{"id":274149,"date":"2026-01-15T10:03:00","date_gmt":"2026-01-15T13:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-jimmy-kimmel-lives-guillermo-rodriguez-launches-guillermos-salsa-now-you-can-eat-the-american-dream\/"},"modified":"2026-01-15T11:10:02","modified_gmt":"2026-01-15T15:10:02","slug":"guillermo-rodriguez-de-jimmy-kimmel-live-lanza-la-salsa-de-guillermo-ahora-puedes-comerte-el-sueno-americano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/guillermo-rodriguez-de-jimmy-kimmel-live-lanza-la-salsa-de-guillermo-ahora-puedes-comerte-el-sueno-americano\/","title":{"rendered":"Jimmy Kimmel Live&#8217;s Guillermo Rodriguez Launches Guillermo&#8217;s Salsa: Now You Can Eat The American Dream!"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\">LOS ANGELES<\/span>, <span class=\"legendSpanClass\">Jan. 15, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Guillermo Rodriguez, the most lovable sidekick in late night television history, is spreading his wings and soaring into the refrigerated section of grocery stores with the launch of <b>Guillermo&#8217;s Salsa.<\/b><\/p>\n<p>Made fresh. Made bold. Made by a man who went from security guard to sidekick to salsa!<\/p>\n<p>Guillermo&#8217;s Salsa is co-founded with Chris Kirby, founder of Ithaca Hummus, the brand known for dragging hummus out of the health food aisle and into people&#8217;s lives. Kimmelot Labs will lead creative and marketing for the brand.<\/p>\n<p>Guillermo&#8217;s Salsa debuts <b>January 15, 2026<\/b> at <b>Costco locations across the Northeast<\/b>, marking the brand&#8217;s first major retail launch (visit www.<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4596604-1&amp;h=3875833128&amp;u=https%3A%2F%2Fwww.guillermos.com%2Fstore-finder&amp;a=guillermos.com\" target=\"_blank\" rel=\"nofollow\">guillermos.com<\/a> for exact store locations and, while you&#8217;re at it, join the Mustache Club!). A broader national rollout is planned throughout 2026, with additional retail partners to be announced soon.<\/p>\n<p>&#8220;I dreamed about this salsa back in 2003,&#8221; said <b>Guillermo Rodriguez<\/b>. &#8220;Now you can eat my American dream. It&#8217;s made with beautiful ingredients that everyone can pronounce.&#8221;<\/p>\n<p>Guillermo&#8217;s Salsa is built around the idea that simple is best: real ingredients, zero nonsense, and flavor that delivers. It&#8217;s fresh, cold salsa made with chopped tomatoes, lime juice, onions, cilantro, and peppers &#8211; the way Guillermo&#8217;s abuela used to make it. Not like the suspicious stuff in a jar that lasts for two years.<\/p>\n<p>&#8220;Guillermo doesn&#8217;t fake anything, and neither does this product,&#8221; said <b>Chris Kirby<\/b>, Founder of Ithaca Hummus, and co-founder of Guillermo&#8217;s. &#8220;We didn&#8217;t set out to make a &#8216;celebrity brand.&#8217; We set out to make a salsa worthy of Guillermo&#8217;s story and good enough to earn a permanent spot in people&#8217;s hearts (and carts).&#8221;<\/p>\n<p>Guillermo&#8217;s Salsa will come in <b>three heat levels<\/b>, because we can&#8217;t seem to agree on anything these days.<\/p>\n<p><b>Mild<br \/><\/b>Guillermo may be one of the most caliente men on television, but he understands that not everyone can take that much heat. Mild delivers farm-fresh flavor with just a whisper of fuego. Because non-spicies are people too (probably).<\/p>\n<p><b>Medium<br \/><\/b>Not too hot. Not too mild. Just right. Made with chopped tomatoes, lime juice, cilantro, and un poquito jalape\u00f1o. The kind of salsa that&#8217;ll tickle your mustache a little and gets you dancing like Guillermo after a shot of tequila.<\/p>\n<p><b>Hot<br \/><\/b>Deciding between heat and flavor? Por qu\u00e9 no los dos? Guillermo&#8217;s Hot Salsa turns up the heat with haba\u00f1ero for a kick spicier than a telenovela and a taste that&#8217;s just as delicious.<\/p>\n<p>Guillermo&#8217;s Salsa comes cold, strikingly fresh, and built for breakfast, lunch, taco night, game day, or Tuesday at 2:17 pm with that bag of chips you didn&#8217;t mean to finish.<\/p>\n<p>For more information, visit <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4596604-1&amp;h=3494522296&amp;u=http%3A%2F%2Fwww.guillermos.com%2F&amp;a=www.guillermos.com\" target=\"_blank\" rel=\"nofollow\">www.guillermos.com<\/a><\/u><\/b><\/p>\n<p><b>Video Link:<\/b>\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4596604-1&amp;h=3066350437&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dln68ANAFMZY&amp;a=Guillermo%27s+-+Eat+the+American+Dream\" target=\"_blank\" rel=\"nofollow\">Guillermo&#8217;s &#8211; Eat the American Dream<\/a><\/u><\/p>\n<p><b>About Guillermo&#8217;s<br \/><\/b>Guillermo&#8217;s is the brainchild of Guillermo Rodriguez and Ithaca Hummus Founder Chris Kirby. Built on the American Dream, Guillermo&#8217;s was created to bring fresh energy to the Hispanic foods category. Guillermo&#8217;s Salsa, made with real, fresh ingredients, will be the first expression of the brand&#8217;s overall vision, spreading joy and love throughout the U.S.<\/p>\n<p><b>About Guillermo Rodriguez<br \/><\/b>Like fellow superstars Madonna, Oprah, and Godzilla, Guillermo is instantly recognizable by a single name. He has been working on <i>Jimmy Kimmel Live<\/i> for 23 years. Discovered in the parking lot where he worked as a security guard, Guillermo blossomed into a beloved and regular part of the show. Guillermo is featured every night alongside Jimmy and is frequently showcased in his own iconic segments on the Oscars red-carpet, cross-country road trips, and anywhere he can drink tequila or see his &#8220;wife&#8221; Charlize Theron. A resident of California and a U.S. citizen since 2005, Guillermo counts among his favorite things watching soccer, eating Mexican food, spending time with family, and being involved with his son&#8217;s sports.<\/p>\n<p><b>About Kimmelot<br \/><\/b>Established in 2018, Kimmelot serves as Jimmy Kimmel&#8217;s creative lab &#8211; developing and producing award-winning television, digital programming, films, mobile applications, and products. Its in-house marketing agency, Kimmelot Labs, solves business challenges for clients through branded entertainment and culture-driven, content-led solutions. Kimmelot productions include the ABC series &#8220;The Prank Panel,&#8221; the hit ABC game show &#8220;Generation Gap&#8221; starring Kelly Ripa, &#8220;Mark Rober&#8217;s Revengineers&#8221; for Discovery, ABC&#8217;s multiple Emmy\u00ae Award-winning &#8220;Live in Front of a Studio Audience&#8221; specials with the late Norman Lear, &#8220;Crank Yankers&#8221; for Comedy Central, the four-part ESPN documentary &#8220;Once Upon a Time in Queens,&#8221; Hulu&#8217;s &#8220;High Hopes,&#8221; VICE TV&#8217;s &#8220;Super Maximum Retro Show,&#8221; ABC&#8217;s long-running &#8220;Who Wants To Be A Millionaire,&#8221; and &#8220;Jimmy Kimmel Live.&#8221;<\/p>\n<p>SOURCE Guillermo\u2019s<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"legendSpanClass\">LOS ANGELES<\/span>, <span class=\"legendSpanClass\">Jan. 15, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Guillermo Rodriguez, the most lovable sidekick in late night television history, is spreading his wings and soaring into the refrigerated section of grocery stores with the launch of <b>Guillermo&#8217;s Salsa.<\/b><\/p>\n<p>Made fresh. Made bold. Made by a man who went from security guard to sidekick to salsa!<\/p>\n<p>Guillermo&#8217;s Salsa is co-founded with Chris Kirby, founder of Ithaca Hummus, the brand known for dragging hummus out of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-274149","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=274149"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274149\/revisions"}],"predecessor-version":[{"id":274150,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274149\/revisions\/274150"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=274149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=274149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=274149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}