{"id":42367,"date":"2015-08-27T16:30:15","date_gmt":"2015-08-27T20:30:15","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=42367"},"modified":"2015-08-31T17:42:29","modified_gmt":"2015-08-31T21:42:29","slug":"los-principales-comercializadores-deportivos-se-reuniran-en-portada15-en-la-ciudad-de-nueva-york-el-16-y-17-de-septiembre","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/los-principales-comercializadores-deportivos-se-reuniran-en-portada15-en-la-ciudad-de-nueva-york-el-16-y-17-de-septiembre\/","title":{"rendered":"Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b>Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17<\/b>\n      <\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>NEW YORK, Aug. 27, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. <b>Gustavo Aguirre<\/b>, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15\u00a0in New York City on Sept. 16 and 17, notes that more than 50% of Coors Light marketing budget efforts are sports related.<\/p>\n<p>An authentic Who is Who of Sports Marketing and Media Executives will gather in New York City&#8217;s Yotel for #Portada15, the annual conference put together, by Portada, the leading Source on Latin Marketing and Media.<\/p>\n<p>Soccer Broadcasting Star Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, and Miller Coors Gustavo Aguirre are just two attractions in a star-studded agenda, that also includes:<\/p>\n<ul type=\"disc\">\n<li><b>Brian Cristiano,\u00a0<\/b>CEO, Bold Worldwide <\/li>\n<li><b>Pattie Falch<\/b>, Director Sponsorships &amp; Events, Heineken USA <\/li>\n<li><b>Russell Sargeant,\u00a0<\/b>Director, NBC Sports &amp; Telemundo Global Sports Sales <\/li>\n<li><b>Jimmy McIntyre,\u00a0<\/b>Director of Consumer Marketing at Sports Endeavors, Soccer.com <\/li>\n<li><b>Christian Borjon<i>,\u00a0<\/i><\/b>Director Hispanic Sales &amp; Marketing, Samsung <\/li>\n<li><b>Jennifer Mc Bride Castro,\u00a0<\/b>Senior Brand Manager, Dish <\/li>\n<li><b>Mariela Ure,<\/b>\u00a0SVP, Hispanic Segment Strategy, Wells Fargo <\/li>\n<li><b>Kyle Harris<\/b>, EVP, Mundial Sports Network <\/li>\n<li><b>Gustavo Guerra,<\/b>\u00a0Brand Director, Tecate &amp; Tecate Light <\/li>\n<li><b>Crystal Hudson<\/b>, Principal Officer, Sports &amp; Affinity Marketing, Amtrak <\/li>\n<li><b>Jaime Cardenas<\/b>, CEO and Founder, AC&amp;M Group<\/li>\n<\/ul>\n<p>Topics to be discussed include:<\/p>\n<ul type=\"disc\">\n<li>Case Study: &#8220;Los Fanaticos del Frio&#8221; <\/li>\n<li>The Trendsetting Multicultural Sports Consumer <\/li>\n<li>Best-in-Class Sports Marketing Activations<br \/>The drivers of the multicultural Sports Media Landscape <\/li>\n<li>Sports Social Media Marketing<\/li>\n<\/ul>\n<p>AGENDA OF #PORTADA 15<br \/><b>Hispanic Sports Marketing Forum,\u00a0Sept. 16:<br \/><\/b><a href=\"http:\/\/www.portada-online.com\/events\/hispanic-forum\/agenda\/\" target=\"_blank\">\/www.portada-online.com\/events\/hispanic-forum\/agenda\/<\/a><\/p>\n<p><b>9<\/b><b><sup>th<\/sup><\/b><b>\u00a0Annual Hispanic Advertising and Media Conference, NYC,\u00a0Sept. 17:<\/b><br \/><a href=\"http:\/\/www.portada-online.com\/events\/hispanic-conference\/agenda\/\" target=\"_blank\">www.portada-online.com\/events\/hispanic-conference\/agenda\/<\/a><\/p>\n<p><b>Register at the Online Promotion Price here:<br \/><\/b><b><a href=\"http:\/\/www.portada-online.com\/hispanic-conference\/register\" target=\"_blank\">www.portada-online.com\/hispanic-conference\/register<\/a> <\/b><\/p>\n<p><b>Additional Marketing and Media Luminaries to participate in #Portada15:<br \/><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Michael Tribolet<\/b>, CEO, YipTV <\/li>\n<li><b>Stephen Paez,\u00a0<\/b>VP Director, Multicultural, Spark SMG <\/li>\n<li><b>Priscila\u00a0Stanton<\/b>, Marketing Manager, Nestle\u00a0 <\/li>\n<li><b>Dave Marsey,<\/b>\u00a0EVP, Managing Director of DigitasLBi <\/li>\n<li><b>Manny Gonzalez<\/b>, Senior Director &#8211; Multicultural, Moet Hennessy USA <\/li>\n<li><b>Yussef\u00a0Kuri<\/b>, New Emerging Consumers, Marketing Manager, The Hershey Co.\u00a0 <\/li>\n<li><b>Dave Marsey<\/b>, EVP, Managing Director, DigitasLBi <\/li>\n<li><b>Ana Crandell<\/b>, Media Director, OMD Latino <\/li>\n<li><b>Kymber Umana<\/b>, Hispanic Marketing Manager, Sprint <\/li>\n<li><b>Ivonne Kinser<\/b>, Head of Digital Media Strategy, Avocados from\u00a0Mexico <\/li>\n<li><b>Trisha Ranes<\/b>, Senior Marketing Manager-Latino, H&amp;R Block <\/li>\n<li><b>Cesar Taveras<\/b>, Online Marketing Manager,\u00a0Rosetta Stone <\/li>\n<li><b>Jason Riveiro,<\/b>\u00a0Manager, Multicultural Brand Marketing, Big Lots <\/li>\n<li><b>Maria Fernanda Ordonez,<\/b>\u00a0SVP Media Director, Identity<\/li>\n<\/ul>\n<p><b><u>#PORTADA15\u00a0SPONSORS<\/u><\/b><br \/><b>Rooftop Party Sponsor:<\/b>\u00a0Batanga Media (<a href=\"http:\/\/batangamedia.com\/\" target=\"_blank\">http:\/\/batangamedia.com\/<\/a>)<\/p>\n<p><b>Platinum Sponsor:\u00a0<\/b>MaxPoint (<a href=\"http:\/\/maxpoint.com\/multicultural\" target=\"_blank\">http:\/\/maxpoint.com\/multicultural<\/a>)<\/p>\n<p><b>Gold Sponsor:<\/b>\u00a0GFK (<a href=\"http:\/\/www.gfk.com\/\" target=\"_blank\">http:\/\/www.gfk.com\/<\/a>)<\/p>\n<p><b>Bronze Sponsors:<\/b>\u00a0<br \/>Evolve Media (<a href=\"http:\/\/www.evolvemediallc.com\/\" target=\"_blank\">http:\/\/www.evolvemediallc.com\/<\/a>)<br \/>Medula (<a href=\"http:\/\/www.medula.net\/\" target=\"_blank\">http:\/\/www.medula.net<\/a>)\u00a0<br \/>Pulpo Media (<a href=\"http:\/\/www.pulpomedia.com\/\" target=\"_blank\">http:\/\/www.pulpomedia.com\/<\/a>)<br \/>Zoomin.TV (<a href=\"http:\/\/corporate.zoomin.tv\/\" target=\"_blank\">http:\/\/corporate.zoomin.tv\/<\/a>)<\/p>\n<p><b>Badge and Lanyard Sponsor:\u00a0<\/b>Adsmovil \u2013\u00a0(<a href=\"http:\/\/www.adsmovil.com\/\" target=\"_blank\">http:\/\/www.adsmovil.com\/<\/a>) <br \/><b>Official Wire Sponsor:\u00a0<\/b>PR Newswire (<a href=\"http:\/\/www.prnewswire.com\/\" target=\"_blank\">http:\/\/www.prnewswire.com\/<\/a>)<\/p>\n<p><b><u>Hispanic Sports Marketing Forum<br \/><\/u><\/b><b>Golazo Sponsors:\u00a0<br \/><\/b>AC&amp;M Group (<a href=\"http:\/\/acmconnect.com\/\" target=\"_blank\">http:\/\/acmconnect.com\/<\/a>)<br \/>Blogsi (<a href=\"http:\/\/www.blogsinetwork.com\/\" target=\"_blank\">http:\/\/www.blogsinetwork.com\/<\/a>)\u00a0<br \/>Mundial Sports Network (<a href=\"http:\/\/www.mundialsportsnetwork.com\/\" target=\"_blank\">http:\/\/www.mundialsportsnetwork.com\/<\/a>)<\/p>\n<p>Penalty Sponsor: <br \/>Boden PR (<a href=\"http:\/\/www.bodenpr.com\/\" target=\"_blank\">http:\/\/www.bodenpr.com\/<\/a>)<\/p>\n<p>For sponsorship opportunities, please contact\u00a0Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441,\u00a0<a href=\"mailto:kelley@portada-online.com\" target=\"_blank\">kelley@portada-online.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p><b>NOTE TO EDITORS :<\/b> High-resolution images are available at: <a href=\"http:\/\/hispanicprwire.com\/multimedia\/\" target=\"_blank\">http:\/\/hispanicprwire.com\/multimedia\/<\/a><\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\">\n<p>\u00a0<\/p>\n<\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17 NEW YORK, Aug. 27, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. Gustavo Aguirre, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15\u00a0in New York City [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,21],"tags":[],"class_list":["post-42367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas","category-titulares"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42367"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/42368"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}