{"id":276921,"date":"2026-07-23T09:15:00","date_gmt":"2026-07-23T13:15:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-wss-launches-give-them-superpowers-back-to-school-campaign\/"},"modified":"2026-07-23T09:30:04","modified_gmt":"2026-07-23T13:30:04","slug":"english-wss-launches-give-them-superpowers-back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/english-wss-launches-give-them-superpowers-back-to-school-campaign\/","title":{"rendered":"WSS LAUNCHES &#8220;GIVE THEM SUPERPOWERS&#8221; BACK-TO-SCHOOL CAMPAIGN"},"content":{"rendered":"<p><\/p>\n<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">WSS LAUNCHES &#8220;GIVE THEM SUPERPOWERS&#8221; BACK-TO-SCHOOL CAMPAIGN<\/h1>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">LOS ANGELES, July 23, 2026<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p><i>WSS helps families get back-to-school ready with on-trend-sneakers, backpacks starting at $19.99, budget-friendly essentials and in-store events offering free kids&#8217; haircuts.<\/i><\/p>\n<p><span class=\"legendSpanClass\">LOS ANGELES<\/span>, <span class=\"legendSpanClass\">July 23, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; This season, WSS is making it easy for families to shop the latest sneaker trends and everyday back-to-school must-haves at prices that fit every budget through its &#8220;Give Them Superpowers&#8221; campaign. As a neighborhood-focused retailer, WSS offers families a convenient local shopping destination for fresh first-day looks, backpacks and all-day footwear built for the classroom, after-school activities and everything in between.<\/p>\n<p>Experience the full interactive Multichannel News Release here: <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2350918873&amp;u=https%3A%2F%2Fwww.multivu.com%2Fwss%2F9387952-en-wss-shoe-store-back-to-school-essentials&amp;a=https%3A%2F%2Fwww.multivu.com%2Fwss%2F9387952-en-wss-shoe-store-back-to-school-essentials\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/wss\/9387952-en-wss-shoe-store-back-to-school-essentials<\/a><\/p>\n<p>&#8220;Back-to-school shopping should feel exciting, not overwhelming,&#8221; said Blanca Gonzalez, SVP and General Manager of WSS. &#8220;At WSS, we&#8217;re making it easier for families to find the latest sneaker trends, trusted brands, backpacks and school-day essentials all in one place, with affordable options across every price point. And through our community events, we&#8217;re also helping families with free school supplies, kids&#8217; haircuts and other resources to help students feel ready and confident for the year ahead.&#8221;<\/p>\n<p>This season, students can shop footwear that combines style, comfort and versatility for the classroom, after-school activities and everything in between. Highlights include low-profile sneakerina styles like the\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=4223460497&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fproducts%2F406132_03&amp;a=PUMA+Speedcat+Ballet\" target=\"_blank\" rel=\"nofollow\">PUMA Speedcat Ballet<\/a>\u00a0and\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=527217045&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fproducts%2Fih6561&amp;a=adidas+Samba+Jane\" target=\"_blank\" rel=\"nofollow\">adidas Samba Jane<\/a>, modern runners like the\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=1828354601&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fproducts%2Fm2002rbk&amp;a=New+Balance+2002\" target=\"_blank\" rel=\"nofollow\">New Balance 2002<\/a>, classic sneakers like the\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2854076202&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fproducts%2F399781_41&amp;a=PUMA+Suede+Classic\" target=\"_blank\" rel=\"nofollow\">PUMA Suede Classic<\/a>, plus everyday favorites like\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=1257562717&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fslides-thongs-mens&amp;a=slides\" target=\"_blank\" rel=\"nofollow\">slides<\/a>\u00a0and\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=1458845457&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fcrocs&amp;a=Crocs\" target=\"_blank\" rel=\"nofollow\">Crocs<\/a>.<\/p>\n<p>Families can\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=3390178566&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2F2-pair-deals&amp;a=Mix%2C+Match%2C+and+Save\" target=\"_blank\" rel=\"nofollow\">Mix, Match, and Save<\/a>\u00a0online on select footwear styles featuring the same color tag, with offers ranging from 2 for $49 to 2 for $119 on popular styles from brands like Nike, adidas, New Balance and more.<\/p>\n<p><b>Additional back-to-school savings and essentials include:<\/b><\/p>\n<ul type=\"disc\">\n<li><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=766662956&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fbackpacks&amp;a=Backpacks+starting+at+%2419.99\" target=\"_blank\" rel=\"nofollow\">Backpacks starting at $19.99<\/a>, with select styles featuring padded straps, USB ports, water-resistant finishes and clear options that meet school requirements.<\/li>\n<li>Hydration essentials, including popular\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2669215039&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fsearch%3Fq%3Dowala&amp;a=Owala\" target=\"_blank\" rel=\"nofollow\">Owala<\/a>\u00a0bottles to help students stay ready for the school day.<\/li>\n<li>WSS Athletic basics, including\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=1699453944&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fwss-classic-tees-3-for-20&amp;a=men%27s+tees+at+3+for+%2420\" target=\"_blank\" rel=\"nofollow\">men&#8217;s tees at 3 for $20<\/a>\u00a0and\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=781950463&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fwss-athletic-kids-tees&amp;a=kids%27+tees+starting+at+%244\" target=\"_blank\" rel=\"nofollow\">kids&#8217; tees starting at $4<\/a>.<\/li>\n<li><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=3236705194&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fcharacter&amp;a=Character+Shop+favorites\" target=\"_blank\" rel=\"nofollow\">Character Shop favorites<\/a>, featuring fun, character-inspired apparel and accessories students can mix into their back-to-school looks.<\/li>\n<li><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=298469605&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fcollections%2Fwss&amp;a=WSS+Athletic+apparel\" target=\"_blank\" rel=\"nofollow\">WSS Athletic apparel<\/a>, with comfortable, versatile styles made for the classroom, after-school activities and everyday wear.<\/li>\n<li><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2539355681&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fpages%2Fsneaker-bucks&amp;a=Sneaker+Bucks\" target=\"_blank\" rel=\"nofollow\">Sneaker Bucks<\/a>: Customers receive $25 off $75 in Sneaker Bucks for every qualifying $75 purchase made July 13 through Sept. 7. Sneaker Bucks may be redeemed Sept. 8 through Oct. 4 in-store, online or through the WSS app.<\/li>\n<\/ul>\n<p>WSS will host back-to-school events from July 24 through Aug. 2 at participating stores. Offerings vary by location and may include free school supplies, complimentary kids&#8217; haircuts, health screenings, interactive activities and giveaways. School supplies and giveaways are available while supplies last. Haircuts are available on a first-come, first-served basis and subject to stylist availability, time and capacity. Additional restrictions may apply.<\/p>\n<p>For participating locations and event details, visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2230508522&amp;u=https%3A%2F%2Fwww.shopwss.com%2Fpages%2Fback-to-school-events&amp;a=Back-To-School+Events.\" target=\"_blank\" rel=\"nofollow\">Back-To-School Events.<\/a><\/p>\n<p><b>About WSS<\/b><\/p>\n<p>Founded in 1984 and headquartered in Los Angeles, WSS is a neighborhood-focused, value-driven retailer with 100 stores nationwide. WSS offers affordable prices and trusted brands including Nike, adidas, Jordan, Puma, New Balance and Vans. Visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4737617-1&amp;h=2758212716&amp;u=https%3A%2F%2Fwww.shopwss.com%2F&amp;a=shopwss.com\" target=\"_blank\" rel=\"nofollow\">shopwss.com<\/a>\u00a0and follow @shopwss on Instagram, Facebook and TikTok.<\/p>\n<p>SOURCE WSS<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>WSS LAUNCHES &#8220;GIVE THEM SUPERPOWERS&#8221; BACK-TO-SCHOOL CAMPAIGN<br \/>\n                PR Newswire<br \/>\n                LOS ANGELES, July 23, 2026<\/p>\n<p>WSS helps families get back-to-school ready with on-trend-sneakers, backpacks starting at $19.99, budget-friendly essentials and in-store events offering free kids&#8217; haircuts.LOS ANGELES, July 23, 2026 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; This season, WSS is making it easy for families to shop the latest sneaker trends and everyday back-to-school must-haves at prices that fit every budget through its &#8220;Give Them Superpowers&#8221; campaign. As a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-276921","post","type-post","status-publish","format-standard","hentry","category-educacion"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=276921"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276921\/revisions"}],"predecessor-version":[{"id":276922,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/276921\/revisions\/276922"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=276921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=276921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=276921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}