{"id":272167,"date":"2025-08-26T08:00:00","date_gmt":"2025-08-26T12:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-ocoa-becomes-first-dominican-hair-care-brand-to-launch-at-ulta-beauty\/"},"modified":"2025-08-26T08:30:02","modified_gmt":"2025-08-26T12:30:02","slug":"ocoa-se-convierte-en-la-primera-marca-dominicana-de-cuidado-capilar-en-lanzarse-en-ulta-beauty","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/ocoa-se-convierte-en-la-primera-marca-dominicana-de-cuidado-capilar-en-lanzarse-en-ulta-beauty\/","title":{"rendered":"OCOA BECOMES FIRST DOMINICAN HAIR CARE BRAND TO LAUNCH AT ULTA BEAUTY"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n]]><\/style>\n<div class=\"xn-content\">\n<p>\n                  <span class=\"legendSpanClass\">READING, Pa.<\/span>, <span class=\"legendSpanClass\">Aug. 26, 2025<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; OCOA, the clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, proudly announces its national retail debut at <b>450+ Ulta Beauty stores<\/b> and online at <b>ulta.com<\/b>. This milestone makes OCOA the <b>first Dominican owned hair care brand<\/b> available at Ulta Beauty.<\/p>\n<p>Rooted in sisterhood and Dominican heritage, OCOA&#8217;s products are formulated with skincare-level ingredients, bilingual packaging, and without coconut oil. The full collection includes five products: Curl Care Shampoo and Conditioner, Hydrating Curl Cream, Curl Defining Styling Gel, and the exclusive Curl Refresh + Hold Spray, available only at Ulta Beauty.<\/p>\n<p>OCOA is also among the few brands to meet <b>all five Conscious Beauty pillars<\/b> at Ulta, offering clean, vegan, cruelty-free formulas in sustainable packaging.<\/p>\n<p>&#8220;We are incredibly proud and deeply grateful to be launching in over 450 Ulta Beauty stores as the first Dominican-American curly hair care brand on shelves, this milestone represents so much more than retail placement. It&#8217;s a celebration of culture, community, and the belief that our curls are beautiful as they are.&#8221; &#8211; Cory and Nicol, Co-Founders of OCOA. \u00a0<\/p>\n<p>&#8220;At Ulta Beauty, we&#8217;re heavily focused on building an assortment that reflects and supports the diverse needs of our guests, and OCOA is a standout example of that mission in action. We&#8217;re thrilled to welcome the brand through Sparked, our emerging brand platform, and proud to have been part of their journey through the MUSE Accelerator. As the first Dominican-American owned hair care brand at Ulta Beauty, OCOA brings meaningful cultural representation to our shelves and to the broader beauty conversation.&#8221; \u2013 Jessica Phillips, vice president of merchandising at Ulta Beauty<\/p>\n<p>\n                  <b>OCOA In Store Events at Ulta Beauty<br \/><\/b>To celebrate this milestone, OCOA Beauty is hosting two free events in Pennsylvania, their home state in September, where attendees will have access to a meet and greet with the brand founders, refresh station activation, and the opportunity to take home OCOA product with a gift with purchase. They will be at the Ulta Beauty in Lancaster on September 20th and the Fashion District Ulta Beauty in Philadelphia September 27th.<\/p>\n<p>\n                  <b>About OCOA<br \/><\/b>Ocoa is clean curl care for hermanas (sisters) everywhere inspired by the beauty of the Dominican Republic. The collection is crafted with potent <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4495155-1&amp;h=2561289090&amp;u=https%3A%2F%2Focoabeauty.com%2Fpages%2Fingredients&amp;a=ingredients\" target=\"_blank\" rel=\"nofollow\">ingredients<\/a><\/u> like Hibiscus flower extract and Mango butter to nourish curls, skin care as scalp care.\u00a0Ocoa&#8217;s mission is to end hair assimilation to help curly hair individuals embrace who they are born to be. For more information, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4495155-1&amp;h=2935637816&amp;u=http%3A%2F%2Focoabeauty.com%2F&amp;a=ocoabeauty.com\" target=\"_blank\" rel=\"nofollow\">ocoabeauty.com<\/a><\/u>.<\/p>\n<p>\n                  <b>Media Contact: <\/b>Thalia Perez<br \/>347-604-0486<br \/><u><a href=\"mailto:ThaliWithTheCurls@gmail.com\" target=\"_blank\" rel=\"nofollow\">ThaliWithTheCurls@gmail.com<\/a><\/u>\u00a0<\/p>\n<p>SOURCE OCOA<\/p>\n<\/p><\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>\n                  <span class=\"legendSpanClass\">READING, Pa.<\/span>, <span class=\"legendSpanClass\">Aug. 26, 2025<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; OCOA, the clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, proudly announces its national retail debut at <b>450+ Ulta Beauty stores<\/b> and online at <b>ulta.com<\/b>. This milestone makes OCOA the <b>first Dominican owned hair care brand<\/b> available at Ulta Beauty.<\/p>\n<p>Rooted in sisterhood and Dominican heritage, OCOA&#8217;s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-272167","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/272167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=272167"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/272167\/revisions"}],"predecessor-version":[{"id":272170,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/272167\/revisions\/272170"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=272167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=272167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=272167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}