{"id":271900,"date":"2025-07-30T09:00:00","date_gmt":"2025-07-30T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-how-el-jefe-energy-is-setting-a-new-standard-for-energy-drink-design\/"},"modified":"2025-07-30T09:20:01","modified_gmt":"2025-07-30T13:20:01","slug":"como-el-jefe-energy-esta-estableciendo-un-nuevo-estandar-para-el-diseno-de-bebidas-energeticas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/como-el-jefe-energy-esta-estableciendo-un-nuevo-estandar-para-el-diseno-de-bebidas-energeticas\/","title":{"rendered":"How El Jefe Energy Is Setting A New Standard For Energy Drink Design"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LAS VEGAS<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Energy drinks aren&#8217;t exactly known for style. But El Jefe Energy is rewriting that story \u2014 with cans so striking they feel more like collectible art than something you&#8217;d pull from a fridge.<\/p>\n<div id=\"prni_dvprnejpg927bleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg927bleft\" title=\"El Jefe Energy Logo\" src=\"https:\/\/mma.prnewswire.com\/media\/2736582\/El_Jefe_Energy_Logo.jpg\" alt=\"El Jefe Energy Logo\" align=\"middle\"\/><\/div>\n<p>Launched in 2024, El Jefe Energy started as an underground brand, passed around by those who wanted something different long before it hit the mainstream. Born under neon lights and midnight wagers in <span class=\"xn-location\">Las Vegas<\/span>, it was crafted for people who live bold and refuse to blend in. Now it&#8217;s pushing far beyond those underground roots \u2014 and there&#8217;s no holding it back.<\/p>\n<p>Each El Jefe Energy can is a fearless statement \u2014 detailed, daring, and unapologetically beautiful. It&#8217;s where art meets danger, packed into a design meant to stop you cold and say something bigger than just energy.<\/p>\n<p>&#8220;We didn&#8217;t create this to look like an energy drink. We created it to inspire,&#8221; says <span class=\"xn-person\">Carlo Alcala<\/span>, Head of Marketing for El Jefe Energy. &#8220;Every line, every symbol on that can is there to challenge the ordinary. To give you something that feels as fearless on the outside as it hits on the inside.&#8221;<\/p>\n<p>That same attitude carries through the flavors \u2014 like <span class=\"xn-person\">Diablo Punch<\/span>, Wild Mango, and the soon-to-drop Killer Peach \u2014 each built to be as unforgettable as the can they come in.<\/p>\n<p>Now, El Jefe Energy is spreading city by city across the U.S., grinding forward on the power of people who don&#8217;t just want another pick-me-up. They want something that shows exactly who they are: daring, restless, and done playing it safe.<\/p>\n<p>It&#8217;s a brand that grew up in the shadows, thrived off risk, and refuses to bow to the safe and ordinary \u2014 because some stories are meant to be told in bold lines, not fine print.<\/p>\n<p>About El Jefe Energy<br \/>El Jefe Energy was born in <span class=\"xn-location\">Las Vegas<\/span> and built for those who refuse to play by the rules. Crafted for a generation that demands more, El Jefe Energy is more than a drink \u2014 it&#8217;s a declaration. Discover more at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4473704-1&amp;h=4181453359&amp;u=http%3A%2F%2Fwww.eljefeglobal.com%2F&amp;a=http%3A%2F%2Fwww.ElJefeGlobal.com\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.ElJefeGlobal.com<\/a><\/u>.<\/p>\n<p>El Jefe Global<br \/>Media Contact<br \/>Email: <u><a href=\"mailto:Media@ElJefeGlobal.com\" target=\"_blank\" rel=\"nofollow\">Media@ElJefeGlobal.com<\/a><\/u><\/p>\n<div id=\"prni_dvprnejpg959aleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg959aleft\" title=\"El Jefe Energy - Wild Mango\" src=\"https:\/\/mma.prnewswire.com\/media\/2736583\/El_Jefe_Energy___Wild_Mango.jpg\" alt=\"El Jefe Energy - Wild Mango\" align=\"middle\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpge787left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpge787left\" title=\"El Jefe Energy - Flavors\" src=\"https:\/\/mma.prnewswire.com\/media\/2736584\/El_Jefe_Energy___Flavors.jpg\" alt=\"El Jefe Energy - Flavors\" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4473704-1&amp;h=1852624078&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736582%2FEl_Jefe_Energy_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736582%2FEl_Jefe_Energy_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2736582\/El_Jefe_Energy_Logo.jpg<\/a><\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4473704-1&amp;h=409651910&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736583%2FEl_Jefe_Energy___Wild_Mango.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736583%2FEl_Jefe_Energy___Wild_Mango.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2736583\/El_Jefe_Energy___Wild_Mango.jpg<\/a><\/p>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4473704-1&amp;h=1701824507&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736584%2FEl_Jefe_Energy___Flavors.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2736584%2FEl_Jefe_Energy___Flavors.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2736584\/El_Jefe_Energy___Flavors.jpg<\/a><\/p>\n<p>SOURCE  El Jefe Energy<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LAS VEGAS<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Energy drinks aren&#8217;t exactly known for style. But El Jefe Energy is rewriting that story \u2014 with cans so striking they feel more like collectible art than something you&#8217;d pull from a fridge.<\/p>\n<div id=\"prni_dvprnejpg927bleft\" dir=\"ltr\" style=\"width: 100%;text-align: left\">&lt;img id=&quot;prnejpg927bleft&quot; title=&quot;El Jefe Energy Logo&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-271900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=271900"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271900\/revisions"}],"predecessor-version":[{"id":271904,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271900\/revisions\/271904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/271902"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=271900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=271900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=271900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}