{"id":271914,"date":"2025-07-30T23:29:00","date_gmt":"2025-07-30T19:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-caribe-cooler-arrives-in-the-u-s\/"},"modified":"2025-07-30T23:30:01","modified_gmt":"2025-07-31T03:30:01","slug":"caribe-cooler-llega-a-los-ee-uu","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/caribe-cooler-llega-a-los-ee-uu\/","title":{"rendered":"Caribe Cooler Arrives in the U.S.!"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><b>The Iconic Mexican RTD Brand Lands in <span class=\"xn-location\">California<\/span><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">HOUSTON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The wait is over. Beginning in summer 2025, <b>Caribe Cooler<\/b>\u2014Mexico&#8217;s iconic ready-to-drink alcoholic beverage\u2014is officially launching in <span class=\"xn-location\">the United States<\/span>. The first stop of this rollout is <b><span class=\"xn-location\">Southern California<\/span><\/b>, a key market for the brand&#8217;s growing international expansion.<\/p>\n<div id=\"prni_dvprnejpg0a38left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg0a38left\" title=\"Mexcor International is a Houston-based importer and distributor of the finest spirits and beverages from around the world.\" src=\"https:\/\/mma.prnewswire.com\/media\/2294789\/Mexcor_Crown_Logo.jpg\" alt=\"Mexcor International is a Houston-based importer and distributor of the finest spirits and beverages from around the world.\" align=\"middle\"\/><\/div>\n<p>With more than 37 years of heritage and cultural relevance in <span class=\"xn-location\">Mexico<\/span>, Caribe Cooler is loved for its bold fruit flavors, refreshing taste, and laid-back vibe. The product will be available in 12 oz 4-pack cans featuring the brand&#8217;s two leading flavors: Peach and Tropical (Mango-Pineapple). It carries 4.7% alcohol by volume and will be sold at a suggested retail price of <span class=\"xn-money\">$9.99 USD<\/span>.<\/p>\n<p>&#8220;Caribe Cooler has connected with generations since 1987. It&#8217;s a brand made for those who enjoy something tasty, refreshing, and easy to drink,&#8221; says <span class=\"xn-person\">Osvaldo Valente<\/span>, CEO of Bepensa Spirits.<\/p>\n<p>Designed for consumers who enjoy socializing in a relaxed and controlled way, Caribe Cooler is ideal for casual gatherings, parties, or unwinding at the beach. It&#8217;s tailored for Latino and general market consumers looking for a flavorful and easygoing alternative in the RTD space.<\/p>\n<p>&#8220;We&#8217;re very excited about this first step,&#8221; adds <span class=\"xn-person\">Frank Scheepers<\/span>, Commercial Export Director at Bepensa Spirits. &#8220;Caribe Cooler has all the right ingredients to stand out in the U.S. market: flavor, history, and a strong personality. We&#8217;re committed to building a solid presence alongside our trusted distribution partners, Mexcor International and Sunset Distributing Company.&#8221;<\/p>\n<p>&#8220;We&#8217;re proud to help bring Caribe Cooler to the U.S. and support its strategic entry into the <span class=\"xn-location\">California<\/span> market,&#8221; said <span class=\"xn-person\">Eduardo Morales<\/span>, CEO at Mexcor International. &#8220;With strong consumer demand for authentic, flavor-driven RTDs, we see significant growth potential for Caribe Cooler. This launch aligns perfectly with our commitment to introducing high-quality, culturally resonant brands to American consumers.&#8221;<\/p>\n<p>&#8220;We&#8217;re thrilled to launch Caribe Cooler\u2014a brand with a rich heritage and decades of success in Mexico\u2014to the <span class=\"xn-location\">California<\/span> market,&#8221; said <span class=\"xn-person\">Brian Fried<\/span>, General Manager of Sunset Distributing Company. &#8220;With its vibrant, flavor-forward lineup and natural appeal for social occasions, Caribe Cooler is perfectly positioned to connect with <span class=\"xn-location\">Southern California<\/span> consumers right from the start. We&#8217;re proud to partner with Bepensa and Mexcor International to bring this exciting innovation to the state&#8217;s beverage scene.&#8221;<\/p>\n<p>This launch marks a new chapter for Caribe Cooler as it sets its sights on becoming the most loved Mexican RTD brand in the U.S.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4476474-1&amp;h=1057434253&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2294789%2FMexcor_Crown_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2294789%2FMexcor_Crown_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2294789\/Mexcor_Crown_Logo.jpg<\/a><\/p>\n<p>SOURCE  Mexcor Inc<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><b>The Iconic Mexican RTD Brand Lands in <span class=\"xn-location\">California<\/span><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">HOUSTON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The wait is over. Beginning in summer 2025, <b>Caribe Cooler<\/b>\u2014Mexico&#8217;s iconic ready-to-drink alcoholic beverage\u2014is officially launching in <span class=\"xn-location\">the United States<\/span>. The first stop of this rollout is <b><span class=\"xn-location\">Southern&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-271914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=271914"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271914\/revisions"}],"predecessor-version":[{"id":271923,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/271914\/revisions\/271923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/271915"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=271914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=271914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=271914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}