Andrea MacDonald Joins Mediakeys as CEO, Americas to Lead Next Phase of Growth<\/h1>\n
PR Newswire<\/p>\n
NEW YORK, March 25, 2026<\/p>\n<\/p><\/div>\n
Out-of-Home<\/i>\u00a0Industry Veteran Brings More Than Four Decades of Expertise to the Leading<\/i>\u00a0International Out-of-Home Agency<\/i><\/p>\n
NEW YORK<\/span>, March 25, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — Andrea MacDonald has been appointed Chief Executive Officer, Americas of\u00a0Mediakeys, the\u00a0independent\u00a0international out-of-home (OOH) specialist agency.\u00a0 Based\u00a0in\u00a0New York, MacDonald will lead\u00a0Mediakeys’ growth strategy with a focus on expanding the agency’s U.S. client base and strengthening its presence\u00a0in\u00a0key markets throughout the region.<\/p>\n In\u00a0this new role, she will oversee operations while shaping the company’s broader regional strategy, working closely with\u00a0international teams to connect brands and agencies with the full breadth of its global capabilities.<\/p>\n “Andrea MacDonald is one of the most respected leaders\u00a0in\u00a0out-of-home advertising \u2014 a pioneer and a genuine visionary who has helped shape this\u00a0industry over decades of exceptional work,” said Paul Cahierre, Global CEO of\u00a0Mediakeys. “Her understanding of, and passion for, this medium, where it has been and where it is going, is extraordinary. We are building something significant\u00a0in\u00a0the Americas, and there is no one better suited to lead it.”<\/p>\n The appointment underscores\u00a0Mediakeys’ continued\u00a0investment\u00a0in\u00a0the region and its commitment to accelerating growth, deepening partnerships, and reinforcing its position as a leading player across the Americas.<\/p>\n MacDonald is the founder of MacDonald\u00a0Media, which she built over 23 years\u00a0into one of the leading\u00a0independent OOH agencies\u00a0in\u00a0the country, creating award-winning campaigns for some of the world’s most recognized and beloved brands. Following the agency’s acquisition\u00a0in\u00a02020, she founded Honcha, a marketing and\u00a0media\u00a0consultancy. She has spent more than four decades at the forefront of the out-of-home\u00a0media\u00a0industry, working across\u00a0independent agency leadership, major agency networks, and\u00a0industry organizations.<\/p>\n “What drew me to\u00a0Mediakeys is something very simple: 32 years, 20 owned offices, more than 100 markets, one team,” said MacDonald. “They know the landscape like locals, because they are. That kind of genuine local expertise, backed by a proprietary technology stack that connects every market from planning through measurement, is a powerful combination for any brand that wants to use out-of-home\u00a0media\u00a0to its fullest potential. I am looking forward to putting it to work for clients here and across the Americas.”<\/p>\n Mediakeys partners with a diverse roster of\u00a0international and luxury brands, combining global scale with deep local market expertise. The agency works closely with clients to translate brand strategy\u00a0into culturally relevant campaigns to connect with key audiences.<\/p>\n About<\/b>\u00a0Mediakeys![\"Mediakeys](\"https:\/\/mma.prnewswire.com\/media\/2941584\/Mediakeys_logo.jpg\" "\\"Mediakeys"){kind=logo}
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<\/b>Mediakeys is an independent international OOH specialist agency headquartered in Paris. Founded in 1993, the agency was named International\u00a0Media\u00a0Agency of the Year 2025 by Les Agences de l’Ann\u00e9e<\/a>.\u00a0Mediakeys specializes\u00a0in\u00a0out-of-home, airport\u00a0media, and programmatic solutions. The company delivers global campaigns for both regional and multi-national brands and agencies. Its creative division collaborates with clients to develop and execute cross-border campaigns designed to perform consistently across markets.\u00a0 For more\u00a0information, visit\u00a0www.mediakeys.com<\/a>.<\/p>\n