{"id":271591,"date":"2025-07-08T14:15:00","date_gmt":"2025-07-08T17:54:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kia-america-embarks-on-epic-road-trip-in-new-two-part-creative-campaign-for-the-2026-sportage-compact-suv\/"},"modified":"2025-07-08T14:20:02","modified_gmt":"2025-07-08T18:20:02","slug":"kia-america-se-emprende-en-un-viaje-epico-por-carretera-en-una-nueva-campana-creativa-de-dos-partes-para-el-suv-compacto-sportage-del-2026","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/kia-america-se-emprende-en-un-viaje-epico-por-carretera-en-una-nueva-campana-creativa-de-dos-partes-para-el-suv-compacto-sportage-del-2026\/","title":{"rendered":"KIA AMERICA EMBARKS ON EPIC ROAD TRIP IN NEW TWO-PART CREATIVE CAMPAIGN FOR THE 2026 SPORTAGE COMPACT SUV"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>Campaign highlights versatility and capability of Kia&#8217;s longest-running nameplate <\/b><\/li>\n<li><b>Episodic broadcast effort features the new 2026 Sportage X-Pro and Sportage Hybrid models<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">IRVINE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 8, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8211; <span class=\"xn-person\">Kia America<\/span> is reveling in the joy, adventure and excitement of the classic American road-trip in a new two-part creative campaign for the 2026 Sportage SUV. As the fast-growing brand&#8217;s longest-running nameplate, the popular Kia Sportage was recently updated to include a dynamic exterior design featuring a broad, upright grille and a tech-forward cabin with advanced wireless connectivity.<\/p>\n<div id=\"prni_dvprnejpga023left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpga023left\" title=\"KIA AMERICA EMBARKS ON EPIC ROAD TRIP IN NEW TWO-PART CREATIVE CAMPAIGN FOR THE 2026 SPORTAGE COMPACT SUV\" src=\"https:\/\/mma.prnewswire.com\/media\/2726898\/Kia_Keep_the_Adventure_Going_Campaign.jpg\" alt=\"KIA AMERICA EMBARKS ON EPIC ROAD TRIP IN NEW TWO-PART CREATIVE CAMPAIGN FOR THE 2026 SPORTAGE COMPACT SUV\" align=\"middle\"\/><\/div>\n<p>The episodic campaign features two 30-second spots that take viewers along for the journey of a lifetime. Entitled &#8220;<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=3037674897&amp;u=https%3A%2F%2Fyoutu.be%2FbGJmFaezhmU.&amp;a=Keep+the+Adventure+Going\" target=\"_blank\" rel=\"nofollow\">Keep the Adventure Going<\/a>&#8221; and set to &#8220;Rock&#8217;n Me&#8221; by the Steve Miller Band, the first episode follows a young man in a Sportage X-Pro as he drives through various weather conditions and over multiple terrains, with the progress of his cross-country road trip charted by the location on his ever-changing t-shirt. Making a stop in <span class=\"xn-location\">Texas<\/span>, the driver meets his match \u2013 literally \u2013 when he spots a young lady wearing the same t-shirt. Hinting of things to come, the tagline &#8220;Keep the Adventure Going&#8221; appears before the spot cuts to the happy couple, now seated side by side in the Sportage, wearing his-and-hers &#8220;<span class=\"xn-location\">Virginia<\/span> is for Lovers&#8221; t-shirts. \u00a0\u00a0<\/p>\n<p>Picking up where the first let off, we next see the couple \u2013 now driving a Sportage HEV with a turbo hybrid powertrain \u2013 continuing their adventure and celebrating life&#8217;s milestones along the way.<\/p>\n<p>&#8220;Sportage is Kia&#8217;s longest-running nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,&#8221; said <span class=\"xn-person\">Russell Wager<\/span>, vice president, marketing, <span class=\"xn-person\">Kia America<\/span>. &#8220;With its class-leading interior space, advanced driver assistance features, a tech-forward cabin and available electrified powertrains, Sportage is built for anything people might encounter on the road of life.&#8221;<\/p>\n<p>In addition to the 30-second broadcast spots, making their debut in July, the campaign includes 15-second shorts, digital, print and out-of-home components as well as paid social media including social skins and banners ads across a variety of platforms including: TikTok, Pinterest, Meta, Reddit and Snapchat.<\/p>\n<p><b><span class=\"xn-person\">Kia America<\/span> \u2013 about us <\/b><\/p>\n<p><i>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, <span class=\"xn-person\">Kia America<\/span> continues to top automotive quality surveys. Kia is recognized as one of the TIME World&#8217;s Most Sustainable Companies of 2024. Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*. <\/i><\/p>\n<p><i>For media information, including photography, visi<\/i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=3828975053&amp;u=https%3A%2F%2Furl.us.m.mimecastprotect.com%2Fs%2FhzfcCOYLWBsAP7Wp4tvhgUGGGNW%3Fdomain%3Dkiamedia.com%2F&amp;a=t+\" target=\"_blank\" rel=\"nofollow\"><i>t <\/i><\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=3432456397&amp;u=https%3A%2F%2Furl.us.m.mimecastprotect.com%2Fs%2FhzfcCOYLWBsAP7Wp4tvhgUGGGNW%3Fdomain%3Dkiamedia.com%2F&amp;a=www.kiamedia.com\" target=\"_blank\" rel=\"nofollow\"><i>www.kiamedia.com<\/i><\/a>. <i>To receive custom email notifications for press releases the moment they are published, subscribe at <\/i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=436958021&amp;u=https%3A%2F%2Fwww.kiamedia.com%2Fus%2Fen%2Fnewsalert&amp;a=www.kiamedia.com%2Fus%2Fen%2Fnewsalert\" target=\"_blank\" rel=\"nofollow\"><i>www.kiamedia.com\/us\/en\/newsalert<\/i><\/a><\/p>\n<p><i>* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/i><\/p>\n<div id=\"prni_dvprnevid764fleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\" title=\"KIA AMERICA EMBARKS ON EPIC ROAD TRIP IN NEW TWO-PART CREATIVE CAMPAIGN FOR THE 2026 SPORTAGE COMPACT SUV\"><iframe loading=\"lazy\" id=\"playerFrameVideo\" src=\"https:\/\/www.youtube.com\/embed\/bGJmFaezhmU?autoplay=0\" width=\"512\" height=\"288\" frameborder=\"0\" scrolling=\"auto\" data-poster=\"http:\/\/\" data-autostart=\"false\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpgdcdfleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgdcdfleft\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=533904548&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2726898%2FKia_Keep_the_Adventure_Going_Campaign.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2726898%2FKia_Keep_the_Adventure_Going_Campaign.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2726898\/Kia_Keep_the_Adventure_Going_Campaign.jpg<\/a><br \/>Video &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=3573923434&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DbGJmFaezhmU&amp;a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DbGJmFaezhmU\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=bGJmFaezhmU<\/a><br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4464463-1&amp;h=546683202&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1442697%2FKia_New_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1442697\/Kia_New_Logo.jpg<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">Kia America<\/span><\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<ul type=\"disc\">\n<li><b>Campaign highlights versatility and capability of Kia&#8217;s longest-running nameplate <\/b><\/li>\n<li><b>Episodic broadcast effort features the new 2026 Sportage X-Pro and Sportage Hybrid models<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">IRVINE, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 8, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8211; <span class=\"xn-person\">Kia America<\/span> is reveling in the joy, adventure and excitement of the classic American road-trip in a new two-part&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-271591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=271591"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271591\/revisions"}],"predecessor-version":[{"id":271594,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271591\/revisions\/271594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/271593"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=271591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=271591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=271591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}