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ST. LOUIS, June 17, 2014 \/PRNewswire-HISPANIC PR WIRE\/ — Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup\u2122 up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup\u2122 viewing party infused with all the energy and enthusiasm of Brazil during Carnival<\/i>.\u00a0 Budweiser remains the official beer of the FIFA World Cup\u2122, but this marks the first time that Bud Light has been named an official partner of the global soccer tournament.<\/p>\n
Photo – http:\/\/photos.prnewswire.com\/prnh\/20140617\/119114<\/a><\/p>\n Photo – http:\/\/photos.prnewswire.com\/prnh\/20140617\/119113<\/a><\/p>\n Photo – http:\/\/photos.prnewswire.com\/prnh\/20140617\/119112<\/a><\/p>\n The donation is the latest example of Anheuser-Busch’s longtime support of the Hispanic community. The company began supporting HSF in 1982 and has awarded more than $25 million \u2013 and 20,000 scholarships \u2013 to date.<\/p>\n “This year’s scholarship application cycle was more competitive than ever. The winners represent the best and the brightest from an amazing pool of talent,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. \u00a0“With Anheuser-Busch as a hands-on partner, we can look forward to increasing the number of scholarships we are able to offer qualified applicants, and the number of related services we provide to college-bound Latino students and their families.”<\/p>\n As part of Bud Light’s #UpForWhatever marketing efforts, a fully integrated Spanish-language campaign has been developed around Bud Light’s sponsorship of the FIFA World Cup\u2122. \u00a0The campaign will include TV, print, outdoor, interactive and point-of-sale elements. A national sweepstakes will give consumers the opportunity to attend a World Cup Finals Bud Light VIP Party in Las Vegas. To enter, U.S. consumers 21 years of age and older can text the word “BudLight” to 23377.<\/p>\n “Integrating our sponsorship with education is at the core of our company values \u2013 it’s a winning recipe for Latinos that aspire to hold a university degree,” said Miguel Nigrinis, Sr. Brand Manager for Bud Light. “Soccer fans also have an opportunity to be winners through a unique sweepstakes program that brings them closer to the action and their favorite team.”<\/p>\n Anheuser-Busch has been a FIFA World Cup partner since 1986. The 2014 FIFA World Cup\u2122 is the company’s\u00a0eighth consecutive tournament as a major event sponsor, underscoring the brand’s commitment to soccer. Budweiser also is an official sponsor of Major League Soccer and the U.S. Men’s National Team, while Bud Light serves as the official beer sponsor of the Mexican National Team.<\/p>\n For more information, visit Bud Light on Facebook at https:\/\/www.facebook.com\/BudLight<\/a><\/p>\n Bud Light\u00ae \/ FIFA\u2122 World Cup Sweepstakes.\u00a0 No Purchase Necessary.\u00a0 Open to US residents 21+.\u00a0 Ends 6\/28\/14.\u00a0 Multiple entry periods.\u00a0 To enter, text “BUDLIGHT” to shortcode 23377; or, visit <\/i><\/b>www.budlight.com\/Brazil2014<\/i><\/b><\/a>.\u00a0 See Official Rules at <\/i><\/b>www.budlight.com\/Brazil2014<\/i><\/b><\/a> for entry deadlines, prizes and details.\u00a0 Text and message rates may apply.\u00a0 Void where prohibited.<\/i><\/b><\/p>\n About Bud Light<\/span><\/i><\/b><\/p>\n \u00a0<\/p>\n Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States.\u00a0 Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice.\u00a0 The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.\u00a0 For more information, visit <\/i>www.BudLight.com<\/i><\/a>.<\/span><\/i><\/p>\n About the Hispanic Scholarship Fund<\/i><\/b><\/p>\n Founded in 1975, the Hispanic Scholarship Fund provides scholarships to Latino students, as well as related support services.\u00a0 HSF seeks to give students all the tools they need to apply to college, do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come.\u00a0 As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $430 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, and their families. HSF further strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal \u2013 each individual, over a lifetime, in every way he\/she can.\u00a0 For more information about the Hispanic Scholarship Fund please visit: <\/i>HSF.net<\/p>\n Media Contact:<\/b><\/p>\n Nick Kelly, Anheuser-Busch<\/p>\n (314) 765-4580<\/p>\n james.kelly@anheuser-busch.com<\/a>\u00a0<\/p>\n \u00a0<\/p>\n Michael Delgado, Bud Light Latino<\/p>\n (661) 505-5545<\/p>\n