{"id":42619,"date":"2015-09-16T10:05:27","date_gmt":"2015-09-16T14:05:27","guid":{"rendered":"http:\/\/hispanicprwire.com\/?p=42619"},"modified":"2015-09-15T14:17:59","modified_gmt":"2015-09-15T18:17:59","slug":"se-presentan-oportunidades-en-las-redessociales-para-servir-el-mercado-empresarial-latino-en-los-estados-unidos-milaresearch-revela-que-el-54-de-las-empresas-latinas-necesitan-adoptar-los-medios-so","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/se-presentan-oportunidades-en-las-redessociales-para-servir-el-mercado-empresarial-latino-en-los-estados-unidos-milaresearch-revela-que-el-54-de-las-empresas-latinas-necesitan-adoptar-los-medios-so\/","title":{"rendered":"#Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media"},"content":{"rendered":"<p><html><br \/>\n  <head><br \/>\n    <META http-equiv=\"Content-Type\" content=\"text\/html; charset=utf-8\"><\/META><\/p>\n<style type=\"text\/css\">\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}<\/p>\n<p>BODY {\nFONT-SIZE: 0.83em; COLOR: black; FONT-FAMILY: \"Arial\"\n}\nA {\nCOLOR: blue\n}\n#divWide\n{\nmargin:0;\nmargin-top:1.33em;\n}\nLI {\nFONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: \"Arial\"\n}\n<\/style>\n<p><\/head><br \/>\n  <body topmargin=\"0\" leftmargin=\"0\"><br \/>\n    <\/p>\n<div id=\"divHeadline\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin headline --><\/p>\n<p style=\"TEXT-ALIGN: center\">\n        <b>#Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media<\/b>\n      <\/p>\n<p>\n        <b><br \/>\n          <i>Significant opportunities for digital service companies to meet needs in emergent Latino business market <\/i><br \/>\n        <\/b><br \/>\n        <b><br \/>\n          <i>www.milaranda.com<\/i><br \/>\n        <\/b><br \/>\n        <b><br \/>\n          <i> @MILAResearch<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>      <!-- #End headline -->\n    <\/div>\n<div id=\"divBody\" style=\"width:800px;margin-left:10pt\">\n      <!-- #Begin release --><br \/>\n<!-- #Begin Wide Release --><\/p>\n<div id=\"divWide\">\n<p>NEW YORK, Sept. 16, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0New research from MILA Research and Advisory (MILA), a market research company focused on the Latino business market, reveals:<\/p>\n<ul type=\"disc\">\n<li>market characteristics of digital Latino businesses (e.g., language use, Hispanic population in ZIP, market focus, industry sector, and U.S. region), <\/li>\n<li>digital services they use across market characteristics (e.g., social media, domain registrar, online video, and e-commerce services), and <\/li>\n<li>market opportunities for digital service providers to serve the Latino market. <\/li>\n<\/ul>\n<p>The rapid growth of Latino businesses is well documented by public and private organizations, such as the Ewing Marion Kauffmann Foundation (<b>@KauffmanFDN<\/b>), the U.S. Small Business Administration (<b>@SBAgov<\/b>), and the Minority Business Development Agency (<b>@USMBDA<\/b>).\u00a0 Understanding the digital capabilities of these businesses and identifying opportunities in the Latino business market is critical for digital companies, and for the growth of Latino businesses.\u00a0 <\/p>\n<p>Dr. Jennifer M. Cordero, founder and CEO of MILA (<b>@MILAResearch<\/b>), explains: &#8220;Social media, domain registrar, online video, and e-commerce companies want to serve the Latino business market.\u00a0 Leaders in these companies need market intelligence about the digital services Latino businesses use to better serve this growing market.&#8221;<\/p>\n<p><b>@MILAResearch<\/b> identifies opportunities for #socialmedia, #domainregistration, #onlinevideo, and #ecommerce companies in the Latino market. \u00a0There are also significant opportunities for #digitalmedia and #latinomarketing agencies developing #digitalstrategy solutions for the Latino market.<\/p>\n<p><b>@MILAResearch<\/b> finds that only 46% of #digitallatino businesses use #socialmedia to connect with customers and to market and sell online.\u00a0 <b>@Facebook<\/b> is the leading social media service among Latino businesses.\u00a0 Less than a third of Latino businesses use <b>@Twitter<\/b>, <b>@LinkedIn<\/b>, <b>@GooglePlus<\/b>, or <b>@Yelp<\/b> to market and sell online.\u00a0 <\/p>\n<p>MILA also reveals competition among domain registrars. #Domainregistration companies play a critical role in helping Latino businesses develop digital strategies by offering digital product bundles. <b>@GoDaddy<\/b> and <b>@Webdotcom<\/b> lead the competition across market characteristics. Other domain registrars, such as <b>@enom<\/b> and <b>@tucows<\/b>, also have a share of the #digitallatino #business market.<\/p>\n<p>Learn more about <b>@MILAResearch<\/b> at <a href=\"http:\/\/www.milaranda.com\/products\" target=\"_blank\">www.milaranda.com\/products<\/a>.<\/p>\n<p>About MILA:\u00a0 MILA provides market intelligence and advisory services to clients developing Latino business market strategies.\u00a0 MILA (<a href=\"http:\/\/www.milaranda.com\/\" target=\"_blank\">www.milaranda.com<\/a>) conducts rigorous market research about the Latino business market and leverages research findings to identify opportunities and to develop strategies for clients. <\/p>\n<\/div>\n<p><!-- #End Wide Release --><\/p>\n<div id=\"divMediaContact\">\n<\/p>\n<\/div>\n<p><!-- #End release --><\/div>\n<p>\n  <\/body><br \/>\n<\/html> <\/p>","protected":false},"excerpt":{"rendered":"<p>#Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media Significant opportunities for digital service companies to meet needs in emergent Latino business market www.milaranda.com @MILAResearch NEW YORK, Sept. 16, 2015 \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0New research from MILA Research and Advisory (MILA), a market research company focused on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42619","post","type-post","status-publish","format-standard","hentry","category-internet-y-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42619"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42619\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}