{"id":40969,"date":"2015-03-16T13:22:24","date_gmt":"2015-03-16T17:22:24","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=40969"},"modified":"2015-03-16T13:40:49","modified_gmt":"2015-03-16T17:40:49","slug":"las-bebidas-de-pepsico-se-convierten-en-la-bebida-no-alcoholica-oficial-de-live-nation","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/las-bebidas-de-pepsico-se-convierten-en-la-bebida-no-alcoholica-oficial-de-live-nation\/","title":{"rendered":"PepsiCo Beverages Become Official Soft Drink Of Live Nation"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b>PepsiCo Beverages Become Official Soft Drink Of Live Nation<\/b>\n      <\/p>\n<p>\u00a0<i>\u2013 PepsiCo Americas Beverages and Live Nation Enter Multi-Year Strategic Marketing Alliance \u2013<\/i><\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>LOS ANGELES, March 16, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Live Nation Entertainment, the world&#8217;s leading live entertainment company, and PepsiCo today announced that PepsiCo will become the exclusive carbonated soft-drink and bottled water partner, providing popular brands such as Pepsi, Mountain Dew, Sierra Mist and Aquafina to venues, nationwide. Live Nation assets will serve as the cornerstone of Pepsi&#8217;s deep and continued involvement in music culture and bringing one-of-a-kind experiences to music fans. <\/p>\n<p>Logo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20150316\/181869LOGO\" target=\"_blank\">http:\/\/photos.prnewswire.com\/prnh\/20150316\/181869LOGO<\/a> <\/p>\n<p>As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation&#8217;s amphitheaters, clubs and theaters in the United States, as well as curated Pepsi &#8220;Out of the Blue&#8221; experiences with Live Nation artists, such as sound checks and meet &amp; greets, ticket access, and tour and festival tie-ins. FarmBorough, New York City&#8217;s new country music festival, Lollapalooza and the Voodoo Music + Arts Experience will also be sponsored by Pepsi. <\/p>\n<p>&#8220;Our partnership with Live Nation elevates our robust music platform to new levels,&#8221; said Adam Harter, VP, Pepsi Consumer Engagement. &#8220;For decades, Pepsi has been a leader in music and has always focused on providing fans with unparalleled access to great music and their favorite artists. Live Nation will play a dynamic role in our new &#8216;Out of the Blue&#8217; music campaign as we deliver new and exciting music experiences in a way only Pepsi can deliver.&#8221; <\/p>\n<p>The alliance officially kicked off last month when Pepsi launched the &#8220;Out of the Blue&#8221; campaign, a national promotion that spans 100 days and will give away numerous four-person flyaway trips to Live Nation festivals and events. VIP tickets for those festivals will be included as a part of the &#8220;Out of the Blue&#8221; effort. Through May 18, fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi\u2122 beverage product and posting it to Twitter with #OutoftheBlue.<\/p>\n<p>&#8220;We are looking forward to this long-term alliance with Pepsi, as we are perfectly positioned to further the brand&#8217;s music platform,&#8221; said Russell Wallach, president, Live Nation Media &amp; Sponsorship. &#8220;We are passionate about bringing incredible music experiences to consumers, and that mission will be at the heart of all the programming we develop together with Pepsi.&#8221; <\/p>\n<p><b>About PepsiCo<br \/><\/b>PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.<\/p>\n<p>At the heart of PepsiCo is Performance with Purpose \u2013 our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit <a href=\"http:\/\/www.pepsico.com\/\" target=\"_blank\">www.pepsico.com<\/a>.\u00a0<\/p>\n<p><b>About Live Nation Entertainment<br \/><\/b>Live Nation Entertainment (NYSE: LYV) is the world&#8217;s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media &amp; Sponsorship and Artist Nation Management. For additional information, visit <a href=\"http:\/\/www.livenationentertainment.com\/\" target=\"_blank\">www.livenationentertainment.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\">\n<\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>PepsiCo Beverages Become Official Soft Drink Of Live Nation \u00a0\u2013 PepsiCo Americas Beverages and Live Nation Enter Multi-Year Strategic Marketing Alliance \u2013 LOS ANGELES, March 16, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Live Nation Entertainment, the world&#8217;s leading live entertainment company, and PepsiCo today announced that PepsiCo will become the exclusive carbonated soft-drink and bottled water [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-40969","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/40969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=40969"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/40969\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=40969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=40969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=40969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}