TACO BELL\u00ae AND TAJ\u00cdN\u00ae TEAM UP WITH PESO PLUMA FOR A NEW MENU LINEUP WORTH OBSESSING OVER<\/h1>\n
PR Newswire<\/p>\n
IRVINE, Calif., Aug. 12, 2026<\/p>\n<\/p><\/div>\n
Taco Bell brings Taj\u00edn’s signature tangy, chile lime flavor to the new Taj\u00edn Taco, Taj\u00edn Cheesy Gordita Crunch and Taj\u00edn Pineapple Strawberry Freeze, turning a cult-favorite seasoning into a craveable lineup built for longtime Taj\u00edn loyalists and fans ready for their next obsession.<\/i><\/p>\n
TLDR:<\/u><\/b><\/p>\n IRVINE, Calif.<\/span>, Aug. 12, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — Taco Bell is bringing Taj\u00edn’s iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession. Starting August 13, the Taj\u00edn Taco, Taj\u00edn Cheesy Gordita Crunch and Taj\u00edn Pineapple Strawberry Freeze will debut at Taco Bells nationwide, bringing Taj\u00edn Cl\u00e1sico Seasoning’s unique blend of 100% natural chiles, lime and sea salt to three Taco Bell icons.<\/p>\n For fans who already put Taj\u00edn on everything, this lineup was made for them. For everyone else, it’s the start of their next flavor fixation. The full lineup includes:<\/p>\n “Taco Bell and Taj\u00edn have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections,” said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. “This collaboration is an opportunity to bring our brands’ worlds together in a way that’s exciting, unexpected and rooted in what fans already love.”<\/p>\n Peso Pluma’s Latest Flavor Obsession Taj\u00edn Inspires Taco Bell Fan Favorites “Taj\u00edn is more than a seasoning \u2013 it’s a cultural phenomenon that has inspired millions of people to explore flavor in new ways,” said Hayde\u00e9 Fern\u00e1ndez, Director of Alliances at Taj\u00edn International. “This collaboration brings together the perfect pairing of Taj\u00edn and Taco Bell’s most beloved menu items, creating a bold, unexpected, and craveable experience that celebrates the best of both brands.”<\/p>\n The Ultimate Bag Charm for Taj\u00edn Loyalists To celebrate the new menu lineup, 400 limited-edition bag charm sets will be up for grabs exclusively through Tuesday Drops in the Taco Bell app.** Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2PM PT for a chance to score the one-of-a-kind accessory kit, available while supplies last.<\/p>\n Download the Taco Bell app and join Taco Bell Rewards for access to Tuesday Drops, exclusive offers and the latest menu news.<\/p>\n *At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices may be higher with delivery.<\/i><\/p>\n **<\/i>NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. <\/b>Taco Bell\u00ae\u00a0x Taj\u00edn\u00ae Trio of Bag Charms Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S.\/D.C., 16 years of age or older who possess a web-enabled mobile device as of 8\/18\/26. Minors must have parent’s permission to enter. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 8\/18\/26. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”).<\/b>\u00a0Establishing an Account is free. Terms apply. Four Hundred (400) Prizes<\/u>: One (1) Sponsor-specified Taj\u00edn\u00ae Trio of Bag Charms. ARV: $77 each. Total ARV of all Prizes: $30,800. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. <\/b>Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 8\/21\/26 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules<\/u><\/b>\u00a0and Taco Bell’s Privacy Policy<\/b><\/a>. Sponsor:<\/b>\u00a0Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator:<\/b>\u00a0Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.<\/p>\n About Taco Bell Corp.<\/b> About Taj\u00edn About Peso Pluma Jacqueline Cisneros \u2013 Taco Bell Corp. Rosie Herzog \u2013 Edelman\n
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<\/u><\/b>A collaboration this bold calls for a partner who genuinely lives the flavor. After joining Taco Bell’s fan community at Live M\u00e1s LIVE earlier this year<\/a>, Peso Pluma brings his longtime Taco Bell fandom and lifelong love of Taj\u00edn to the menu. He also got a first taste inside Taco Bell’s Test Kitchen, giving the lineup his stamp of approval. Together, the three icons are uniting die-hard fans around a lineup that celebrates all-in flavor obsession and the unmistakable taste that has become a staple across generations.<\/p>\n
<\/u><\/b>Fans first caught a glimpse of the Taco Bell and Taj\u00edn collaboration unveiled at Live M\u00e1s LIVE<\/a>\u00a0in 2024 and strong fan demand in subsequent test markets only solidified that these menu items deserved a national stage. The limited-time lineup brings Taj\u00edn’s signature tangy, chile lime flavor to three distinct menu experiences, from crunchy to sippable. Each item pairs Taj\u00edn’s recognizable kick with Taco Bell textures and flavors fans already know, bringing a zest of flavor to every bite and sip.<\/p>\n
<\/u><\/b>For fans who believe Taj\u00edn always belongs within arm’s reach, Taco Bell, Taj\u00edn and Peso Pluma are turning that ritual into a limited-edition bag charm set made to be carried, clipped and shown off. Available exclusively through Tuesday Drops in the Taco Bell app<\/a>, the collectible set includes a small Taj\u00edn bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Taj\u00edn seasoning packets, and a heart charm featuring Peso Pluma’s logo to celebrate his role in bringing the Taco Bell x Taj\u00edn flavor story to life.<\/p>\n
Since 1962, Taco Bell has brought innovative, craveable Mexican-inspired food to generations of fans. As one of the world’s leading restaurant brands, Taco Bell serves millions of customers each week across nearly 10,000 restaurants in more than 40 countries. Known for its cultural impact, fan-first mindset, and history of defying expectations, Taco Bell has been recognized as one of Fast Company’s<\/a>\u00a0World’s Most Innovative Companies and one of TIME’s<\/a>\u00a0Most Influential Companies. For more information about Taco Bell, visit www.TacoBell.com<\/a>\u00a0and www.TacoBell.com\/news<\/a>. Stay up to date on all things Taco Bell by following us on Instagram<\/a>, LinkedIn<\/a>, TikTok<\/a>, X<\/a>, and YouTube<\/a>.<\/p>\n
<\/b>Industrias Taj\u00edn\u00ae is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 70 countries around the world. Taj\u00edn was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Taj\u00edn made its first export to the United States, and Taj\u00edn International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.taj\u00edn.com<\/a>.<\/p>\n
<\/b>Peso Pluma is a trailblazing artist known for his unique style and genuine approach. With 45 million monthly Spotify listeners,\u00a0he’s\u00a0made history as the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs. His album\u00a0G\u00c9NESIS<\/i>\u00a0broke streaming records, earning him his first GRAMMY\u00ae win for Best M\u00fasica Mexicana Album in 2024. Plus, he became the first Mexican to ever perform at the VMAs, where he performed his hit song “LADY GAGA,” the first Mexican to perform at the 2024 EMAs, and the first Mexican artist to appear on The Tonight Show Starring Jimmy Fallon, twice. Last year, Peso Pluma made history as the first Mexican CFDA Ambassador for New York Fashion Week. His most recent project, a collaborative album with his cousin Tito Double P,\u00a0Dinast\u00eda<\/i>, continues to chart globally and sat on the top global albums chart for 19 consecutive weeks, a success he brought to life on his U.S. tour,\u00a0Dinastia\u00a0by Peso Pluma, Tito Double P & Friends<\/i>, which sold out completely. His global appeal has earned him collaborations with stars like Karol G, Cardi B, Ye, Yeat, Junior H, Quavo, Becky G, Eladio Carri\u00f3n, Arc\u00e1ngel, and more, further propelling his impressive career. Peso Pluma is not only a musical\u00a0powerhouse\u00a0but a cultural icon turned music mogul, with his own label and management company, Double P Records and Double P Management, in partnership with George Prajin. Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves.<\/p>\n
Jacqueline.Cisneros@yum.com<\/a><\/p>\n
Rosie.Herzog@edelman.com<\/a><\/p>\n
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