{"id":42704,"date":"2015-09-21T10:48:05","date_gmt":"2015-09-21T14:44:03","guid":{"rendered":"http:\/\/hispanicprwire.com\/dodge-brand-actor-danny-trejo-and-southern-california-dodge-dealers-expand-itll-test-you-marketing-partnership-to-include-donations-to-local-nonprofit-a-walk-on-water\/"},"modified":"2015-09-21T11:48:05","modified_gmt":"2015-09-21T15:48:05","slug":"la-marca-dodge-el-actor-danny-trejo-y-concesionarios-dodge-del-sur-de-california-expanden-la-campana-te-pondra-a-prueba-con-donaciones-a-la-organizacion-sin-fines-de-lucro-a-walk-on-water","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-marca-dodge-el-actor-danny-trejo-y-concesionarios-dodge-del-sur-de-california-expanden-la-campana-te-pondra-a-prueba-con-donaciones-a-la-organizacion-sin-fines-de-lucro-a-walk-on-water\/","title":{"rendered":"Dodge Brand, Actor Danny Trejo and Southern California Dodge Dealers Expand &#8216;It&#8217;ll Test You&#8217; Marketing Partnership to Include Donations to Local Nonprofit A Walk on Water"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 21, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <\/p>\n<ul type=\"disc\">\n<li><b>Dodge pledges up to <span class=\"xn-money\">$25,000<\/span> donation to <a href=\"http:\/\/www.awalkonwater.org\/\" target=\"_blank\" rel=\"nofollow\">A Walk on Water<\/a> with first <span class=\"xn-money\">$20,000<\/span> presented <span class=\"xn-chron\">September 17<\/span><\/b> <\/li>\n<li><b>Brand will donate <span class=\"xn-money\">$50<\/span> for each test drive taken at participating Dodge dealerships <span class=\"xn-chron\">September 24<\/span>, 25, 28 and 29, up to an additional <span class=\"xn-money\">$5,000<\/span><\/b> <\/li>\n<li><b>Test drive participants receive two free tickets to cutting-edge <span class=\"xn-chron\">October 3<\/span> Supersonico music festival for taking a drive in a new Dodge vehicle<\/b> <\/li>\n<\/ul>\n<p>Dodge is bringing its popular &#8220;It&#8217;ll Test You&#8221; Hispanic marketing campaign to life in southern <span class=\"xn-location\">California<\/span> as the brand announces an expanded partnership with campaign star <span class=\"xn-person\">Danny Trejo<\/span> that includes a significant donation to and new partnership with <a href=\"http:\/\/www.awalkonwater.org\/\" target=\"_blank\" rel=\"nofollow\">A Walk on Water<\/a> (AWOW) nonprofit organization and an innovative test drive program that will result in increased donations to the charity.<\/p>\n<p>Photo &#8211; <a href=\"http:\/\/photos.prnewswire.com\/prnh\/20150921\/268710\" target=\"_blank\" rel=\"nofollow\">http:\/\/photos.prnewswire.com\/prnh\/20150921\/268710<\/a> <\/p>\n<p>Dodge pledged a donation up to <span class=\"xn-money\">$25,000<\/span> to A Walk on Water, an organization that shares the therapeutic powers of the ocean with those in need, and gave AWOW an initial check for <span class=\"xn-money\">$20,000<\/span> at a <span class=\"xn-chron\">September 17<\/span> Los Angeles event. The brand also announces a test drive program at participating southern <span class=\"xn-location\">California<\/span> dealerships, where Dodge will donate <span class=\"xn-money\">$50<\/span> to AWOW for each test drive taken, up to an additional <span class=\"xn-money\">$5,000<\/span>. Customers participating in the test drive receive two free tickets to the <span class=\"xn-chron\">October 3<\/span> Supersonico Latin music festival taking place at the Hollywood Palladium. <\/p>\n<p>&#8220;We always knew that <span class=\"xn-person\">Danny Trejo&#8217;s<\/span> tough persona, strong character and perfect mix of both muscle and fun made him the ideal spokesperson for Dodge&#8217;s &#8216;It&#8217;ll Test You&#8217; campaign, as he epitomizes the irreverence and dare-to-be-different attitude of the Dodge brand,&#8221; said <span class=\"xn-person\">Juan Torres<\/span>, head of multicultural advertising, FCA US LLC. &#8220;We learned about the other side of Danny when we met him \u2013 his philanthropic work and his passion for A Walk on Water \u2013 which made it easy for Dodge and our dealers to support Danny in his efforts to generate awareness and funds for this wonderful organization.&#8221;<\/p>\n<p>Four southern California Dodge dealerships will conduct &#8220;It&#8217;ll Test You&#8221; test drives, with Dodge donating <span class=\"xn-money\">$50<\/span> to A Walk on Water for each test drive, up to <span class=\"xn-money\">$5,000<\/span>. Participants taking the test drives receive two free tickets to the <span class=\"xn-chron\">October 3<\/span> Supersonico festival. <\/p>\n<p>Test drives take place:<\/p>\n<p><span class=\"xn-chron\">2-7 p.m.<\/span>, <b><span class=\"xn-chron\">Thursday, September 24<\/span><\/b> at Champion Chrysler Jeep Dodge Ram of <span class=\"xn-location\">Downey<\/span>, 9655 Firestone Blvd.<\/p>\n<p><span class=\"xn-chron\">3-8 p.m.<\/span>, <b><span class=\"xn-chron\">Friday, September 25<\/span><\/b> at Premier Chrysler Jeep Dodge Ram of <span class=\"xn-location\">West Covina<\/span>, 298 N. Azusa Ave.<\/p>\n<p><span class=\"xn-chron\">3-8 p.m.<\/span>, <b><span class=\"xn-chron\">Monday, September 28<\/span><\/b> at Van Nuys Chrysler Jeep Dodge Ram, 6110-6114 Van Nuys Blvd.<\/p>\n<p><span class=\"xn-chron\">3-8 p.m.<\/span>, <b><span class=\"xn-chron\">Tuesday, September 29<\/span> <\/b>at Alhambra Chrysler Jeep Dodge Ram, 1100 W. Main Street<\/p>\n<p>Dodge is a title sponsor of the <a href=\"http:\/\/www.supersonico.me\/\" target=\"_blank\" rel=\"nofollow\">Supersonico<\/a> music festival which was founded by Cookman International. The event takes place <span class=\"xn-chron\">Saturday, October 3<\/span>, at the historic Hollywood Palladium and features a mix of classic and cutting-edge Latino-focused music, local art, food and crafts. <\/p>\n<p>This summer, Dodge launched the new &#8220;It&#8217;ll Test You&#8221; Hispanic advertising campaign for the 2015 Dodge Challenger, Dodge Charger and Dodge Dart, featuring actor <span class=\"xn-person\">Danny Trejo<\/span> (&#8220;Machete,&#8221; &#8220;From Dusk Till Dawn,&#8221; &#8220;Once Upon a Time in <span class=\"xn-location\">Mexico<\/span>&#8220;). The Spanish-language campaign consists of three spots airing in both 30- and 60-second versions. The first spot, &#8220;El Trato&#8221; (&#8220;The Deal&#8221;), began airing in June and was followed by two other spots running in U.S. Hispanic media, as well as digital and social initiatives. All spots are available on the <a href=\"http:\/\/www.youtube.com\/dodge\" target=\"_blank\" rel=\"nofollow\">Dodge brand YouTube channel<\/a>. <\/p>\n<p><b>About A Walk on Water<\/b> <\/p>\n<p>A Walk on Water is a family of watermen sharing the therapeutic powers of the ocean with those in need. AWOW&#8217;s primary goal is providing relief to families of children with special needs through &#8220;surf therapy&#8221; (water therapy through guided surf instruction). Surfing is used as a tool to build self-confidence and provides therapy via repetitive wave motion. Children experience the true &#8220;stoke&#8221; of surfing and a sense of accomplishment as family and friends cheer them on from the beach. Brothers and sisters (and even parents!) participate together, helping to solidify a sometimes strained bond between siblings. AWOW surf events focus on both the athletes and their families, who are treated to a well-deserved day of relaxation, healthy meals and support. <\/p>\n<p><b>About Supersonico<\/b><\/p>\n<p>Supersonico is a cutting edge multigenre, multilingual music festival in <span class=\"xn-location\">Los Angeles<\/span> presented by Cookman International, the parent company to Nacional Records and the LAMC. The first installment of the festival proved it to be a necessary new venture, welcoming 10,000 cutting-edge Latin music lovers to downtown <span class=\"xn-location\">Los Angeles<\/span> and a diverse lineup, including Caf\u00e9 Tacvba, Calle 13, Ana Tijoux and many more. The second edition of the festival moves to <span class=\"xn-location\">Hollywood<\/span> on <span class=\"xn-chron\">October 3<\/span> at the historic Hollywood Palladium and will feature fan favorites and underground gems from the Latin Alternative world and beyond. Alongside the music, there will be local art, food, and crafts.<\/p>\n<p><b>About <span class=\"xn-person\">Danny Trejo<\/span><\/b> <\/p>\n<p><span class=\"xn-person\">Danny Trejo<\/span> has had a prolific career in the entertainment industry. His road to success has been hard earned and anything but typical, from imprisonment to helping young people battle drug addiction, to acting and producing. Trejo has starred in dozens of films, including &#8220;Desperado,&#8221; &#8220;Heat,&#8221; the &#8220;From Dusk Till Dawn,&#8221; &#8220;Con Air,&#8221; &#8220;Once Upon a Time In <span class=\"xn-location\">Mexico<\/span>,&#8221; the &#8220;Spy Kids&#8221; movies, &#8220;Grindhouse,&#8221; &#8220;Machete,&#8221; &#8220;Machete Kills,&#8221; &#8220;Dead In Tombstone,&#8221; and &#8220;Muppets Most Wanted.&#8221; Danny&#8217;s recent television work includes his first series regular role on the FX show &#8220;Saint George,&#8221; as well as an appearance on &#8220;NCIS: <span class=\"xn-location\">Los Angeles<\/span>.&#8221; He has had recurring roles on &#8220;Sons of Anarchy&#8221; and &#8220;King of the Hill,&#8221; and has appeared on episodes of &#8220;Franklin and Bash,&#8221; &#8220;Bones,&#8221; &#8220;Modern Family,&#8221; and &#8220;Breaking Bad.&#8221; Trejo also lent his voice to producer <span class=\"xn-person\">Guillermo Del Toro<\/span> and director <span class=\"xn-person\">Jorge Gutierrez<\/span> for the Golden Globe nominated animated film &#8220;The Book of Life&#8221; as the character Skeleton Luis. He can currently be seen in the Super Clio Award winning Snickers commercial, where he plays the blonde high school student, <span class=\"xn-person\">Marcia Brady<\/span>. Most recently, Trejo reunited with <span class=\"xn-person\">Robert Rodriguez<\/span> for season two of El Rey&#8217;s TV series &#8220;From Dusk Till Dawn.&#8221; <\/p>\n<p><b>About Dodge Brand<\/b> <\/p>\n<p>The Dodge brand is America&#8217;s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the &#8220;mainstream performance&#8221; brand and SRT is positioned as the &#8220;ultimate performance&#8221; halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. <\/p>\n<p>From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand&#8217;s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.<\/p>\n<p><b>Follow Dodge, SRT and <span class=\"xn-person\">FCA US<\/span> news and video on:<\/b> <\/p>\n<p>FCA Content On Demand (COD): <a href=\"http:\/\/www.fcacod.com\/\" target=\"_blank\" rel=\"nofollow\">www.fcacod.com<\/a> <br \/>Company blog: <a href=\"http:\/\/blog.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/blog.fcanorthamerica.com<\/a> <br \/>Company website: <a href=\"http:\/\/www.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">www.fcanorthamerica.com<\/a> <br \/>Media website: <a href=\"http:\/\/blog.fcanorthamerica.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/<\/a><a href=\"http:\/\/www.media.chrysler.com\/\" target=\"_blank\" rel=\"nofollow\">media.fcanorthamerica.com<\/a> <br \/>FCA360: <a href=\"http:\/\/www.fca360.com\/\" target=\"_blank\" rel=\"nofollow\">www.fca360.com<\/a> <br \/>Dodge brand: <a href=\"http:\/\/www.dodge.com\/\" target=\"_blank\" rel=\"nofollow\">www.dodge.com<\/a> <br \/>Dodge blog: <a href=\"http:\/\/blog.dodge.com\/\" target=\"_blank\" rel=\"nofollow\">blog.dodge.com<\/a> <br \/>Facebook: <a href=\"http:\/\/www.facebook.com\/dodge\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/dodge<\/a> or <a href=\"http:\/\/www.facebook.com\/ChryslerGroup\" target=\"_blank\" rel=\"nofollow\">www.facebook.com\/ChryslerGroup<\/a> <br \/>Flickr: <a href=\"http:\/\/www.flickr.com\/dodgeautos\" target=\"_blank\" rel=\"nofollow\">www.flickr.com\/dodgeautos<\/a> or <a href=\"http:\/\/www.flickr.com\/chryslergroup\" target=\"_blank\" rel=\"nofollow\">www.flickr.com\/chryslergroup<\/a> <br \/>Pinterest: <a href=\"http:\/\/www.pinterest.com\/dodgeofficial\" target=\"_blank\" rel=\"nofollow\">www.pinterest.com\/dodgeofficial<\/a> or <a href=\"http:\/\/www.pinterest.com\/chryslergroup\" target=\"_blank\" rel=\"nofollow\">www.pinterest.com\/<\/a><a href=\"http:\/\/www.instagram.com\/chryslergroup\" target=\"_blank\" rel=\"nofollow\">F<\/a><a href=\"http:\/\/www.pinterest.com\/FCAcorporate\" target=\"_blank\" rel=\"nofollow\">CAcorporate<\/a> <br \/>Instagram: <a href=\"http:\/\/www.instagram.com\/dodgeofficial\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/dodgeofficial<\/a> or <a href=\"http:\/\/www.instagram.com\/chryslergroup\" target=\"_blank\" rel=\"nofollow\">www.instagram.com\/F<\/a><a href=\"http:\/\/www.instagram.com\/FCAcorporate\" target=\"_blank\" rel=\"nofollow\">CAcorporate<\/a> <br \/>Streetfire: <a href=\"http:\/\/www.streetfire.net\/uploaded\/chryslervideo.htm\" target=\"_blank\" rel=\"nofollow\">www.streetfire.net\/uploaded\/chryslervideo.htm<\/a> <br \/>Twitter: <a href=\"http:\/\/www.twitter.com\/dodge\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/dodge<\/a> or <a href=\"http:\/\/www.twitter.com\/chrysler\" target=\"_blank\" rel=\"nofollow\">www.twitter.com\/<\/a><a href=\"http:\/\/www.instagram.com\/chryslergroup\" target=\"_blank\" rel=\"nofollow\">F<\/a><a href=\"http:\/\/www.twitter.com\/FCAcorporate\" target=\"_blank\" rel=\"nofollow\">CAcorporate<\/a> <br \/>YouTube: <a href=\"http:\/\/www.youtube.com\/dodge\" target=\"_blank\" rel=\"nofollow\">www.youtube.com\/dodge<\/a> or <a href=\"http:\/\/www.youtube.com\/pentastarvideo\" target=\"_blank\" rel=\"nofollow\">www.youtube.com\/pentastarvideo<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 21, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; <\/p>\n<ul type=\"disc\">\n<li><b>Dodge pledges up to <span class=\"xn-money\">$25,000<\/span> donation to <a href=\"http:\/\/www.awalkonwater.org\/\" target=\"_blank\" rel=\"nofollow\">A Walk on Water<\/a> with first <span class=\"xn-money\">$20,000<\/span> presented <span class=\"xn-chron\">September 17<\/span><\/b> <\/li>\n<li><b>Brand will donate <span class=\"xn-money\">$50<\/span> for each test drive taken at participating Dodge dealerships &lt;span&#8230;<br \/>\n","protected":false},"author":1,"featured_media":42705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42704"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/42705"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}