{"id":38525,"date":"2014-07-09T14:53:56","date_gmt":"2014-07-09T18:53:56","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=38525"},"modified":"2014-07-09T14:52:04","modified_gmt":"2014-07-09T18:52:04","slug":"comienza-la-cuenta-regresiva-a-portada14-con-importantes-lideres-del-mercadeo-hispano-de-jc-penney-verizon-y-maybelline-a-bordo","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/comienza-la-cuenta-regresiva-a-portada14-con-importantes-lideres-del-mercadeo-hispano-de-jc-penney-verizon-y-maybelline-a-bordo\/","title":{"rendered":"Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b>Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board<\/b>\n      <\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>NEW YORK, July 9, 2014 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Portada, the leading Source on Hispanic Marketing and Media (<a href=\"http:\/\/www.portada-online.com\/\" target=\"_blank\">www.portada-online.com<\/a>) is celebrating its Annual Conference on September 17 and 18 in New York City&#8217;s Scholastic Auditorium &amp; Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8<sup>th<\/sup> Annual Hispanic Advertising and Media Conference on Sept. 18 (<a href=\"http:\/\/www.portada-online.com\/events\/hispanic-conference\" target=\"_blank\">www.portada-online.com\/events\/hispanic-conference<\/a> ) and the Hispanic Music and Entertainment Marketing Forum (<a href=\"http:\/\/www.portada-online.com\/events\/hispanic-forum\" target=\"_blank\">www.portada-online.com\/events\/hispanic-forum<\/a>) on September 17. Both events can be attended independently or through a combo ticket.<\/p>\n<p>A great\u00a0selection of client side marketers, agency, media and entertainment leaders have already been confirmed to, once again, make #Portada14 the best conference in the Multicultural Marketing, Advertising and Entertainment space. They include:<\/p>\n<ul type=\"disc\">\n<li><b unselectable=\"on\">Keisha Andrews-Rangel<\/b>, Managing Director, nTrigue media <\/li>\n<li><b unselectable=\"on\">Manny Gonzalez<\/b>, Director Multicultural, Moet Hennessy <\/li>\n<li><b unselectable=\"on\">Lyris Leos<\/b>, Brand Marketing Strategy Director, JC Penney <\/li>\n<li><b unselectable=\"on\">Oscar Madrid<\/b>, Director Multicultural Marketing, Verizon <\/li>\n<li><b unselectable=\"on\">Ana Lucia Soto<\/b>, Media Manager, JC Penney <\/li>\n<li><b unselectable=\"on\">Isabella Sanchez<\/b>,\u200e VP, Media Integration, Zubi Advertising Services <\/li>\n<li><b unselectable=\"on\">Cesar Sroka<\/b>, Group Account Director, Omnicom Media Group <\/li>\n<li><b unselectable=\"on\">Daniel Villarroel<\/b>, Director Multiethnic Marketing, Maybelline New York and Garnier <\/li>\n<li><b unselectable=\"on\">Javier Garcia, <\/b>U.S. Hispanic GM &amp; LatAm Market Development Lead at Yahoo!<\/li>\n<\/ul>\n<p>More path breaking speakers to be revealed soon! <\/p>\n<p>#Portada14 will provide must-have actionable insights and a myriad of networking opportunities designed\u00a0 for marketers and media to be successful in today&#8217;s multicultural America. Some themes that will be explored include: \u00a0<\/p>\n<ul type=\"disc\">\n<li>Social Media: Best Practices from a major player: Use of language, social habits vs. general market. <\/li>\n<li>The unending quest: New approaches on how national brands reach out to local audiences <\/li>\n<li>The Hispanic Digital Video Explosion <\/li>\n<li>English dominant and Spanish dominant: Language preference in advertising\/ media by age\/ region <\/li>\n<li>Programmatic Buying and Hispanic media: Much more than a buzzword <\/li>\n<li>Latin Music Genres, what works where and why <\/li>\n<li>Celebrity endorsement models <\/li>\n<li>The crucial role of mobile media in Hispanic Music consumption <\/li>\n<li>Viva la Musica: How Social Media amplifies and shapes music and entertainment messages <\/li>\n<li>Portada&#8217;s popular Speed Networking Function<\/li>\n<\/ul>\n<p><b>REGISTER \u00a0today and profit from the\u00a0early bird rate <br \/><a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/register\/\" target=\"_blank\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/register\/<\/a> <\/b><\/p>\n<p><b>Already Confirmed #Portada14 Sponsors are:<\/b><\/p>\n<p><i>8th Annual Hispanic Music and Entertainment Marketing Conference:<\/i><\/p>\n<p><i>Gold Sponsors:<br \/><\/i>YuMe (<a href=\"http:\/\/www.yume.com\/\" target=\"_blank\">www.yume.com<\/a>)<br \/>GFK (<a href=\"http:\/\/www.gfk.com\/\" target=\"_blank\">www.gfk.com<\/a>) <\/p>\n<p><i>Bronze Sponsor<br \/><\/i>Mocospace (<a href=\"http:\/\/www.mocospace.com\/\" target=\"_blank\">www.mocospace.com<\/a>) <\/p>\n<p><i>Hispanic Music and Entertainment Marketing Forum:<br \/>Spotlight Sponsor<\/i><br \/>Batanga Media (<a href=\"http:\/\/www.batangamedia.com\/\" target=\"_blank\">www.batangamedia.com<\/a>) <\/p>\n<p>For sponsorship opportunities, please reach out to Kelley Eberhardt at <a href=\"mailto:Kelley@portada-online.com\" target=\"_blank\"><b>Kelley@portada-online.com<\/b><\/a> or call 1212 685 44 41<\/p>\n<p>SOURCE  Portada<\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\">\n<p>\u00a0<\/p>\n<\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board NEW YORK, July 9, 2014 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Portada, the leading Source on Hispanic Marketing and Media (www.portada-online.com) is celebrating its Annual Conference on September 17 and 18 in New York City&#8217;s Scholastic Auditorium &amp; Greenhouse with Rooftop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-38525","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/38525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=38525"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/38525\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=38525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=38525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=38525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}