{"id":42793,"date":"2015-09-28T09:00:00","date_gmt":"2015-09-28T13:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/seasoned-television-sales-industry-executive-nicolas-j-valls-joins-mundomax-as-svp-of-ad-sales\/"},"modified":"2015-09-28T14:29:05","modified_gmt":"2015-09-28T18:29:05","slug":"nicolas-j-valls-reconocido-eecutivo-de-ventas-para-television-se-une-a-mundomax-como-svp-de-ventas","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/nicolas-j-valls-reconocido-eecutivo-de-ventas-para-television-se-une-a-mundomax-como-svp-de-ventas\/","title":{"rendered":"Seasoned Television Sales Industry Executive Nicolas J. Valls Joins MundoMax As SVP Of Ad Sales"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 28, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, announced the appointment of 30-year seasoned television sales executive <span class=\"xn-person\">Nicolas J. Valls<\/span>, as SVP of Advertising Sales. <\/p>\n<p>In the newly established ad sales structure, Valls will oversee network and local affiliate sales for <span class=\"xn-location\">Miami<\/span>, <span class=\"xn-location\">Houston<\/span>, and <span class=\"xn-location\">Los Angeles<\/span>.<\/p>\n<p>Prior to his post at Hemisphere Media Group, Valls was with Univision for more than 25 years. He served in various sales and marketing roles until promoted to one of three SVP positions in network sales, where he managed more than <span class=\"xn-money\">$275 million<\/span> in annual network sales revenue. During his tenure at the Network, Valls was responsible for creating a custom marketing innovation team that conceived and executed tailored marketing programs for the network&#8217;s top advertisers.<\/p>\n<p>&#8220;Nick has seen the evolution of the U.S. Hispanic Market over the past 30 years and brings a wealth of experience and drive to MundoMax that will certainly contribute to the network&#8217;s growth,&#8221; said <span class=\"xn-person\">Ibra Morales<\/span>, President of MundoMax. &#8220;Nick&#8217;s appointment as SVP of Ad sales speaks of MundoMax&#8217;s commitment to continuing to offer best-in-class service and solutions to our clients.&#8221;<\/p>\n<p>&#8220;I am very proud to have been part of the growth of the U.S. Hispanic Market over the years,&#8221; said Valls. &#8220;I believe in the power and opportunities the Latino community represents to advertisers and marketers and I&#8217;m confident MundoMax will be one of the top entertainment destinations for the new Latino mindset that is looking for an alternative in Spanish-language television.&#8221;<\/p>\n<p><b><u>About MundoMax <\/u><\/b><\/p>\n<p>MundoMax is the U.S.-based Spanish-language broadcast television network 100% owned and operated by RCN Television Group, the media conglomerate who owns broadcast and cable channels serving U.S. Hispanic and\u00a0Latin American audiences with a long track record of highly acclaimed series, telenovelas and formats that have been broadcast and adapted all over the world. MundoMax is broadcast over-the-air on the network&#8217;s affiliate\u00a0stations, as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households. \u00a0Launched in fall 2012, MundoMax is headquartered in <span class=\"xn-location\">Los Angeles, CA.<\/span><\/p>\n<p><b><u>About RCN Television Group <\/u><\/b><\/p>\n<p>RCN Television Group belongs to the Organizacion Ardila Lulle (OAL), one of the most prominent industrial conglomerates in <span class=\"xn-location\">Latin America<\/span>. RCN currently licenses its content in over 120 countries worldwide, including some of\u00a0the biggest Spanish-language hits of recent years in the U.S., such as productions of &#8220;El Capo&#8221;, &#8220;Cafe Con Aroma de Mujer&#8221;, &#8220;Yo soy <span class=\"xn-person\">Betty la Fea<\/span>&#8221; and &#8220;<span class=\"xn-person\">Pura Sangre<\/span>&#8220;, and format rights for &#8220;Destilando Amor&#8221;, &#8220;Manana Es Para\u00a0Siempre&#8221;, &#8220;Hasta Que El Dinero Nos Separe&#8221; and &#8220;La Fea Mas Bella&#8221; (&#8220;Ugly Betty&#8221;). RCN also operates and programs four cable networks in <span class=\"xn-location\">Latin America<\/span> and the US focused on entertainment (Nuestra Tele, RCN Novelas),\u00a0news (NTN24) and sports (WIN Sport).<\/p>\n<p>Media Contact:<\/p>\n<p><span class=\"xn-person\">Etienne Hernandez-Medina<\/span> (H&amp;M Communications for MundoMax)<\/p>\n<p>323.857.4608 <\/p>\n<p><a href=\"mailto:Etienne@hm-com.com\" target=\"_blank\" rel=\"nofollow\">Etienne@hm-com.com<\/a><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 28, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, announced the appointment of 30-year seasoned television sales executive <span class=\"xn-person\">Nicolas J. Valls<\/span>, as SVP of Advertising Sales. <\/p>\n<p>In the newly established ad sales structure, Valls will oversee network and local affiliate sales for <span class=\"xn-location\">Miami<\/span>,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-42793","post","type-post","status-publish","format-standard","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42793"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42793\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}