New Study Shows Strong, Compounding Safety Benefits of Mazda’s Advanced Driver Assistance Systems<\/h1>\n
PR Newswire<\/p>\n
WASHINGTON, March 26, 2026<\/p>\n<\/p><\/div>\n
WASHINGTON<\/span>, March 26, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — A new study from the Insurance Institute for Highway Safety’s, Highway Loss Data Institute (HLDI) finds that Mazda’s advanced driver assistance technologies deliver significant and compounding crash reduction benefits as systems are bundled together and continuously updated.<\/p>\n HLDI’s analysis of 2015\u20132023 Mazda vehicles examined six feature bundles and four stand-alone systems. The findings show that Mazda’s investments in advanced safety engineering \u2014 including automatic emergency braking (AEB), lane departure prevention, high beam assist, and available driver monitoring technologies \u2014 are helping to reduce insurance claim rates across multiple crash types.<\/p>\n “Safety is at the center of Mazda’s vehicle development philosophy,” said Jennifer Morrison, Director of Vehicle Safety Strategy, Mazda North American Operations. “This independent research underscores the value of our holistic, human centric approach to crash avoidance and the importance of making these technologies broadly accessible.”<\/p>\n Bigger Bundles, Bigger Benefits<\/b><\/p>\n The most basic technology bundle included front automatic emergency braking with forward collision warning. The most comprehensive bundle added pedestrian detection, adaptive cruise control, high beam assist, lane departure warning and prevention, rear automatic emergency braking, and Mazda’s Driver Attention Alert system.<\/p>\n Across the board, HLDI found that larger bundles \u2014 which also tend to include the latest generation of Mazda’s technologies \u2014 produced greater reductions in crash related insurance claims.<\/p>\n Two technologies \u2014 front AEB with pedestrian detection and rear AEB \u2014 were associated with the most notable additional reductions. Updated AEB systems showed improved ability to prevent vehicle to vehicle crashes, while rear AEB proved especially effective in eliminating low speed parking lot collisions, which represent a large share of insurance claims.<\/p>\n Effective Stand-Alone Systems<\/b><\/p>\n Mazda’s blind spot monitoring with rear cross traffic alert delivered meaningful crash reduction benefits, including:<\/p>\n Other features such as curve adaptive headlights and head up display were also associated with modest reductions in crash claim frequency. Traffic Sign Recognition did not show clear benefits in this data set, which HLDI notes may be due to system limitations or the smaller number of vehicles equipped with the feature.<\/p>\n A Holistic Look at Losses<\/b><\/p>\n As with most advanced safety systems across the industry, some features were linked to increases in claim severity \u2014 often due to the cost of replacing modern sensors. However, when evaluating overall losses, which combine frequency and severity and most directly affect insurance costs, nearly all Mazda bundles and features were associated with lower total losses under PDL coverage. “Another important factor is that crash avoidance systems primarily eliminate crashes that occur at slower speeds,” said Matt Moore, chief insurance operations officer at HLDI and the Insurance Institute for Highway Safety. “That takes low-dollar claims out of the equation and skews the average cost upward.”<\/p>\n Mazda’s Commitment to Safety<\/b><\/p>\n Mazda’s approach to safety is grounded in its long-standing Mazda Proactive Safety philosophy, which prioritizes technologies that support the driver, enhance situational awareness, and help mitigate harm before it can occur. These efforts build on Mazda vehicles’ exceptional performance in independent safety evaluations, including winning eight 2026 IIHS TOP SAFETY PICK+<\/i> awards, more than any other brand, and being named by Consumer Reports as the Safest New Car Brand in its new Safety Verdict<\/a>.<\/p>\n “As this independent analysis demonstrates, continual improvement of driver assistance technologies has real world impact,” Morrison said. “We remain committed to advancing both the performance and availability of these systems in our pursuit of zero fatal crashes.”<\/p>\n About Mazda North American Operations<\/b><\/p>\n Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people.\u00a0Mazda North American Operations is headquartered in\u00a0Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in\u00a0the United States,\u00a0Canada,\u00a0Mexico\u00a0and\u00a0Colombia\u00a0through approximately 795 dealers. Operations in\u00a0Canada\u00a0are managed by Mazda Canada Inc. in\u00a0Richmond Hill, Ontario; operations in\u00a0Mexico\u00a0are managed by Mazda Motor de\u00a0Mexico\u00a0in\u00a0Mexico City; and operations in\u00a0Colombia\u00a0are managed by Mazda de\u00a0Colombia\u00a0in\u00a0Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at\u00a0news.mazdausa.com.\u00a0<\/p>\n Follow @MazdaUSA on social media:\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0X<\/a>,\u00a0YouTube<\/a>, and\u00a0Threads<\/a>.\u00a0<\/p>\n![\"Mazda](\"https:\/\/mma.prnewswire.com\/media\/53154\/mazda_north_american_operations_logo.jpg\" "\\"Mazda"){kind=logo}
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<\/b>13% reduction in property damage liability (PDL) claims
9% reduction in bodily injury liability (BIL) claims<\/li>\n
<\/b>39% reduction in PDL claims
21% reduction in BIL claims (not statistically significant)<\/li>\n<\/ul>\n\n