{"id":41849,"date":"2015-06-23T15:48:05","date_gmt":"2015-06-23T19:48:05","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=41849"},"modified":"2015-06-25T15:30:42","modified_gmt":"2015-06-25T19:30:42","slug":"defensores-de-salud-crean-una-nueva-version-del-famoso-comercial-hilltop","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/defensores-de-salud-crean-una-nueva-version-del-famoso-comercial-hilltop\/","title":{"rendered":"Health Advocates Remake Famous &#8220;Hilltop&#8221; Ad"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b>Health Advocates Remake Famous &#8220;Hilltop&#8221; Ad<\/b>\n      <\/p>\n<p>\n        <i>It&#8217;s Time to Change the Tune on Soda, Says CSPI<\/i>\n      <\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>WASHINGTON, June 23, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption are <a href=\"https:\/\/youtu.be\/3F1U95v0JPs\" target=\"_blank\">starring in a remake of Coca-Cola&#8217;s iconic &#8220;Hilltop&#8221; ad<\/a>. \u00a0The new video is health advocates&#8217; latest salvo in their campaign to reduce the incidence of soda-related disease in America and around the world.\u00a0 <\/p>\n<p>&#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=1VM2eLhvsSM\" target=\"_blank\">Hilltop<\/a>&#8221; first aired in 1971 and gained new cultural relevancy in the season finale of &#8220;Mad Men&#8221; on AMC.\u00a0 &#8220;I&#8217;d like to teach the world to sing in perfect harmony,&#8221; sang the original cast.\u00a0 &#8220;I&#8217;d like to buy the world a Coke, and keep it company.&#8221;\u00a0 But according to the nonprofit health advocacy organization behind the new video, the Center for Science in the Public Interest (CSPI), it&#8217;s time to change the tune.\u00a0 And, as it happens, the lyrics.<\/p>\n<p>&#8220;For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,&#8221; said CSPI executive director Michael F. Jacobson.\u00a0 &#8220;It&#8217;s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts.\u00a0 We thought it was time to change the tune.&#8221;<\/p>\n<p>Soda and other sugary drinks are the leading source of calories in the American diet, and raise one&#8217;s risks of diabetes, tooth decay, and weight gain\u2014conditions experienced by the Denver-area residents who participated in the film.\u00a0 <\/p>\n<p>&#8220;Soda is just one of several contributors to diet-related disease, but it&#8217;s a major one,&#8221; said Dr. Jeffry Gerber, a Denver-area physician who appeared in the film.\u00a0 &#8220;As a physician who asks all of my patients about the foods and drinks they choose, I see the connection between soda consumption and chronic conditions like diabetes, heart disease, and obesity every day of the week.\u00a0 It&#8217;s hard to ask patients to practice moderation when all of the advertising, marketing, and overall ubiquity of soda rewires people to overconsume sugary drinks.&#8221;<\/p>\n<p>The film was produced by Scott McDonald and Gavin Anstey of the Lumenati agency, and was written by Mike Howard of Daughters &amp; Howard.\u00a0 Alex Bogusky, formerly of Crispin Porter + Bogusky, provided overall creative direction.\u00a0 Bogusky also served as executive creative director for <a href=\"http:\/\/www.therealbears.org\/\" target=\"_blank\">The Real Bears<\/a>, CSPI&#8217;s 2012 short film that showed an animated family of polar bears suffering the consequences of soda-related disease.\u00a0 Coca-Cola called it &#8220;irresponsible and the usual grandstanding from CSPI,&#8221; while Mark Bittman of the <i>New York Times<\/i> called it &#8220;Depressing, touching, and effective.&#8221; <\/p>\n<p>CSPI is providing Spanish, Portuguese, French, Hindi, and Mandarin translations of the lyrics used in the new film as a resource for health advocates around the world, where Coke and Pepsi are investing billions of dollars a year to promote the consumption of their products.<\/p>\n<p><b>Change the Tune<\/b><\/p>\n<p>Agency: Lumenati<\/p>\n<p>Executive Creative Director: Alex Bogusky<\/p>\n<p>Writer: Michael Howard<\/p>\n<p>Executive Producer: Gavin Anstey<\/p>\n<p>Creative Director: Scott McDonald<\/p>\n<p>Director of Photography: Brad Conner<\/p>\n<p>Director of Audio: Connor Birch<\/p>\n<p>Lead Editor\/Assistant DP: Frederick Remington<\/p>\n<p>Producer: Andrew Aldrich<\/p>\n<p>Assistant Audio: Jeff Cormack<\/p>\n<p>Music and Sound:\u00a0 Play Plus Record<\/p>\n<p>The Center for Science in the Public Interest (CSPI) is a nonprofit health-advocacy group based in Washington,\u00a0D.C., that focuses on nutrition and food safety.\u00a0 CSPI is supported largely by the U.S. and Canadian subscribers to its <b><i>Nutrition Action Healthletter<\/i> <\/b>and by foundation grants. <\/p>\n<p>\u00a0<\/p>\n<p><b>NOTE TO EDITORS<\/b>: Multimedia assets are available at: <a href=\"http:\/\/hispanicprwire.com\/multimedia\/\" target=\"_blank\">http:\/\/hispanicprwire.com\/multimedia\/<\/a> <\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\"> <\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>Health Advocates Remake Famous &#8220;Hilltop&#8221; Ad It&#8217;s Time to Change the Tune on Soda, Says CSPI WASHINGTON, June 23, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption are starring in a remake of Coca-Cola&#8217;s iconic &#8220;Hilltop&#8221; ad. \u00a0The new video is health [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,21],"tags":[],"class_list":["post-41849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salud","category-titulares"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/41849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=41849"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/41849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/41850"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=41849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=41849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=41849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}