LOS ANGELES AUTO SHOW UNVEILS AUTOMOBILITY LA 2026 FULL PROGRAM AGENDA, BRINGING AUTOMOTIVE LEADERS, INDUSTRY ANNOUNCEMENTS AND INNOVATION TO LOS ANGELES<\/h1>\n
PR Newswire<\/p>\n
LOS ANGELES, Nov. 10, 2026<\/p>\n<\/p><\/div>\n
From Hyundai’s global reveal and industry-shaping conversations to prestigious awards, emerging technologies and business connections, AutoMobility LA returns November 19 for a full day of automotive news, innovation and hosted hospitality.<\/i><\/p>\n
LOS ANGELES<\/span>, Nov. 10, 2026<\/span> \/PRNewswire-HISPANIC PR WIRE\/ — The Los Angeles Auto Show\u00ae has announced the full agenda for AutoMobility LA\u00ae 2026 (AMLA), its annual global media and industry gathering, taking place Thursday, Nov. 19, at the Los Angeles Convention Center. Bringing together automakers, industry executives, policymakers, media, technology innovators, creators and business leaders, the event will feature a full day of automotive announcements, executive conversations, awards, emerging technologies and networking opportunities. Hyundai kicks off the automaker press conferences with a global reveal followed by Ford and Volkswagen press moments surrounded by a day full of industry announcements, panel sessions and networking opportunities.<\/p>\n \n “AutoMobility LA brings together the people and ideas that are moving the automotive industry forward,” said Terri Toennies, president and chief operating officer of the Los Angeles Auto Show and AutoMobility LA. “From the first look at new vehicles to the emerging technologies, partnerships and business conversations happening throughout the day, this is where industry leaders connect, exchange ideas and create opportunities. And there is no better place for those conversations than Los Angeles, the largest car market in the nation.”<\/p>\n AUTOMOBILITY LA 2026 AGENDA<\/b><\/p>\n Thursday, November 19, 2026 | Los Angeles Convention Center<\/b><\/p>\n All times Pacific. Schedule subject to change.<\/i><\/p>\n Time<\/b><\/span><\/p>\n<\/td>\n Programming<\/b><\/span><\/p>\n<\/td>\n Location<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n 7:00 a.m.<\/b><\/span><\/p>\n<\/td>\n Registration and Media Center Open<\/span><\/p>\n<\/td>\n West Hall Entrance and Meeting Room 515<\/span><\/p>\n<\/td>\n<\/tr>\n 7:00 a.m.-1:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Rivian Coffee Cart Open<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 7:15-8:15 a.m.<\/b><\/span><\/p>\n<\/td>\n Franklin Vanderbilt Band Live Performance<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 7:30-8:45 a.m.<\/b><\/span><\/p>\n<\/td>\n Cars & Coffee Networking Breakfast featuring Road Kings of Burbank<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 8:15-8:20 a.m.<\/b><\/span><\/p>\n<\/td>\n Chevron with Techron Welcome with Ian Noble, Chevron General Manager, Retail<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 8:20-8:35 a.m.<\/b><\/span><\/p>\n<\/td>\n North American Car, Utility and Truck of the Year Finalists Announcement<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 8:35-8:50 a.m.<\/b><\/span><\/p>\n<\/td>\n Hispanic Motor Press Guild Awards Announcement<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 8:45 a.m.<\/b><\/span><\/p>\n<\/td>\n Main Exhibit Halls Open<\/span><\/p>\n<\/td>\n West and South Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 8:50-9:00 a.m.<\/b><\/span><\/p>\n<\/td>\n Rivian Press Moment<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 9:00-11:00 a.m.<\/b><\/span><\/p>\n<\/td>\n Honda Base Station Coffee Experience<\/span><\/p>\n<\/td>\n South Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 9:05-9:35 a.m.<\/b><\/span><\/p>\n<\/td>\n Hyundai Global Press Conference<\/span><\/p>\n<\/td>\n South Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 9:45-10:45 a.m.<\/b><\/span><\/p>\n<\/td>\n The Motoring Club Coffee Break<\/span><\/p>\n<\/td>\n Petree Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 10:00-10:15 a.m.<\/b><\/span><\/p>\n<\/td>\n IONNA Media Announcement<\/span><\/p>\n<\/td>\n West Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 10:40-10:55 a.m.<\/b><\/span><\/p>\n<\/td>\n Porsche Downtown LA Media Announcement with Victor Ghassemi, GM Porsche DTLA<\/span><\/p>\n<\/td>\n West Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 11:00 a.m.-1:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Honda Fastport x Blue Cone Ice Cream Experience<\/span><\/p>\n<\/td>\n South Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 11:10-11:25 a.m.<\/b><\/span><\/p>\n<\/td>\n Chevron with Techron Press Announcement and Demonstrations<\/span><\/p>\n<\/td>\n South Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 11:30 a.m.-1:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Networking Lunch<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 11:35 a.m.-12:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Coulson Aviation and Chip Foose Announcement<\/span><\/p>\n<\/td>\n South Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 11:50 a.m.-12:10 p.m.<\/b><\/span><\/p>\n<\/td>\n Ford Press Walk Around<\/span><\/p>\n<\/td>\n West Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 12:55-1:15 p.m.<\/b><\/span><\/p>\n<\/td>\n Panasonic Automotive: The Age of Intelligent Mobility with Andrew Poliak, CTO Panasonic Automotive Systems of North America<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 1:00-5:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Pocho Fino Lounge at The Fluffy Bus Collection Opens and The Underground in Kentia Hall Opens<\/span><\/p>\n<\/td>\n West Atrium and Kentia Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 1:20-1:40 p.m.<\/b><\/span><\/p>\n<\/td>\n Engineering Gold: How Honda and USA Bobsled Are Redefining Performance Through Innovation with Moderator Gadi Schwartz NBC Anchor, 2X Olympian Kaysha Love and Chris Combs. Honda Business Development<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 1:45-2:05 p.m.<\/b><\/span><\/p>\n<\/td>\n FullGood Motor Media Announcement<\/span><\/p>\n<\/td>\n West Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 1:55-2:15 p.m.<\/b><\/span><\/p>\n<\/td>\n NHTSA Administrator Live In Conversation featuring Jonathan Morrison, Administrator NHTSA<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 2:00-5:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Road Kings of Burbank Vehicle Gallery Opens featuring Three Weavers Brewing<\/span><\/p>\n<\/td>\n Concourse Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 2:15-2:30 p.m.<\/b><\/span><\/p>\n<\/td>\n Green SM Press Announcement<\/span><\/p>\n<\/td>\n South Atrium<\/span><\/p>\n<\/td>\n<\/tr>\n 2:20-2:40 p.m.<\/b><\/span><\/p>\n<\/td>\n From Signals to Strategy: How AI Is Reshaping the Automotive Customer Journey with Jessica Stafford SVP Consumer Solutions Cox Automotive and Jeff Jones, SVP Product & Engineering Retail Solutions, Cox Automotive<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 2:40-3:15 p.m.<\/b><\/span><\/p>\n<\/td>\n Cox Automotive Networking Social with Handcrafted Gelato<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza<\/span><\/p>\n<\/td>\n<\/tr>\n 2:45-3:05 p.m.<\/b><\/span><\/p>\n<\/td>\n Connect Before You Choose: Auto on TikTok with Tsega Worku, Head of Auto & Travel TikTok and Amy Marentic, CMO Genesis Motor America<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 3:10-3:20 p.m.<\/b><\/span><\/p>\n<\/td>\n PetSet Road to Home Announcement with PetSet Co-founders Tama Lundquist and Tena Lundquist Faust and Tamy Rieder, President Healthcare for Homeless Animals<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 3:30-5:00 p.m.<\/b><\/span><\/p>\n<\/td>\n Deals & Dealmakers in Entertainment: The Business of Modern Mobility. Moderator Michelle Edgar leads a series of talks with Mobility Executives, Global Athletes, Los Angeles Community Leaders and Music Professionals. Speakers to be announced 11\/16.<\/span><\/p>\n<\/td>\n Gilbert Lindsay Plaza Main Stage<\/span><\/p>\n<\/td>\n<\/tr>\n 3:40-4:30 p.m.<\/b><\/span><\/p>\n<\/td>\n VW Vehicle Walkaround and Reception: VW vehicle showcase, plus VW\/NBC’s 100th milestone partnership with senior leaders from both companies<\/span><\/p>\n<\/td>\n South Hall<\/span><\/p>\n<\/td>\n<\/tr>\n 4:00-5:00 p.m.<\/b><\/span><\/p>\n<\/td>\n RACER Creator Summit Industry Briefings<\/span><\/p>\n<\/td>\n Meeting Room 411<\/span><\/p>\n<\/td>\n<\/tr>\n 5:00-6:00 p.m.<\/b><\/span><\/p>\n<\/td>\n RACER Creator Awards Reception<\/span><\/p>\n<\/td>\n Meeting Room 411 Foyer<\/span><\/p>\n<\/td>\n<\/tr>\n 6:00-8:00 p.m.<\/b><\/span><\/p>\n<\/td>\n RACER Creator Awards<\/span><\/p>\n<\/td>\n Meeting Room 411<\/span><\/p>\n<\/td>\n<\/tr>\n 8:00-9:00 p.m.<\/b><\/span><\/p>\n<\/td>\n RACER Creator Awards After-Party<\/span><\/p>\n<\/td>\n Meeting Room 411 Foyer<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n AUTOMOTIVE ANNOUNCEMENTS AND INDUSTRY NEWS<\/b><\/p>\n The 2026 agenda features a series of automaker press conferences, media presentations and brand announcements across the Los Angeles Convention Center, offering media and industry professionals early access to vehicles, technologies and partnerships ahead of the public opening of the Los Angeles Auto Show.<\/p>\n INDUSTRY LEADERSHIP, AUTONOMY AND THE FUTURE OF MOBILITY<\/b><\/p>\n Beyond vehicle announcements, AutoMobility LA will bring together executives, policymakers and technology leaders for conversations about the industry’s most consequential opportunities and challenges.<\/p>\n The agenda features industry perspectives from mobility leaders, addressing changes in consumer behavior, technology, distribution and the business of automotive retail.<\/p>\n INDUSTRY AWARDS, CREATORS AND AUTOMOTIVE CULTURE<\/b><\/p>\n AutoMobility LA also recognizes the achievements, creativity and personalities influencing the automotive industry. From prestigious vehicle awards to the growing influence of automotive creators and digital storytelling, the event celebrates the people, brands and communities shaping automotive culture and connecting it with new audiences.<\/p>\n CONNECTIONS THAT MOVE BUSINESS FORWARD<\/b><\/p>\n Networking and relationship-building remain central to AutoMobility LA, with hosted hospitality woven throughout the day. Attendees can connect with executives, journalists, dealers, creators, policymakers and emerging businesses during the morning Cars & Coffee gathering, networking lunch, afternoon receptions and special brand-hosted social experiences.<\/p>\n From early-morning conversations over coffee to the evening’s creator celebrations, the event is designed to foster the connections that continue well beyond the show floor.<\/p>\n REGISTRATION OPEN<\/b><\/p>\n AutoMobility LA takes place Thursday, Nov. 19, 2026, at the Los Angeles Convention Center. Accredited media are complimentary and qualified industry professionals are invited to register to attend.<\/p>\n For registration, event information and the latest schedule updates, visit www.automobilityla.com<\/a>.<\/p>\n Following AutoMobility LA, the Los Angeles Auto Show, presented by Chevron with Techron\u00ae, opens to the public Nov. 20-29, 2026, offering ten days of new vehicles, hands-on experiences, test drives and automotive culture.<\/p>\n ABOUT THE LOS ANGELES AUTO SHOW & AUTOMOBILITY LA<\/b><\/p>\n Founded in 1907, the Los Angeles Auto Show\u00ae is one of the most influential annual automotive events in the world. Held each year at the Los Angeles Convention Center, the show draws hundreds of thousands of attendees and brings hundreds of millions of dollars in economic impact to the city. It also remains the largest revenue driver for the LA Convention Center.<\/p>\n AutoMobility LA\u00ae is the show’s annual global media and industry gathering, bringing together automotive executives, technology innovators, policymakers, media representatives and industry leaders for vehicle debuts, brand announcements, thought-provoking conversations and business connections.<\/p>\n For more information, visit laautoshow.com<\/a>\u00a0and automobilityla.com<\/a>.<\/p>\n MEDIA CONTACT<\/b><\/p>\n Los Angeles Auto Show \/ AutoMobility LA<\/p>\n![\"Tickets](\"https:\/\/mmx.prnewswire.com\/media\/MS1884030\/LAAS_0726_ChevronTechron_Sponsor_Lockup-PressRelease.jpg?id=OA3069420\" "\\"Tickets"){kind=icon}
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