{"id":42519,"date":"2015-09-09T19:36:15","date_gmt":"2015-09-09T23:36:15","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=42519"},"modified":"2015-09-10T11:08:31","modified_gmt":"2015-09-10T15:08:31","slug":"portada15-revela-su-programa-para-impulsar-el-marketing-y-los-medios-multiculturales","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/portada15-revela-su-programa-para-impulsar-el-marketing-y-los-medios-multiculturales\/","title":{"rendered":"#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b><br \/>\n#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward <\/b>\n      <\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>NEW YORK, Sept. 9, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0#Portada15, the pre-eminent event for Hispanic and Multicultural Marketers, is next Wednesday Sept. 16 and Thursday Sept. 17!\u00a0You can download the 16-page Program here <a href=\"http:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/05\/Portada15_Official-Program-.pdf\" target=\"_blank\">http:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/05\/Portada15_Official-Program-.pdf<\/a>, with the agendas and all the information you need.<\/p>\n<p>&#8220;Our Editorial Team designed the #Portada15 agenda and program to drive Hispanic and Multicultural Marketing and Media forward with the best content and networking opportunities,&#8221; says Marcos Baer, publisher of Portada. &#8220;Any Marketer and Media professional who wants to be successful in Multicultural America will profit from #Portada15.&#8221;<\/p>\n<p>Topics that #Portada15 attendees will be able to get key takeaways from include:<\/p>\n<ul type=\"disc\">\n<li><b>Get Ready to Implement efficient Mobile Video in the Hispanic space<\/b> <\/li>\n<li><b>Understand the Revolutionary Media Consumption Patterns of Millennials<\/b> <\/li>\n<li><b>Use Sports Properties to leverage your brand with sports-crazy Hispanic consumers<\/b> <\/li>\n<li><b>Reevaluate your Social Media Strategy (It&#8217;s not your Father&#8217;s Facebook anymore!)<\/b> <\/li>\n<li><b>Take a Close Look at How Content Marketing Impacts Engagement and Lead-Gen.<\/b> <\/li>\n<li><b>Ready Your 2016 Retail Marketing Plans<\/b> <\/li>\n<li><b>Use Ad-Tech Properly to Engage Multicultural Audiences<\/b> <\/li>\n<\/ul>\n<p>AGENDA OF #PORTADA 15<br \/><b>Hispanic Sports Marketing Forum,\u00a0Sept. 16:<br \/><\/b><a href=\"http:\/\/www.portada-online.com\/events\/hispanic-forum\/agenda\/\" target=\"_blank\">www.portada-online.com\/events\/hispanic-forum\/agenda\/<\/a><\/p>\n<p><b>9<sup>th<\/sup>\u00a0Annual Hispanic Advertising and Media Conference, NYC,\u00a0Sept. 17:<\/b><br \/><a href=\"http:\/\/www.portada-online.com\/events\/hispanic-conference\/agenda\/\" target=\"_blank\">www.portada-online.com\/events\/hispanic-conference\/agenda\/<\/a><\/p>\n<p>REGISTRATION: <\/p>\n<p>Register at the Special Online Promotional Price here:<br \/><a href=\"https:\/\/www.portada-online.com\/events\/hispanic-conference\/register\/\" target=\"_blank\">https:\/\/www.portada-online.com\/events\/hispanic-conference\/register\/<\/a> <\/p>\n<p>Check out the bios of dozens of brand, marketing agency and entertainment stars in the 16 page program:<br \/><a href=\"http:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/05\/Portada15_Official-Program-.pdf\" target=\"_blank\">http:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/05\/Portada15_Official-Program-.pdf<\/a><\/p>\n<p>A WHO IS WHO OF HISPANIC MARKETING, MEDIA AND MEDIA<\/p>\n<p>Soccer Broadcasting Star Fernando Fiore is going to be one of the main attractions at #Portada15 in\u00a0New York City&#8217;s\u00a0Yotel on September 16\u00a0and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9<sup>th<\/sup>\u00a0Annual Hispanic Advertising and Media Conference.<\/p>\n<p>Thought Leaders participating include:<\/p>\n<ul type=\"disc\">\n<li><b>Pattie Falch<\/b>, Director Sponsorships &amp; Events, Heineken USA <\/li>\n<li><b>Mariela Ure<\/b>, SVP, Hispanic Segment Strategy, Wells Fargo <\/li>\n<li><b>Christian Borjon<\/b>, Director Hispanic Sales &amp; Marketing, Samsung <\/li>\n<li><b>Brian Cristiano<\/b>, CEO, Bold Worldwide <\/li>\n<li><b>Gustavo Aguirre<\/b>, Associate Brand Manager, Coors Light <\/li>\n<li><b>Kymber Umana<\/b>, Hispanic Marketing Manager, Sprint <\/li>\n<li><b>Trisha Ranes<\/b>, Senior Marketing Manager-Latino, H&amp;R Block <\/li>\n<li><b>Cesar Taveras<\/b>, Online Marketing Manager, Rosetta Stone <\/li>\n<li><b>Jason Riverio<\/b>, Manager, Multicultural Brand Marketing, Big Lots <\/li>\n<li><b>Maria Fernanda Ordonez<\/b>, SVP Media Director, Identity <\/li>\n<\/ul>\n<p>The latest additions to a very strong agenda are:<\/p>\n<ul type=\"disc\">\n<li><b>Daniel Suarez,<\/b>\u00a0NASCAR XFinity Series Driver (special one on one interview <\/li>\n<li><b>Michael Tribolet<\/b>, CEO, YipTV <\/li>\n<li><b>Stephen Paez,<\/b> VP Director, Multicultural, Spark SMG <\/li>\n<li><b>Bernardo Gomez,<\/b> Group Creative Director, Havas Worldwide <\/li>\n<li><b>Manny Gonzalez<\/b>, Senior Director &#8211; Multicultural, Moet Hennessy USA <\/li>\n<li><b>Abe Diaz<\/b>, Associate Media Director, RPA <\/li>\n<li><b>Jairo Giraldo<\/b>, Sports Editor el <i>Diario NY<\/i> <\/li>\n<\/ul>\n<p><b><u>#PORTADA15\u00a0SPONSORS<\/u><\/b><br \/><b>Rooftop Party Sponsor:<\/b>\u00a0Batanga Media (<a href=\"http:\/\/batangamedia.com\/\" target=\"_blank\">http:\/\/batangamedia.com\/<\/a>)<\/p>\n<p><b>Platinum Sponsor:\u00a0<\/b>MaxPoint (<a href=\"http:\/\/maxpoint.com\/multicultural\" target=\"_blank\">http:\/\/maxpoint.com\/multicultural<\/a>)<\/p>\n<p><b>Gold Sponsor:<\/b>\u00a0GFK (<a href=\"http:\/\/www.gfk.com\/\" target=\"_blank\">http:\/\/www.gfk.com\/<\/a>)<\/p>\n<p><b>Bronze Sponsors:<\/b>\u00a0<br \/>Evolve Media (<a href=\"http:\/\/www.evolvemediallc.com\/\" target=\"_blank\">http:\/\/www.evolvemediallc.com\/<\/a>)<br \/>Medula (<a href=\"http:\/\/www.medula.net\/\" target=\"_blank\">http:\/\/www.medula.net<\/a>)\u00a0<br \/>Pulpo Media (<a href=\"http:\/\/www.pulpomedia.com\/\" target=\"_blank\">http:\/\/www.pulpomedia.com\/<\/a>)<br \/>Zoomin.TV (<a href=\"http:\/\/corporate.zoomin.tv\/\" target=\"_blank\">http:\/\/corporate.zoomin.tv\/<\/a>)<\/p>\n<p><b>Badge and Lanyard Sponsor:\u00a0<\/b>Adsmovil \u2013\u00a0(<a href=\"http:\/\/www.adsmovil.com\/\" target=\"_blank\">http:\/\/www.adsmovil.com\/<\/a>)<br \/><b>Official Wire Sponsor:\u00a0<\/b>PR Newswire (<a href=\"http:\/\/www.prnewswire.com\/\" target=\"_blank\">http:\/\/www.prnewswire.com\/<\/a>)<\/p>\n<p><b><u>Hispanic Sports Marketing Forum<\/u><\/b><\/p>\n<p><b>Golazo Sponsors:\u00a0<br \/><\/b>AC&amp;M Group (<a href=\"http:\/\/acmconnect.com\/\" target=\"_blank\">http:\/\/acmconnect.com\/<\/a>)<br \/>Blogsi (<a href=\"http:\/\/www.blogsinetwork.com\/\" target=\"_blank\">http:\/\/www.blogsinetwork.com\/<\/a>)\u00a0<br \/>Mundial Sports Network (<a href=\"http:\/\/www.mundialsportsnetwork.com\/\" target=\"_blank\">http:\/\/www.mundialsportsnetwork.com\/<\/a>)<\/p>\n<p><b>Race Track Sponsor:<\/b><br \/>Nascar (<a href=\"http:\/\/www.nascar.com\/\" target=\"_blank\">http:\/\/www.nascar.com<\/a>)<\/p>\n<p><b>Penalty Sponsor: <br \/><\/b>Boden PR (<a href=\"http:\/\/www.bodenpr.com\/\" target=\"_blank\">http:\/\/www.bodenpr.com\/<\/a>)<\/p>\n<p>For sponsorship opportunities, please contact\u00a0Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441,\u00a0<a href=\"mailto:kelley@portada-online.com\" target=\"_blank\">kelley@portada-online.com<\/a>.<\/p>\n<p><b>NOTE TO EDITORS<\/b>: High-resolution images are available at: <a href=\"http:\/\/hispanicprwire.com\/en\/multimedia\/\" target=\"_blank\">http:\/\/hispanicprwire.com\/en\/multimedia\/<\/a> <\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\"><\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward NEW YORK, Sept. 9, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0#Portada15, the pre-eminent event for Hispanic and Multicultural Marketers, is next Wednesday Sept. 16 and Thursday Sept. 17!\u00a0You can download the 16-page Program here http:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/05\/Portada15_Official-Program-.pdf, with the agendas and all the information you need. &#8220;Our Editorial Team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,21],"tags":[],"class_list":["post-42519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo","category-titulares"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42519"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/42520"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}