{"id":42823,"date":"2015-09-29T13:57:00","date_gmt":"2015-09-29T14:00:00","guid":{"rendered":"http:\/\/hispanicprwire.com\/portadamex-traera-las-ultimo-en-mercadotecnia-a-mexico-df-el-13-de-octubre\/"},"modified":"2015-09-29T14:00:03","modified_gmt":"2015-09-29T18:00:03","slug":"portadamex-traera-las-ultimo-en-mercadotecnia-a-mexico-df-el-13-de-octubre","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/portadamex-traera-las-ultimo-en-mercadotecnia-a-mexico-df-el-13-de-octubre\/","title":{"rendered":"#PortadaMex will bring the latest in merchandising to Mexico DF on October 13th"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 29, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The Fifth Edition of the <i>Foro Portada Mexico<\/i> (#PortadaMex \u2013 Portada Mexico Forum) on <span class=\"xn-chron\">October 13<\/span><sup>th<\/sup> will feature presentations and content at the highest levels. <b>Unilever, Havas Media, Mindshare, YuMe, Versy, Google, Volaris, <span class=\"xn-person\">Grupo Posada<\/span> <\/b>and<b> Cerveza Victoria<\/b>\u00a0will be some of the companies represented by their leading executives, who will be presenting the best practices and most important trends for 2016.<\/p>\n<p><b>Subjects: <\/b><\/p>\n<ul type=\"disc\">\n<li><b>VIDEO MARKETING TRENDS FOR 2016.\u00a0<\/b>Online video is now a dominant tool for any communication and marketing strategy. Learn from the leading experts what will be the best ways to use online video for your communications strategies in 2016. <\/li>\n<li><b>&#8220;SOCIAL MESSAGING&#8221; AND ITS COMMERCIALIZATION.\u00a0<\/b> Marketing\u00a0and Advertising in social media are rushing ahead at a dizzying pace.\u00a0 The opportunities for advertiser are enormous. What advantages and disadvantages does this kind of marketing offer? How to maximize the use of data coming from users of social media?\u00a0 <\/li>\n<li><b>MARKETING TO THE NEW MEXICAN WOMAN.\u00a0 THE VISION AT UNILEVER.<\/b> \u00a0The brand manager for a premium company will provide an in-depth description of a marketing program whose principal aim is to satisfy the changing needs of the modern Mexican woman. <\/li>\n<li><b>THE <span class=\"xn-location\">MEXICO<\/span> BRAND: <\/b><i>Prescriptions for\u00a0the Mexico brand nationally and internationally. <\/i>Learn how Cerveza Victoria has successfully relied on authenticity and the rebirth of brands with local flavor, and how <span class=\"xn-person\">Grupo Posadas<\/span> markets amazing Mexican destinations all over the world.\u00a0 <\/li>\n<\/ul>\n<p>More details here on the SCHEDULE: <a href=\"https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/agenda\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/agenda\/<\/a> <\/p>\n<p>REGISTER and take advantage of the online promotional discount at: <a href=\"https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/inscripcion\/\" target=\"_blank\" rel=\"nofollow\"><b>https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/inscripcion\/<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><b>SPEAKERS<\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-person\">Eduardo Angulo<\/span><\/b>, Marketing Director Mexico, Unilever <\/li>\n<li><b>Montserrat Santaella<\/b>, International Promotion Manager, <span class=\"xn-person\">Grupo Posadas<\/span> <\/li>\n<li><b><span class=\"xn-person\">Ricardo Rivera<\/span><\/b>, Head of Marketing, Volaris <\/li>\n<li><b><span class=\"xn-person\">Javier Chanfreau<\/span><\/b>, CEO, Medula Network <\/li>\n<li><b><span class=\"xn-person\">Juliana Sarria<\/span>,<\/b>\u00a0CSL of Strategy and Product, Arena <\/li>\n<li><b>Jorge Guglielmone,\u00a0<\/b>CEO <span class=\"xn-location\">Latin America<\/span>, Mindshare <\/li>\n<li><b><span class=\"xn-person\">Miguel Vera<\/span><\/b>, Director Myriad, <span class=\"xn-location\">Mexico<\/span> <\/li>\n<li><b>Marine Garmrouguian<\/b>, Head of programmatic Havas Media Group <\/li>\n<li><b><span class=\"xn-person\">Gustavo Rivera<\/span><\/b>, Director of <span class=\"xn-location\">Mexico<\/span>, Emerging Markets YuMe <\/li>\n<li><b><span class=\"xn-person\">Santiago Duran<\/span><\/b>, Media Strategy Lead &#8211; Spanish LATAM, Google <\/li>\n<li><b><span class=\"xn-person\">Edson Noyola<\/span><\/b>, Director, Cerveza Victoria <\/li>\n<\/ul>\n<p>REGISTER and take advantage of the online promotional discount at: <a href=\"https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/inscripcion\/\" target=\"_blank\" rel=\"nofollow\"><b>https:\/\/mercadotecnia.portada-online.com\/eventos\/foro-mexico\/inscripcion\/<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><b>Sponsors<\/b><\/p>\n<p><b>Sponsor of Online Video Breakfast <\/b><br \/>Yume\u00a0(<a href=\"http:\/\/www.yume.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.yume.com\/<\/a><u>)<\/u><\/p>\n<p><b>Silver <\/b><br \/>Versy <u>(<\/u><a href=\"http:\/\/versy.com\/en\/brands\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/versy.com\/en\/brands\/<\/a><u>)<\/u><\/p>\n<p><b>Bronze<\/b><u><br \/><\/u>Medula <u>(<\/u><a href=\"http:\/\/www.medula.net\/pre\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.medula.net\/pre\/<\/a><u>)<\/u><\/p>\n<p><b>Sponsor of the Exhibit Table\u00a0 <\/b><br \/>La Voz Media Group <u>(<\/u><a href=\"http:\/\/www.lavozdaily.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.lavozdaily.com\/<\/a><u>)<\/u><\/p>\n<p>For information on how to sponsor this important event or other Portada events, please contact <span class=\"xn-person\">Bob Oliva<\/span> at 1 (305) 546-1515 or by e-mail at <a href=\"mailto:bob@portada-online.com\" target=\"_blank\" rel=\"nofollow\">bob@portada-online.com<\/a>.<\/p>\n<p>ABOUT PORTADA<br \/>Portada, <a href=\"https:\/\/mercadotecnia.portada-online.com\/sobre-nosotros\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/mercadotecnia.portada-online.com\/sobre-nosotros\/<\/a>,\u00a0is the media leader for information and analysis on marketing, advertising and media concerned with <span class=\"xn-location\">Latin America<\/span> for the Hispanic Market in the U.S. and Spain.\u00a0 The vehicles at Portada&#8217;s disposal include a circuit of events in the Americas, as well as a number of websites, magazines and databases.\u00a0 Portada&#8217;s mission is to help business and media professionals to understand and reach Latin American consumers in the Hispanic market in <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Spain<\/span>. <br \/><a href=\"https:\/\/www.facebook.com\/PortadaEsp\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/PortadaEsp\/<\/a> <br \/><a href=\"https:\/\/twitter.com\/portada_esp\" target=\"_blank\" rel=\"nofollow\">https:\/\/twitter.com\/portada_esp<\/a> <\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 29, 2015<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; The Fifth Edition of the <i>Foro Portada Mexico<\/i> (#PortadaMex \u2013 Portada Mexico Forum) on <span class=\"xn-chron\">October 13<\/span><sup>th<\/sup> will feature presentations and content at the highest levels. <b>Unilever, Havas Media, Mindshare, YuMe, Versy, Google, Volaris, <span class=\"xn-person\">Grupo Posada<\/span> <\/b>and<b> Cerveza Victoria<\/b>\u00a0will be some of the companies represented by their leading executives, who will be presenting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-42823","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=42823"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/42823\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=42823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=42823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=42823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}