{"id":274278,"date":"2026-01-29T00:12:00","date_gmt":"2026-01-28T10:01:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-target-unveils-largest-spring-beauty-assortment-ever-making-trend-driven-expert-backed-beauty-more-accessible\/"},"modified":"2026-01-29T01:20:02","modified_gmt":"2026-01-29T05:20:02","slug":"target-presenta-la-mayor-seleccion-de-productos-de-belleza-de-primavera-jamas-vista-lo-que-hace-mas-accesibles-los-productos-de-belleza-en-tendencia-y-respaldados-por-expertos","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/target-presenta-la-mayor-seleccion-de-productos-de-belleza-de-primavera-jamas-vista-lo-que-hace-mas-accesibles-los-productos-de-belleza-en-tendencia-y-respaldados-por-expertos\/","title":{"rendered":"Target Unveils Largest Spring Beauty Assortment Ever &#8212; Making Trend-Driven, Expert-Backed Beauty More Accessible"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Retailer brings in nearly 3,000 new products, more than 60 new brands for the season<\/i><\/p>\n<p class=\"prntac\"><i>Reimagined in\u2011store experience plus beauty events help guests discover what&#8217;s new and trending<\/i><\/p>\n<p class=\"prntac\"><i>Members of Target&#8217;s paid Target Circle 360 program get early access to select new products\u00a0<\/i><\/p>\n<p><span class=\"legendSpanClass\">MINNEAPOLIS<\/span>, <span class=\"legendSpanClass\">Jan. 28, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Target Corporation<\/b> (NYSE: TGT) today announced that beginning in February, guests will find the retailer&#8217;s\u00a0largest-ever Spring beauty assortment in stores nationwide and on Target.com. Curated by Target&#8217;s beauty team, the assortment is paired with a fully refreshed store experience and\u00a0in-store beauty events.<\/p>\n<p>&#8220;Beauty is incredibly important and deeply personal to our guests, so our team has worked with beauty powerhouses and small, innovative, emerging brands alike to bring thousands of new products to the mix,&#8221; said <b>Amanda Nusz<\/b>, senior vice president of merchandising, essentials and beauty, Target. &#8220;We ended up with a Spring beauty lineup that reflects what guests are looking for right now \u2014 exciting new discoveries, Target\u2011only exclusives and prices that feel good. And we&#8217;ve freshened up the in\u2011store experience, too, so finding a new favorite feels easy and enjoyable.&#8221;<\/p>\n<p><b>Trend-driven assortment<\/b><\/p>\n<p>Target&#8217;s insights show that expert-backed products and high-quality ingredients matter to guests. Target&#8217;s merchants used those insights to build a distinct assortment that gives consumers a wide variety of choices, with more than 90% of items under $20.<\/p>\n<p>Here&#8217;s how Target is bringing top beauty trends to life:<\/p>\n<p><b>Prestige vibes at accessible prices:<\/b>\u00a0More guests want an elevated, editorial\u2011beauty look, but in a way that feels effortless and accessible. Target is bringing prestige-inspired beauty within reach, introducing popular brands like <b>Morphe <\/b>cosmetics, exclusive-to-Target brands like <b>Ontu<\/b> and new offerings from <b>Minimalist <\/b>and <b>GoPure <\/b>for beauty that delivers without the luxury markup.<\/p>\n<p><b>K-beauty:<\/b>\u00a0Target&#8217;s largest K\u2011beauty expansion yet includes cult favorites and emerging innovators across skincare, makeup and haircare. Guests will find <b>Dasique<\/b>&#8216;s fruit- and floral-inspired makeup, <b>The Cr\u00e8me Shop<\/b>&#8216;s colorful packaging and complexion basics, <b>I&#8217;m Meme<\/b>&#8216;s playful, multi-use makeup, <b>haruharu wonder<\/b>&#8216;s antioxidant-rich fermented ingredients, <b>Elizavecca<\/b>&#8216;s high\u2011performance actives and <b>Kundal<\/b>&#8216;s fragrance\u2011forward haircare.<\/p>\n<p><b>Skin health made simple<\/b>: Guests are craving formulas built around ingredients they trust at accessible prices. Target is adding new dermatologist\u2011backed brands like <b>Remedy <\/b>by Dr. Muneeb Shah<b>,<\/b> alongside expanded assortments from <b>La Roche\u2011Posay<\/b> and <b>Prequel <\/b>with products like barrier\u2011boosting moisturizers, peptide serums and microbiome\u2011friendly treatments.<\/p>\n<p><b>Safe in the sun: <\/b>Target is continuing to lean into the need for year-round, full-body sun protection. Target is excited to welcome <b>Supergoop!<\/b>, the category-defining brand known for transforming SPF into a feel-good, skincare-first essential. The retailer is also expanding its collections of <b>up&amp;up<\/b> and <b>Vacation Brand <\/b>SPF options, adding offerings from brands like <b>Carroten <\/b>and introducing new sun haircare protection from <b>Dove Beauty<\/b>.\u00a0<\/p>\n<p><b>Haircare for every texture and routine:<\/b>\u00a0Target is continuing to invest in all\u2011hair\u2011type innovation. The textured haircare section is growing in both space and item count, giving guests more to choose from based on their personal haircare needs. New brands include <b>Gracie&#8217;s Corner, Skala <\/b>and <b>Lola from Rio, <\/b>plus expanded offerings from favorites like <b>The Doux<\/b>, <b>Camille Rose<\/b>, <b>Design Essentials<\/b>, <b>tgin<\/b>, <b>Urban Hydration<\/b> and <b>Watch and Sea<\/b>. Target&#8217;s launch of <b>being haircare<\/b> \u2014 a new line priced at just $6.99 \u2014 brings premium formulas targeted to the user&#8217;s hair type.<\/p>\n<p><b>Scent as self-expression:<\/b>\u00a0Newness from <b>Athena Club<\/b>, <b>Scents Unearth&#8217;d <\/b>and <b>Cr\u00e9merie<\/b>, along with expanded offerings from <b>eos <\/b>and <b>Saltair<\/b>, helps create elevated everyday rituals. Formats include hair and body mists that layer, oils that double as self\u2011care and fragrances that feel sophisticated without the splurge.<\/p>\n<p><b>A reimagined in-store experience<\/b><\/p>\n<p>Alongside the expanded assortment, Target is refreshing the in\u2011store beauty experience to make discovering new products easier and more intuitive. The space is intentional, welcoming and built around how guests naturally shop beauty today: by trend and by need.<\/p>\n<p>The refreshed beauty experience features:<\/p>\n<ul type=\"disc\">\n<li>A clearer layout that highlights what&#8217;s new and trending, so guests can discover the latest products at a glance.<\/li>\n<li>Updated displays that inspire guests to explore and interact with products. For example, in fragrance, new testers and signage explain scent notes to help guests find the right scent.<\/li>\n<li>A spotlight on only-at-Target finds, bestsellers and new products, helping guests shop with confidence.<\/li>\n<li>A fully refreshed haircare aisle \u2014 the category&#8217;s biggest transformation in years \u2014 making it easier to explore products based on textures, routines and needs.<\/li>\n<\/ul>\n<p>Starting this week, Target Circle 360 members get early access to shop some of the new Spring assortment. And, in select stores, Target will host beauty activations, offering guests hands-on ways to experience new products. Visit <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=2302204315&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fstore-events%2F-%2FN-9x2nj&amp;a=target.com%2Fevents\" target=\"_blank\" rel=\"nofollow\">target.com\/events<\/a>\u00a0for details and participating stores.<\/p>\n<p>Guests can shop beauty in stores, on <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=2548515556&amp;u=https%3A%2F%2Ftarget.com%2F&amp;a=Target.com\" target=\"_blank\" rel=\"nofollow\">Target.com<\/a>\u00a0or in the Target app, with convenient fulfillment options including <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=3053485520&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fsame-day-delivery%2F-%2FN-bswkz&amp;a=Same+Day+Delivery\" target=\"_blank\" rel=\"nofollow\">Same Day Delivery<\/a>, <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=1724266822&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fdrive-up%2F-%2FN-9d42z&amp;a=Drive+Up\" target=\"_blank\" rel=\"nofollow\">Drive Up<\/a>\u00a0and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=388012943&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Forder-pickup%2F-%2FN-ng0a0&amp;a=Order+Pickup\" target=\"_blank\" rel=\"nofollow\">Order Pickup<\/a>.<\/p>\n<p><b>About Target<br \/><\/b>Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=1428745380&amp;u=http%3A%2F%2Fwww.target.com%2F&amp;a=Target.com\" target=\"_blank\" rel=\"nofollow\">Target.com<\/a>, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=3669202701&amp;u=http%3A%2F%2Fcorporate.target.com%2F&amp;a=corporate+\" target=\"_blank\" rel=\"nofollow\">corporate <\/a>website\u00a0and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=2144515775&amp;u=https%3A%2F%2Fcorporate.target.com%2Fpress&amp;a=press+center\" target=\"_blank\" rel=\"nofollow\">press center<\/a>.\u00a0<\/p>\n<div id=\"prni_dvprnejpg5d03left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg5d03left\" title=\"Target\" src=\"https:\/\/mma.prnewswire.com\/media\/2207683\/Target_Black_Logo_v1.jpg\" alt=\"Target\" align=\"middle\"\/><\/div>\n<p>Logo &#8211; <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4605027-1&amp;h=3359809330&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2207683%2FTarget_Black_Logo_v1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2207683%2FTarget_Black_Logo_v1.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2207683\/Target_Black_Logo_v1.jpg<\/a><\/p>\n<p>SOURCE Target Corporation<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Retailer brings in nearly 3,000 new products, more than 60 new brands for the season<\/i><\/p>\n<p class=\"prntac\"><i>Reimagined in\u2011store experience plus beauty events help guests discover what&#8217;s new and trending<\/i><\/p>\n<p class=\"prntac\"><i>Members of Target&#8217;s paid Target Circle 360 program get early access to select new products\u00a0<\/i><\/p>\n<p><span class=\"legendSpanClass\">MINNEAPOLIS<\/span>, <span class=\"legendSpanClass\">Jan. 28, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <b>Target Corporation<\/b> (NYSE: TGT) today announced that beginning in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":274279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-274278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=274278"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274278\/revisions"}],"predecessor-version":[{"id":274303,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/274278\/revisions\/274303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/274279"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=274278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=274278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=274278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}