to experience a <span class=\"xn-location\">Chicago<\/span> that is endlessly creative, relentlessly driven, and always ready to surprise you.<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHICAGO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 16, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Choose <span class=\"xn-location\">Chicago<\/span> today announced the global launch of a new marketing campaign to position <span class=\"xn-location\">Chicago<\/span> as a premier global destination for leisure travel, meetings, and events. The new &#8220;Never Done. Never Outdone.&#8221; campaign was informed and influenced by a year-plus long brand strategy effort consisting of over 300 community and industry listening sessions, focus groups, sentiment surveys, social listening research, and brand showcases.<\/p>\n<div id=\"prni_dvprnejpg29caleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg29caleft\" title=\"\" src=\"https:\/\/mma.prnewswire.com\/media\/1307363\/Choose_Chicago_skyline_logo.jpg\" alt=\"\" align=\"middle\"\/><\/div>\n<p>&#8220;Never Done.\u00a0 Never Outdone.&#8221; honors the spirit of our city\u2014always evolving, always pushing forward, and never satisfied with the status quo. The campaign launches during peak season and as <span class=\"xn-location\">Chicago<\/span> hosts the U.S. Travel Association&#8217;s IPW 2025, the largest inbound international travel trade show in the country. With <span class=\"xn-money\">$5.5 billion<\/span> of future travel booked across this four-day show, this is <span class=\"xn-location\">Chicago&#8217;s<\/span> moment to tell our story to the global tourism community.<\/p>\n<p>&#8220;I could not be more proud to launch Choose Chicago&#8217;s new marketing campaign: &#8216;Never Done. Never Outdone.'&#8221; said <b><span class=\"xn-person\">Kristen Reynolds<\/span>, President and CEO of Choose Chicago<\/b>. &#8220;This message is steeped in community and stakeholder feedback and speaks to the continued evolution of our city and our new era of visitor, business and economic domination. I&#8217;m grateful for the time and dedication that my team took to listen to our residents, local businesses, and clients and I&#8217;m confident that the result will be a campaign that resonates with visitors and locals alike to drive economic vitality through every <span class=\"xn-location\">Chicago<\/span> neighborhood.&#8221;<\/p>\n<p>&#8220;From world-class dining, to beautiful lakefront views, to vibrant neighborhoods ready to explore, <span class=\"xn-location\">Chicago<\/span> is an ideal destination for visitors from all across the world,&#8221; <b>said Governor JB Pritzker. <\/b>&#8220;Choose Chicago&#8217;s new &#8216;Never Done. Never Outdone.&#8217; campaign is a true testament to all our city has to offer. This new effort will support our already thriving tourism economy, all while supporting countless jobs in cultural, culinary, and hospitality industries across the <span class=\"xn-location\">State of Illinois<\/span>.&#8221;<\/p>\n<p>&#8220;I am proud of the work our colleagues at Choose Chicago have done in developing this new campaign,&#8221; said <b>Mayor <span class=\"xn-person\">Brandon Johnson<\/span><\/b>. &#8220;Work like this can only be born out of meaningful collaboration and engagement, and they&#8217;ve taken great care to include the perspectives of a diverse cross-section of community voices in the research that went into the campaign. I&#8217;m confident it will ultimately share an authentic depiction of our city and convey the open-minded, welcoming spirit of Chicagoans.&#8221;\u00a0<\/p>\n<p>&#8220;Never Done. Never Outdone.&#8221; is a campaign unlike any other Choose Chicago has launched in the past. Unlike previous campaigns, which focused primarily on attracting leisure travelers, this campaign is designed to speak to and inspire all audiences, including potential leisure visitors as well as meeting and event planners, the creative community, international sports fans, the economic development community, and most importantly, <span class=\"xn-location\">Chicago<\/span> residents.<\/p>\n<p>&#8220;&#8216;Never Done. Never Done.&#8217; reflects a mindset that&#8217;s deeply original, bold, open-minded, and grounded in community \u2014 values that are central to who we are and how we show up,&#8221; said <b><span class=\"xn-person\">Lisa Nucci<\/span>, Chief Marketing Officer at Choose Chicago.<\/b> &#8220;As a life-long Chicagoan, it has been an honor to work on this project and inspiring to see the way our partners in the tourism and hospitality industry and the civic sector have been so involved and invested from day one. Through hundreds of hours of listening sessions, preview events, and informal conversations, one thing was consistently apparent to me: Chicagoans truly love their city. That love and civic pride is really at the heart of &#8216;Never Done. Never Outdone.'&#8221;<\/p>\n<p>The &#8220;Never Done. Never Outdone.&#8221; campaign was officially revealed to the international audience today at IPW. The launch includes the release of a <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=1084429853&amp;u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffi%2F5v6uokl8vjk4ax1u25ibr%2F12305_choosechicago-brand2505_v15.mp4%3Frlkey%3Duxjec2vvxvsi6uzvs978ip57d%26e%3D1%26st%3Dsao2hrga%26dl%3D0&amp;a=campaign+video\" target=\"_blank\" rel=\"nofollow\">campaign video<\/a>\u00a0featuring Grammy- Award winning poet and artist and local Chicagoan J. Ivy. The campaign will run in key local, regional, national, and international markets, targeting both leisure travelers and meeting and event planners. Advertising will begin locally to build campaign engagement and civic pride, then expand to other markets to help drive future leisure and business travel to <span class=\"xn-location\">Chicago<\/span>.<\/p>\n<p>&#8220;I can&#8217;t imagine a better note to end my tenure on than the launch of a new marketing campaign for <span class=\"xn-location\">Chicago<\/span>,&#8221; said <b><span class=\"xn-person\">Glenn Eden<\/span>, Choose Chicago&#8217;s Board Chair<\/b>. &#8220;&#8216;Never Done. Never Outdone.&#8217; is so much more than an ad campaign; it is a testament to Chicagoans&#8217; love for their city\u2014to the people and communities that give our food its flavor and make our neighborhoods come to life. I couldn&#8217;t be prouder of the work the team has put into this important initiative, and I know it will help introduce our city to millions of future visitors from around the world.&#8221;<\/p>\n<p><span class=\"xn-location\">Chicago<\/span> residents can expect to see &#8220;Never Done. Never Outdone.&#8221; advertisements on city information panels and highlighted in social media activations in the coming weeks. Nationally, Choose Chicago prioritizes ad placements based on historical seasonal demand from top inbound leisure markets, including <span class=\"xn-location\">Atlanta<\/span>, <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Miami<\/span>, and <span class=\"xn-location\">New York City<\/span>. Internationally, ad placements and spend will also be primarily allocated to key leisure markets based on demand, including <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Canada<\/span>, <span class=\"xn-location\">Ireland<\/span>, <span class=\"xn-location\">Japan<\/span>, <span class=\"xn-location\">Mexico<\/span>, and the <span class=\"xn-location\">United Kingdom<\/span>. Choose <span class=\"xn-location\">Chicago<\/span> will continue to engage members and community partners in the campaign efforts to infuse reasons why <span class=\"xn-location\">Chicago<\/span> is &#8220;Never Done. Never Outdone.&#8221; into content and events.<\/p>\n<p>Choose <span class=\"xn-location\">Chicago<\/span> collaborated with a creative collection of agencies for the brand and campaign work including MMGY Global, Envisionit (digital and creative partner), Agents of Slang (creative partner), October Productions (production partner), Word and Soul (creative partner), and Chu Batsaihan (creative partner).<\/p>\n<p><b>About Choose Chicago: <\/b>Choose <span class=\"xn-location\">Chicago<\/span> is the official destination marketing organization responsible for promoting <span class=\"xn-location\">Chicago<\/span> as a global tourism and meetings destination\u2014the city that&#8217;s Never Done and Never Outdone. Choose <span class=\"xn-location\">Chicago<\/span> leverages the city&#8217;s unmatched assets to enrich the community by attracting meetings, events, and leisure visitors, helping to attract over 55 million visitors annually and generating <span class=\"xn-money\">$20 billion<\/span> in economic impact. Follow @choosechicago and tag #neverdonechi on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=2634686409&amp;u=https%3A%2F%2Fwww.facebook.com%2FChooseChicago&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=1829280310&amp;u=https%3A%2F%2Fwww.instagram.com%2FChooseChicago%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=3982747202&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchoose-chicago%2Fmycompany%2F&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=756117881&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%2540choosechicago&amp;a=TikTok%2C\" target=\"_blank\" rel=\"nofollow\">TikTok,<\/a>\u00a0and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=3199095810&amp;u=https%3A%2F%2Ftwitter.com%2FChooseChicago&amp;a=X%2FTwitter\" target=\"_blank\" rel=\"nofollow\">X\/Twitter<\/a>. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=534481261&amp;u=https%3A%2F%2Fwww.choosechicago.com%2F&amp;a=choosechicago.com\" target=\"_blank\" rel=\"nofollow\">choosechicago.com<\/a><\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=3138709323&amp;u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2Fafk0az3ky2n26nqdazjz6%2FAJqx3j1jaF-B9uYOP3ahiOU%3Frlkey%3Dhysxkzvp7z1zk4hdu96t1x09y%26st%3Dmtszwst3%26dl%3D0&amp;a=Campaign+Assets+Available\" target=\"_blank\" rel=\"nofollow\"><b>Campaign Assets Available<\/b><\/a><br \/><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=3500833660&amp;u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffi%2F5v6uokl8vjk4ax1u25ibr%2F12305_choosechicago-brand2505_v15.mp4%3Frlkey%3Duxjec2vvxvsi6uzvs978ip57d%26e%3D1%26st%3Dsao2hrga%26dl%3D0&amp;a=Marketing+Campaign+Video\" target=\"_blank\" rel=\"nofollow\"><b>Marketing Campaign Video<\/b><\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4450321-1&amp;h=675556886&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1307363%2FChoose_Chicago_skyline_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1307363%2FChoose_Chicago_skyline_logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1307363\/Choose_Chicago_skyline_logo.jpg<\/a>\u00a0<\/p>\n<p>SOURCE  Choose Chicago<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Launching at IPW 2025, the &#8220;Never Done. Never Outdone.&#8221; campaign is an invitation to experience a <span class=\"xn-location\">Chicago<\/span> that is endlessly creative, relentlessly driven, and always ready to surprise you.<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">CHICAGO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 16, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Choose <span class=\"xn-location\">Chicago<\/span> today announced the global launch of a new marketing campaign to position&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-271323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes-y-turismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=271323"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271323\/revisions"}],"predecessor-version":[{"id":271357,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271323\/revisions\/271357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/271324"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=271323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=271323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=271323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}