{"id":273275,"date":"2025-11-02T15:58:00","date_gmt":"2025-10-30T16:31:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-icaro-media-groups-15m-acquisition-of-liftmedia-expands-digital-out-of-home-dooh-business-in-europe\/"},"modified":"2025-11-02T17:00:02","modified_gmt":"2025-11-02T21:00:02","slug":"la-adquisicion-de-liftmedia-por-parte-de-icaro-media-group-por-15-millones-amplia-el-negocio-digital-fuera-del-hogar-dooh-en-europa","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-adquisicion-de-liftmedia-por-parte-de-icaro-media-group-por-15-millones-amplia-el-negocio-digital-fuera-del-hogar-dooh-en-europa\/","title":{"rendered":"ICARO Media Group&#8217;s $15M Acquisition of LiftMedia Expands Digital Out-of-Home (DOOH) Business In Europe"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Media Tech Leader Connects Digital and Physical Ad Spaces, Extending its AI-Driven Global DOOH Network<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>ICARO Media Group, Inc. (ICARO)<\/b>, a leading AI media technology company, today announced the strategic acquisition of LiftMedia, an innovative DOOH advertising company specializing in elevator screen content and advertising media.<\/p>\n<div id=\"prni_dvprnejpg7101left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg7101left\" title=\"ICARO Media Group \" src=\"https:\/\/mma.prnewswire.com\/media\/2809487\/ICARO_Media_Group_Logo.jpg\" alt=\"ICARO Media Group \" align=\"middle\"\/><\/div>\n<p>The acquisition of <span class=\"xn-location\">Europe<\/span>-based LiftMedia follows ICARO&#8217;s recent purchase of award-winning DOOH company RioVerde in <span class=\"xn-location\">Brazil<\/span>. These acquisitions combine a dramatically-expanded digital screen presence with ICARO&#8217;s AI-driven media and advertising platforms, ensuring the delivery of highly-targeted and engaging experiences. This combination provides an unparalleled advantage for advertisers seeking deep and hyperlocal market penetration in LATAM, <span class=\"xn-location\">Europe<\/span> and <span class=\"xn-location\">North America<\/span>.<\/p>\n<p>&#8220;This is an extraordinary and historic moment for ICARO Media Group which will create significant long-term value for ICARO and our shareholders,&#8221; said <span class=\"xn-person\">Paul Feller<\/span>, Chairman and Chief Executive Officer. &#8220;Combining ICARO&#8217;s AI-powered engagement technologies in LATAM and <span class=\"xn-location\">North America<\/span> with LiftMedia&#8217;s Out-of-Home media business in <span class=\"xn-location\">Europe<\/span> will increase viewer engagement, offering users highly-relevant content such as breaking news, sports, and family entertainment, all delivered with hyper-targeted advertising.&#8221;<\/p>\n<p><b><u>About ICARO Media Group<br \/><\/u><\/b>ICARO Media Group is a media technology company that empowers telcos, networks and brands to monetize their audiences through integrated multiscreen experiences, OTT platforms, digital advertising, Out-Of-Home (OOH) media and AI-driven engagement solutions. Operating in many countries, ICARO connects content, data, and technology to transform how users, platforms, and advertisers interact \u2014 creating a truly multichannel monetization ecosystem.<\/p>\n<p><b><u>About LiftMedia<br \/><\/u><\/b>LiftMedia is a company specialized in Digital Out-of-Home (DOOH) media, focused on advertising through digital screens installed inside elevators of residential and commercial buildings. Its business model is based on delivering high-impact, segmented messages designed to connect brands with affluent audiences in a direct, relevant, and non-intrusive way.<\/p>\n<p><b><i>Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company&#8217;s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.<\/i><\/b><\/p>\n<p>Contact: <span class=\"xn-person\">Christopher Stankiewicz<\/span>, <a href=\"mailto:chris@icaromediagroup.com\" target=\"_blank\" rel=\"nofollow\">chris@icaromediagroup.com<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4545766-1&amp;h=2471870533&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2809487%2FICARO_Media_Group_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2809487%2FICARO_Media_Group_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2809487\/ICARO_Media_Group_Logo.jpg<\/a><\/p>\n<p>SOURCE  ICARO Media Group<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><b><i>Media Tech Leader Connects Digital and Physical Ad Spaces, Extending its AI-Driven Global DOOH Network<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 30, 2025<\/span><\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>ICARO Media Group, Inc. (ICARO)<\/b>, a leading AI media technology company, today announced the strategic acquisition of LiftMedia, an innovative DOOH advertising company specializing in elevator screen content and advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":273276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-273275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-y-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/273275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=273275"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/273275\/revisions"}],"predecessor-version":[{"id":273314,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/273275\/revisions\/273314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/273276"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=273275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=273275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=273275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}