TACO BELL\u00ae REMIXES HORCHATA AS LIVE M\u00c1S CAF\u00c9 EXPANDS INTO NEW MARKETS<\/h1>\n
PR Newswire<\/p>\n
IRVINE, Calif., Oct. 15, 2026<\/p>\n<\/p><\/div>\n
TLDR:<\/b><\/p>\n IRVINE, Calif.<\/span>, Oct. 15, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — Taco Bell is pouring more into beverages. Fueled by strong Live M\u00e1s Caf\u00e9 performance, the brand is kicking off the concept’s next chapter with new sips, new markets and more ways to explore what fans want to drink next.<\/p>\n On October 15, Taco Bell will introduce four new horchata-inspired sips at Live M\u00e1s Caf\u00e9 locations, bringing its take on the beloved flavor to three distinct formats. From the creamy, frozen Purple Horchata Chiller to the coffee-forward Chocolate Horchata Cold Brew Float, and the fruity, refreshing Strawberry and Vanilla-Spiced Horchata Refrescas, the four-drink lineup offers something for every kind of beverage craving.<\/p>\n At the same time, Live M\u00e1s Caf\u00e9 is growing alongside its menu. Later this year, the concept will make its debut in the greater Indianapolis area, expand its Southern California footprint, and introduce a first-of-its-kind flagship in Las Vegas. The expansion marks an important next chapter for Live M\u00e1s Caf\u00e9, which has quickly evolved from a single test location into a powerful business driver for Taco Bell. Over the past year, Caf\u00e9 locations have delivered favorable transaction growth, showing how the concept is creating new reasons for fans to visit Taco Bell.<\/p>\n “Our fans have always loved our beverages, and the response to Live M\u00e1s Caf\u00e9 has shown us they’re craving even more,” said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. “Seeing that excitement continue to grow across our Caf\u00e9s tells us we’re onto something special, and we’re ready to take it even further with bold new drinks and more ways for fans to experience Live M\u00e1s Caf\u00e9.”<\/p>\n Horchata, However You Want It But this Live M\u00e1s Caf\u00e9 debut is just the first sip. On December 10, the Strawberry Horchata Refresca, Vanilla Spiced Horchata Refresca, and a new Vanilla Spiced Horchata Freeze will join Taco Bell menus nationwide for a limited time, giving fans across the country even more ways to enjoy horchata flavors, and reinforcing Live M\u00e1s Caf\u00e9 as Taco Bell’s hub for beverage innovation.<\/p>\n More Ways to Caf\u00e9 In Las Vegas, Taco Bell is teaming up with longtime franchise partner Diversified Restaurant Group (DRG) to bring a one-of-a-kind destination to the Strip. Opening later this fall, the standalone Caf\u00e9 will live inside a shipping container adjacent to the Las Vegas Taco Bell Cantina at 3717 S Las Vegas Blvd Ste 140-A. Beyond the concept’s 20+ specialty beverages, fans can get a taste of Vegas-exclusive spiked creations like the BOOZY MOUNTAIN DEW\u00ae BAJA BLAST\u00ae\u00a0, Strawberry Passionfruit Refresca Rush and Cold Brew Cinnatini, plus shop exclusive Taco Bell merchandise only available at this location \u2014 making the flagship a must-visit destination for Taco Bell fans.<\/p>\n Across the greater Indianapolis area, Live M\u00e1s Caf\u00e9 will enter the new market with three locations. Two will be company-owned, while a third will be operated by KMAC Enterprises, the latest Live M\u00e1s Caf\u00e9 franchise development partner. The first of these Live M\u00e1s Caf\u00e9s will celebrate its grand opening on Thursday, October 22 at 252 E State Street in West Lafayette, with additional locations in Greenfield and Muncie planned to follow before the end of 2026.<\/p>\n Closer to home, Taco Bell will continue growing Live M\u00e1s Caf\u00e9 across Southern California through the remainder of the year. A Caf\u00e9 will open at Century City Mall, with two additional Caf\u00e9s planned for Irvine and Tustin later this year. The new Caf\u00e9s build on the concept’s existing Southern California footprint, giving even more fans the opportunity to make specialty beverages part of their Taco Bell routine.<\/p>\n Sip, Test, Repeat Each sip, test and learning is helping inform Taco Bell’s broader beverage strategy as the brand works toward its goal of reaching $5 billion in beverage sales by 2030. Live M\u00e1s Caf\u00e9 gives Taco Bell a place to experiment with new flavors and formats, learn what fans crave and understand what could have potential beyond Caf\u00e9 walls.<\/p>\n And the experimentation isn’t just staying in the U.S. As Taco Bell continues growing internationally, the brand is exploring how its beverage learnings could translate to fans around the world.<\/p>\n Live M\u00e1s Caf\u00e9 currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas. Additional opening details will be shared locally as each new Caf\u00e9 gets ready to pour. Fans can find their nearest Live M\u00e1s Caf\u00e9 via the store locator<\/a>.\u00a0<\/p>\n *At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. For items sold only at Live M\u00e1s Caf\u00e9s please see available locations: https:\/\/locations.tacobell.com\/store-locators\/live-mas-cafe-near-me.html<\/a>\u00a0<\/p>\n About Taco Bell Corp. Kathryn Kelly \u2013 Taco Bell Corp.<\/b>\n
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<\/b>Taking inspiration from Mexican horchata, Live M\u00e1s Caf\u00e9 is reimagining the creamy, vanilla-spiced flavor fans know and love across three distinct beverage formats, each designed to satisfy a different kind of craving. Whether fans want something frozen and indulgent, coffee-forward, or fruity and refreshing, there’s a sip for that.<\/p>\n\n
<\/b>Live M\u00e1s Caf\u00e9’s next phase will take shape differently across markets, from bringing the concept to new fans to reimagining what the Caf\u00e9 experience itself can be.<\/p>\n
<\/b>Since launching, Live M\u00e1s Caf\u00e9 has introduced almost two dozen new beverage innovations, including the You Seem Pretty Pink for a Baja Blast, which became the best-selling beverage launch in Live M\u00e1s Caf\u00e9 history. With approximately 1.3 million beverages sold to date and breakfast and afternoon emerging as the most popular dayparts, Live M\u00e1s Caf\u00e9 continues to build momentum, demonstrating the concept’s ability to create new Taco Bell occasions.<\/p>\n
<\/b>For more than 64 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s<\/i>\u00a0World’s Most Innovative Companies, one of TIME’s<\/i>\u00a0Most Influential Companies, and Nation’s Restaurant News’<\/i>\u00a0Brand Icon. For more information about Taco Bell, visit our website at\u00a0www.TacoBell.com<\/a>, our Newsroom at\u00a0www.TacoBell.com\/news<\/a>, or check out www.TacoBell.com\/popular-links<\/a>. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.<\/p>\n
Kathryn.Kelly@yum.com<\/a><\/p>\n
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