{"id":276241,"date":"2026-06-11T11:31:00","date_gmt":"2026-06-11T15:25:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-sedanos-supermarkets-launches-where-superstitions-are-born-ahead-of-summer-futbol-celebrations\/"},"modified":"2026-06-11T11:45:05","modified_gmt":"2026-06-11T15:45:05","slug":"english-sedanos-supermarkets-launches-where-superstitions-are-born-ahead-of-summer-futbol-celebrations","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-sedanos-supermarkets-launches-where-superstitions-are-born-ahead-of-summer-futbol-celebrations\/","title":{"rendered":"Sedano&#8217;s Supermarkets Launches &#8220;Where Superstitions Are Born&#8221; Ahead of Summer F\u00fatbol Celebrations"},"content":{"rendered":"<p><\/p>\n<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">Sedano&#8217;s Supermarkets Launches &#8220;Where Superstitions Are Born&#8221; Ahead of Summer F\u00fatbol Celebrations<\/h1>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">MIAMI, June 11, 2026<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>New campaign highlights how Hispanic families celebrate the summer of soccer through food, tradition and community<\/i><\/p>\n<p><span class=\"legendSpanClass\">MIAMI<\/span>, <span class=\"legendSpanClass\">June 11, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As Miami prepares to welcome one of the world&#8217;s biggest f\u00fatbol celebrations this summer, <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=4133710035&amp;u=https%3A%2F%2Fwww.sedanos.com%2F&amp;a=Sedano%27s+Supermarkets%2C\" target=\"_blank\" rel=\"nofollow\">Sedano&#8217;s Supermarkets,<\/a> the leading Hispanic grocer in the U.S., is launching its new campaign, &#8220;<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=3214458263&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D1zRHjpPXqJ8&amp;a=Where+Superstitions+Are+Born\" target=\"_blank\" rel=\"nofollow\">Where Superstitions Are Born<\/a>,&#8221; spotlighting the traditions, foods and rituals that bring fans together during match season.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"Sedano\u2019s Supermarkets, the leading Hispanic grocer in the U.S., is launching its new campaign, \u201cWhere Superstitions Are Born,\u201d spotlighting the traditions, foods and rituals that bring fans together during match season.\"><iframe loading=\"lazy\" id=\"PlayMedia_1\" src=\"https:\/\/mmx.prnewswire.com\/media\/MS1862442\/Sedanos_Supermarkets-_Where_Superstitions_Are_Born.mp4?id=OA2698537\" width=\"560\" height=\"325\" frameborder=\"0\" scrolling=\"no\"\/><\/p>\n<\/p><\/div>\n<p>With Miami hosting multiple international soccer matches this summer, Sedano&#8217;s aims to position itself as the go-to neighborhood destination for fans preparing to celebrate at home with family and friends.<\/p>\n<p>Centered around the insight that f\u00fatbol fans are famously superstitious, the campaign humorously showcases how match-day rituals, from wearing a lucky jersey to serving a specific snack spread, are part of the celebration experience. Featured throughout the campaign are products from Sedano&#8217;s, Bauducco\u00ae, Coca-Cola\u00ae and Totino&#8217;s\u00ae.<\/p>\n<p>The fully integrated campaign will come to life across television, radio, social media, digital platforms, and local activations throughout South Florida.<\/p>\n<p>As part of the campaign, Sedano&#8217;s is partnering with Actualidad Radio&#8217;s popular Golazo program to host a series of in-store fan celebrations across South Florida throughout June and July. The family-friendly events will feature live radio broadcasts, soccer-themed games, food samples, non-alcoholic beverage tastings, and giveaways. Through Stella Artois, a sponsor of the FIFA World Cup 2026\u2122, eligible attendees ages 21 and older may enter for a chance to win two tickets to a FIFA World Cup 2026\u2122 match in Miami by visiting participating Sedano&#8217;s locations on select dates. Additional prizes include Stella Artois products, soccer jerseys, Sedano&#8217;s gift cards and branded giveaways. The activations are designed to bring neighbors together and celebrate the excitement, traditions and community spirit that make soccer such a meaningful cultural moment.<\/p>\n<p>&#8220;F\u00fatbol celebrations are deeply personal and emotional for our community. They bring families, neighbors and friends together around food, culture and tradition,&#8221; said Javier Herr\u00e1n, chief marketing officer of Sedano&#8217;s Supermarkets. &#8220;Through this campaign, we wanted to celebrate the joy, passion and superstitions that make watching the matches together so memorable, while reminding customers that Sedano&#8217;s is here to help make every game-day gathering easy, affordable and memorable.&#8221;<\/p>\n<p>As part of the engagement, Sedano&#8217;s will continue to share match-day hosting inspiration, recipe ideas and entertaining tips designed to help customers prepare for gatherings of all sizes while offering opportunities for fans to celebrate together in-store throughout the summer.<\/p>\n<p><b>Upcoming Golazo in-store events include:<\/b><\/p>\n<p>Sedano&#8217;s \u2014 14655 SW 56<sup>th<\/sup> Street, Miami \u2014 June 13, 11 a.m. \u2013 2 p.m.<\/p>\n<p>Sedano&#8217;s \u2014 18600 NW 87<sup>th<\/sup> Ave, Hialeah \u2014 June 20, 11 a.m. \u2013 2 p.m.<\/p>\n<p>Sedano&#8217;s \u2014 14524 SW 8<sup>th<\/sup> St, Miami \u2014 June 27, 11 a.m. \u2013 2 p.m.<\/p>\n<p>Sedano&#8217;s \u2014 8601 Bird Rd, Miami \u2014 July 11, 11 a.m. \u2013 2 p.m.<\/p>\n<p>For more information, visit <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=3396529943&amp;u=https%3A%2F%2Fwww.sedanos.com%2F&amp;a=Sedanos.com.\" target=\"_blank\" rel=\"nofollow\">Sedanos.com.<\/a><\/p>\n<p><b>About Sedano&#8217;s Supermarkets<\/b><\/p>\n<p>Founded in 1962 by the Herr\u00e1n and Guerra families, Sedano&#8217;s Supermarkets has grown to become one of the leading independent grocery chains in the United States. Sedano&#8217;s serves Florida&#8217;s growing multicultural communities with 32 stores and more than 3,000 employees in Miami-Dade, Broward, Orange, and Osceola counties. As America&#8217;s largest independently owned Hispanic supermarket chain, Sedano&#8217;s is recognized for its tradition of excellent customer service, ethnic product offering, and competitive prices.<\/p>\n<p>For more information, visit<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=192679024&amp;u=https%3A%2F%2Fsedanos.com%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=1701333873&amp;u=https%3A%2F%2Fsedanos.com%2F&amp;a=sedanos.com\" target=\"_blank\" rel=\"nofollow\">sedanos.com<\/a> or follow Sedano&#8217;s on social media via<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=2718163079&amp;u=https%3A%2F%2Fwww.facebook.com%2FSedanos&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=3157780425&amp;u=https%3A%2F%2Fwww.facebook.com%2FSedanos&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>, <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=2661017412&amp;u=https%3A%2F%2Ftwitter.com%2Fsedanos&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a>, and<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=3463384096&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsedanossupermarket%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4709660-1&amp;h=988279583&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsedanossupermarket%2F&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>.<\/p>\n<p>SOURCE Sedano\u2019s Supermarkets<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sedano&#8217;s Supermarkets Launches &#8220;Where Superstitions Are Born&#8221; Ahead of Summer F\u00fatbol Celebrations<br \/>\n                PR Newswire<br \/>\n                MIAMI, June 11, 2026<\/p>\n<p>New campaign highlights how Hispanic families celebrate the summer of soccer through food, tradition and communityMIAMI, June 11, 2026 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; As Miami prepares to welcome one of the world&#8217;s biggest f\u00fatbol celebrations this summer, Sedano&#8217;s Supermarkets, the leading Hispanic grocer in the U.S., is launching its new campaign, &#8220;Where Superstitions Are Born,&#8221; spotlighting the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-276241","post","type-post","status-publish","format-standard","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=276241"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276241\/revisions"}],"predecessor-version":[{"id":276242,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276241\/revisions\/276242"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=276241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=276241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=276241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}