{"id":271650,"date":"2025-07-15T07:46:00","date_gmt":"2025-07-14T12:01:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kay-so-carls-jr-launches-new-queso-crunch-burger-and-creative-campaign-featuring-alix-earle-with-paris-hilton-cameo\/"},"modified":"2025-07-15T07:50:02","modified_gmt":"2025-07-15T11:50:02","slug":"kay-so-carls-jr-presenta-la-nueva-hamburguesa-queso-crunch-y-una-creativa-campana-protagonizada-por-alix-earle-con-la-participacion-especial-de-paris-hilton","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/kay-so-carls-jr-presenta-la-nueva-hamburguesa-queso-crunch-y-una-creativa-campana-protagonizada-por-alix-earle-con-la-participacion-especial-de-paris-hilton\/","title":{"rendered":"Kay So? Carl&#8217;s Jr. Launches New Queso Crunch Burger and Creative Campaign Featuring Alix Earle, with Paris Hilton Cameo"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Carl&#8217;s Jr. continues partnership with social media powerhouse and entrepreneur, <span class=\"xn-person\">Alix Earle<\/span>, for new signature burger<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">FRANKLIN, Tenn.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 14, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Cheesy, melty, and utterly irresistible. Carl&#8217;s Jr.<sup>\u00ae<\/sup> announces today the launch of the new Queso Crunch Burger, continuing its exciting partnership with social media powerhouse and entrepreneur, <span class=\"xn-person\">Alix Earle<\/span>, and cameo by pop culture icon <span class=\"xn-person\">Paris Hilton<\/span>, the brand&#8217;s original star from its early 2000s campaigns. Chips and queso are a classic for a reason, and the Queso Crunch Burger is Carl&#8217;s Jr. unique spin on the beloved dish. \u00a0\u00a0<\/p>\n<div id=\"prni_dvprnejpg2defleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg2defleft\" title=\"Alix Earle and Paris Hilton pose during production for the Kay So? Campaign commercial spot.\" src=\"https:\/\/mma.prnewswire.com\/media\/2729644\/CKE_Restaurants_Alix_Earle_and_Paris_Hilton_Campaign.jpg\" alt=\"Alix Earle and Paris Hilton pose during production for the Kay So? Campaign commercial spot.\" align=\"middle\"\/><\/div>\n<p>The Queso Crunch Burger is available through <span class=\"xn-chron\">September 2<\/span> at participating restaurants. The burger features a 100% all-beef patty, charbroiled over an open flame, smothered in a warm, creamy queso, topped with pepper jack cheese, fresh house-made <span class=\"xn-person\">Pico de Gallo<\/span> and <span class=\"xn-person\">Alix Earle&#8217;s<\/span> favorite chip \u2013 seasoned crunchy tortilla strips \u2013 all served on a toasted bun. This new item is perfect for those who don&#8217;t mind a bit of a mess, who seek out unique toppings and value flavor above all else.<\/p>\n<p>&#8220;Our guests seek out indulgent menu items and Carl&#8217;s Jr. is known for our creative burgers and innovative flavors. Living up to guest expectations, we combined warm, creamy queso with our delicious, charbroiled burger patty for the perfect pairing,&#8221; said <span class=\"xn-person\">Paz Romero<\/span>, vice president of brand marketing at Carl&#8217;s Jr. &#8220;The Queso Crunch Burger is so much more than a burger; it&#8217;s a celebration of bold, craveable flavors with a fun twist. We&#8217;re thrilled to once again partner with <span class=\"xn-person\">Alix Earle<\/span> \u2013 who fans and followers know loves an indulgent treat. Her craving for burgers AND queso comes to life in this exciting culinary collab.&#8221;<\/p>\n<p>To promote the Queso Crunch Burger, Carl&#8217;s Jr. announced the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=1324580997&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6s1hfN-MZSs&amp;a=Kay+So%3F+Campaign\" target=\"_blank\" rel=\"nofollow\">Kay So? Campaign<\/a>. The campaign kicked off with a commercial spot featuring <span class=\"xn-person\">Alix Earle<\/span> and <span class=\"xn-person\">Paris Hilton<\/span>, who was famously featured in Carl&#8217;s Jr. commercials in the early 2000s. \u00a0<\/p>\n<p>The launch of the Queso Crunch Burger is a continuation of Earle&#8217;s successful partnership with Carl&#8217;s Jr., which began in February of this year with the Carl&#8217;s Jr. Hangover Day Burger, promoting free Hangover Burgers the day after the big game. Earle&#8217;s partnership continued with Club Carl&#8217;s, an exclusive one-night only ultimate after-hours party and social content creation experience for the launch of the late-night offering, Build Your Own Bag (BYOB).<\/p>\n<p>In addition to the Queso Crunch Burger, Carl&#8217;s Jr. is introducing a lineup of frozen beverages, including the new Frozen Strawberry Lemonade and the Frozen Blue Sourberry. The Frozen Blue Sourberry features Carl&#8217;s Jr. lemonade mixed with sour blue raspberry sugar crystals. These icy, thirst-quenching drinks perfectly complement the indulgent Queso Crunch Burger, creating a satisfying meal that showcases Carl&#8217;s Jr. signature mark on summer flavors.<\/p>\n<p>My Rewards Members can enjoy a free side of queso with an app purchase from <span class=\"xn-chron\">July 9 through September 2<\/span>, or the offer of a free frozen beverage with an app purchase, <span class=\"xn-chron\">July 9 through October 28<\/span>. For more news, follow Carl&#8217;s Jr. on social media. For promotions, download the Carl&#8217;s Jr. app and join the My Rewards loyalty program.\u00a0<\/p>\n<p><b>My Rewards Loyalty Program:\u202f<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=35700172&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4102351-1%26h%3D1937116934%26u%3Dhttps%253A%252F%252Fwww.carlsjr.com%252Fmyrewards%26a%3DJoin%2Bhere&amp;a=Join+here\" target=\"_blank\" rel=\"nofollow\">Join here<\/a><\/b>\u202f\u00a0<br \/><b>X:\u202f<\/b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=3675053439&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4102351-1%26h%3D196770133%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4087377-1%2526h%253D1289163282%2526u%253Dhttps%25253A%25252F%25252Ftwitter.com%25252FCarlsJr%25253Fref_src%25253Dtwsrc%2525255Egoogle%2525257Ctwcamp%2525255Eserp%2525257Ctwgr%2525255Eauthor%2526a%253D%252540CarlsJr%26a%3D%2540CarlsJr&amp;a=%40CarlsJr\" target=\"_blank\" rel=\"nofollow\">@CarlsJr<\/a>\u202f\u00a0<br \/><b>Instagram:\u202f<\/b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=2938379030&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4102351-1%26h%3D1050089632%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4087377-1%2526h%253D1667024725%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Fcarlsjr%25252F%25253Fhl%25253Den%2526a%253D%252540carlsjr%26a%3D%2540carlsjr&amp;a=%40carlsjr\" target=\"_blank\" rel=\"nofollow\">@carlsjr<\/a>\u202f\u00a0<br \/><b>TikTok:<\/b>\u202f<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=1621995655&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4102351-1%26h%3D997132984%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4087377-1%2526h%253D1394856143%2526u%253Dhttps%25253A%25252F%25252Fwww.tiktok.com%25252F%252540carlsjrofficial%25253Flang%25253Den%2526a%253D%252540carlsjrofficial%26a%3D%2540carlsjrofficial&amp;a=%40carlsjrofficial\" target=\"_blank\" rel=\"nofollow\">@carlsjrofficial<\/a>\u202f\u00a0<br \/><b>Facebook:\u202f<\/b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=2899768642&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4102351-1%26h%3D2883002509%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4087377-1%2526h%253D4073158805%2526u%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fcarlsjr%25252F%2526a%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fcarlsjr%25252F%26a%3Dhttps%253A%252F%252Fwww.facebook.com%252Fcarlsjr%252F&amp;a=https%3A%2F%2Fwww.facebook.com%2Fcarlsjr%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/carlsjr\/<\/a>\u202f\u00a0<\/p>\n<div id=\"prni_dvprnejpgeb7cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgeb7cleft\" title=\"Carl's Jr. new Queso Crunch Burger and Frozen Blue Sourberry.\" src=\"https:\/\/mma.prnewswire.com\/media\/2729645\/CKE_Restaurants_Queso_Crunch_Combo.jpg\" alt=\"Carl's Jr. new Queso Crunch Burger and Frozen Blue Sourberry.\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg3149left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg3149left\" style=\"width: 400px; height: 120px;\" title=\"Carl's Jr. logo\" src=\"https:\/\/mma.prnewswire.com\/media\/2481779\/5411401\/Carl_s_Jr_Logo.jpg\" alt=\"Carl's Jr. logo\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=444394566&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2729644%2FCKE_Restaurants_Alix_Earle_and_Paris_Hilton_Campaign.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2729644%2FCKE_Restaurants_Alix_Earle_and_Paris_Hilton_Campaign.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2729644\/CKE_Restaurants_Alix_Earle_and_Paris_Hilton_Campaign.jpg<\/a>\u00a0<br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=2382661579&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2729645%2FCKE_Restaurants_Queso_Crunch_Combo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2729645%2FCKE_Restaurants_Queso_Crunch_Combo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2729645\/CKE_Restaurants_Queso_Crunch_Combo.jpg<\/a>\u00a0<br \/>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4466893-1&amp;h=4261272059&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2481779%2F5411401%2FCarl_s_Jr_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2481779%2F5411401%2FCarl_s_Jr_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2481779\/5411401\/Carl_s_Jr_Logo.jpg<\/a><\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  CKE Restaurants Holdings, Inc.<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Carl&#8217;s Jr. continues partnership with social media powerhouse and entrepreneur, <span class=\"xn-person\">Alix Earle<\/span>, for new signature burger<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">FRANKLIN, Tenn.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 14, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Cheesy, melty, and utterly irresistible. Carl&#8217;s Jr.<sup>\u00ae<\/sup> announces today the launch of the new Queso Crunch Burger, continuing its exciting partnership with social media powerhouse&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-271650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=271650"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271650\/revisions"}],"predecessor-version":[{"id":271694,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271650\/revisions\/271694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/271651"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=271650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=271650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=271650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}