El Mexicano\u00ae Brand Returns as Sponsor of the Cl\u00e1sico Tapat\u00edo, Supporting Atlas FC in Los Angeles Match at BMO Stadium<\/h1>\n
PR Newswire<\/p>\n
LOS ANGELES, March 18, 2026<\/p>\n<\/p><\/div>\n
LOS ANGELES<\/span>, March 18, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — El Mexicano Brand\u00ae, a leader in authentic Mexican food products, proudly announces its official partnership with Atlas FC for their upcoming California tour during the March international break, highlighted by the\u00a0Cl\u00e1sico Tapat\u00edo against Chivas de Guadalajara\u00a0on March 29th<\/sup>, 2026, at\u00a0BMO Stadium in Los Angeles, California.<\/p>\n This marks\u00a0El Mexicano\u00ae Brand’s second consecutive year sponsoring the Cl\u00e1sico Tapat\u00edo, Chivas vs Atlas FC in California. The partnership builds on the success of last year’s event at\u00a0PayPal Park in San Jose, where thousands of fans gathered to celebrate one of the most historic rivalries in Mexican soccer. Following the strong turnout and excitement in 2025, the event now moves to Los Angeles, bringing the energy of the Cl\u00e1sico Tapat\u00edo to one of the largest soccer markets in the United States. El Mexicano\u00ae Brand is excited to once again be part of the game and the festivities surrounding this highly anticipated match.<\/p>\n The Cl\u00e1sico Tapat\u00edo is expected to draw thousands of passionate fans from across California, celebrating the rivalry between Guadalajara, Jalisco’s two legendary clubs. El Mexicano\u00ae Brand, known for its wide range of authentic dairy, meat, and grocery products, will bring its rich traditions to the heart of the event through several fan-focused initiatives. These include branding on\u00a0Atlas FC’s training jersey, sponsorship of\u00a0Valor Rojinegro social responsibility activities, social media giveaway and collaborations through the club’s official channels, and interactive game-day activations including product tastings and giveaways.<\/p>\n “Soccer is a powerful part of Mexican culture, and the Cl\u00e1sico Tapat\u00edo represents one of the most passionate rivalries in the sport,”<\/i> said\u00a0Gustavo M\u00e1rquez Jr., CEO of Marquez Brothers, owner of El Mexicano Brand\u00ae. “Last year’s event at PayPal Park in San Jose was a tremendous success. We are excited to continue that momentum and bring the celebration to Los Angeles while sharing our products with fans and the broader soccer community<\/i>.”<\/p>\n As part of the partnership, El Mexicano\u00ae Brand will have a strong presence in and around\u00a0BMO Stadium<\/b>, engaging fans and enhancing the match-day experience with product tastings and interactive activities. Tickets for the match are on sale now. For more information about the Cl\u00e1sico Tapat\u00edo or to purchase tickets, visit\u00a0ticketmaster.com<\/b> or ticketon.com<\/b>.<\/p>\n About El Mexicano\u00ae Brand<\/b><\/p>\n For more than 40 years,\u00a0El Mexicano\u00ae Brand<\/b>\u00a0has been a trusted name in authentic Mexican food products, offering a wide variety of high-quality items including cheeses, cream, yogurt, meats, jalape\u00f1os and other traditional products. The brand is committed to sharing authentic Mexican flavors while celebrating the culture and traditions that bring communities together.<\/p>\n Follow El Mexicano\u00ae Brand on social media:<\/b>![\"EM\"](\"https:\/\/mma.prnewswire.com\/media\/2633628\/Marquez_Brothers_International_El_Mexicano.jpg\" "\\"EM\\"")
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